Acumen Busines Pages - January 2013 Edition 10

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4 www.acumenbusinessmag.com Acumen Business Pages Edition 10 January 2013

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ACUMEN BUSINESS PAGES

Editor’s Notes

Welcome to this wonderful year of 2013

where you are destined to succeed!

HAPPY NEW YEAR!

Welcome, to this year of exceeding destiny!

I am so excited about stepping into the new year.

January is my favorite month. It marks the beginning

of everything. The new year ,new resolutions, new

dreams, new plans etc. For me my birth month is

January and birthday is 13th so this new year 2013

I will be having two 13s on my birthdate.

January is the time to go back to the drawing table on your business and

strategize on how to move it to the next level In the new year.

Our cover picture is Ms Belinda Mays—the Organizer of the Atlanta Business

academy for women.

We also have our different columnists who have sent in very informative articles

for your personal & business enhancement. We hope you enjoy them.

This year we are committed once again to INFORM,EDUCATE & EQUIP you to

take your business to the next level.

In line with our commitment to help you market your business /ministry as best

as you can we are expanding our services to the production of business videos

that you can email to prospective clients, embed in your website and on your

different social networking and blog sites.

Before the end of the first quarter of this year we have plans in the pipeline of

partnering with major stores to distribute your business videos on the tv screens

at the checkout counters for maximum visibility for your business. You need to

keep reading ACUMEN BUSINESS PAGES and advertising with us to be part of

this our new move to continue to promote excellence in business and ministry.

The Quarterly print magazine for Winter 2012-2013 is out. The renown music

minister Byron Cage is our cover story for the edition. It is indeed loaded with

very interesting interviews and Content. Grab your own copy now!

This new year do take time to ask God first which direction he would want you

to go. Remember it is he that gives you the power to get wealth.

So it is not of you that plans but of God that shows mercy on your plans.

Have a wonderful new year .Remain Blessed

Evang.Bibi Fashina

Evang Bibi Fashina

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CONTENTS

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ACUMEN MAGAZINE PURCHASE INFO PG 6

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MEET VONCILE BELCHER PG 26

CHURCH LISTING BACK PAGE

22 17

AMOS JOHNSON

ENTREPRENUERSHIP

12

DALI JOSIPOVIC

FINANCIALMATTERS

20 DARSHUN

KENDRICK

LEGAL LIFE LESSONS

16

PG TARRA JACKSON

MADAM MONEY

Belinda Mays

Professional Profile

6 www.acumenbusinessmag.com Acumen Business Pages Edition 7 October 2012

Our Name

WHAT DOES

THE WORD

ACUMEN

MEAN?

ACUMEN ;

(ˈækjʊˌmɛn, əˈkjuːmən)

The word is a Latin word

from the 1530s which

means "a point, sting,"

hence "sharpness, shrewd-

ness," from acuere "to

sharpen" .

ACUMEN is the ability to

judge well; keen discern-

ment; insight

ACUMEN means quick-

ness, accuracy, and keen-

ness of judgment or in-

sight.

BUSINESS ACUMEN is

keenness and quickness in

understanding and deal-

ing with a business situa-

tion in a manner that is

likely to lead to a good

outcome.

[1] The term "business

acumen" can be broken

down literally as a com-

posite of its two compo-

nent words: Business

literacy is defined in

SHRM's Business Literacy

Glossary as "the

knowledge and under-

standing of the financial,

accounting, marketing

and operational functions

of an organization”

[2] The Oxford English

Dictionary defines acu-

men as "the ability to

make good judgments and

quick decisions".

[3] Given these textbook

definitions, a strictly

literal definition would

be "keenness and quick-

ness in understanding and

dealing with a business

situation”

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wiki/Business_acumen To advertise / subscribe

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more information.

INTERVIEWS &

INFORMATION

to

Educate, Inform & Equip

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And their ministers who pray

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www.acumenbusinessmag.com

Belinda Mays is a Success Strategist, Small Business Pas-sionista, and a Life Long GOAL Digger. Note that’s G-O-A-L. She is a summa cum laude graduate from the school of Hard Knocks and has over 15 years of business experience in the area of Small Business Development, Corpo-rate Training and Facilitation. Over the years she has provided exceptional service to companies and organiza-tions such as Georgia Perimeter College, Bellsouth, NC Institute of Minority Economic Development, Fulton County Schools, DeKalb County Government, Emory Healthcare, & Kumon Learning Centers just to name a few.

Belinda’s life has had its share of ups and down, but her quick wit along with a never give up attitude is what helps her keep it all together when things get a little rocky. It was during one of those rocky moments that inspired Belinda to start her company, The Success Project in 2011; a boutique business coaching and con-sulting firm. By equipping her clients with the necessary guidance, tools, resources, and accountability they are quickly able to become more productive and profitable and ultimately get more clients to give them more money.

