Yamaha Official Racing Team 2017_V4.pdfYamaha brand image by presenting a globally unified Yamaha...

Visual Identity ManualYamaha Official Racing Team

Yamaha Official Racing TeamVisual identity manual

Yamaha Motor EuropeMarch 2017

2

Visual identity manual

ContentsIntroduction 3

1.0 Yamaha Corporate VI Regulations 4

1.1 The Yamaha Corporate Logo Elements 5

2.0 Yamaha Racing VI Regulations for Racing Teams 6

2.1 Yamaha Racing colours: Paint/ Print/ Web/ Material 7

2.2 Yamaha Racing Logo VI Elements 8

2.3 Yamaha Racing Revs Your Heart Slogan Combination Logo 9

2.4 Speedblock VI Elements 10

2.5YamahaRacingOfficialTeamLogo 11

2.6 Yamaha Racing Supported Team Logo 12

2.7 Explanation of usage VI Element logos 13

3.0 Yamaha Racing Team Sponsor Requirements 14

3.1 Usage of Yamaha Racing VI Elements 15

3.1.1Officialoff-roadbikedesignElements 16

3.1.2OfficialroadracebikedesignElements 18

3.1.3OfficialteamweardesignElements 20

3.1.4OfficialriderjerseydesignElements 21

3.1.5OfficialriderleatherdesignElements 22

3.1.6OfficialracingteamvehicledesignElements 23

3.1.7 Supported racing team vehicle design Elements 24

3.1.8 Examples of Erroneous Use 25

4.0 bLU cRU Branding Guidelines 26

Yamaha Racing Official Partners:

Appendix A. Akrapovic Branding Guidelines

Appendix B. Yamalube Branding Guidelines

AppendixC.MonsterEnergyBrandingGuidelines

Appendix D. Pata Branding Guidelines

3


IntroductionYamaha Motor Co., Ltd. (hereafter Yamaha) has been involved in racing activities since its founding.

Theseactivitiesarerecognisedasbeingvitaltoandeffectiveincommunicatingandbuilding

Yamaha’s brand value.

These‘YamahaRaceVisualIdentityGuidelines’havebeenestablishedtohelpstrengthenthe

YamahabrandimagebypresentingagloballyunifiedYamaharacingimage.Theguidelinesare

tobeappliedinracingactivitiesbytheYamahaOfficialRaceTeamcompaniesacrossEuropein

visualidentity,publicrelations,advertising,onlineactivitiessuchassocialmediaandpromotional

activities.

4


1.IfanyagreementexistsbetweenYamahaandthecompetitor,theCorporateVI(YamahaRevs

Your Heart Logo) must be placed in at least one location on either the competitor’s racing gear

orracingwearsothatitisvisiblefromtheoutside.

2. The Corporate VI (Yamaha Revs Your Heart Logo) must be placed in at least one location on

eitherthecompetitor’sracinggearorracingwearsothatitisvisiblefromtheoutsidefor

competitorsbelongingtoateamororganisationwithwhichYamahahasanagreement.

1.0 Yamaha Corporate VI Regulations

Logo on Racing Leathers

Yamaha Revs Your Heart Logo

The Yamaha logo is a combination of the

tuningforkmarkandtheYamahawordlogo.It

symbolizestheYamahabrand.Thetuningfork

markandtheYamahawordlogocompromise

one logo. Because their combination forms

Yamaha’s corporate trademark, the tuning fork

markandtheYamahawordlogomustalways

be used together (apparel items are excluded

fromthisrule).Itisnotallowedtocombine

theYamahalogowithotherelementsunless

permissionisgrantedbytheYamahahead

office.

The rules of the Yamaha Corporate VI shall be adhered to in case of the following:

Logoonjersey

461461

5


Minimal size

The tuning fork mark’s diameter should be

atleast7mm.Accordingly,thelettersofthe

Yamahawordlogomustbeatleast6mm

inheight.Thetotalwidthofthecorporate

trademark-thetuningforkmarkandthe

Yamahawordlogocombined-shouldbeat

least 30 mm.

Corporate colours

Cool gray 10

Black

White

Cool gray 4

Yamaha red

Cool gray 10

Black

White

Cool gray 4

Yamaha red

Full colour logo

The landscape full colour Yamaha brand

sloganlogoismandatoryforofficialYamaha

Racing competitors.

