ACE Award Entry Summary - ACCE 2010/E101... · ACE Award Entry Entry category ... As Dorothy...
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THE KANSAS CITY KANSAS AREA CHAMBER OF COMMERCE 727 Minnesota Avenue P.O. Box 171337 Kansas City, Kansas 66117 PH: 913-371-3070 FX: 913-371-3732 WWW.KCKCHAMBER.COM ACE Award Entry Entry category: Electronic Communication Entry title KCK Chamber 2009 Annual Meeting Video Contact Patrick McCartney, Vice President of Marketing E-mail [email protected] Telephone 913-371-3070 Address 727 Minnesota Avenue, Kansas City, KS 66101 Web site www.kckchamber.com Summary “There’s No Place Like Wyandotte” debuted at the 2009 KCK Chamber Annual Meeting on February 27, 2009. With over 800 community partners in attendance the video promoted the renaissance in Wyandotte County, Kansas in the areas of careers, housing and quality of life. The video also provided us with a baseline of video to be used in other efforts to reinforce the change in the community. The annual meeting is the signature event for the KCK Chamber and kicks off the new year by introducing our new leadership and theme for the year. “There’s No Place Wyandotte” was used in our promotional material and carried on throughout 2009 in other areas including our membership directory. Needs Identification Wyandotte County is part of the Kansas City five county metropolitan community and has battled the perception for years of being the forgotten county in the area. There has been a negative perception of Kansas City, Kansas and Wyandotte County, both inside and outside, including high crime rate, low paying jobs, poor housing, and nothing to see or do. Over the past ten years Wyandotte County has experienced a renaissance with several successful economic development projects which have become the catalyst to improve the entire community. The video also helped reinforce the mission of the KCK Chamber to enhance and create opportunities in Wyandotte County which build a quality community to live, work and conduct business. This video was a fun and exciting way to toot our own horn to a captive audience of business and community leaders from across the metropolitan area.
Transcript of ACE Award Entry Summary - ACCE 2010/E101... · ACE Award Entry Entry category ... As Dorothy...
THE KANSAS CITY KANSAS AREACHAMBER OF COMMERCE
727 Minnesota AvenueP.O. Box 171337
Kansas City, Kansas 66117
PH: 913-371-3070FX: 913-371-3732
WWW.KCKCHAMBER.COM
ACE Award Entry
Entry category: Electronic CommunicationEntry title KCK Chamber 2009 Annual Meeting Video Contact Patrick McCartney, Vice President of MarketingE-mail [email protected] 913-371-3070Address 727 Minnesota Avenue, Kansas City, KS 66101Web site www.kckchamber.com
Summary“There’s No Place Like Wyandotte” debuted at the 2009 KCK Chamber Annual Meeting on February 27, 2009. With over 800 community partners in attendance the video promoted the renaissance in Wyandotte County, Kansas in the areas of careers, housing and quality of life.
The video also provided us with a baseline of video to be used in other efforts to reinforce the change in the community.
The annual meeting is the signature event for the KCK Chamber and kicks off the new year by introducing our new leadership and theme for the year. “There’s No Place Wyandotte” was used in our promotional material and carried on throughout 2009 in other areas including our membership directory.
Needs IdentificationWyandotte County is part of the Kansas City five county metropolitan community and has battled the perception for years of being the forgotten county in the area. There has been a negative perception of Kansas City, Kansas and Wyandotte County, both inside and outside, including high crime rate, low paying jobs, poor housing, and nothing to see or do.
Over the past ten years Wyandotte County has experienced a renaissance with several successful economic development projects which have become the catalyst to improve the entire community.
The video also helped reinforce the mission of the KCK Chamber to enhance and create opportunities in Wyandotte County which build a quality community to live, work and conduct business.
This video was a fun and exciting way to toot our own horn to a captive audience of business and community leaders from across the metropolitan area.
THE KANSAS CITY KANSAS AREACHAMBER OF COMMERCE
727 Minnesota AvenueP.O. Box 171337
Kansas City, Kansas 66117
PH: 913-371-3070FX: 913-371-3732
WWW.KCKCHAMBER.COM
Objectives •To entertain and drive the pace of the annual meeting outlining the positive features in the three key areas mentioned previously, careers, housing, and quality of life.•To promote the renaissance of Wyandotte County and its emergence as a leader in economic development in the Kansas City metropolitan area•To dispel the negative perceptions of Wyandotte County •To promote our partners who have helped create this renaissance including, but not limited to, the Wyandotte Economic Development Council and the Wyandotte County Convention and Visitors Bureau
Target Audience:The video presentation was targeted to members of the KCK Chamber of Commerce along with prospective members and business and community leaders in the metropolitan area.
MethodologyThe objectives for this project were met by using this video to entertain and more importantly communicate the recent successes in Wyandotte County. The video was presented at the annual meeting as three shorter videos spread throughout the event highlighting the growth in careers, housing, and quality of life opportunities while mixing in clips from The Wizard of Oz manipulated through editing and voice over to keep the information light and entertaining.
Production ScheduleJanuary 20098th Concept & Plan Development
February 20099th Receive Creative Brief & Sign Off 18th Audio session for voice over9th-13th Scripting 18th-19th Final Editing9th-13th Editing Pre-Pro 20th Client Review 10th-11th B-Roll Shoot 23rd Final Edit and Client Review12th-13th Graphics Pre-Pro 24th Create DVD & compress file16th Scripting - one day for notes & finalizing 27th Presentation at Annual Meeting17th Graphics Execution
Communication PieceThe video at the annual meeting used a well know Kansas icon, The Wizard of Oz to promote the improvements in our community in the area of careers, housing and quality of life. As Dorothy travels the yellow brick road she meets her traveling partners the Scarecrow, Tin Man and Cowardly Lion who educate her on all the changes in Wyandotte County.
THE KANSAS CITY KANSAS AREACHAMBER OF COMMERCE
727 Minnesota AvenueP.O. Box 171337
Kansas City, Kansas 66117
PH: 913-371-3070FX: 913-371-3732
WWW.KCKCHAMBER.COM
MarketingThe video was the centerpiece of our annual meeting which is the marquee event for the KCK Chamber each year. The annual meeting theme is carried out throughout the year in other marketing pieces including our membership directory. This video was also used to promote our community in presentations made to local organizations and in promoting our community to 900 plus General Motors employees transferring to our community.
Staff ContributionsThe main contributors to this project were chamber President Cindy Cash and Vice President of Marketing Patrick McCartney in conjunction with Barnstorming Inc.
BudgetStrategic Design & Project Management $3,090Production & Post-Production $8,350Fulfillment and Delivery $85
Total $11,525
Evaluation Based on the feed back from attendees at the meeting the video project was very successful.
“My hat is off to you for the video -- superb!” Jeanne Crane Smith, Kansas City Kansas Community College
“You did a nice job for the luncheon today. I had never attended one before and certainly won’t miss another. Congratulations to you and your staff on a great lunch and video!” Michael Egger, American Telephone “Bravo to you and your staff on the video at the Annual Luncheon today!” Valerie Mussett, Design Mechanical
“I didn’t get a chance to visit with you on Friday, but I wanted to compliment your creativity on the Wizard of Oz video. I thought it was just terrific- fun and informative. Congratulations on a job well done!” Stacy Bartlett, Kansas City, MO Convention and Visitors Association
Another measurement of the success of this project was the flexibility of the video and its use for other community initiatives. One example, the General Motors plant in Kansas City, Kansas has welcomed over 900 new employees to its plant since November of 2009 and has used this video as part of its program to welcome the new employees to our community.
