ACCC. bikes - Consumer... · nursery, vehicle maintenance, toys, clothing, blinds and curtains,...

Prepared for: ACCC

CB Contact: James Wunsch, Research Director

Phone: 02 6249 8566

Email: [email protected]

Issue Date: 26 March 2013

Project number: 000633

www.colmarbrunton.com

ACCC.

mailto:[email protected]

http://www.colmarbrunton.com/

Contents.

1. Introduction....................................................................................................... 1

1.1. Background ......................................................................................................................................... 1

1.2. Research objective ............................................................................................................................. 1

1.3. Methodology in Brief.......................................................................................................................... 2

2. Executive Summary ......................................................................................... 3

3. Findings .............................................................................................................. 5

3.1. Quad Bike Knowledge, Attitudes and Behaviour.......................................................................... 5

4. Demographics ................................................................................................. 41

4.1. Demographics ................................................................................................................................... 41

Appendix A: Verbatim Reponses ....................................................................... 45

Appendix B: Quantitative Questionnaire .......................................................... 53

1

1. Introduction

Colmar Brunton Social Research (CBSR) was commissioned by the Australian Consumer and

Competition Commission (ACCC) to conduct research into the use of quad bikes for recreational

purposes.

1.1. Background

The ACCC and product safety

The Australian Competition and Consumer Commission (ACCC) administers national product safety

regulations and monitors the safety of general consumer products. This includes educating suppliers

and consumers about regulations, emerging issues and the safe use of products to minimise the risk

of injuries.

As part of the Australian Consumer Law, the Australian Competition and Consumer Commission

(ACCC) regulates over 60 mandatory standards and bans on a range of products related to infant and

nursery, vehicle maintenance, toys, clothing, blinds and curtains, home wares and more.

Product safety information related to Australia is available online via www.productsafety.gov.au.

Quad bikes

Injuries and deaths relating to quad bikes have significantly increased in the recent years. In 2012

alone, 18 deaths were reported. Overall, around 20% of deaths involve children under 15 years of

age. The injury and death data also shows that in recent years there has been an increase of

incidents relating to recreational use in comparison to use for farming or other agricultural purposes.

1.2. Research objective

The ACCC is undertaking this survey in order to both understand behaviours and attitudes among

recreational quad bike users, and to inform possible future communication and/or regulatory

strategies to promote safer use of quad bikes (both in terms of user knowledge and also potentially in

design modifications to quad bikes themselves).

http://www.productsafety.gov.au/

2

1.3. Methodology in Brief

1.3.1. Online data collection and analysis

An online survey with a targeted sample of the Your Source Online Panel was undertaken during the

11th – 18

th March 2013, with N=125 respondents.

1 The quantitative online questionnaire can be seen

in Appendix B.

Respondents were screened to have ridden a quad bike in the past two years for recreational

purposes. Quotas were imposed to ensure a robust number (n=100) of rural respondents were

included in the survey, as these were deemed to be most likely to have ridden a quad bike in the past

two years. A minimum of n=25 metropolitan respondents were included.

Throughout the report findings have been analysed and reported for the following sub-groups where

relevant and possible to do so:

Males and females

Age groups; 18-29, 30-44, 45-59, 60+ years

Region; Rural, Metropolitan

Education level attained; High school, TAFE, Tertiary

Children; Under 18 years, over 18 years, no children

1.3.2. Statistical significance

Tests for statistical significance have been conducted on particular sub-groups of interest (where

bases sizes are large enough to allow for significance testing) in this survey, including:

Gender

Age

Region

Education

Frequent vs. Infrequent quad bike riders

Children status

An exception reporting approach has been undertaken in that if no statistical significance is

mentioned, there are none associated with these groups. The complete set of statistical testing of

results can be accessed in the Topline report provided to the ACCC.

Tests have been undertaken at a 95% confidence level. This significance testing takes into account

the sample error associated to this survey. At a total level the sample error for N=125 surveys is ±

8.77%. For example, if 50% of respondents own a quad bike the actual result for the entire

population of quad bike riders will be between 41.23% and 58.77% at a 95% confidence level.

1 Panel members are all users of the internet, and have agreed to participate in occasional surveys and other research. At any

given time the number of panelists ranges from around 40,000 to about 120,000, with members coming from all parts of Australia. Invitations to complete each week’s Poll are sent out to a random stratified sample of members, with minimum quotas set by age, gender and location. The data is then post-weighted to ABS Census data to correct any remaining imbalances.

3

2. Executive Summary

Bike ownership & specifications

Just over one third of quad bike riders surveyed own their own quad bike with the majority of these

having purchased the quad bike new. The average year of manufacture for owned quad bikes is

2007.

An engine size of less than 500cc was more common than a larger than 500cc size, however it should

be noted a reasonable proportion of riders were not sure of the engine size of the quad bike they last

rode. The majority of quad bikes rode were 4WD and did not have rollover protection.

Other riders

A strong majority of quad bikes are ridden by people other than the owner of the quad bike.

Approximately one in four riders rode with someone else accompanying them on the same quad bike.

For the majority of these riders it is one person who is accompanying them.

Riding Behaviours

The majority of quad bike riders:

rarely or never attach equipment (e.g. trailers) to the quad bike when riding;

always or sometimes ride on terrain including slopes, gullies and channel banks;

always follow the manufacturer’s starting procedure.

Just over half always wear personal protective equipment e.g. helmet, eye protection, sturdy footwear

when riding, however approximately one in six rarely or never wear protection equipment.

Learning to ride & riding perceptions

For quad bike riders who hired the bike, the most common means of learning to ride a quad bike was

being shown how to ride it when it was hired. Close to half of quad bike riders learnt to ride by being

taught by a family member/friend/neighbour. Over a third are self-taught.

Riding a quad bike was perceived to be quite easy overall, and also considered to be quite

dangerous.

Confidence in knowledge and behaviours

The majority of quad bike riders surveyed are confident in their knowledge and behaviours relating to

quad bikes.

Awareness of active riding & information

Active riding is largely unheard of.

4

Close to one third of quad bike riders have seen information (e.g. instruction manuals) for how to ride

a quad bike. This information was predominantly found in the quad bike instruction manual.

Injuries

Only a small minority of quad bike riders surveyed claimed to have been injured whilst riding a quad

bike.