Two colour logo

Whentwocolourprintingisrequired,

the red & black logo is the correct choice

Single colour logoThis logo is used on race machines and other

itemsasasymboloftheYamahabrandandis

mandatoryonridergear.

Tuning Fork MarkThis mark (metallic silver) is used on

racemachinesandotheritemsasasymbolof

the Yamaha brand.

1.1 The Yamaha Corporate Logo Elements

Yamaha red

Pantone 485EC

CMYK 0/96/100/0

RGB 213/43/30

RAL 3020

Black

Pantone Black EC

CMYK 0/0/0/100

RGB 30/30/30

RAL 9004

Coolgrey4

PantoneCoolgrey4

CMYK 12/8/8/23

RGB 188/189/188

RAL 7047

White

Cool gray 10

Black

White

Cool gray 4

Yamaha red

6


2.0 Yamaha Corporate VI Regulations for Racing Teams and classesVIRegulationsareapplicableforofficialteamsinthefollowingclasses:

• WorldSBK/WorldSSP/WorldSSP300

• STK1000

• STK600

• EWC Endurance World Championship

• National Superbike Championships

• MXGP

• MX2

• EMX250 / EMX125

• YZ125 bLU cRU Cup

• National MX and Enduro Championships

• WEC Enduro World Championship

• Dakar/Rally

• Anyotherracingactivitylinkedtoproductionmodels(e.g.Cups)

7


YamahaRacingBlueisthesymbolofourraceactivities.Toachievecontinuityintheexpression

of the Yamaha Racing image, Racing Blue is set as the designated colour. The designated

colourisspecifiedinavariationofcolourdefinitions,eachwithitsownindividual(production)

specifications.

PaintDPBMC-DeepPurplishBlueMetallicC

(Registered Yamaha Motor Co., Ltd. color)

Ral Colour: 5002 Ultramarine Blue

PrintCMYK: 100/90/0/0

Pantone 287 Coated or Uncoated

Web / MonitorRGB: 10/45/130

#0A2D82

PleasecontactyourYamahaRacingManagerforsamples.

TheonlycoloursthatcanbeusedwithRacingBluearemonotones(includingmetalliccolours).

However,RacingBlueshouldbeusedasthemaincolour(50%ormoreofthetotalsurface)and

theothercoloursonlyasaccentcolours.Theyarewhite,black,silver(Pantone8001EC)orgrey

(PantoneCoolGrey4EC).

PrintGrey

K:40%Black

CMYK: 12/8/8/23

PantoneCoolGrey4EC

Silver

Pantone 8001 EC

Web / MonitorGrey

RGB: 188/189/188

HEX: #BCBDBC

2.1 Yamaha Racing colours: Paint/ Print/ Web/ MaterialRacing Blue Support colours

Combination examples*

* These are only sample images of possible color combinations and color ratios

8


Basic rules:Asageneralrule,theHorizontaltypeRACINGLogoshouldbeused.Therearealsolimitsregarding

the number of logos that can be used on one item.

WhenusingtheYamahaLogomarktogetherwiththeRACINGLogo,changingthetypeorformat

of the combination, ratios of colors or altering the shape of elements, etc., is prohibited.

2.2 Yamaha Racing Logo VI Elements

Isolation rules

Whenusedincombinationwithotherlogo

or design elements on the same surface,

theminimumdistancebetweenthelogo

andtheotherelementsmustbeequivalent

to, or more than, half a Tuning Fork Mark.

TEAM AND/OR SPONSOR

LOGO

Official Team Logo Speed Block Logo

(basic form)

Revs Your Heart Logo

Note: this logo can not be used by supported teams / riders on National level.

ThislogosymbolizesYamahaRacing

activities. Depending on the team format,

championshiplevelandracecategory,

either YAMAHA RACING or FACTORY

RACING is used. Please note FACTORY

RACING can NEVER be used on National

level racing activities.

9


2.3 Yamaha Racing Revs Your Heart Slogan Combination Logo

2a. Landscape logo diapostive

YamahaRacingLogo-

Revs Your Heart/ Blue

1a. Landscape logo

YamahaRacingLogo-

Revs Your Heart/ White

2b. Portrait logo diapostive

YamahaRacingLogo-

Revs Your Heart/ Blue

1b. Portrait logo

YamahaRacingLogo-

Revs Your Heart/ White

Basic rules:-ThecombinationlogoisusedtogetherwiththeYamahaRacingLogohoweveritcanbeused

independentlyondesignatedmaterialssuchastheraceunit.