She is also the organizer of the meet up group The Atlanta Business Academy for Women which is 500 members strong and growing. Her dedication to providing aspiring and existing women in business with the tangible and relevant information they need to turn their passions into profits is what Belinda was created to do. She offers numerous opportunities each month for women in business to connect, learn, and grow their networks through engaging and informative workshops and networking events.

Her life and business philosophy is quite simple

"Go Hard or Go Home." Belinda believes whole heartedly that the world makes room for the determined doer and the person who knows where they are going.

This simplistic philosophy sets the stage for anyone who desires to tap into their infinite potential and experience Belinda’s commitment as their partner in success.

She is also an active philanthropist and believes that giving back and having an attitude of gratitude is the real secret to success.

She supports causes that promote the empower-ment of women and those that seek to eradicate homelessness.

Belinda Mays

Success Strategist

Small Business Passionista

Life Long GOAL Digger

"Specializing in Business Systemization

& Training"

Tel: (404) 829-4865|

www.belindamays.com

My profiles:

https://www.facebook.com/thesuccessproject.belindamays

http://www.linkedin.com/in/belindamays1

https://twitter.com/icanmotivateyou

BELINDA MAYS MEET

www.acumenbusinessmag.com Acumen Business Pages Edition 10 January 2013 7

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A: Now more than ever, we all

need to consider starting our

own businesses. What advice

can you give to someone looking

to become an entrepreneur?

Belinda: First and foremost, before

getting a license, before hanging an

"open for busi-

ness" sign, you

should take in

ventory of your current skills and

knowledge. Ask yourself what things

am I good at? What areas of

knowledge am I lacking? Can I start

with just the tools and resources I

have or will I need to take some type

of additional classes? How much mon-

ey is it going to take to get this busi-

ness off the ground, etc?

These types of questions when an-

swered honestly can save you a lot

of time and money and help you

create a blueprint for your busi

nesses success. So proper planning

is key.

A: Great advice. With money be-

ing so tight for a lot of people

right now, what types of busi-

nesses do you recommend that

people start

Belinda: In my opinion, starting a

service oriented business is one of the

fastest and easiest businesses to get

off the ground. if you have a skill or

can teach someone how to do some-

thing, all you really need to get start-

ed is the appropriate licenses of

course and a a will to get out there

and promote yourself.

A: So, you are a business

coach/consultant right?

What exactly do you do for your

clients?

Belinda: Great question.. Depend-

ing on their individual needs, I will

come on board in one capacity or

another and sometimes I work in

somewhat of a hybrid state, which

is a combination of the two. For

example, if you hire me as your

business coach, I will focus on the

“big picture” and provide the neces-

sary support and accountability

needed in order to help you create

the kind of business you desire. I

don’t make decisions for you, I en-

courage, motivate, support, and

empathize with you while helping

YOU to discover the right solutions

that will work best for you and your

business. On the flip side, as a con-

sultant, I come to the partnership

as an expert; whether it is in small

business marketing, business start-

up, web design, or strategic plan-

ning. I will teach you the skills

needed in order to help your busi-

ness grow and reach your desired

financial goals.

A: That makes it much clearer. As

the organizer of The Atlanta

Business Academy for Women,"

what kind of training do you of-

fer?

Belinda: Each month, we offer

numerous opportunities for women to

plug in and get the education they

need to grow their businesses. We

offer classes via teleconference,

webinar, and in person.

Some workshop topics are more suit-

ed for those who are just starting out

while the more intense subjects are

designed for those who have been in

business for a little while and need a

little boost to turn things around. We

teach things such as business plan-

ning basics, marketing, pricing, out-

sourcing, blogging, social me-

dia, sales conversations, and so

much more. We are expanding our

reach and have partnered with ven-

ues in Lawrenceville, Johns Creek,

and the downtown Atlanta area in

order to make this information availa-

ble to as many aspiring women

entrepreneurs as possible.

A: Where can our readers learn

more about you and all of the

great things you are doing to

help women in business suc-

ceed?

Belinda: The best thing to do is to

visit me online at http://

belindamays.com. There, you can

leave me a voice mail, send me an

email, view the training schedule,

sign up for my weekly newsletter,

and more.

A: Thank you so much Belinda

for stopping by. Belinda: It was

my pleasure, thank you for having

me.

INTERVIEW WITH

MAYS Belinda


12

DALI JOSIPOVIC

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Individuals, Families and

Business owners who are

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them and their families.

Parents can give their children a financial head

start by starting a permanent life insurance policy

for them.