Frequent vs. infrequent riders

The majority of the sample was classified as frequent quad bike riders (riding at least every 3

months). Key differences identified between frequent and infrequent riders were in relation to quad

bike ownership, riding behaviours, (specifically attaching equipment e.g. trailers to the quad bike) and

confidence in their knowledge regarding safe loads, rules, loading etc.

Frequent quad bike riders are significantly more likely than infrequent quad bike riders to:

own their own quad bike;

ride alone;

always ride the quad bike on terrain including slopes, gullies and channel banks;

always follow the manufacturer’s starting procedure;

be more confident that they know about safe loads and attachments for quad bikes;

be more confident that they know about safety rules, including speed limits and no-go zones

for quad bikes; and

be more confident that they know how to safely load, transport, unload and store a quad bike.

Males vs. Females

Differences were also seen between males and female quad bike riders with males being significantly

more likely than females to:

always ride the quad bike on terrain including slopes, gullies and channel banks. (Females

are significantly more likely to never do this);

always conduct a pre-operational vehicle check of the quad bike (Females are significantly

more likely than males to never do this);

more likely to be self-taught or to have followed the instruction manual for the quad bike.

(Female are significantly more likely to be taught to ride by a family

member/friend/neighbour);

be more confident that they can ride a quad bike (including safe navigation around obstacles,

controlling the bike over terrain including slopes, gullies etc.);

be more confident that they know about safe loads and attachments for quad bikes;

be more confident that they know how to safely load, transport, unload and store a quad bike.

5

3. Findings

3.1. Quad Bike Knowledge, Attitudes and Behaviour

3.1.1. Quad bike ownership

As seen in Figure 1, the majority (54%) of quad bike riders participating in the survey ride a family

member’s/friend’s/neighbour’s quad bike. Just over one third (35%) own their own quad bike.

Figure 1.: Quad bike ownership

Q5. Do you own a quad bike? Base: All respondents, N=125

Frequent quad bike riders are significantly more likely than infrequent quad bike riders to own their

own quad bike (51% vs. 9%). Hiring a quad bike is significantly more prevalent amongst infrequent

riders (28%) compared to frequent riders (1%).

Figure 2.: Quad bike ownership: by frequency of quad bike usage


35% 54% 11%

0% 20% 40% 60% 80% 100%

Yes, I own a quad bike No, I ride a family member's/ friend's/ neighbour's quad bike No, I hire a quad bike

51%

9%

49%

63%

1%

28%

0% 20% 40% 60% 80% 100%

Frequent(n=79)

Infrequent(n=46)

Yes, I own a quad bike No, I ride a family member's/ friend's/ neighbour's quad bike No, I hire a quad bike

6

Table 1: Quad bike ownership: by demographics

Yes, I own a quad bike

No, I ride a family member’s / friend’s / neighbour’s quad bike No, I hire a quad bike

Gender

a) Male (n=92) 33% 58% 11%

b) Female (n=33) 42% 45% 12%

Age

a) 18-29 years (n=25) 52% 36% 16%

b) 30-44 years (n=35) 29% 57% 14%

c) 45-59 years (n=41) 32% 56% 12%

d) 60+ years (n=24) 33% 67% 0%

Region

a) Metropolitan (n=27) 48% 33% 19%

b) Regional (n=98) 32% 60% 9%

Education

High School (n=35) 31% 57% 11%

TAFE (n=51) 35% 55% 10%

Tertiary (n=37) 41% 51% 11%


Note: Small sample size for some sub-groups. Results are indicative only.

7

3.1.2. Quad bike purchase type

As shown in Figure 3, a strong majority (73%) of quad bike owners purchased their quad bike new.

Figure 3.: Quad bike purchase type

Q6. Did you purchase the quad bike that you own new, or second-hand? Base: Quad bike owners, N=44

3.1.3. Quad bike age

The average year of manufacture for owned quad bikes is 2007. As shown in Figure 4, just over half

the quad bikes owned by survey respondents were models manufactured in 2010 or more recently.

Figure 4.: Quad bike age

Q7. What year was the quad bike manufactured? Base: Quad bike owners, N=44

73% 27%

0% 20% 40% 60% 80% 100%

I purchased the quad bike new I purchased the quad bike second-hand

14%

18%

25%

14%

7%

7%

7%

2%

2%

2%

2%

0% 20% 40% 60% 80% 100%

2012

2011

2010

2008

2007

2006

2005

2003

2002

1990

1984

Mean: 2007

8

3.1.4. Quad bike usage by others

As shown in Figure 5, a strong majority (93%) of quad bikes are ridden by people other than the

owner of the quad bike. Most typically it is family members that are the other riders.

Figure 5.: Quad bike usage by others

Q8. Do other people ride your quad bike as well as yourself? Base: Quad bike owners, N=44

3.1.5. Experience riding quad bikes

Frequency of riding a quad bike (as a driver) over the last two years is quite varied amongst the

survey participants. As shown in Figure 6, close to one third (30%) have ridden more than twenty

times in the last two years, while just over one third (37%) have also ridden four times or less.

Figure 6.: Number of times ridden quad bike over past two years (as a driver)

Q9. Approximately how many times have you ridden a quad bike over the past two years, where you have been the driver?

Base: Quad bike riders, N=125

93%

93%

14%

0%

7%

0% 20% 40% 60% 80% 100%

Others use quad bike [NET]

Yes, my family members also ride myquad bike

Yes, my friends / neighbours ride myquad bike

Yes, my quad bike is available for hire /loan

No, no one else rides my quad bike

21% 16% 18% 15% 30%

0% 20% 40% 60% 80% 100%

1-2 times 3-4 times 5-10 times 11-20 times 20+ times

9

Of those that have ridden a quad bike (as a driver) at least five times in the past two years, over one

third (37%) ride weekly or more often and all ride at least every three months.

Figure 7.: Frequency of riding a quad bike (as a driver)

Q10. Approximately how often do you ride a quad bike, where you are the driver? Base: Quad bike riders who report to have ridden at least 5 times in the past two years, N=79

Based on the stated riding frequency, the majority of survey participants are classed as frequent

riders (63%), with the remaining 37% being classed as infrequent riders.