-Therearelimitsregardingthenumberoflogosthatcanbeusedononeitem.

-ThediapositiveLandscapeandPortraitlogo’s(2aandb)mustalwaysbeplacedonasolid

coloured background.

-Ingeneral,theLogoshouldbepositionedintheangleshown.

10


2.4 Speedblock VI Elements

Basic rules: LiketheOFFICIALTEAMandRACINGLogo,the“speedblock”alsorequiressufficient

independencewhenitisused.DonotusetheSpeedBlockincombinationwithTEAMLogoand

withtheYamahaRacingLogo.OnlywhenusedincombinationwiththeRACINGLogomaythe

SpeedBlockbeusedwithdifferentpositioning.Alterations to the Speed Block’s direction,

proportions, etc. are not permitted.

Speedblock

DPBMC-DeepPurplishBlue Metallic C

DPBSE Color Sample

PANTONE: 287 CMYK: 100/90/0/0

Stardust Silver XPANTONE: 430CCMYK: 54/42/39/0

Bluish White Cocktail 1

XWhite CMYK: 0/0/0/0

Background

SPECIAL FORM COLOUR SPECIFICATIONS

Gradiation

Blocks

PAINT PRINTING MATERIAL

(Registered Yamaha Motor Co., Ltd. Colour)

Direction of Speed Block

WhentheSpeedBlockisusedindependently

on race machines or other vehicles, the front

of the Speed Block must face the direction of

vehicle’sforwardmotion.Amirroredversionof

the Speed Block is to be used for the right side

of the vehicle.

Special Form

Special Form Speed Block

Ifreplicatingthespecifiedgradationinthe

“BasicForm”SpeedBlockisdifficult(e.g.when

embroidering it onto clothing), the “Special

FormSpeedBlock”maybeused.Oneshouldbe

awarethattheBasicFormandtheSpecialForm

aredifferentnotonlyintermsofgradation

butinshapeaswell.LiketheBasicFormSpeed

Block, alterations to the design of the Special

Form Speed Block are not permitted.

Basic Form

11


TheOfficialTeamlogoisbuiltfromthree

elements;

1 - Team and/ or Sponsor logo

2 - Yamaha Racing Logo

3 - Designated Racing Class

andarealwaysequallydistributedbythe

x-heightofthe‘designatedracingclass’

Basic rules: -Thethreeelementsareframedinagreyboxinordertocreateuniformity.Anychangestothis

logomustberequestedtotheRacingManagerandneedwrittenapproval.

-TheteamorSponsors’logoshouldawaysbeplacedonawhitebackground-withinthegreybox-

andbedividedbyawhiteareabetweenthetwo.

-Thedesignatedracingclassissetin“EurostileBoldExtended”inapredefinedfont-size,

capitalised,justifiedandspacedtothewidthoftheYamaha-logo.

-Thislogotypecanonlybeusedwhenteamhasthe“officialteam”status.

Isolation rules

Whenusedincombinationwithotherlogo

or design elements on the same surface,

theminimumdistancebetweentheOfficial

Team Logo and the other elements must be

equivalentto,ormorethan,twoTuningFork

Marks.

Basic rules

-teamswhohavethesupportedstatuswill

receive the Yamaha Racing Supported team

logo.

-Thislogocanonlybeusedseperatelyfrom

teamofficialsponsorandnotinalock-up.See

exampleherebelow.

2.5 Yamaha Racing Official Team Logo

TEAM AND/OR SPONSOR

LOGO

TEAM AND/OR SPONSOR

LOGO

TEAM AND/OR SPONSOR

LOGO

TEAM AND/OR SPONSOR

LOGO

TEAM AND/OR SPONSOR

LOGO

TheOfficialTeamLogocanbeusedonanycolouredbackgroundrequired.WhiteorYamahaRacing

Blue are preferred.

12


TheSupportedTeamlogoisbuiltfromtwo

elements;

1 - Yamaha Racing Logo

2 - Supported Team

Basic rules: -Thetwoelementsareframedinagreyboxinordertocreateuniformity.Anychangesto

thislogoisnotallowed.