Grandparents can create a valuable legacy for their

grandchildren using a life insurance policy. Attach a letter

to the policy telling them of your hopes for the future.

Life insurance purchased at an early age can provide

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A life insurance policy’s cash value can be used to help

finance a college education and does not impact financial

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Parents can provide a

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Parents can create a legacy for future generations

through a child’s life insurance policy.

In the event of a child’s untimely death, the

death benefit can provide the parents with

needed cash to pay medical bills or repay

school loans.

Contact Information:

3300 Holcomb Bridge Rd. Suit 220

Norcross, Georgia 30092

Phone (678) 776-1395

Email [email protected]

Website www.wfgopportunity.com

www.acumenbusinessmag.com Acumen Business Pages Edition 10 January 2013

Digital Magazine

Print Magazine

Business Videos

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14

Top 10 Anti-Aging Foods

The general guidelines for the anti-aging diet are: keep your

calorie consumption and saturated fat intake down; eat plenty

of wholegrain, oily fish and fresh fruit and vegetables; and

cut down on salt and sugar. In addition to these general

guidelines, there are specific foods that have a roll in anti-

aging and that you should regularly include in your diet.

1. Avocado: This fruit, which is usually eaten as a vegetable, is a good

source of healthy monounsaturated fat that may help to reduce

level of a bad type of cholesterol in body. Avocado is a good

source of vitamin E and can help to maintain healthy skin and

prevent skin aging (vitamin E may also help alleviate meno-

pausal hot flushes). It is rich in potassium which helps prevent

fluid retention and high blood pressure.

2. Ginger:

This spicy root can

boost the digestive and

circulatory systems,

which can be useful for

older people. Ginger

may also help to allevi-

ate rheumatic aches and

pains.

3. Cruciferous vegetables:

The family of Cruciferous vegetables includes cabbage,

cauliflower, broccoli, kale, turnip, Brussels sprouts, radish

and watercress.

Cruciferous vegetables

assist the body in its fight

against toxins and

cancer.

You should try to

consume at least

115g/40z(of any one

or a combination) of these vegetables on a daily basis.

If possible, eat them row or very lightly cooked so that the

important enzymes remain intact.

4. Whole meal pasta and rice:

Complex carbohydrates provide a consistent supply of energy

throughout the day and should make up the bulk of your diet.

Whole meal pasta is an excellent

complex carbohydrate. It is high in

fiber and contains twice the amount

of iron as normal pasta. Brown rice is

another recommended complex car-

bohydrate, which is high in fiber and

B vitamins.

5. Soya:

Menopausal women might

find that soya helps to main-

tain estrogen levels. Soya may

alleviate menopausal hot flush

and protect against Alzhei-

mer's disease, osteoporosis

and heart disease.

Look out for fermented soya

products, which are more easi-

ly digested, therefore more

nutritional, and do not generally cause food intolerances.

You may want to check that soya products have not been

genetically modified.

Soya should not be confused with soya sauce, which is full of

salt and should be used sparingly, if at all.


15

6. Garlic: Eating a clove of

garlic a day (row or

cooked) helps to

protect the body

against cancer and

heart disease.

The cardio protective

effects of garlic are

well recorded.

One 1994 study in Iowa, USA, of 41,837 women between

the age of 55 and 69 suggested that women who ate a clove

of garlic at least once a week were 50 percent less likely to

develop colon cancer.

Another study at Tasgore Medical college in India suggested

that garlic reduced cholesterol levels and assisted blood thin-

ning more effectively than aspirin, thus helping to reduce the

risk of heart disease.

7. Nuts:

Most varieties of nuts are

good sources of minerals,

particularly walnuts and

brazi nuts.

Walnuts, although high in

calories, are rich in potassi-

um, magnesium, iron, zinc,

copper and selenium.

Adding nuts to your diet (sprinkle them on salads and des-

serts) can enhance the functioning of your digestive and im-

mune systems, improve your skin help control prevent cancer.

Nuts may also help control cholesterol levels. Never eat ran-

cid nuts, however, as they have been linked to a high inci-

dence of free radicals.

8. Berries:

All black and blue

berries such as black-

berries, blueberries,

blackcurrants and

black grapes contain phytochemicals known as flavonoids-

powerful antioxidants which help to protect the body against

damage caused by free radicals and aging.

9. Water:

Drink at least 8

glasses of water

every day in order

to remain healthy.

Water helps us to

get rid of the toxins

and unwanted waste

materials from your

body.

Don't rely on thirst; this sensation diminishes with age. Drink

often and choose from nutritious liquids, including 100%

fruit and vegetable juices, skim or low fat milk, broths, spar-

kling water, and teas.

