Active Sponsoring Concept

SPORTUNIT-September 2009 –All Rights reserved - Any reproduction even partial is forbidden except authorization- Copyright Sportunit.

The Active Sponsoring Concept 11/19/09



PREAMBULE

The Professional sport has beenbuilt to produce image

The mediatization fromwhich it benefits,

entices Sponsor and theemotion that it generate,

attracts Fans



With 26 million sportsmenSport is in the heart of the everyday life of the French people



Our Know-how

Put in relation the sponsors brand, the local

commerce and the sports clubs with the sport

community

… in an optimizes logical affinity by the own

sport value and associated irrationality


Our objectives

1. Make easier the entertainment sport access

and the sport practical for the sport

consum’actors

2. Increase new gain for Sports Clubs


Our concept



The idea ?

The Daily consumptions at the merchants

affiliated members, start :

1 – Sponsoring for clubs

2 – An earnings of euro for the consumer


Current technological tools

1. A card magnetic strip which allows to his owner to accumulate euros

2-IT application (Gallit Solution) ported on the merchant payment terminal to validate purchases and attribute euro on the card

3-Back service of management and a data reassurance

4-A web hosting for the member service and the coordination of the networks activities


Towards a banking solution

1. Offer a different card on an unpublished marketing ground2. Choose an economic model allowing a true generosity3. Cut the link between card and Traditional account4. Offer more service (insurance, card protection, extended warrantly

on purchases)5. Development of the stream volume6. Economic wallet

The concept ask to Bank world specific Object

…or a phone payment solution


Club Advantages

The active sponsoring allows a greater anchoring of the club in the population

The active sponsoring strengthens the emotional link between the club and the supporter

The active sponsoring allows to the club to develop its intermediate markets (Refreshment room, by-products, tickets of match,…)


Merchant Affiliated Members Advantages

Only a purchase activate the sponsoring act

It’s Customer recruitment

Generosity and emotional make the added value


LOU RUGBY (Lyon)Pro D2

Our References

SPORTUNIT LOYALTY CARDMulti Sports (Dijon)

USAP (Perpignan)Top 14 Orange

Stade Rochelais (La Rochelle)Pro D2


In Summary

The active sponsoring is a concept in sight of time (Just, generous and societal, it helps people in their everyday life)

It allows Competitive commercial advantage and strategic on value

It allows the constitution of a rich and qualified file


More Informations ?

Contact Us :

[email protected]

www.sportunit.com

Active Sponsoring Concept

Sports

Transcript of Active Sponsoring Concept