-TheSupportedTeamlogoshouldawaysbeplacedonawhitebackground-withinthe

greybox-andbedividedbyawhiteareabetweenthetwo.

-Thislogotypecanonlybeusedwhenteamhasthe“supportedteam”status.

-Theofficialteamsponsorcanbeplacedabovethesupportedteamlogolockup

respectingtheofficalYamahaRacingisolationrules.(seebelow)

Isolation rules

Whenusedincombinationwithother

logo or design elements on the same

surface,theminimumdistancebetween

the Supported Team Logo and the other

elementsmustbeequivalentto,ormore

than,twoTuningForkMarks.

2.6 Yamaha Racing Supported Team Logo

TheOfficialTeamLogocanbeusedonanycolouredbackgroundrequired.Whiteor

Yamaha Racing Blue are preferred.

TEAM AND/OR SPONSOR

LOGO

TEAM AND/OR SPONSOR

LOGO

TEAM AND/OR SPONSOR

LOGO

TEAM AND/OR SPONSOR

LOGO

13


2.7 Explanation of usage VI Element logos

TEAM LOGO SPEED BLOCK

TEAM AND/OR SPONSOR

LOGO

RACING LOGO

Useable after approval CompulsoryX X

Compulsory UseableCompulsory Useable

Useable after approval Useable after approvalUseable after approval Useable after approval

Compulsory UseableCompulsory Useable after approval

Compulsory UseableCompulsory Useable after approval

Compulsory

MODEL LOGO

Compulsory

Useable

Compulsory

Compulsory

Useable

Useable UseableCompulsory Useable after approval

ITEM

Race Machine

Pit Box/Canopy

Racing suit

Transport Trailer/Van

Staff apparel

PR, advertising, communication

ITEM

Race Machine

Helmet

Racing suit

Pit Box/Canopy

Transport Trailer/Van

Staff apparel

PR, advertising, communication

YAMAHA LOGO TUNING FORK YAMAHA LOGO + REVS YOUR HEART SLOGAN REVS YOUR HEART SLOGAN

Compulsory XCompulsory(leftchest)

Compulsory(metallicsilver)

Useable

X

X

X CompulsoryX

Useable XX

X CompulsoryX

X UseableX

X UseableUseable after approval

Compulsory CompulsoryX

Useable after approval

X

X

Landscape Portrait

14


3.0 Yamaha Racing Team Sponsor Requirements

Whennegotiatingacontractwithasponsor,allrepresentativesshouldconveytheYamaha

RacingColour(RacingBlue)tothesponsor,andmakeeveryeffortpossibleforRacingBlue

to be the colour used.

Racing Blue should be used if the sponsor does not designate a colour.

Ifasponsor-designatedcolouristobeused,thefinaldesignmustbeapprovedbythe

YamahaRacingManager.PleasesendyourbasicdesigntotheRacingManagerwhowill

finalisethedesignwithVIrequiredelementsfirst.

Anynewsponsoragreementand/ordesignmustbepriorapprovedbytheracingmanager.

Visual Identity ManualYamaha Official Racing Team

3.1 Usage of Yamaha Racing VI Elements

16


3.1.1 Official off-road bike design elements

Rearview

Frontview

1 2

3

4

5

1 YamahaRacingBluecolorbase-incase

thereisnosignificantconflictwithSponsors’

colours.

2 Speed Block Logomark

3 Revs Your Heart Logomark

4 TuningForkLogomark-positionedon

orignal unit position

5 Designated Model logo

6 Akrapovic (see appendix A for Branding

guidelines)

7 Yamalube (see appendix B for Branding

guidelines)

All Yamaha Corporate VI Elements and Yamaha

Racing VI Elements should be respected on the

officialraceunit.Designatedarea/spacinghas

been considered for sponsors and technical

partners.Seeimagesforspecificinformation.