You can also get fluids from foods, especially those that are

liquid at room temperature.

Try gelatin, frozen yogurt, soups, watermelon, pickles, or-

anges, lettuce, tomatoes, etc.

10. Watermelon:

Both the flesh and

seeds of the water-

melon are nutritious

so try blending them

together in a food

processor and drink-

ing as a juice.

The flesh contain

vitamin A, B and C ;

the seeds contain

selenium, essential

fats, zinc and vitamin

E, all of which help against free radical damage and aging.

Source: womenfitness.net

TOP 10 ANTI-AGING FOODS


16

7 TIPS TO FINANCIAL 7 TIPS TO FINANCIAL 7 TIPS TO FINANCIAL

FREEDOMFREEDOMFREEDOM

Most of us want Financial Freedom

to be free from debt and to have

the financial ability to be free to

do whatever or go wherever we

want.

Here are 7 quick Tips to Financial

Freedom.

1. Set a SMART Goal. Your first goal doesn't have to

be big. Your goal should be Small, Meaningful, Accomplisha-

ble, Reasonable & Timed that will put you in a better financial

position than you are right now. Making your goal too big or

too difficult may make you feel defeated if you don't or cannot

reach it. For example, start by trying to save $500 in 6 months.

Once you reach your goal, work towards the next one.

2. Control Spending. Overspending is the

assassin of savings and keeps us in financial bondage.

Controlling our spending through a spending plan or budget

will help us make better purchasing decisions. Also do

small things to avoid miscellaneous spending that takes a

big chunk of our budget. For example, avoid getting that

$5 cup of coffee every morning; bring your lunch to work

instead of eating out every day; look for season sales where

you can get 50-75% discounts for clothes or technology;

and cook dinner instead of eating out every night. You

will see that you will save a heap of change over time.

3. Save with Passion. Passion is the key to

success for everything, including savings. Passion about

savings will be the catalyst for real substantial and

sustainable progress. Saving towards your passion of

getting your first home or getting a new car will make it

less likely for you to want to tap into your savings. Saving

without a Purpose & Passion will leave your savings

account and saving plan vulnerable to spending temptation.

By building and laying your financial foundation now &

delaying short term instant purchase gratification, this will

allow you to enjoy long term financial freedom.

4. Avoid Expen-

sive Mistakes. It's that one big financial

mistake that can sabotage a

financial future. We all have

or will make at least one big

financial blunder that turns into an expensive lesson. Try to

avoid expensive financial mistakes by staying focused on

your Goals, Purpose & Passion for savings.

5. Invest Intentionally. Start investing by

opening a 401k with your employer if they offer it. If they

don't offer a 401k, open an IRA (Investment Retirement Ac-

count). Start by making small contributions each pay period.

Most companies will match your contribution. The younger

you start, the bigger your nest egg for your retirement. For

bigger investments, consult with an investment advisor or

wealth manager. Think Compound Interest!!!

6. Timing is Everything. Bad timing in finances

can be devastating. Moving ahead too quickly making a pur-

chase of a big ticket item before you can really afford it can

be detrimental. Timing is crucial with purchasing and invest-

ing. For example, when purchasing a vehicle, go shopping in

October close to the end of the month. This is when most

dealerships are trying to get rid of their current year inventory

to make room for next year's inventory coming in November.

Think Sales!

7. Multiple Streams of Income. Identify at

least 3 or more ways that you can create revenue. Work on

each one by establishing a plan of action, seek assistance, and

execute. Then work on the next one. Streams of income could

include Employment income, investments, home-based busi-

ness, etc. This is powerful because if one of your streams of

income is stopped or reduced, you will have the others to fall

back on.

Helpful Hint: Be creative!!!

Remember all great new businesses or ventures start with one

small creative idea. Steve Jobs, the founder of Apple

Computer started his business by selling his car for supplies

and building his first computers in his parent's garage.


17

Don’t get mad if people don’t

see the value in buying your

products or services

The longer I am in business, the

more I realize how simple business is.

We make business more complex than it needs to be.

1. You create a product or service that people want

to buy,

2. tell them you have what they want,

3. and then sell them what they want.

And really that’s it.

If your business is not working, then either you are selling

something people don’t want or you have not found the

people who want what you are selling.

Here is the deathblow of success ...

You lock yourself in a closet and dream up this great product

or service that "YOU" want.

And really that is actually selfish. You need to create

something that "Your Customers" want. Business is about

serving other people's needs and wants, not yours.

So don’t get mad ...

If people don’t see the value in buying your products or

services. It is your responsibility to find out what they want,

and convince them you have what they want. It’s not their

responsibility to buy, just because you are selling.