Figure 8.: Frequent vs. infrequent quad bike riders


Q10. Approximately how often do you ride a quad bike, where you are the driver? Base: Quad bike riders, N=125

37% 42% 22%

0% 20% 40% 60% 80% 100%

Weekly or more Monthly Every 3 months

Once or twice a year Less than once a year Do not ride regularly

63% 37%

0% 20% 40% 60% 80% 100%

Frequent riders Infrequent riders

10

Table 2: Frequent vs. infrequent quad bike riders: by demographics

Frequent riders Infrequent riders

Gender

a) Male (n=92) 61% 39%

b) Female (n=33) 70% 30%

Age

a) 18-29 years (n=25) 56% 44%

b) 30-44 years (n=35) 60% 40%

c) 45-59 years (n=41) 66% 34%

d) 60+ years (n=24) 71% 29%

Region

a) Metropolitan (n=27) 56% 44%

b) Regional (n=98) 65% 35%

Education

High School (n=35) 57% 43%

TAFE (n=51) 69% 31%

Tertiary (n=37) 65% 35%


Q10. Approximately how often do you ride a quad bike, where you are the driver? Base: Quad bike riders, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

11

3.1.6. Main reason for riding quad bike

For both frequent and infrequent quad bike riders recreation/leisure is the most common reason for

riding a quad bike (67% and 83% respectively), however infrequent riders are significantly more likely

to be riding for recreation/leisure than frequent riders.

Figure 9.: Reason for riding a quad bike

Q11a. What is the main reason you ride a quad bike? Q11b What was the reason for your most recent ride on a quad bike? Base: Quad bike riders, N=125

67%

83%

16%

7%

16%

9% 2%

0% 20% 40% 60% 80% 100%

Frequent riders[n=79]

Infrequent riders[n=46]

Recreational / leisure Work-related Both recreational and work-related Other

12

Table 3: Frequent riders reason for riding a quad bike: by demographics

Frequent Riders (n=79)

Recreational Work-related

Both recreational and work-related

Other

Gender

Male (n=56) 70% 14% 16% 0%

Female (n=23) 61% 22% 17% 0%

Age

18-29 years (n=14) 100% 0% 0% 0%

30-44 years (n=21) 76% 0% 24% 0%

45-59 years (n=27) 63% 26% 11% 0%

60+ years (n=17) 35% 35% 29% 0%

Region

Metropolitan (n=15) 93% 0% 7% 0%

Regional (n=64) 61% 20% 19% 0%

Education

High School (n=20) 65% 30% 5% 0%

TAFE (n=35) 69% 11% 20% 0%

Tertiary (n=24) 67% 13% 21% 0%

Q11a. What is the main reason you ride a quad bike? Base: Frequent quad bike riders, n=79 Note: Small sample size for some sub-groups. Results are indicative only

13

Table 4: Infrequent riders reason for riding a quad bike: by demographics

Infrequent Riders (n=46)

Recreational Work-related

Both recreational and work-related

Other

Gender

Male (n=36) 83% 6% 8% 3%

Female (n=10) 80% 10% 10% 0%

Age

18-29 years (n=11) 91% 0% 9% 0%

30-44 years (n=14) 79% 7% 14% 0%

45-59 years (n=14) 93% 0% 7% 0%

60+ years (n=7) 57% 29% 0% 14%

Region

Metropolitan (n=12) 100% 0% 0% 0%

Regional (n=34) 76% 9% 12% 3%

Education

High School (n=15) 73% 7% 13% 7%

TAFE (n=16) 81% 6% 13% 0%

Tertiary (n=13) 92% 8% 0% 0%

Q11b What was the reason for your most recent ride on a quad bike? Base: Infrequent quad bike riders, n=46 Note: Small sample size for some sub-groups. Results are indicative only

14

3.1.7. Reasons for starting quad bike riding

Recreation/leisure/fun is the reason most (80%) frequent quad bike riders first started riding a quad

bike regularly.

Figure 10.: Reasons for starting quad bike riding

Q16A.. What are the reasons you started riding a quad bike regularly? Base: Frequent quad bike riders, n=79

3.1.8. Quad bike specs

An engine size of less than 500cc was more common than a larger than 500cc size, however it should

be noted that 35% of infrequent riders and 19% of frequent riders were not sure of the engine size of

the quad bike they last rode. The majority of quad bikes rode were 4WD and did not have rollover

protection.

Table 5: Quad bike specs



ENGINE TYPE <500cc >500cc

<500cc >500cc

47% 34%

37% 28%

2WD vs. 4WD 2WD 4WD

2WD 4WD

33% 61%

26% 57%

ROLLOVER PROTECTION Yes No

Yes No

20% 72%

22% 57%

NUMBER OF SEATS 1 Seater 2 Seater

1 Seater 2 Seater

49% 47%

59% 35%

Q13a. What are the specifications of the quad bike you usually ride? Q13b. What are the specifications of the quad bike you last rode? Base: Quad bike riders

Note: ‘Not sure’ responses have not been reported

80% 29% 0%

0% 20% 40% 60% 80% 100%

For recreation / leisure / fun For work Other

15

3.1.9. Usual riding party

As shown in Figure 10, less than one quarter of frequent quad bike riders (22%) are usually

accompanied by someone on the same quad bike and a similar proportion (24%) of infrequent riders

were accompanied by someone on the same quad bike when they last rode. Significantly more

frequent riders (37%) usually ride alone, compared to infrequent riders of whom 20% rode alone

(when they last rode).

Figure 11.: Usual riding party

Q14a. When you ride the quad bike, do you usually do this alone or does someone / others accompany you? Q14b. When you last rode the quad bike, did you do this alone or did someone accompany you? Base: Quad bike riders

22%

24%

35%

46%

10%

13%

37%

20%

1%

0%

0% 20% 40% 60% 80% 100%

Frequent rider[n=79]

Infrequent rider[n=46]

Other(s) accompany me on same quad bike Other(s) accompany me on another quad bike

