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e-Accessibility
WelcomeZoe Laycock – Web Manager
9 March 2006
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Overview
The Internet has led to substantial cultural transformation
Retail
Banking
Leisure activities
Government services
Social interaction
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Overview
Internet Access in the UK
29 million adults
64% of the population (86% of these have home access)
12% of homes have broadband access – growing
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And yet…
Disability Rights Commission Research
Serious accessibility and usability problems in over 1000 main service websites in the UK
81% of websites tested failed to meet basic (WAI – A) accessibility standards
Over 45% of problems encountered by disabled users of websites would not be detected by the automated test check points
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UK snapshot
10 million disabled people in the UK
10 million potential customers
People with disabilities don’t live in a vacuum
Wide sphere of influence
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Consequences
If you ignore the potential of accessible websites:
Lose out on potential revenue
Limit your organisation’s effective communication
Miss the opportunity for efficiency savings
Have negative publicity – sector reports
Be at risk of litigation
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Accessibility makes sense
It makes sense…
Ethical Sense – age of corporate social responsibility
Legal Sense - DDA
Economic sense – maximises commercial success
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Experience matters!
Growing realisation
Success of online service delivery & take-up is dependent on user experience.
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Experience matters!
Websites that are:
Unintuitive
Difficult to navigate
Complicated
Unclear
FAILURE
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e-Accessibility
Movement for change….
Legislation – DDA – legal framework
Government Recognition – 2007 Commission Equality & Human Rights
Awareness – industry participation in conferences
Standards – Launch of PAS 78 – Guide to Good Practice in Commissioning Accessible websites
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Hounslow web project
Ongoing commitment to achieving high standards of accessibility and usability.
Effective:
Communications issue
Provision of customer service
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Hounslow web project
Key Phases
Phase 1 – key features provision underpinned by compliant and well formed code
Phase 2 – focus on engagement, inclusion and increased take-up by improving website usability & enhancing the user experience.
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Phase 1 features
Key assistive features
Compliant code – WAI AA
Speech enabled
Information availability options
Text only
Change contrast
Adjustable text sizes
Printer friendly formats
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Change contrast example
Key assistive features
Compliant code – WAI AA
Speech enabled
Information availability options
Text only
Change contrast
Adjustable text sizes
Printer friendly formats
![Page 15: Accessibility](https://reader036.fdocuments.in/reader036/viewer/2022080212/55961c0b1a28ab94018b45e7/html5/thumbnails/15.jpg)
Browsealoud example
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Phase 1 features cont’d…
Key assistive features
Access keys – enables navigation without a mouse
Interpretive and descriptive tags for images
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Phase 1 features cont’d…
General assistive features
Various navigational options (main, breadcrumb etc..)
Powerful search engine for information retrieval
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Phase 2
Engagement, inclusion through usability enhancement
User testing integral to further development process
Engagement Disability Forum participants
Website usability and accessibility ‘health check’ audits
Ongoing refinement and improvement of our website
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Summary
Website accessibility and usability requires commitment
Continuous process of development
If carrots not convincing, then the stick is the DDA