Get the focus off of you, and put your focus on your

customers and you

will be successful.

Give them

what

they WANT!

Amos Johnson Jr,

PhD has a passion for helping Christians develop God-

inspired businesses because he strongly believes that financial

prosperity comes through faith In God & Business.

His ministry is a Christian Entrepreneurship Ministry to help

you develop your God-inspired business from a Biblical

viewpoint.

To fulfill the mission of this Christian Entrepreneurship

Ministry

He created his website www.amosjohnsonjr.com as a free

resource (articles, videos, and podcasts) for you to learn how

to start and grow your business from a Biblical viewpoint.

He offers free phone-advisement sessions to personally

assist you with your specific business God has called you

to do.

He conducts free and low cost workshops to teach biblical

business principles.

So visit his website and get the information you need to

develop the business God has called you to do.

And if you need to talk, just schedule an appointment with

him.

Contact Information:

http://www.amosjohnsonjr.com

http://www.facebook.com/amosyjohnson

http://www.youtube.com/user/AmosJohnsonJr

https://twitter.com/amosjohnsonjr

https://plus.google.com/108272448642957012145/posts

The #1 resource for you to learn how to start and grow a

business from a Biblical viewpoint


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So…I have a M.B.A. from Kennesaw State University

(go owls!) and one of the most commonly misunderstood

terms, I think, by entrepreneurs is “strategy” and “tactics”.

So let me break it down for you and assign you some

homework this NEW YEAR!

The Lesson

“Strategy” is the long term planning and execution for a

business goal. “Tactics” are short term objectives for a busi-

ness goal.

For example, my Firm’s “strategy” for becoming the

premier business law firm in Georgia is to become known

among those heavily involved in the business community

as a leader in business legal services.

However, our everyday tactics are to meet and connect with

business partners for coffee once a week, host networking

events once a quarter, and provide helpful information to our

clients, partners and leaders on a weekly basis.

Think of it as saying ―I want McDonald’s for breakfast.‖

Your overall goal may be to get McDonald’s breakfast

without paying for it. Your strategy to do this would be to

have your spouse go with you and pay. However, your

tactics would be to tell your spouse how much it would

mean for them to go with you, prepare their clothes the

night before and set the alarm and mysteriously forget to

bring your purse. (It’s amazing how creative my mind

works)

The reasons that it is SO important for businesses to know

the difference between these terms is in the decision making

process.

Each day, as entrepreneurs, we make HUNDREDS of choic-

es that affect our businesses–a lot of these choices decide

tactics we will use to affect our overall goal.

However, if we are making choices that don’t fall in line with

our overall long-term strategy, our goals can become harder

to achieve.

Legal Life Lessons

Business Strategy

VS Business Tactics

Know the difference


Why Kendrick Law Practice?-

We SAVE you money by:

Providing access to comprehensive legal AND

business advice and consulting, creating value for

your company’s investment in us.

Mission: To provide Georgia business owners with

PASSION FOR and ACCESS TO CUSTOMIZED and

personal business AND legal services, including docu-

ment drafting, document reviewing and negotiating ser-

vices.

KLP offers comprehensive business and legal advice to small business

owners in Georgia with the mission of keeping them "IN business and

OUT of Court".

General Information: KLP is authorized to practice law ONLY in the

STATE OF GEORGIA. If you or your businesses do not reside in the

state of Georgia, you are NOT ENTITLED to rely on KLP's "Business

Legal Tips" insofar as they retain to "legal" not "business tips".

KLP focuses on the following three main areas of business law: docu-

ment drafting, document reviewing and negotiating services)

The “Legal Life Lessons” Series was started by Attorney Kendrick in

2012 as a way to showcase real life legal situations that either she has

experienced or those within her networks have experienced. The goal is

to move away from boring, white paper style discussions about the law

and focus on creating comfortable conversations about real experiences

in the life of Georgia business owners.**

Mission Statement: To provide Georgia small businesses PASSION

for and ACCESS to HIGHLY CUSTOMIZED and PERSONAL

business advice AND legal counseling, including document drafting,

document reviewing and negotiating services.

DISCLAIMER: Kendrick Law Practice and its attorneys are ONLY

authorized to practice law in Georgia and

NO OTHER territory, state or country and

therefore any and all legal advice is only

applicable for businesses and individuals

that reside and/or located in the State of

Georgia. Additionally, please be advised

that this communication does not create an

attorney-client relationship unless there is

a signed or electronically filed retainer agreement on file with the Firm.