Other(s) accompany me in different vehicle Usually ride alone

Other

16

Table 6: Frequent riders usual riding party: by demographics


Other(s) accompany me on same quad

bike

Other(s) accompany me on another quad

bike

Other(s) accompany me in different

vehicle Usually ride alone

Gender

Male (n=56) 20% 36% 11% 36%

Female (n=23) 26% 35% 9% 39%

Age

18-29 years (n=14) 36% 29% 0% 43%

30-44 years (n=21) 24% 48% 10% 33%

45-59 years (n=27) 19% 37% 15% 30%

60+ years (n=17) 12% 24% 12% 47%

Region

Metropolitan (n=15) 20% 53% 0% 33%

Regional (n=64) 22% 31% 13% 38%

Education

High School (n=20) 5% 35% 20% 50%

TAFE (n=35) 26% 40% 9% 29%

Tertiary (n=24) 29% 29% 4% 38%

Parental Status

Children <18 years (n=16) 23% 42% 12% 35%

Children 18+ years (n=38) 18% 34% 16% 34%

No children (n=23) 22% 35% 4% 43%

Q14a. When you ride the quad bike, do you usually do this alone or does someone / others accompany you? Base: Frequent quad bike riders, n=79 Note: Small sample size for some sub-groups. Results are indicative only

17

Table 7: Usual riding party: by demographics


Other(s) accompany

me on same quad bike

Other(s) accompany me on another quad

bike

Other(s) accompany me in different vehicle

Usually ride alone

Gender

Male (n=36) 28% 39% 11% 25%

Female (n=10) 10% 70% 20% 0%

Age

18-29 years (n=11) 36% 64% 9% 0%

30-44 years (n=14) 29% 36% 14% 21%

45-59 years (n=14) 21% 50% 0% 29%

60+ years (n=7) 0% 29% 43% 29%

Region

Metropolitan (n=12) 58% 50% 0% 0%

Regional (n=34) 12% 44% 18% 26%

Education

High School (n=15) 33% 40% 0% 27%

TAFE (n=16) 13% 31% 25% 31%

Tertiary (n=13) 31% 62% 15% 0%

Parental Status

Children <18 years (n=19) 32% 42% 11% 21%

Children 18+ years (n=17) 12% 41% 18% 29%

No children (n=14) 29% 57% 7% 7%

Q14b. When you last rode the quad bike, did you do this alone or did someone accompany you? Base: Infrequent quad bike riders, n=46 Note: Small sample size for some sub-groups. Results are indicative only

18

As shown in Figure 11, for the majority who ride accompanied by others on the same quad bike, it is

one person who is accompanying them.

Figure 12.: Number of people on same quad bike

Q15a. When you ride the quad bike, how many people usually accompany you on the same quad bike? Q15b. When you last rode a quad bike, how many other people accompanied you on the same quad bike? Base: Quad bike riders who ride with others Note: Small sample size. Results are indicative only

82%

73%

18%

18%

0%

9%

0% 20% 40% 60% 80% 100%

Frequent rider[n=17]

Infrequent rider[n=11]

One other person Two other people Three or more people

19

3.1.10. Risk factors

As shown in Figure 13 the majority (64%) of quad bike riders rarely or never attach equipment (e.g.

trailers) to the quad bike when riding. Just over half (57%) always wear personal protective equipment

e.g. helmet, eye protection, sturdy footwear when riding, however approximately one in six (16%)

rarely or never wear protection equipment. Quad bikes are always or sometimes ridden on terrain

including slopes, gullies and channel banks by two thirds (67%) of riders. The majority always follow

the manufacturer’s starting procedure.

Figure 13.: Risk factors

Q17. How often do you… Base: Quad bike riders, N=125

6%

57%

22%

39%

65%

30%

27%

45%

32%

23%

22%

9%

23%

20%

6%

42%

7%

10%

9%

6%

0% 20% 40% 60% 80% 100%

…attach equipment to the quad bike when you

ride (e.g. trailers)?

…wear personal protective equipment,

e.g. helmet, eye …

…ride the quad bike on terrain including slopes, gullies, channel banks?

…conduct a pre-operational vehicle

check of the quad bike …

…follow the quad bike manufacturer’s starting

procedure?

Always Sometimes Rarely Never

20

Infrequent quad bike riders are significantly more likely to never attach equipment (e.g. trailer) to the

quad bike compared to frequent riders (59% vs. 32%). Frequent riders are significantly more likely to

always ride the quad bike on terrain including slopes, gullies and channel banks compared to

infrequent riders (30% vs. 9%). They are also significantly more likely than infrequent riders to always

follow the manufacturer’s starting procedure (72% vs. 52%).

Table 8: Risk factors



…attach equipment to the quad bike when you ride (e.g. trailers)?

Always Some-times

Rarely Never

Always Some-times

Rarely Never

9% 30% 29% 32% 2% 30% 9% 59%

…wear personal protective equipment, e.g. helmet, eye protection, sturdy footwear when riding?

Always Some-times

Rarely Never

Always Some-times

Rarely Never

54% 29% 8% 9% 61% 24% 11% 4%

…ride the quad bike on terrain including slopes, gullies, channel banks?

Always Some-times

Rarely Never

Always Some-times

Rarely Never

30% 42% 18% 10% 9% 50% 33% 9%

…conduct a pre-operational vehicle check of the quad bike (e.g. brake operation and adjustment check)?

Always Some-times

Rarely Never

Always Some-times

Rarely Never

42% 37% 16% 5% 35% 24% 26% 15%

…follow the quad bike manufacturer’s starting procedure?

Always Some-times

Rarely Never

Always Some-times

Rarely Never

72% 19% 5% 4% 52% 30% 9% 9%

Q17. How often do you… Base: Quad bike riders, N=125

21

Table 9: Risk Factors attach equipment: by demographics

…attach equipment to the quad bike when you ride (e.g. trailers)?


Gender

a) Male (n=92) 8% 32% 23% 38%

b) Female (n=33) 3% 27% 18% 52%

Age

a) 18-29 years (n=25) 8% 32% 20% 40%

b) 30-44 years (n=35) 11% 31% 17% 40%

c) 45-59 years (n=41) 5% 22% 34% 39%

d) 60+ years (n=24) 0% 42% 8% 50%

Region

a) Metropolitan (n=27) 7% 33% 15% 44%

b) Regional (n=98) 6% 30% 23% 41%

Education

a) High School (n=35) 3% 40% 20% 37%

b) TAFE (n=51) 2% 31% 24% 43%

c) Tertiary (n=37) 16% 22% 19% 43%

Parental Status

a) Children <18 years (n=45) 4% 40% 27% 29%

b) Children 18+ years (n=55) 2% 29% 27% 42%

c) No children (n=37) 14% 22% 14% 51%

Q17. How often do you… Base: Quad bike riders, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

22

Table 10: Risk Factors wear personal protective equipment: by demographics

…wear personal protective equipment e.g. helmet, eye protection, sturdy footwear when riding?


