Accountability of Metrics – Who Should Mark the Homework? Publisher, Agency, Advertiser or Me? |...
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Transcript of Accountability of Metrics – Who Should Mark the Homework? Publisher, Agency, Advertiser or Me? |...
JONAS JAANIMAGIExecutive Board Member, IAB
Jonas is a digital professional with more than 18
years’ experience working in both the UK and
Australia. Jonas was previously Head of Media
Strategy & Operations at REA Group, a multinational
digital advertising company specialising in property.
Prior to that, he headed up ad operations for Hi-
Media, Europe’s largest independent ad network
with access to more than 150 million unique users.
He has helped brands such as IAB Australia, The
Independent, The Football League and Visit London.
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Accountability of Metrics – Who Should Mark the Homework?
Publisher, Agency, Advertiser or Me?
#digiespresso