ACCS 2011 WalkArlington highlights

Southeastern Institute of Research

ACCS 2011 WalkArlington Study

October 2011

Key Highlights


Key Highlights – 2011 WalkArlingtonTable of Contents

Finding Page1. Walking Behavior 42. Commute Walking 73. Safety Concerns 144. WalkArlington Awareness and Use 185. Reasons for using WalkArlington 226. Satisfaction with WalkArlington Overall 247. Satisfaction with specific WalkArlington

Services28

8. BikeArlington Awareness and Use 309. Behavior Changes 3210.WalkArlington Events 34

2


Demographic Profile

3

Demographic TotalArlington resident 91%Employed full-time 82%Work in Arlington 34%Primary mode of transportation to work

Drive alone 32%Walk 15%

Age 39Caucasian 81%Mean income 102kGender

Male 59%Female 36%

Southeastern Institute of Research4

Most respondents walk at least a couple times a week and about

half walk daily. Most respondents walk for exercise and/or

enjoyment and recreation.

1


More Than Eight in Ten Walk at Least a Couple of Times a Week

5

Less than once a month

At least once a month, but not weekly

Once a week

A couple of times a week

Daily

0% 20% 40% 60% 80% 100%

2%

5%

7%

32%

54%86%

Q2. How often do you make a trip entirely by walking for any purpose?n = 985


Exercise is the Main Motivation for Walking

6

Other

No access to other transportation

Faster than driving

Help the environment

Save money

Health

Enjoyment/Recreation

Exercise

0% 20% 40% 60% 80% 100%

14%12%

43%45%47%

67%75%

83%

Note: Values do not add to

100%. Respondents were able to choose more

than one response.

Q5. For those trips that you choose to walk, what is your motivation to walk?n = 985


Half of respondents report walking to work or as part of their

commute. Those who walk travel an average of 1.1 to 1.5 miles.

2


Slightly More Than Half of Respondents Report Sometimes

Walking to Work or as Part of Their Commute to Work

8

Other

To attend business meetings

To get to and from work

To visit friends or family

As part of my commute to and from work

To go to lunch during the work day

For social activities

Exercise or recreation

To run errands

0% 20% 40% 60% 80% 100%

10%16%

21%38%

47%51%

67%78%79%

56% walk for part of or all of their com-mute to and from

work.



than one response.

n = 985Q4. For what types of trips do you typically walk?


Six in Ten Employed Respondents Walk at Least Part of the Way to Work

at Least Once a Week

9

Never

Less than once a month

At least once a month, but not weekly

Once a week

A couple times a week

Daily

0% 20% 40% 60% 80% 100%

27%

6%

5%

2%

11%

50%

63%

Q10. How often do you walk to or from work or as part of your commute to or from work?n = 873


Nine in Ten Respondents Who Walk the Entire Way to Work, Walk Less

Than Four Miles One Way to Work

The Mean Distance for Walking to Work Is 1.5 Miles

10

10 or more miles

7 to 9 miles

4 to 6 miles

1 to 3 miles

Less than 1 mile

0% 20% 40% 60% 80% 100%

0%

1%

7%

47%

44%91%

Typical one way distance to work by those who walk their entire commute. n = 210


Half of Respondents Walk One Mile or Less One Way to Work as Part of Their

CommuteThe Mean Distance for Walking to Work Is 1.1 Miles

11

5 miles or more

4-5 miles

3-4 miles

2-3 miles

1-2 miles

Less than a mile

0% 20% 40% 60% 80% 100%

1%

1%

2%

9%

36%

50%

Q15. What is the distance you walk as part of your entire commute?n = 441


Sharing the way with vehicles is the highest safety concern both at night and during the

day.

3


Respondents Generally Feel Safe Walking in the Day

The Most Concern About Safety in the Day Is Sharing the Way with Vehicles

Series1

-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%

91%

71%

55%

3%

18%

36%SafeUnsafe

Sharing the way with vehicles

Crime

Sharing trails/sidewalks with bicy-cles

13Q8. How safe you feel in regards to each of the following when you walk during the day?n = 985


Concerns About Safety Intensify Slightly When Walking at Night

Series1

-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%

62%

53%

40%

26%

29%

47%SafeUnsafe

Sharing the way with vehi-cles

Sharing trails/sidewalks with bicy-cles

Crime

14

Q8. How safe do you feel in regard to each of the following when you walk during the evening or at night?n = 868


About a fifth of respondents are aware of WalkArlington, yet fewer report that they are familiar with it. Usage among those aware of WalkArlington and its services is

fairly high.

4


Nearly Half of Respondents Are Aware of WalkArlington/WalkArlington.com

16

Emails from WalkArlington

Pacer Newsletter

WalkArlington/walkarlington.com

0% 20% 40% 60% 80% 100%

20%

23%

44%

Q20. Following is a list of transportation organizations and services available in Arlington. In the first column, check all the organizations or services you have used. For those you have not used, please indicate if you are aware of them.

n = varies

Note: Graph represents

the percentage

of respondents who “have

used” services and who “have not used

services, but are aware”

to demonstrate awareness.


A Third of Those Who Are Aware Are Familiar with WalkArlington

17

1-Not at all famil-iar

2

3

4

5-Very familiar

0% 20% 40% 60% 80% 100%

22%

23%

26%

15%

14%29%

Q21. How familiar are you with WalkArlington?n = 436

Note: Data represents the level of familiarity

among those who are aware of

WalkArlington.