Gender

a) Male (n=92) 57% 28% 9% 7%

b) Female (n=33) 58% 24% 9% 9%

Age

a) 18-29 years (n=25) 56% 24% 8% 12%

b) 30-44 years (n=35) 51% 31% 14% 3%

c) 45-59 years (n=41) 56% 32% 2% 10%

d) 60+ years (n=24) 67% 17% 13% 4%

Region

a) Metropolitan (n=27) 63% 26% 7% 4%

b) Regional (n=98) 55% 28% 9% 8%

Education

a) High School (n=35) 49% 31% 11% 9%

b) TAFE (n=51) 55% 29% 12% 4%

c) Tertiary (n=37) 68% 22% 3% 8%

Parental Status

a) Children <18 years (n=45) 53% 31% 9% 7%

b) Children 18+ years (n=55) 60% 27% 5% 7%

c) No children (n=37) 57% 22% 14% 8%


23

Males are significantly more likely to always ride the quad bike on terrain including slopes, gullies and

channel banks compared to females (29% vs. 3%). Females are significantly more likely than males

to never ride the quad bike on terrain including slopes, gullies and channel banks (24% vs. 4%).

Table 21: Risk Factors ride on terrain: by demographics

…ride the quad bike on terrain including slopes, gullies and channel banks?


Gender

a) Male (n=92) 29% 46% 21% 4%

b) Female (n=33) 3% 42% 30% 24%

Age

a) 18-29 years (n=25) 16% 28% 44% 12%

b) 30-44 years (n=35) 26% 46% 23% 6%

c) 45-59 years (n=41) 22% 54% 15% 10%

d) 60+ years (n=24) 25% 46% 17% 13%

Region

a) Metropolitan (n=27) 30% 30% 30% 11%

b) Regional (n=98) 20% 49% 21% 9%

Education

a) High School (n=35) 20% 49% 26% 6%

b) TAFE (n=51) 25% 53% 14% 8%

c) Tertiary (n=37) 22% 30% 32% 16%

Parental Status

a) Children <18 years (n=45)

22% 49% 18% 11%

b) Children 18+ years (n=55)

24% 47% 18% 11%

c) No children (n=37) 22% 35% 35% 8%


24

Males are significantly more likely to always conduct a pre-operational vehicle check of the quad bike

compared to females (47% vs. 18%). Females are significantly more likely than males to never do this

(21% vs. 4%).

Table 12: Risk Factors conduct pre-operational check: by demographics

…conduct a pre-operational vehicle check of the quad bike (e.g. brake operation and adjustment check)?


Gender

a) Male (n=92) 47% 30% 18% 4%

b) Female (n=33) 18% 36% 24% 21%

Age

a) 18-29 years (n=25) 24% 36% 20% 20%

b) 30-44 years (n=35) 49% 26% 14% 11%

c) 45-59 years (n=41) 32% 39% 24% 5%

d) 60+ years (n=24) 54% 25% 21% 0%

Region

a) Metropolitan (n=27) 44% 26% 22% 7%

b) Regional (n=98) 38% 34% 19% 9%

Education

a) High School (n=35) 31% 34% 23% 11%

b) TAFE (n=51) 41% 39% 16% 4%

c) Tertiary (n=37) 46% 22% 22% 11%

Parental Status


40% 33% 20% 7%


38% 35% 20% 7%

c) No children (n=37) 32% 32% 22% 14%


25

Table 13: Risk Factors follow starting procedure: by demographics

…follow the quad bike manufacturer’s starting procedure?


Gender

a) Male (n=92) 62% 26% 8% 4%

b) Female (n=33) 73% 15% 3% 9%

Age

a) 18-29 years (n=25) 32% 40% 16% 12%

b) 30-44 years (n=35) 71% 14% 9% 6%

c) 45-59 years (n=41) 73% 20% 2% 5%

d) 60+ years (n=24) 75% 25% 0% 0%

Region

a) Metropolitan (n=27) 59% 26% 11% 4%

b) Regional (n=98) 66% 22% 5% 6%

Education

a) High School (n=35) 51% 37% 9% 3%

b) TAFE (n=51) 71% 20% 6% 4%

c) Tertiary (n=37) 70% 16% 5% 8%

Parental Status


69% 18% 11% 2%


71% 24% 4% 2%

c) No children (n=37) 54% 24% 8% 14%


26

3.1.11. Learning to ride a quad bike

For quad bike riders who hired the bike, the most common means of learning to ride a quad bike was

being shown how to ride it when it was hired (64%). Close to half of quad bike riders learnt to ride by

being taught by a family member/friend/neighbour (43%). Over one third are self-taught (39%).

Figure 14.: Learning to ride a quad bike

Q18. How did you learn to ride a quad bike? Note: *Responses based on those who own or hired a quad bike Base: Quad bike riders, N=125

Table 34: Learning to ride a quad bike: by frequent and infrequent riders

Frequent riders (n=79)

Infrequent riders (n=46)

I was shown how to ride it when I hired the quad bike* 100% 62%

I taught myself how to ride a quad bike 44% 30%

I was taught to ride by a family member / friend / neighbour 43% 43%

I was shown how to ride one at the venue I purchased the quad bike* 18% 0%

I followed the instruction manual for the quad bike 15% 13%

I took a professional quad bike riding lesson / course 13% 4%

Other 1% 2%

Q18. How did you learn to ride a quad bike? Note: *Responses based on those who own or hired a quad bike Base: Quad bike riders, N=125

64%

43%

39%

16%

14%

10%

2%

0% 20% 40% 60% 80% 100%

I was shown how to ride it when Ihired the quad bike*

I was taught to ride by a familymember / friend / neighbour)

I taught myself how to ride a quadbike)

I was shown how to ride one at thevenue I purchased the quad bike*

I followed the instruction manual forthe quad bike)

I took a professional quad bike ridinglesson / course)

Other

27

Female quad bike riders are significantly more likely to be taught to ride by a family

member/friend/neighbour than males (67% vs. 35%). Males are more likely to be self-taught (48% vs.

15%) or to have followed the instruction manual for the quad bike (17% vs. 6%).