Keep in Touch with Kendrick Law Practice:

(1) Monthly Enewsletter- Visit http://www.kendricklaw.net

(2) Facebook- http://www.facebook.com/kendricklawpractice

(3)Twitter- http://www.twitter.com/kendricklaw

(4) LinkedIn- http://www.linkedin.com/in/darshunkendrick

(5) Blog Discussions- http://www.kendricklaw.wordpress.com

(6) Blogtalkradio- http://www.blogtalkradio.com/

kendricklawpractice

(7) Youtube Channel- http://www.youtube.com/user/

KendrickLawPractice1

(8) Google Plus- http://gplus.to/KendrickLawPractice

Legal Life Lessons

Attorney

Dar’shun

Kendrick,

21

The Legal Life Lesson

For example, I had a client whose overall goal was to pay off

the debt of a building. The strategy to do this was to cut costs,

mostly costs from legal claims from employees or those on the

property (By the way—do you have premises liability insur-

ance?). When the client obtained a new employee, instead of

having me review the employee contract, the client drafted

their own.

Additionally, when the new policy came in from the insurance

company, instead of having me review it, they entered into

this agreement with the insurance company with terms that

were less than ideal and didn’t offer enough coverage. Short

term tactics (daily decision making) like were OUT OF LINE

with their strategy for cutting costs from legal claims.

As you can imagine, that story didn’t end well six (6) months

from that time. What can I say? I’m just a business attorney

with an M.B.A.

“Call to Action”

Today, I invite each of you to do:

1. Make a list of

goals.

2. Make a list of

strategies (ways to

obtain) those goals .

3. Make a list of

things to do short

term (daily, weekly, monthly) that align with your strategy to

achieve those goals

You’re WELL on your way towards success!

Good luck & Have a Happy New Year!


Aesthetics!

Aim to please your clients by the

way things look in your business

e.g. the visual presentation of all

your communications, your

appearance and that of everyone

representing you, your packaging,

your office space and venues.

Some patterns and colors are pleasant

to look at while others are aggravating.

Aim to always look and sound

professional as this will go a long way

to engender trust.

Note: Free email addresses such

as @hotmail.com. @gmail.com or

@yahoo.com or free blogs such as

blogspot.com look very amateur and

unprofessional.

You run the risk of putting people off

with this kind of branding, undermining

all your hard work and marketing ef-

forts. I know people who will never

hire such businesses and I avoid them

myself.

Rather, get a paid-for email address,

blog and website which can actually

cost very little and is really a wise

investment.

22

Coca Cola knows full

well the power of the

Feel Good Factor.

When your brand

makes people feel

good, they spend their

money with you!

The better they feel, the more they

spend, and keep coming back because

they love that funky feeling!

Not necessarily because your product

is the best or most affordable but because

you make them feel good.

Or better. Or best! And that is basically

what everyone really looks for and buys,

a good, better or best feeling!

So, how can you up the Feel Good

Factor in your business for 2013?

10 Ways to Get and Keep Clients by

Making Them Feel Good!

1. Exceed your clients'

expectations.

Don't just do what you say; do more.

Delight them!

2. Provide peace of mind

(e.g. with guarantees, testimonials,

recommendations, tasters and

demonstrations, FAQs, clear instructions

and guidelines, easily-accessible

support, continuity services so that the

clients' on-going needs are served

without the inconvenience of having to

keep looking for them;.

Connect clients to your trusted and

preferred partners who provide other

services they need, but which you do not

offer (saves them from searching,

introducing them to someone you trust)


10 Ways to Get and Keep Clients;

4. Please the other senses

too! Apart from pleasing the eyes

with aesthetics, what pleasant sounds,

smells, tastes and feelings can you add

to the mix?

Pay more attention to the background

music in your media and at your events;

be meticulous about hygiene at your

work spaces and venues plus personal

hygiene so that you either

have no smell or you smell great!

Go easy on the perfume and room fresh-

eners though!

Flowers could look and smell great but

remember that some people are

allergic to them. The same goes for per-

fumes and air fresheners. If you serve

food and drink at events, aim to please!

Could your marketing materials have a

pleasant textured feel or smell?

Have you noticed how adverts often

feature music from the past?

The advertisers know that, for many

of us, yesteryears music holds a special

nostalgia, taking us back to good times

and pleasant memories.

And when we feel good, we spend

more!

5.Show

client

appreciation.

Send thank you

notes when they

buy from you or

pass on a referral. Hold client apprecia-

tion events. Look like you appreciate

them when you meet in person! Show

enthusiasm as you serve them.

6. Provide excellent support.

Anticipate client needs and meet them before they ask.

Be easily accessible. Survey your clients and target market

often so that you know what they want and are able to

provide it. Give them what they want, not what you think

they want, which is often different.

7.Provide Feel-Good experiences!