Nearly Half of Those Who Have Heard of WalkArlington, Have Used Its

Services

18

BikeArlington Twitter Feed

Emails from WalkArlington

BikeArlington

WalkArlington

Pacer Newsletter

0% 20% 40% 60% 80% 100%

19%

34%

34%

48%

49%

Q20. Following is a list of transportation organizations and services available in Arlington. n = 985

Note: Graph represents

the percentage

of respondents

who have used

services among those

who have heard of the

services.


Those who have used WalkArlington are more likely

to walk for enjoyment/recreation than those who have not used

WalkArlington.

5


Those Who Have Used WalkArlington Are More Likely to Walk for

Exercise or Recreation

20

Other

To attend business meetings

To get to and from work

To visit friends and family

As part of my commute to and from work

To go to lunch during the work day

For social activities

To run errands

For exercise or recreation

0% 20% 40% 60% 80% 100%9%

17%

23%

38%

49%

52%

70%

80%

75%

13%

14%

15%

36%

38%

47%

54%

74%

89%

Have Used WalkArlingtonHave NOT Used WalkArlington

n = 985Q4. For what types of trips do you typically walk?



than one response.


Overall satisfaction with WalkArlington is high. Similarly,

those who are aware of WalkArlington are likely to

recommend its services to others.

6


8 in 10 Respondents Are Satisfied with WalkArlington

22

1-Not at all satisfied

2

3

4

5-Very satisfied

0% 20% 40% 60% 80% 100%

1%

3%

16%

48%

33%81%

Q36. How satisfied have you been overall with the services that you have used from WalkArlington?

n = 233


Two-Thirds of Those Who Use WalkArlington Are Likely to Recommend WalkArlington

Services

23

Don't know

1-Not at all likely

2

3

4

5-Very likely

0% 20% 40% 60% 80% 100%

15%

13%

19%

23%

19%

10%

6%

3%

8%

16%

29%

38%

Have used WalkArlingtonHave Not used WalkArlington

67%

Q38. How likely are you to recommend the services of WalkArlington to a friend, family member or co-worker? n = 233

Note: Data represents

likelihood to recommend

WalkArlington services

among those who are aware

of WalkArlington.


More Than Four in Ten of Those Who Use WalkArlington Have Already

Recommended WalkArlington Services

Don't Know

No

Yes

0% 20% 40% 60% 80% 100%

4%

83%

13%

6%

50%

44%

Have Used WalkArlingtonHave NOT used WalkArlington

24Q39. Have you ever recommended WalkArlington services to someone?

n = 233

Note: Data represents

recommending

WalkArlington services

among those who are aware

of WalkArlington.


Satisfaction with specific WalkArlington services is high.

7


Those Who Have Used WalkArlington Services Are Very Satisfied with Them

26

WalkArlington.com website

WalkArlington Pace e-Newsletter

Walkabout route maps

Calendar of Walking Events

Walkabout events

Walkabouts Brochure

Walkabout videos

0% 20% 40% 60% 80% 100%

41%

40%

37%

49%

32%

34%

33%

30%

36%

42%

31%

49%

52%

55%

71%

76%

79%

80%

81%

86%

88%

5-Very SatisfiedColumn1

Q34. Based on your experience, how satisfied are you with each of the following WalkArlington services and resources?

n = varies by service

Note: Due to dangers

associated with

extremely small sample

sizes, services and

resources with an ‘n’ of less than 40 are excluded

from this analysis.


Nearly half of those who have heard of WalkArlington have

visited its website.

8


Nearly Half of Those Aware of WalkArlington Have Visited the

Website at Some Point

46%

34%

10%10%

YesNoDon't knowDidn't know thay have one

28n = 433 Q24. Have you ever visited the WalkArlington website?


About three in ten made a change to their walking

behavior since using WalkArlington services.

9


Three in Ten Made a Change to Their Walking Behavior Since Using WalkArlington Services

30

No, I did not make any of these changes

I have not used WalkArlington services

Don't know

Started walking at least some portion of trip to work

Walk more often for at least some portion of trip to work

Started walking for non-work trips

Walk more often for non-work trips

0% 20% 40% 60% 80% 100%

52%

9%

10%

3%

6%

9%

23% 29% of respondents

report making at

least one of these

changes to their

walking behavior.

Q40. Since you first started using WalkArlington services, have you made any of the following changes in your biking behavior? n = 233


About a quarter have attended a WalkArlington

event, yet two-thirds would be interested in attending in the

future.

10


About a Quarter of Those Who Have Heard of WalkArlington Have

Attended an Event

32

I have not attended a WalkArling-ton event

School event

Workplace event

Environmental event

Community health fair

County event

Walk and Bike to School day

Neighborhood/community walking event

WalkArlington Walkabout

0% 20% 40% 60% 80% 100%

73%

1%

3%

5%

9%

9%

9%

11%

12%

Q27. Which of the following, if any, WalkArlington events have you attended?n = 431

Note: Data represents attendance

at WalkArlingto

n events among those

who are aware of

WalkArlington.

27%


More Than Two-Thirds Are Interested in Future Walking Events

33

I would not be interested in any events in the future

School event

Workplace event

Walk and Bike to School day

Community health fair

County event

Environmental event

WalkArlington Walkabout

Neighborhood/community walking event

0% 20% 40% 60% 80% 100%

32%

6%

14%

16%

22%

22%

29%

32%

38%

Q28. What type of events would you be interested in for the future?n = 984



than one response.

68% of respondents report being

interested in at least one type of

future event.

ACCS 2011 WalkArlington highlights

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