Table 44: Learning to ride a quad bike: by demographics

I was taught to ride by a

family member /

friend / neighbour

I took a professional

quad bike riding lesson /

course

I taught myself how to

ride a quad bike

I followed the instruction

manual for the quad bike

I was shown how to ride one at the

venue I purchased the

quad bike*

I was shown how to ride it when I hired

the quad bike*

Gender

a) Male (n=92) 35% 11% 48% 17% 23% 60%

b) Female (n=33) 67% 6% 15% 6% 0% 75%

Age

a) 18-29 years (n=25) 44% 16% 28% 12% 15% 75%

b) 30-44 years (n=35) 49% 11% 26% 17% 20% 40%

c) 45-59 years (n=41) 39% 7% 46% 12% 8% 80%

d) 60+ years (n=24) 42% 4% 58% 17% 25% -

Region

a) Metropolitan (n=27) 37% 22% 33% 26% 23% 60%

b) Regional (n=98) 45% 6% 41% 11% 13% 67%

Education

a) High School (n=35) 51% 6% 37% 11% 9% 25%

b) TAFE (n=51) 37% 6% 49% 18% 11% 80%

c) Tertiary (n=37) 46% 19% 27% 14% 27% 75%

Parental Status


53% 13% 24% 14% 22% 50%


42% 4% 53% 9% 16% 75%

c) No children (n=37) 38% 14% 35% 11% 8% 71%

Q18. How did you learn to ride a quad bike? Note: *Responses based on those who own or hired a quad bike Base: Quad bike riders, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

28

3.1.12. Perceived difficulty

As shown in Figure 15 riding a quad bike was perceived to be quite easy overall, with a mean

difficulty of 4.5 out of 10 and 42% of quad bike riders scoring it 0-3 on a 10 point scale for difficulty.

Figure 15.: Perceived difficulty of riding a quad bike

Q19. On a scale of 0-10 where 0 is very easy and 10 is very difficult, how difficult do you think riding a quad bike is? Base: All respondents, N=125

Both frequent and infrequent quad bike riders perceived riding a quad bike to be relatively easy.

Figure 16.: Perceived difficulty of riding a quad bike; by frequent and infrequent riders

Q19. On a scale of 0-10 where 0 is very easy and 10 is very difficult, how difficult do you think riding a quad bike is? Base: All respondents, N=125

42% 27% 31%

0% 20% 40% 60% 80% 100%

Easy (0-3) Neither (4-6) Difficult (7-10)

43%

39%

22%

37%

35%

24%

0% 20% 40% 60% 80% 100%

Frequent(n=79)

Infrequent(n=46)

Easy (0-3) Neither (4-6) Difficult (7-10)

Mean: 4.5

Mean: 4.6

Mean: 4.3

29

Table 55: Perceived difficulty of riding a quad bike: by demographics

Mean perceived difficulty

Gender

a) Male (n=92) 4.5

b) Female (n=33) 4.5

Age

a) 18-29 years (n=25) 5.4

b) 30-44 years (n=35) 4.7

c) 45-59 years (n=41) 4.6

d) 60+ years (n=24) 3.0

Region

a) Metropolitan (n=27) 5.3

b) Regional (n=98) 4.3

Education

High School (n=35) 4.9

TAFE (n=51) 4.0

Tertiary (n=37) 4.6

Q19. On a scale of 0-10 where 0 is very easy and 10 is very difficult, how difficult do you think riding a quad bike is? Base: Quad bike riders, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

3.1.13. Perceived danger

Riding a quad bike is considered to be quite dangerous with 43% of riders scoring is 7-10 on a 10

point scale for danger.

Figure 17.: Perceived danger of riding a quad bike

Q21. On a scale of 0-10 where 0 is not dangerous at all and 10 is very dangerous, how dangerous do you believe riding a quad bike is?

Base: All respondents, N=125

11% 46% 43%

0% 20% 40% 60% 80% 100%

Not dangerous (0-3) Neither (4-6) Dangerous (7-10)

Mean: 6.1

30

As shown in Figure 18, both frequent and infrequent quad bike riders are similar in their perceptions

for the danger of riding a quad bike.

Figure 18.: Perceived danger of riding a quad bike; by frequent and infrequent riders

Q21. On a scale of 0-10 where 0 is not dangerous at all and 10 is very dangerous, how dangerous do you believe riding a

quad bike is? Base: All respondents, N=125

11%

11%

48%

41%

41%

48%

0% 20% 40% 60% 80% 100%

Frequent(n=79)

Infrequent(n=46)

Not Dangerous (0-3) Neither (4-6) Dangerous (7-10)

Mean: 6.0

Mean: 6.1

31

Table 66: Perceived danger of riding a quad bike: by demographics

Mean perceived danger

Gender

a) Male (n=92) 6.1

b) Female (n=33) 6.0

Age

a) 18-29 years (n=25) 6.0

b) 30-44 years (n=35) 5.9

c) 45-59 years (n=41) 6.1

d) 60+ years (n=24) 6.3

Region

a) Metropolitan (n=27) 6.4

b) Regional (n=98) 6.0

Education

High School (n=35) 6.5

TAFE (n=51) 6.1

Tertiary (n=37) 5.6

Parental Status

a) Children <18 years (n=45) 6.1

b) Children 18+ years (n=55) 6.0

c) No children (n=37) 6.0

Q21. On a scale of 0-10 where 0 is not dangerous at all and 10 is very dangerous, how dangerous do you believe riding a

quad bike is? Base: Quad bike riders, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

32

3.1.14. Confidence in knowledge and behaviours

The majority of quad bike riders surveyed are confident in their knowledge and behaviours relating to

quad bikes.

Figure 19.: Confidence in knowledge and behaviours

Q23. On a scale of 0-10 where 0 is not at all confident and 10 is extremely confident, how confident are you that…? Base: All respondents, N=125

Compared to infrequent riders, frequent quad bike riders are more confident that they know about

safe loads and attachments for quad bikes (7.3 vs. 5.9), that they know about safety rules, including

speed limits and no-go zones for quad bikes (7.5 vs. 6.3) and that they know how to safely load,

transport, unload and store a quad bike (7.6 vs. 6.1).

Table 17: Confidence in knowledge and behaviours: by frequent and infrequent riders



… can ride a quad bike (including safe navigation around obstacles, controlling the bike over terrain including slopes, gullies, etc.)?