These could be competitions, open days, fun activities,

presentations, surprises in the mail, themed events, venues

or activities or even a Welcome on Board/ Thank you

phone call from a member of your team. These experiences

could be targeted at your customer or at someone/

something dear to them. For example, if your clients are

parents, your feel-good event could be family oriented. Or

if your clients are animal owners, you could do something

to make their animals happy!

8.Do what YOU love!

Make sure you are in a business or offering a product or

service that you genuinely love! Your enthusiasm will

show, rub off and brighten up your client experiences! And

when you feel good about what you do, your clients and

prospects are more likely to as well.

9.Provide exclusivity.

Have an exclusive club, membership

forum or benefit for your VIP

customers. Some people will

up-grade to premium products

and services just because they

feel good about the exclusivity!

.10. Celebrate with them!

Send clients and prospects birthday, anniversary and con-

gratulatory cards. Give them a call or send an email when

they cross a milestone. Attend their weddings, children’s

graduations or their Christmas dinners.

Show that their happiness is important to you! In the same

manner, share their trying times too. Send get-well-soon

cards in times of illness or

success cards before an

exam. This could also be

as simple as a quick tweet,

Facebook "like" or a

LinkedIn message.

Oma Edoja is an author, speaker and Women's

Business Growth Mentor who is passionate about

empowering women! She is the UK's go-to-gal for

ambitious women entrepreneurs who want to get

more clients, make more money and make a bigger

impact through their work.

Oma is the author of "The Essen-

tial Get Clients Guide: 14 Reasons

Women Business Owners Struggle

to Get Clients and How to Avoid

Them." She invites you to down-

load your FREE copy a

www.TheEssentialGetClientsGuide.com

11. Bonus point: SMILE!

Smile when dealing with people in per-

son, on the phone and internet (e.g. in

webinars and videos) and even smile as

you write your articles, emails and other

communications!

Smile at networking events, on stage as you present and smile

at both the people you know and at strangers!

A smile can put people at ease and is often contagious.

People can feel you smiling when they read your "smiley

communications" and listen to you virtually. I know from

personal experience that a smile and a sunny disposition can

open doors and "close" sales!

My clients often comment about the warmth in my communi-

cations and how it influenced them to buy from me.

Now, go through your operations and think of ways to make

your prospects, clients, past clients and referral partners feel

good!

Include these in your operations manual and company policy.

Educate your team and representatives about your Feel Good

Policy and train them to deliver it.

Then write in to share your ideas, what

has worked for you and any great client

experiences you have had with other

businesses.

All the best! Now, smile!

Copyright (c) 2012 Oma Edoja All rights reserved worldwide.


By Making Them Feel Good! 10 Ways to Get & Keep Clients

24


26

MEET

Voncile Belcher was born in Ozark, Alabama. Coming from a strong religious family, she enjoyed singing and her father

a noted minister and her mother a well-respected missionary, with deep gospel root encouraged her will to sing . Her love for

singing gospel music has awarded her many opportunities to minister thru music, which will remain with her always.

Her opportunities have enabled her to perform with small, medium, and large ensembles, which have included professional

choirs. Many of these performances have provided the honor of being the lead soloist. In 1968, she and her family relocated

to Rochester, New York. There she became affiliated with the City of Rochester Mass Choir, which was an occasion to perform

on the professional level.

In 1974, she and her family returned to

their roots in Ozark, Alabama. Upon her

return she was then associated with

the Gospel Music Workshop of America

– Alabama Chapter. This association

would prove to be the catalyst to her

first recording venture. The recording

venture was with Harris Temple Church of God in Christ, under the direction of Keith Ellison, to whom much credit is given.

Recording “Do You Know Who Jesus Is” became a blessing and inspiration to many. In 1985, she moved to Atlanta, Georgia.

There she transferred her GMWA membership to the Atlanta Chapter. She was welcomed with open arms as well as the Geor-

gia Mass Choir.

Her versatility won her acclaim as she portrayed the “Old Lady” on the track “Look Where He Brought Me From”. This track

was on the GMC album entitled “We’ve Got the Victory”. “Look Where He Brought Me From”, became a hit on the gospel

charts.

This success enabled her to expand her ministry to include booking performances outside of her local area, across many state

lines, and entertaining audiences at each venue along the way. With this accomplish-

ment, she embarked on a solo career. This leap of faith lead to the release of her first

album entitled “Be Strong”. This compilation blessed the hearts of many.

After the success of this album, she engulfed herself into her second recording project.

“What a Time” presented her the chance to expand even further into the area of

writing, arranging, and co-producing. Once more God has smiled on her and granted

the opportunity to record her third project.

