Activities report 2008 Communicationand image
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105 | FSG ‘08 Annual Report Activities report 2008 Communication and image The presentation at the end of 2007 of the FSG’s new awareness-raising campaign entitled Employment makes us equal marked the launching of a broad array of presentations throughout the country in 2008. This third publicity campaign carried out by the Foundation consolidates the awareness-raising actions which communicate messages through different media and channels (television, radio, written press, posters, Internet, merchandising, etc.) to the entire society. On this occasion the awareness-raising strategy, which in the other campaigns tried to impact on the root cause of the social image problem that Roma have (stereotypes and prejudice), focused on one of the essential elements for social inclusion, i.e. employment, with an approach combining publicity with information (in this case the results of the Acceder employment programme). We should note that precisely in 2008 the Sociological Research Centre (Spanish acronym CIS) conducted a series of surveys whose results confirmed the strong persistence of majority society stereotypes and prejudices against Roma (59% claimed to have little or no warm feelings towards Roma, higher than any other social group). At the same time, a Sociological survey of Roma households showed the important headway made by this community over the last several years. These studies reinforce the communication strategy used by the FSG focused on awareness-raising regarding perceptions and the dissemination of a more real and accurate image of Roma. DISSEMINATION OF THE CAMPAIGN Following the nationwide presentation in November of last year, the campaign was also publicly presented in each of the different Autonomous Communities. As in the previous campaigns, the common denominators can be summarised as follows: } Emblematic venues provided by governments and institutions (Casa del Mar in Barcelona; Casa de las Conchas in Salamanca; Conde Duque Cultural Centre : GALICIAN SHOWMAN CÁNDIDO PAZÓ AT THE CAMPAIGN PRESENTATION IN VIGO
Transcript of Activities report 2008 Communicationand image
105 | FSG ‘08 Annual Report
Activities report 2008
Communicationandimage
Thepresentationattheendof2007ofthe
FSG’snewawareness-raisingcampaign
entitledEmployment makes us equalmarked
thelaunchingofabroadarrayofpresentations
throughoutthecountryin2008.This
thirdpublicitycampaigncarriedoutbythe
Foundationconsolidatestheawareness-raising
actionswhichcommunicatemessagesthrough
differentmediaandchannels(television,
radio,writtenpress,posters,Internet,
merchandising,etc.)totheentiresociety.
Onthisoccasiontheawareness-raising
strategy,whichintheothercampaignstried
toimpactontherootcauseofthesocialimage
problemthatRomahave(stereotypesand
prejudice),focusedononeoftheessential
elementsforsocialinclusion,i.e.employment,
withanapproachcombiningpublicitywith
information(inthiscasetheresultsofthe
Accederemploymentprogramme).
Weshouldnotethatpreciselyin2008the
SociologicalResearchCentre(Spanish
acronymCIS)conductedaseriesofsurveys
whoseresultsconfirmedthestrongpersistence
ofmajoritysocietystereotypesandprejudices
againstRoma(59%claimedtohavelittleor
nowarmfeelingstowardsRoma,higherthan
anyothersocialgroup).Atthesametime,
aSociological survey of Roma households
showedtheimportantheadwaymadebythis
communityoverthelastseveralyears.These
studiesreinforcethecommunicationstrategy
usedbytheFSGfocusedonawareness-raising
regardingperceptionsandthedissemination
ofamorerealandaccurateimageofRoma.
disseMination oF the caMPaiGn
Followingthenationwidepresentationin
Novemberoflastyear,thecampaignwasalso
publiclypresentedineachofthedifferent
AutonomousCommunities.Asintheprevious
campaigns,thecommondenominatorscanbe
summarisedasfollows:
} Emblematicvenuesprovidedby
governmentsandinstitutions(Casadel
MarinBarcelona;CasadelasConchasin
Salamanca;CondeDuqueCulturalCentre
:
GAliciAn showmAn cándido PAzó AT The cAmPAiGn PresenTATion in ViGo
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106 | FSG ‘08 Annual Report
Activities report 2008
issues 42/43, 44, 45/46 of The GitAnoS mAGAzine.
inMadrid;theFinancialClubofVigo;
PalaciodeVillaSusoinVitoria…).
} Wellknownmastersofceremonies(local
journalists)andthepresenceandsupport
ofhigh-rankingofficialsoflocaland
regionaladministrations.
} Involvementandparticipationofall
Foundationworkersandthosesomehow
linkedtoit(withaspecialroleplayedby
theEcoturcongresshostesses).
} Disseminationofthecampaignasanews
itemwithimportantcoveragefollowingthe
presentations.
Theinvaluablecollaboration
ofsomeorganisationsalso
helpedwiththedissemination
ofthecampaign.Forexample,
inthemonthofAugustwhen
Banco Santanderclients
receivedtheirbankstatement
inthemail,theyfoundafull-
pagecolourawareness-raising
advertisementaboutthe
Romapopulation’saccessto
employment,i.e.asummary
pageoftheFSG’scampaign
“Employmentmakesus
equal”.Alsocollaborating
withthecampaignwerethe
SpanishTelevisionGroupandthePromecal
MediaGroupwithwhomadissemination
agreementwasconcluded.
international roMa day
Onceagainin2008the8AprilInternational
Roma Dayactionsweregivenstrongvisibility
andpromotionalsupportbytheFSGwiththe
disseminationofaninstitutionalmanifesto,
aspecialsectionordossieronitsWebsite
andthepublicationanddistributionofa
PosTer PuBlicisinG inTernATionAl romA dAy 2008
cAmPAiGn disPlAys in zArAGozA
EntitiessuchastheBancoSantander,SpanishTelevisionandthePromecalGrouphelpedtodisseminatethecampaign.
