Facebook ad campaign structure, tutorial by louie
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Transcript of Facebook ad campaign structure, tutorial by louie
![Page 1: Facebook ad campaign structure, tutorial by louie](https://reader035.fdocuments.in/reader035/viewer/2022062820/58a2fea81a28abea508b4739/html5/thumbnails/1.jpg)
Facebook ad campaign structure, Tutorial by Louie
Tuboro.
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What is Facebook ad campaign structures?
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In this tutorial you will learn Facebook-
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Campaign structure so you-
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-can organize, optimize, and-
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measure the performance the-
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-ads you run.
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Campaign structure has three level.
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Campaign structure has three level.
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CAMPAIGNS.
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Ad set.
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and Ads
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Here’s How it works, to run ad on Facebook you have to choose your objective.
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Your objective is what you want to accomplish with your ad.
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Like promoting an app or building awareness of you business.
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Like promoting an app or building awareness of you business.
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Choosing an objective creates a campaign.
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That’s the first Level.
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The next level is ad set.
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Ad set is were you choose your-
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Audiences, your ad schedule,-
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Where your ads appear and how much you pay.
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At the ad level.
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Its all about what people will see.
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This is where you define your creative.
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Or what appears I your ad,
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Photos, video, copy, links and more.
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It’s a simple structure and it is easy to make adjustments-
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So you can test ad which ad performs better.
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For example:
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If you run a campaign to get more people to your website-
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You could test the responsiveness of different audiences-
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at the ad set level. And different photos, videos and -
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massages at the ad level.
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With Facebook reporting tools-
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You’ll be able to see which audiences response most-
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And which ads performs better.
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So you can make better marketing choice-
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Like increasing budget at the ad set level-
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Where audiences response better.
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And pausing and revising ad to improve performance.
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A simple structure make it easy to optimize and measure your-
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Progress with all your audiences-
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So you can continue to reach your business goal.
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Thank you!!