The race machines should always be completed from a design point of view with the following

elements:

17


Frontview

Rearview

Frontview

Rearview

18


1 YamahaRacingBluecolorbase-incase

thereisnosignificantconflictwithSponsors’

colours

2 Speed Block Logomark

3 Revs Your Heart Logomark

4 TuningForkLogomark-positionedon

orignal unit position

5 Designated Model logo

6 Akrapovic (see appendix A for Branding

guidelines)

7 Yamalube (see appendix B for Branding

guidelines)

All Yamaha Corporate VI Elements and Yamaha

Racing VI Elements should be respected on the

officialraceunit.Designatedarea/spacinghas

been considered for sponsors and technical

partners.Seeimagesforspecificinformation.

The race machines should always be completed from a design point of view with the following

elements:

3.1.2 Official road race bike design elements

19


20


Pleasefollowofficialdesignelementsinyour

teamwear:

• Team logo or supported team logo on left

chest

• Akrapovic / Yamalube on right sleeve

• GYTRonleftsleeve(foroff-roadteams

only)

• Revsyourheartcanonlybeincludedin

combinationwiththeYamahaRacinglogo

• bLU cRU rectangular patch above teamlogo

or supported team logo on rider shirt

cm 11

cm 4,5

cm 4,5

cm 11

cm 4,5

cm 4,5

3.1.3 Official team wear design elements

21


461

461TheRiderjerseyshouldalwaysbecompleted

fromadesignpointofviewwiththefollowing

elements:

• Corporate Yamaha logo on left chest

• bLU cRU circular logo above Corporate logo on

left chest

• Black Yamaha corporate logo on back /front

• Akrapovic / Yamalube on sleeves

• GYTR on sleeve

3.1.4 Official rider jersey design elements

22


TheRiderleathershouldalwaysbecompleted

fromadesignpointofviewwiththefollowing

elements:

• Corporate Yamaha logo on left chest

• bLU cRU circular logo above Corporate logo

on left chest

• Black Yamaha corporate logo on back /front

• Akrapovic on right chest

• Yamalube on sleeves

3.1.5 Official rider leather design elements

23


Current design

2017 Design proposal

#010 | Rider Name#020 | Rider Name


SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR


TITLESPONSOR

TITLESPONSOR

TITLESPONSOR

WhenworkingonTruckdesign,pleaserespect

the Yamaha Racing elements, their isolation

rules and include Racing VI Elements such as

Bike Logo, Team Logo, Speedblock, Revs Your

Heart.

When discussing sponsor logo positioning,

YamahaOfficialPartnersAkrapovicand

Yamalube should be taken into account.

Current design

2017 Design proposal





TITLESPONSOR

TITLESPONSOR

TITLESPONSOR

3.1.6 Official racing team vehicles design elements

24


WhenworkingonTruckdesign,pleaserespect

the Yamaha Racing elements, their isolation

rules and include Racing VI Elements such as

Bike Logo, Team Logo, Speedblock, Revs Your

Heart.

Yamaha Racing Base Truck design Scale 1:13

3.1.7 Supported racing team vehicles design elements


3.1.8 Examples of Erroneous Use

1. ChangestoofficialYamahadesignelements(e.g.speedblock)arenotpermittedaccordingtoVI

regulations

2. Officialpartnerlogosshouldbeplacedonsolidbackground

3. Thedirectionoftheofficalspeedblockelementshouldnotbealtered

4. The Yamaha Racing logo must be placed on a Yamaha Racing blue background

5. ColorchangestotheYamahalogoarenotpermittedinanyotherwaythandescribedintheVI

manual

1

3 4

5

2

2

26


4.0 bLU cRU Branding Guidelines

bLU cRU Logo/Colors

Colors

One of the most important aspects of a brand logo is to convey a clear and consistent representation of the brand. This logo style guide provides comprehensive information to ensure proper use of the bLU cRU logo, including colors, fonts, shape, and clear space requirements. The guide also contains examples of incorrect use of the logo to further clarify guidelines and proper use.

bLU cRU Blue4-Color:Blue: 100C/90MBlack: 100KGray: 46C/34M/32Y/17K

PMS:Blue: 287CBlack: Black 3 CGray: Cool Gray 7 C

RGB:Blue: R10/G45/B130 #0A2D82Black: R35/G31/B32 #231F20Gray: R126/G133/B138 #7E858A

This is the preferred logo and should be used whenever possible. This should be the default logo for all communications, unless it is unsuitable for the nature of the communication. This logo has been created using precise proportional relationships which should not be altered.