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107 | FSG ‘08 Annual Report
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commemorativeposterinseverallanguages
andillustratedwithaphotographtakenby
JesúsSalinasinspiredbythecreativityofthe
campaignputtogetherbyseveralFSGworkers
inCatalonia.
the MaGazine entitled Gitanos, Pensamiento y Cultura (roMa, thouGht and culture)ThemagazineGitanoswithacirculationof
4,000,wasco-fundedbytheEuropeanSocial
FundandtheMinistryofEducation,Social
PolicyandSportsandalsohadthesupportofthe
MinistryofCultureandtheYouthInstitute(the
latterinsertingadvertising).
Eachissuereportsthelatestnewsregardingthe
SpanishandinternationalRomacommunity
andalsofocusesonamainthemewithmore
technicalinformationinitsDossier.Ofthe2008
issues,No42/43focusedonEmployment and
the new awareness-raising campaign.This
issueincludedaninterviewwiththeEuropean
CommissionerVladimirSpidla.IssueNo44
focusedontheAutonomousCommunityof
Valencia.Inlightoftherelevanceofthetopic,
themagazinededicatedanotherspecialissueto
RomainRomaniafocusingbothonthesituation
inthecountryoforiginandontheactionsand
transferofmodelsfromSpain.
newsletter and corPorative web PaGe
TheelectronicbulletinGitanos.org hascontinued
topublishthemainnewshavingtodowiththe
RomacommunityinSpainandthroughoutthe
world.Issues19to29cameoutin2008(andin
itsin-houseversionknownasEl Secre,issues106
to115.)Thenewspublishedinthisbulletinwhich
issentinfromtheFSG’sdifferentterritorial
officesandworkareasalsofeedstheInternet
portalandtheFoundation’scorporateWebpage.issues 42/43, 44, 45/46 of The GitAnoS mAGAzine.
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10� | FSG ‘08 Annual Report
Activities report 2008
TwomillionWebpagevisitswereregisteredin
2008.
TheFSGhasalsodisseminatedother
corporatepiecessuchastheannualagenda,
theChristmascardandthedifferentversions
oftheAnnualReport.
the Media
Currenteventsrequireconstantattention
throughouttheentireyearalthoughspecial
attentionwaspaidtoseveralespecially
worrisomenewsitemssuchastheinformation
fromItalywhichwasparticularlyserious
atseveralpointsthroughout2008.Also
inSpaintherewereracistincidentsin
Castellar(Jaen)andothertownsdemanded
ourattentioninlightoftheeventsandthe
journalisticcoveragetheyweregiven.In
thisconnection,thenationalSpanishTV
programmeentitled“ComandoActualidad”
whichranaprogrammeitcalledRoma
LawhadspecialrepercussionsandtheFSG
immediatelydemandedanexplanationfrom
thoseresponsible.The GiTAnos.orG newsleTTer
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TheFSGishighlyrespectedbythemedia
asasourceofinformationonsubjects
relatingtotheRomacommunity.In2008
theFoundationrespondedtoover200
requestsfromjournalistsconcerningevents
inwhichRomawereinvolvedandissuedover
tenmediacommuniquésandclarifications
andsentpressnotesinformingonFSG
initiatives.Thisrespectisearnedthrough
trainingandinformationinitiativeswith
mediaprofessionalsaddressingtheneedsand
objectiveoftheAreaof
Communicationsuchas:
offsettingthestereotypes
associatedwiththesocial
imageofRoma,showing
thecommunity’sdiversity
andunderscoring
headwaymadeintermsof
socialadvancementover
thelastseveraldecades.
Thisyearwecollected
over300newsclippings
inwhichtheFundación
SecretariadoGitanowas
thecentreofattention
andasimilarnumberrelatingtoprogrammes
andactivitiesinwhichittookpart.
institutional rePresentation
TheAreaofCommunicationhastaken
partinimportantforaandinitiativessuch
astheseriesofconferencesonethicsand
communicationhostedbytheUniversidad
pontificia de Salamancafocusingonthe
imageoftheRomaCommunity,thevisitto
Brusselsorganisedbytherepresentationof
theEuropeanCommissioninSpaintargeting
socialcommunicationmediajournalists,
thecourse“GettoknowtheRomapeople”
(trainingfornationalpoliceonequal
treatmentandtheRomaCommunitywith
2,700students)andtheFSG-Andalusia
involvementintheAudiovisualCouncilof
Andalusia’sinitiativetodeclare2009the
“YearoftheRomapeopleintheaudiovisual
mediaofAndalusia”.
TheFSGhasalsobeenactivelyparticipating
intheCommunicationsCommitteeofthe
platformofSocialActionNGOswhoseduties
includethecoordinationanddissemination
ThenationalSpanishTVprogrammeentitled“ComandoActualidad”whichranaprogrammecalledRoma LawhadspecialrepercussionsandtheFSGhadtoimmediatelydemandanexplanationfromthoseresponsible.
siGninG of The AGreemenT BeTween The fsG And The PromecAl communicATion GrouP.
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oftheincometaxreturnawareness-raising
campaignentitled“Othersocialinterest
aims”.WewouldstresstheFSG’sAreaof
Communication’sparticipationasamember
oftheselectionboardoftheEuropean
Commission’s2008“Fordiversity–against
discrimination”JournalismAwardwhich
thisyearhadaspecialsectionforarticlesor
reportsontheRomacommunity.
VisiT To The euroPeAn commission By journAlisTs sPeciAlised in immiGrATion And sociAl exclusion in which The fsG Took PArk orGAnised By The rePresenTATion of The euroPeAn commission in sPAin.
www.gitanos.org
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