This project titled Kourageous was released summer 2010. It blessed the hearts of

many people. Her latest album titled “ The Power “ was released at the end of 2012

and is now on sale .

This is only the beginning for such a phenomenal talent. She also lends her vocal skills

to the Atlanta Symphony Orchestra and performed at the Battle of the Bands. It is her

desire to continue to minister the Word through song so that all may be HEALED, DE-

LIVERED, and SET FREE.

CONTACT INFORMATION:

Mail: P.O. Box 921572 Norcross, GA 30010

Facebook: https://www.facebook.com/voncile.belcher

For Booking: Call 678-994-1663

Voncile BELCHER


ACUMEN MAGAZINE WINTER 2012 - 2013 EDITION

ON SALE FROM DEC 15TH 2012

FRONT COVER STORY PASTOR BYRON CAGE

ORDAINED PASTOR & MUSIC MINISTER

BACK COVER STORY SEGUN GELE

SEGUN GELE INTL

ADEDOYIN ANIMASHAUN KOYI

FACES AND HEADGEARS

NIKE ISIBA

GELE ARA

INTERVIEWS PASTOR CALVIN MCCOY - PASTOR

CRUNK FOR CHRIST RADIO & TV

BISHOP DR CLETUS BASSEY - PASTOR

DESTINY INTERNATIONAL MINISTRIES

LADY KATE ATABONG– CEO/PRESIDENT

MISS AFRICA USA BEAUTY PAGEANT

PROFILES ABIOLA CHAMP SALAMI - MOTIVATIONAL SPEAKER

ABRAHAM OGUNLADE - SAXOPHONIST

ANU OYENEYIN OSILESI - MUSIC ARTIST

KISHA JONES-PATE — PRESIDENT

BLACK WOMEN NETWORK (BWN)

ALSO READ OUR REGULAR COLUMNS ON

FIRST LADIES, BUILD MY CHURCH, WHITE FILELDS,

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BUSINESS,INVESTMENTS, NOT 4 PROFIT ,

CHURCH MATTERS & EVENTS ETC

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Visit the SUBSCRIBE page on our website to order your own copy.

www.acumenbusinessmag.com

YOU ARE INVITED TO WORSHIP AT ANY OF THESE FINE CHURCHES

Contact us to include your church here to invite people to worship at your own church.

Pastor Joe Takon

RCCG City of David

5875 Peachtree Industrial Boulevard Suite A Norcross GA 30092

Phone: (770) 840-8500 E mail: [email protected]

Website: www.cityofdavidatlanta.org

Pastor Chuzzy Udenwa

Glory House World Church

4887C Lawrenceville Highway ,Tucker GA 30084

Phone: (770) 909 5000 Email: [email protected]

Website: www.glorytoglorychurch.org

SERVICE TIMES Sun: 11.00 am Worship Service

Wed: 7.00 pm Bible study

1st Fri : 7.00 pm Liberty Night

Prophetess Apostle Doris Johnson

Revival International Ministries

2449 Lawrenceville Highway Lawrenceville, GA 30044

Phone: (W(770) 837-7991 or (678) 559-2174

Website: www.revivalinternational ministries.com

Pastor Arnold Ogunmoyero

Christ Apostolic Church– His Fragrance Assembly

3326 Memorial drive, Decatur GA 30032

Phone: (678) 334-4675 Email: [email protected]

Website: http://www.cachfa.org



Fri : 7.00 pm Prayer Meeting

SERVICE TIMES 1st Fri of every month :

8.00—10.00 pm

Hip Hop Service






Fri : 10 pm Prayer Meeting


Tues: 7.30 pm Bible study

Thurs : 7.00 pm Bible study




SERVICE TIMES Sun: 7.00 pm Worship Service

Pastors Adam & Belinda McNatt

The 47 Spot 5271 Lawrenceville highway, Lilburn GA 30047

Phone: (678) 380-0197 E mail: [email protected]

Website: www.adamandbelinda.com

Pastor Ebenezer Ikenebomeh

Gospel faith Mision International Church 213 Arrowhead Boulevard Suites B&C ,Jonesboro, GA 30236

Tel: 770-472-4207 Email: [email protected]

Website: www.gofamintgeorgia.org

Apostle Solomon

Shadow of the Almighty Church

Lion Of Judah Event Center- 6202 memorial Drive

Stone Mountain GA 30083 Phone: (678) 777-4558

Website: www.theshadowofthealmighty.org

Pastor John Lee Garret

Shepherd Missionary Baptist Church

6026 Pomerania Court Stone Mountain, GA. 30087

Tel: 770-383-2216 Email: [email protected]

Website: www.shepherdmbc1.org

Acumen Busines Pages - January 2013 Edition 10

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