File Names:2016_bLU_cRU_LOGO_16.rgb.eps2016_bLU_cRU_LOGO_16.rgb.ai2016_bLU_cRU_LOGO_16.pms.eps2016_bLU_cRU_LOGO_16.pms.ai2016_bLU_cRU_LOGO_16.cmyk.eps2016_bLU_cRU_LOGO_16.cmyk.ai2016_bLU_cRU_LOGO_16.png

RGBBLUE: R10/G45/B130 #0A2D82 BLACK: R35/G31/B32 #231F20GRAY: R126/G133/B138 #7E858A

Size and Spacing Requirements


1" minimum


The height of the letter U used in the logo determines the surrounding clearance area from all other design elements and typography.

The bLU cRU logo should never be reproduced any smaller than 1-inch in size to ensure optimal visibility and impact.

Correct CapitalizationClearance Area: Art Elements & Typography

Blu Cru

bLU cRU

BLU CRU

The letters “b” in bLU and “c” in cRU must always be lower case. Likewise, the letters “LU” in bLU and “RU” in cRU must always be capitalized. However, in instances where all caps are used throughout, it is OK to use “BLU CRU.” This is the only exception to the upper and lower case rule.

Only when all cap type is used is it acceptable to spell out BLU CRU in all cap type as seen here. This is NOT preferred and is the only exception to the upper and lower case overriding rule.

It is important that proper size and spacing rules be followed to ensure the bLU cRU logo displays and prints with the best quality possible, and to ensure optimal logo visibility and impact.

Example of primary usage in a url:

YamahabLUcRU.com

27


Alternative Logotype for Promotional Items OnlyPromotional items are any type of item or merchandise given away or sold that are designed to promote a company. Some common examples of promotional items include writing instruments (pens and pencils), apparel (t-shirts, hats, sweatshirts), desk accessories (paper clip dispensers, post-it notes), drinkware (travel mugs, water bottles), magnets, computer/electronic accessories, sporting goods (golf balls, stadium cushions) and automotive accessories such as ice scrapers, sunshades and tool kits.

The circular logo is the preferred logo and can be used by itself. When the logotype is used without the circle, it must be used with the Yamaha Racing logo to ensure proper communication context. In such instances, bLU cRU logotype should be dominant to the Yamaha Racing logo.

The Yamaha Racing logo and the term “Yamaha Racing” must always be kept independent from other design elements and logos, except background color.

Background Color: The logotype must always appear on a solid blue background. Blue is NOT part of the logo and shown only to illustrate how the type reverses out. The Yamaha logo must not be more than 75% width of the bLU cRU logo. For usage of the Yamaha racing logo, please refer to Yamaha Race Visual Identity Manual Version 2.0.

This is for proportion only and not for placement of logos with one another.

Size and Spacing RequirementsProportions

1" minimum:The bLU cRU logo should never be reproduced any smaller than 1-inch in size to ensure optimal visibility and impact.

Clearance Area:The height of the letter U used in the logo determines the surrounding clearance area from all other design elements and typography.

Please refer to the following page for approved usage examples.

Blue background is not part of the logotype.

100%

75%

The circular logo is the preferred logo and can

beusedbyitself.Whenthelogotypeisused

withoutthecircle,itmustbeusedwiththe

Yamaha Racing logo to ensure proper

communication context. In such instances,

bLU cRUlogotypeshouldbedominanttothe

Yamaha Racing logo.

The Yamaha Racing logo and the term

“YamahaRacing”mustalwaysbekept

independent from other design elements and

logos, except background color.

28


Examples of Erroneous UseThe following are examples of incorrect and unacceptable design alternations. Please refer to these examples to ensure that you display the logo correctly at all times. Do not use the “Yamaha Racing” logo and the “bLU cRU ” elements together on the same plane.

Do not italicize the logo, etc.

Do not use the logo without the Yamaha Racing logo.

Do not change the background color of the logo.

Do not use previous iterations of the logo.

Do not change the relative proportions of the elements.

Do not change the color of bLU cRU typeface, Speed Block, Yamaha Racing logo.

Do not change the shape of the circle.

Do not change the composition (layout) of the elements.

Do not change the value of the blue background.

CMYKBlue: 100C/70MBlack: 100k


Do not add elements not specified in these rules/regulations.