7.5 6.9

… know about safe loads and attachments for quad bikes? 7.3 5.9

… know about safety rules, including speed limits and no-go zones for quad bikes?

7.5 6.3

… know how to safely load, transport, unload and store a quad bike? 7.6 6.1

Q23. On a scale of 0-10 where 0 is not at all confident and 10 is extremely confident, how confident are you that…? Base: All respondents, N=125

6%

12%

8%

10%

26%

28%

30%

25%

68%

60%

62%

65%

0% 20% 40% 60% 80% 100%

can ride a quad bike(including safe navigation

around obstacles, controllingthe bike over terrain…

know about safe loads andattachments for quad bikes?)

know about safety rules,including speed limits and

no-go zones for quad bikes?)

know how to safely load,transport, unload and store a

quad bike?)

Not Confident (0-3) Neither (4-6) Confident 7-10)

Mean: 7.3

Mean: 6.8

Mean: 7.1

Mean: 7.1

33

Compared to females, male quad bike riders are more confident that they can ride a quad bike

(including safe navigation around obstacles, controlling the bike over terrain including slopes, gullies

etc.) (7.8 vs. 5.7), that they know about safe loads and attachments for quad bikes (7.3 vs. 5.4) and

that they know how to safely load, transport, unload and store a quad bike (7.5 vs. 5.8).

Compared to those with a TAFE level education, quad bike riders with a high school level education

are less confident they can ride a quad bike (6.8 vs. 7.7) and that they know about safety rules (6.5

vs. 7.4). Compared to those with a tertiary level education they are also less confident that they know

about safe loads and attachments (6.1 vs. 7.3). High school level educated riders are also less

confident that they know how to safely load, transport, unload and store a quad bike compared to

TAFE level riders and tertiary educated riders (6.1 vs. 7.5). This is likely to be partly due to the

younger age of riders in this group.

Table 78: Confidence in knowledge and behaviours: by demographics

… can ride a quad bike (including safe navigation

around obstacles, controlling the

bike over terrain including slopes,

gullies, etc.)?

… know about safe loads and

attachments for quad bikes?

… know about safety rules,

including speed limits and no-go zones for quad

bikes?

… know how to safely load,

transport, unload and store a quad

bike?

Gender

a) Male (n=92) 7.8 7.3 7.2 7.5

b) Female (n=33) 5.7 5.4 6.6 5.8

Age

a) 18-29 years (n=25) 6.2 6.2 6.4 6.0

b) 30-44 years (n=35) 6.9 6.6 7.0 7.1

c) 45-59 years (n=41) 8.0 7.0 7.4 7.4

d) 60+ years (n=24) 7.7 7.4 7.3 7.7

Region

a) Metropolitan (n=27) 6.6 6.6 7.1 7.0

b) Regional (n=98) 7.4 6.8 7.1 7.1

Education

High School (n=35) 6.8 6.1 6.5 6.1

TAFE (n=51) 7.7 7.0 7.4 7.5

Tertiary (n=37) 7.1 7.3 7.2 7.5

Parental Status

a) Children <18 years (n=45) 7.0 6.8 7.1 7.1

b) Children 18+ years (n=55) 7.9 7.0 7.2 7.4

c) No children (n=37) 6.6 6.3 6.8 6.6

Q23. On a scale of 0-10 where 0 is not at all confident and 10 is extremely confident, how confident are you that…? Base: All respondents, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

34

3.1.15. Active riding awareness

As shown in Figure 20, active riding is largely unheard of, with only 7% of quad bike riders saying they

are aware of it.

Figure 20.: Active riding awareness

Q25. Have you heard of active riding of quad bikes? Base: All respondents, N=125

Awareness of active riding remains low for both frequent and infrequent quad bike riders.

Figure 21.: Active riding awareness; by frequent and infrequent riders

Q25. Have you heard of active riding of quad bikes? Base: All respondents, N=125

7% 76% 17%

0% 20% 40% 60% 80% 100%

Yes No Not sure

6%

9%

73%

80%

20%

11%

0% 20% 40% 60% 80% 100%

Frequent(n=79)

Infrequent(n=46)

Yes No Not sure

35

Table 89: Active riding awareness: by demographics

Yes No Not sure

Gender

a) Male (n=92) 8% 75% 17%

b) Female (n=33) 6% 79% 15%

Age

a) 18-29 years (n=25) 24% 72% 4%

b) 30-44 years (n=35) 3% 80% 17%

c) 45-59 years (n=41) 2% 73% 24%

d) 60+ years (n=24) 4% 79% 17%

Region


b) Regional (n=98) 4% 79% 17%

Education

High School (n=35) 6% 86% 9%

TAFE (n=51) 0% 69% 31%

Tertiary (n=37) 19% 76% 5%

Q25. Have you heard of active riding of quad bikes? Base: All respondents, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

36

3.1.16. Information about quad bikes

As shown in Figure 22, two-thirds (66%) of quad bike riders have never seen any information (e.g.

instruction manuals) for how to ride a quad bike.

Figure 22.: Awareness of information on how to ride a quad bike

Q26. Have you ever seen any information (e.g. instruction manuals) for how to ride a quad bike? Base: All respondents, N=125

Awareness of information for how to ride a quad bike is similar for frequent and infrequent quad bike

riders with close to one third saying they have ever seen such information.

Figure 23.: Awareness of information on how to ride a quad bike: by frequent and infrequent riders

Q26. Have you ever seen any information (e.g. instruction manuals) for how to ride a quad bike? Base: All respondents, N=125

31% 66% 3%

0% 20% 40% 60% 80% 100%

Yes No Not sure

32%

30%

65%

67%

4%

2%

0% 20% 40% 60% 80% 100%

Frequent(n=79)

Infrequent(n=46)

Yes No Not sure

37

Table 20: Awareness of information on how to ride a quad bike: by demographics

Yes No Not sure

Gender

a) Male (n=92) 29% 67% 3%

b) Female (n=33) 36% 61% 3%

Age

a) 18-29 years (n=25) 28% 72% 0%

b) 30-44 years (n=35) 26% 69% 6%

c) 45-59 years (n=41) 32% 63% 5%

d) 60+ years (n=24) 42% 58% 0%

Region


b) Regional (n=98) 33% 63% 4%

Education

High School (n=35) 29% 71% 0%

TAFE (n=51) 31% 63% 6%

Tertiary (n=37) 35% 65% 0%

Parental Status

a) Children <18 years (n=45) 33% 60% 7%

b) Children 18+ years (n=55) 31% 65% 4%

c) No children (n=37) 22% 76% 3%

Q26. Have you ever seen any information (e.g. instruction manuals) for how to ride a quad bike? Base: All respondents, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

38

3.1.17. Information source

For those quad bike riders who have seen information on how to ride a quad bike, this information

was predominantly found in the quad bike instruction manual (87%).

