Escuela Bancaria y Comercial

Promoción Internacional

Activity 1 - International promotion elements

Profesor: Tulio Radames Fabela

Luis Fernando Solis Velazquez

Sexto Semestre

03-Abril-2016

Tasks

1. Design an infographic containing these elements:

1. Objective

2. Means

3. Cultural features.

4. Law relationship.

5. Most common mistakes.

6. Support and services (difference, requirements, cost, among others).

7. Definition of international promotion.

Infographic:

2.- Identify commonly used international promotion elements on the following cases or any other suggested by your teacher/tutor.

IKEA expands its market.

IKEA implement the strategy of low prices in the Chinese market as well as he had done in other markets like Europe and America , but in the Asian market this strategy did not work because the same price busied in the other markets considered low for this market. To solve this problem IKEA began to set their targets young middle class because these customers have relatively high incomes, better educated and more aware of Western styles.

Low prices Product Catalog

Under Armour.

The brand has been severely criticized by athletes who use it , so the brand has been promoted so that the customer forget the mistakes of the past and its main benficios conosco .

Conclusion

The success of a business relationship involves promotional efforts through different actions Specific seeking:

Report on the product customer Persuade customer Influence customer

So that the trust and image is develop. Promotion is the element of the marketing mix used to inform, persuade , and remind the market the existence of a product and selling it , hoping to influence feelings , beliefs or behavior of the recipient or recipient.

It is a demand estimator activity whose purpose is to supplement and facilitate advertising personal selling . You pay the sponsor and often consists of a temporary incentive encourages the purchase . Often it is directed to the consumer. But most of the time aims incentivize the sales force of the company, or other members of the distribution channel .