TEAMABC

Examples of Erroneous Use

Do not reverse out the logo. Even if isolation requirements are met, do not use the logo as an element in a new design.

Do not add patterns within the isolation space.




Do not use logos at extreme angles in relation to the orientation of the item.

Do not create new combinations of elements different from those specified

in these rules/regulations.

Do not use the old logo.

Do not change the positioning of the elements in the enclosed logo.

Do not place other elements within the isolation space.

abc



Do not reverse out the logo. Even if isolation requirements are met, do not use the logo as an element in a new design.

Do not add patterns within the isolation space.




Do not use logos at extreme angles in relation to the orientation of the item.

Do not create new combinations of elements different from those specified

in these rules/regulations.

Do not use the old logo.

Do not change the positioning of the elements in the enclosed logo.

Do not place other elements within the isolation space.

abc



TEAMABC


Do not italicize the logotype, etc.

Do not use the logotype without the Yamaha Racing logo.

Do not add elements not specified in these rules/regulations.

Do not change the relative proportions of the elements.

Do not use logotype at extreme angles.Do not change the shape of the logotype.

Do not use the logotype on another background color other than blue.

Do not change the color of bLU cRU typeface, Speed Block

Do not use the logotype as an element in a new design.

29

Visual identity manualSamples of Approved Usage on Promotional ItemsPlease refer to type visuals as correct examples of how to use the bLU cRU logo on promotional items. Promotional apparel items include T-shirts, baseball caps, hoodie sweatshirts, shirts, jackets and sweatpants, just to name a few. Before using the bLU cRU logo and the bLU cRU name on any promotional item, prior permission must be obtained from the Yamaha Motor Corporation.

Embroidery Guidelines:Never embroider the circular bLU cRU logo under 3" in size and never embroider the bLU cRU full logomark under 2.5" in size in order to ensure optimal reproduction and legibility of the bLU cRU and all other logos. There are no exceptions to this rule.

bLU cRU Tee bLU cRU Adult Hoodie bLU cRU Koozie Set

bLU cRU Full Color Pit Canopy

bLU cRU Racing Banner

bLU cRU Pennant Flags

bLU cRU Snapback Cap bLU cRU Beanie

Apparel Accessories Display

bLU cRU Sticker Sheet





Samples of Approved Usage on Promotional ItemsPlease refer to type visuals as correct examples of how to use the bLU cRU logo on promotional items. Promotional apparel items include T-shirts, baseball caps, hoodie sweatshirts, shirts, jackets and sweatpants, just to name a few. Before using the bLU cRU logo and the bLU cRU name on any promotional item, prior permission must be obtained from the Yamaha Motor Corporation.

Embroidery Guidelines:Never embroider the circular bLU cRU logo under 3" in size and never embroider the bLU cRU full logomark under 2.5" in size in order to ensure optimal reproduction and legibility of the bLU cRU and all other logos. There are no exceptions to this rule.

bLU cRU Tee bLU cRU Adult Hoodie bLU cRU Koozie Set

bLU cRU Full Color Pit Canopy

bLU cRU Racing Banner

bLU cRU Pennant Flags

bLU cRU Snapback Cap bLU cRU Beanie

Apparel Accessories Display

bLU cRU Sticker Sheet





When using the bLU cRU logo for promotional

RacingActivitiespleaserespectthefollowing

guidelines:

• Alwaysusethecircularlogoon

promotional materials

• RespecttheIsolationrulesandalways

useonlyincombinationwiththeYamaha

Racing logo

Note: the bLU cRU logo can never be used in

combinationwiththeFactoryRacinglogo.

AllmaterialsproducedwithbLU cRU logo

areunderapprovalbythebLU cRU Racing

Manager.

Contactdetails:AlbertoBarozzi

[email protected]

FlagDisplay

Ifyouhaveanyquestionsorareuncertainabout

anyaspectsoftheYamahaRacingVI,pleasecontact

Yamaha Motor Europe Marketing Division Department.

© Sol & Matheson Communications b.v.

commissionedbyYamahaMotorEuropeN.V.dd.March2017

Yamaha Official Racing Team 2017_V4.pdfYamaha brand image by presenting a globally unified Yamaha...

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Transcript of Yamaha Official Racing Team 2017_V4.pdfYamaha brand image by presenting a globally unified Yamaha...