Acquisition Strategies in the Multinational Recording Industry
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Acquisition Strategies in the Multinational Recording Industry
Patrik WikströmJönköping International Business School
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1888-1920
1888
1894-1901
1888
1896
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1920s
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1930sInternalCentralizedHierarchical
ExternalAggressiveConservative
1929-34
1931
1931
1929
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1940s
1945
1945
1942
1947
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1950s
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# of new acts on the year-end-charts
Dowd (2004)
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Industry concentration
Dowd (2004)
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1950s
1955
19611961-2
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1960s
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Labels-to-firm ratio
Dowd (2004)
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1970s
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InternalDecentralizedMulti-label
ExternalPartnerships“Progressive”
1970s
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1970s
1977
1972“…as I speak, black music and country music appear to be two primary growth areas in the coming year. If that perspective changes by the time you leave this room, I can still assure you Columbia Records will have a major entry into whatever new area is broached by the vagaries of public tastes”.
(Arthur Taylor president CBS in 1973)
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1980s
1979, 83-86
1988
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1990s
1995
1998-9
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1990s
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Market shares, single sales, Sweden
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Industry concentration
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Labels-to-firms-ratio
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Global sales of recorded music
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2000s2004
2000
2004
2007
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Conclusions &Looking forward
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InternalCentralizedHierarchical
InternalDecentralizedMulti-label
InternalCentralized?Label groups
1930- 1970- 2000-
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Atlantic Records Group
Independent Label Group
Warner Bros. Records
Word Entertainment
Interscope/Geffen/A&M
Island Def Jam Music Group
Universal Motown Records Group
Decca Label Group
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InternalCentralizedHierarchical
ExternalAggressiveConservative
InternalDecentralizedMulti-label
ExternalPartnerships“Progressive”
InternalCentralized?Label groups
ExternalOutsourcing“Upstreaming”
1930- 1970- 2000-
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“360 business model”
Record salesConcertsMerchandiseLicensingSponsorshipsEtc…
“All-rights/Full-service”
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Warner Music Group’s latestacquisitions, partnerships, and JVs A: Zebralution, DE – Digital distribution platform (Feb ‘07) JV: Brand Asset Group, US – Artist development services (Jun
‘07) A: Non-Stop Music, US – Production Music (Aug ‘07) A: Taisuke, JP – All-rights/Full service (Sep ‘07) P: Zazzle, US – Merchandise retailer (Oct ‘07) JV: Kaiku, FI – All-rights/Full service (Oct ‘07) A: Camus Production, FR – Tour Production, promotion and
production company (Jan ‘08)
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Patrik WikströmMedia Management and Transformation Centre
Jönköping International Business SchoolJönköping, Sweden