Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable...

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ACCEPTANCE BREAKING THROUGH THE DIGITAL AGE TO EXPAND TRANSACTIONS FOOTPRINT

Transcript of Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable...

Page 1: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

A C C E P T A N C EB R E A K I N G T H R O U G H T H E D I G I T A L A G E

T O E X P A N D T R A N S A C T I O N S F O O T P R I N T

Page 2: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

Cesar EspinozaVP, Government and Development LAC

Page 3: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

The future of cities

Page 4: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

The world is becoming more urban, people living in cities is expected to grow to 70%

70%54%

Today by 2050

Page 5: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

Mastercard is helping cities to move beyond the daily friction caused by cash

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Financial inclusion and more cards

Acceptance expansion

Advancing efficient mobility

Advancing connected commerce

More card usage at the POS

Page 6: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

Mastercard is driving financial inclusion by enabling contactless payments in urban transportation

About 65% of all urban

transportation is still paid in

cash

Page 7: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

The goal is to integrate new technologies to make public transportation more efficient •Generate economy and efficiency for transport operators• Improve citizens' quality of life by offering convenience and eliminating queues to buy the ticket•Mastercard has solutions to meet the specific needs of each city

BILLING

MOBILEPAYMENTS

Digital convergence with payment through cell phones

1. Contactless card•Standard EMV – bank cards•No need for recharge network• Interoperable network•Technology integrable with the existing model

3.Mobile apps•Mobile app for ticket purchase•No need for recharge network•Need for QR code reader

2.Hybrid Technology•Standard EMV security – new cards•No need for recharge network•No need for new infrastructure•Mastercard's patent

1 2 3

Page 8: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

20162015

Card usage at POS by type of cardUnits

Hybrid cards Maestro cards

POS usage has increased by ~15% over cards that don’t have the transport functionality

The implemented solutions have proven to be an enhancement for all parties involved (1/2)

~50K new Mastercard cards with the transit functionality were sold within one day

• These cards aim to provide a solution for the unbanked segment giving them access to electronic payments 2017

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Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr

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1.181.22

1.111.131.091.11.051.041.04

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1.141.161.19

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Page 9: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

201620152014

Adoption of Contactless EMVNumber of journeys, Penetration

Contactless journeys Penetration of PAYG

Penetration of PAYG has surpassed expectations by reaching ~40% of total journeys

The implemented solutions have proven to be an enhancement for all parties involved (2/2)

• Within 3 months, the app had surpassed $47M ticket sales, and had over 280K unique users

• 100K tickets sales accounting for 10% saving in 10 months since launching of mobile ticketing

LAS VEGAS (RTC)

NEW YORK (MTA)

High penetration of smartphones has opened an opportunity for mobile ticketing

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Mastercard is bringing partners together and harnessing our technology to expand acceptance

Small businesses account for 90% of all enterprises and they have

been historically underserved when it comes with their ability to accept electronic

payments

Page 11: Acceptance Day2S2 Espinoza Smartcities · network •Interoperable network •Technology integrable with the existing model 3.Mobile apps ... 2014 2015 2016 Adoption of Contactless

Developing more affordable but equally secure solutions for payment acceptance devices

• A new electronic payment option that allows customers to pay for goods and services from their mobile phones by scanning QR codes displayed at store’s checkout

• Available in eight countries in Africa and Asia

• A new development focused on making every device a payment and acceptance device, allowing mobile phones to accept contactless payments from both phones and cards

• Pilots in UK and Poland

Masterpass QR Code

Phone as an NFC terminal

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Expanding our merchant footprint by working with partners to offer new solutions for SMEs

• A digital company that maps cities and citizens by crowdsourcing location data to drive transactions between consumers, merchants and brands

• Financial technology companies for small businesses that allows anyone selling anything to accept a credit card transaction by using a small device that connects to a smartphone, tablet or dedicated wireless device

Who they are…• Identifying key small merchants

that have high foot traffic• Enabling a low-cost electronic

payment solution• Launching specific promotions to

drive usage

• Enabling a low-cost electronic payment solution with small merchants allowing them to play in the same turf as large ones

How we work together…

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Q&A

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