Achieving behavioural change for energy efficiency

Achieving Behavioural Change

For Energy Efficiency Programs

Christophe Lastennetfor

EnercitEE Component Seminar 2, Annecy, 2nd February 2012

jeudi 2 février 2012

«Everyone thinks of changing the world, but no one thinks of changing himself.»

Léon Tolstoy

Christophe Lastennet, www.appetiteforchange.net


http://www.appetiteforchange.net



Change is an emotional journey

Acceptance

Satisfaction

Depression

DenialAnger

Shock

Fear

Excitement





Change is an emotional journey

Emotions

Time

Acceptance

Satisfaction

Negociation

DepressionPassive

Active

DenialAnger

Shock

Fear




5Christophe Lastennet, www.appetiteforchange.net

8 Steps To Lead Behavioural Change





1.





1. Establish a Sense of Urgency






• Tell and show what could happen if nothing changes• Bring undisputable facts• Tell people there is still time to make a difference






• Tell and show what could happen if nothing changes• Bring undisputable facts• Tell people there is still time to make a difference

Strictly fear communication will not work





2.





2. Create the Guiding Coalition






Influence

Inte

rest

& S

uppo

rt

Low High

Low

High

business group A

business group B

State

Unions

Region

NGO





3. Develop the Change Vision





3. Develop the Change Vision• Inspiring• That makes sense for everybody concerned• You know when you have achieved it






20.20.20

• Inspiring• That makes sense for everybody concerned• You know when you have achieved it






20.20.20What does it mean for me?

• Inspiring• That makes sense for everybody concerned• You know when you have achieved it





4. Communicate for Buy-in





4. Communicate for Buy-inChallenges

Intangibility Unattractiveness

REDUCE!




Intangibility


Make it Real







Use Fun!

www.thefuntheory.com




http://www.thefuntheory.com

http://www.thefuntheory.com


4. Communicate for Buy-inPeople want to join the conversation • Use interactivity: not just one-way communication





5. Empower Action




ENERGY

ISUNLIMITED


5. Empower Action




ENERGYAND CREATIVITY

ISUNLIMITED


HUMAN

5. Empower Action





5. Empower Action

People want to be involvedjeudi 2 février 2012



Challenges of Promoting Energy Efficient Behaviours


Long term

Time

PerceivedBenefits

6.





Make it short term

Long termPerceivedBenefits

Time

6. Generate Quick Wins





6. Generate Quick Wins

• Create short term projects that will contribute to the final objective• Encourage initiative• Identify and communicate all benefits: anticipated, non-anticipated, quantitative and qualitative

First steps that will put people on a path of change





7. Don’t Let Up

Early successes will support the long term efforts needed





7. Don’t Let Up

• Build on the first successes to pursue change• Identify new projects• Enlarge the guiding coalition• Work on mid/long term initiatives: people training, new processes, innovation,...

Early successes will support the long term efforts needed





8. Anchor Changes in Culture

Culture:The way we do things

around here






• Align new behaviours with overall organisational/society goals• Keep it as a priority

Culture:The way we do things

around here






1. Establish a Sense of Urgency2. Create the Guiding Coalition

3. Develop the Change Vision4. Communicate for Buy-in

5. Empower Action

6. Generate Quick Wins7. Don’t Let Up




Achieving behavioural change for energy efficiency

Business

Transcript of Achieving behavioural change for energy efficiency