Achieving optimum scale and efficient acorss multiple devices

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THE BIG DIGITAL LANDSCAPE:"Achieving optimum scale and efficiency

across multiple devices"

DID YOU KNOW

ACHIEVING OPTIMUM SCALE & ACHIEVING OPTIMUM SCALE & EFFICIENCIES ON DIGITAL EFFICIENCIES ON DIGITAL

PLATFORMPLATFORM

THE BIG DIGITAL LANDSCAPE

Beyond dotcom Beyond dotcom


THE GAME CHANGER

Before Steve Jobs… computers were utilitarian tools for computation. After Steve… computers became beautiful objects we could use in thousands of ways to aim to make life better.


UNLOCKING THE FULL POTENTIAL OF THE DIGITAL PIE


ENGAGEMENT VS. IMPRESSIONS

1. As defined by the IAB

Both images represent an impression but there is an obvious differenceThe audience


THE FOUR COMPONENTS OF ENGAGEMENTThe “4 i”:

• Involvement : “from discovery to evaluation“

The individual discovers a product or service and begin to consider their qualities.

• Interaction: “from evaluation to action”

The individual evaluates the options, make decisions and act.

• Intimacy: “from action to affection”

The individual uses a product or service and begin to develop an opinion to respect.

• Influence: “from affection to consideration”

The individual develops a certain degree of affinity and is able to encourage or discourage other individuals.

(*) Definition IAB / Instituto Forrester


ONLINE DISPLAY IMPACTS CONVERSIONS


What To Track

•Numbers of engagement delivered

•Time spend in unit

•Impressions or pages viewed

•Engagement rate

What To Track

•CTR inside the FFV micro site

•Video metrics (25-50-100% etc…)

What To Track

•Measuring brand affinity, rate of satisfaction, express opinions in surveys …

What To Track

•Post on Twitter

•Content “forwarded” to friends

•Social sharing on Facebook or other social networks

(*) Definition IAB / Instituto Forrester

IINVOLVEMENT INTERACTION INTIMACY INFLUENCE



Firefly Video integrates the "4 i" in all of Engagement processes

and provides accurate and effective measurement tools.

INVOLVEMENT INTERACTION INTIMACY INFLUENCE


• Third Party Data integration


Market

Europe

Campaign period

23 – 29 Abril

4.96% additional user interaction with the brand after consumer have viewed the TV SPOT

CTR inside the micro site

4.700 engagements

Units delivered

4.904 engagements4% extra without additional cost

Units contracted

http://creative.fireflyvideo.com/creative/FFV94/Toolbar_V3/THE-PELAYOS/v1/index.html

Campaign Results

http://creative.fireflyvideo.com/creative/FFV94/Toolbar_V3/THE-PELAYOS/v1/index.html


INVOLVEMENT: “from discovery to evaluation“

The individual discovers a product or service and begin to consider their qualities

Engagement and time spend in the unit

DateEngagement

s count

Engagements

delivered

Time spent in

the unit "

23-Arr

4.700

474 12

24-Apr 727 14

25-Apr 761 12

26-Apr 804 11

27-Apr 735 14

28-Apr 751 13

29-Apr 652 15Total 4.700 4.904 13

Average Time Spent by the user inside the FFV microsite: 13 secs


INTERACTION: “from evaluation to action”


Engagement and click to the site Video Metrics

DateEngagemen

ts countsEngagements delivered

Clicks CTR 25% 50% 100%

Rewind

Replay

Fullscreen

23-Arr

4.700

474 12 2,53% 182 123 65 0 1 2

24-Apr 727 44 6,05% 303 188 120 4 5 2

25-Apr 761 31 4,07% 294 184 113 0 1 1

26-Apr 804 31 3,86% 313 182 95 2 2 3

27-Apr 735 51 6,94% 324 213 135 3 6 9

28-Apr 751 39 5,19% 295 182 113 1 5 8

29-Apr 652 35 5,37% 310 178 120 3 0 7

Total 4.700 4.904 243 4,96% 2.021 1.251 762 13 20 32


Clicks to the site

Whole unit Facebook236 7

Users Interaction inside the Firefly Video unit: CTR of 4.96%

INTERACTION: “from evaluation to action”



INTIMACY: “from action to affection”

The individual uses a product or service and begin to develop an opinion to respect.

INVOLVEMENT INTERACTION INTIMACY INFLUENCE

• 3rd Party data integration


7 recommandations in social media

INFLUENCE: “from affection to consideration”

The individual develops a certain degree of affinity and is able to encourage or discourage other individuals.


EVERY IMPRESSION IS NOT AN

ENGAGEMENT.

EVERY ENGAGEMENT MAKES AN IMPRESSION!

!

Achieving optimum scale and efficient acorss multiple devices

Technology

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