Achieving Membership Growth
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![Page 1: Achieving Membership Growth](https://reader036.fdocuments.in/reader036/viewer/2022062407/56812ecb550346895d946c11/html5/thumbnails/1.jpg)
Achieving Membership Growth
Preparing an Action Plan
Adapted from a presentation by
Past Governor Ron Denham R.I.M.C.
Canada
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Key Messages
• The traditional approach to Membership Development has failed to deliver results; a new approach is needed
• The key to successful growth lies in preparing and executing an effective Action Plan
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The Context
ExciteAboutRotary
EducateIn
Rotary
InvolveIn
Club
Impacting The Community
InformAboutRotary
Inductinto
Rotary
Identify prospective members
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Key Elements of an Action Plan
Inputs Activities Results
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Examples of Inputs
•People
•Money
•Materials
•Information
•Energy
•Knowledge
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Examples of Activities
•Collect information
•Analyze information
•Identify options
•Select the “best”
•Define the tasks
•Assign responsibility
•Set deadlines
•Carry out tasks
•Report back
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Examples of Results
•New Members
•100% Retention rate
•New club formed in the district
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How would you develop an action plan to reach a personal or professional goal?
Question:
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•What did you want to achieve?
•How did you go about it?
•Did you get the results you expected, when you expected?
•If no, what did you do about it?
Example – The Process
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Considerations
• State the results you wish to achieve
• Look at different methods of proceeding
• Assess, evaluate, choose
• Draw up a list of tasks
• Set time line
• Commit — start work
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How to Develop an Action Plan for Membership Growth
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Inputs•Club/ District goals
•Approval and Commitment of Club
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Activities•Select strategy
•Prepare the Action Plan
•Proceed with the plan
•Induct
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Results•Review and Evaluate Results
•Revise, Implement, Repeat
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• What are your club/district goals?
• How do we get buy-in from the club(s)?
• Select the Strategy
• Preparing the Action Plan - Membership Committee
• Induct
• Review and Evaluate Results
• Revise, Implement, Repeat
Important Steps
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• What are your club / district goals?
![Page 17: Achieving Membership Growth](https://reader036.fdocuments.in/reader036/viewer/2022062407/56812ecb550346895d946c11/html5/thumbnails/17.jpg)
• How do we get buy-in from the club(s)?
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•Review present situation
•Have committee propose strategies
•Identify roadblocks
Get buy-in from Club and Membership Committee
If we continue to do what we’ve always done, we’ll continue to get the same results
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III. Selecting the Strategy
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• Preparing the Action Plan - Membership Committee
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• Induct (hopefully) — Introduce to Mentor!!
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VI. Review and Evaluate Results
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VII. Revise, Implement, Repeat
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Membership Retention
Prepare, manage a similar process