Figure 24.: Information source

Q27. Where did you find this information? Base: Quad bike riders who have seen information, n=39

Table 21: Information source: by frequent and infrequent riders



Quad bike instruction manual 84% 93%

Website 12% 0%

Television 4% 0%

Newspaper 4% 0%

Magazine 4% 0%

Radio 0% 0%

Other 12% 14%

Q27. Where did you find this information? Base: Quad bike riders who have seen information, n=39

87%

8%

3%

3%

3%

0%

13%

0% 20% 40% 60% 80% 100%

Quad bike instruction manual

Website

Television

Newspaper

Magazine

Radio

Other

39

3.1.18. Injuries

Only a small minority of quad bike riders surveyed claimed to have been injured whilst riding a quad

bike (7%).

Figure 25.: Injured whilst riding a quad bike

Q28. Have you ever been injured whilst riding a quad bike? Base: Quad bike riders, N=125

As shown in Figure 26, similar injury rates were seen for frequent quad bike riders (8%) and

infrequent quad bike riders (7%).

Figure 26.: Injured whilst riding a quad bike: by frequent and infrequent riders

Q26. Have you ever seen any information (e.g. instruction manuals) for how to ride a quad bike? Base: Quad bike riders, N=125

7% 93%

0% 20% 40% 60% 80% 100%

Yes No

8%

7%

92%

93%

0% 20% 40% 60% 80% 100%

Frequent(n=79)

Infrequent(n=46)

Yes No

40

Table 22: Injured whilst riding a quad bike: by demographics

Yes No

Gender

a) Male (n=92) 9% 91%

b) Female (n=33) 3% 93%

Age

a) 18-29 years (n=25) 12% 88%

b) 30-44 years (n=35) 6% 94%

c) 45-59 years (n=41) 5% 95%

d) 60+ years (n=24) 8% 92%

Region

a) Metropolitan (n=27) 11% 89%

b) Regional (n=98) 6% 94%

Education

High School (n=35) 9% 91%

TAFE (n=51) 12% 88%

Tertiary (n=37) 0% 100%

Parental Status

a) Children <18 years (n=45) 4% 96%

b) Children 18+ years (n=55) 5% 95%

c) No children (n=37) 11% 89%

Q28. Have you ever seen any information (e.g. instruction manuals) for how to ride a quad bike? Base: Quad bike riders, N=125 Note: Small sample size for some sub-groups. Results are indicative only.

41

4. Demographics

4.1. Demographics

Table 23: Gender

Gender

Male 74%

Female 26%

Q29. Please indicate your gender? Base: Quad bike riders, N=125

Table 24: Age

Age

18-24 years 10%

25-29 years 10%

30-34 years 12%

35-39 years 6%

40-44 years 10%

45-49 years 12%

50-54 years 10%

55-59 years 11%

60-64 years 9%

65-69 years 7%

70+ years 3%

I prefer not to answer 0%

Q3. Please indicate which of the following age groups you fall into Base: Quad bike riders, N=125

42

Table 25: Location

Location

Sydney 6%

NSW other 34%

Melbourne 9%

VIC other 11%

Brisbane 3%

QLD other 20%

Adelaide 2%

SA other 5%

Perth 2%

WA other 3%

Darwin 0%

NT other 0%

Hobart 0%

TAS other 5%

Canberra 0%

ACT other 0%

Q4. What is the postcode where you live? Base: Quad bike riders, N=125

Table 26: Location

Region

Metropolitan 22%

Regional 78%

Q4. What is the postcode where you live? Base: Quad bike riders, N=125

43

Table 27: Education

Education

High school (Year 10 or below) 14%

High school (Year 11 or 12) 14%

TAFE / Certificate / Diploma (including apprenticeship or traineeship) 41%

Tertiary Education (Bachelors Degree) 19%

Post-graduate Education (Masters or PhD) 10%


Q30. What is the highest level of education you have attained? Base: Quad bike riders, N=125

Table 28: Income

Income

$1-$399 per week ($1-$20,799 per year) 4%

$400-$799 per week ($20,800-$41,599 per year) 18%

$800-$1,199 per week ($41,600-$62,399 per year) 15%

$1,200-$1,599 per week ($62,400-$83,199 per year) 16%

$1,600-$1,999 per week($83,200-$103,999 per year) 14%

$2,000-$2,999 per week ($104,000-$155,999 per year) 13%

$3,000-$3,999 per week ($156,000-$207,999 per year) 6%

$4,000-$4,999 per week ($208,000-$259,999 per year) 1%

$5,000 or more per week ($260,000 or more per year) 2%

No income 1%

Negative income 1%


Q31. What is the total of all wages/salaries, Government benefits, pensions, allowances and other income that YOUR

HOUSEHOLD usually receives (Gross – before tax and superannuation deductions)? Base: Quad bike riders, N=125

Table 29: Children

Children

Yes 70%

No 30%

Q32. Do you have any children? Base: Quad bike riders, N=125

44

Table 30: Age of children

Parental Status

14 years or younger 39%

15-17 years 22%

18 years or older 63%

Q32_1. And what ages are they? Base: Parents, N=88

Table 31: Language other than English

LOTE

Yes 8%

No, English only 90%


Q33. Do you speak a language other than English at home? Base: Quad bike riders, N=125

45

Appendix A: Verbatim Reponses

Table 9: Where usually ride quad bike: frequent riders – verbatim responses

Frequent Riders

10 acres flat and rocky Hilly, rocky, trees, fenced, bushy

All sorts of terrain including hills creeks and flat ground Hobby farm

Beach [n=3] I was working in a remote town in the Kimberly of WA. This was my main form of transport, I rode it on tar, over grassed areas, along river flats, through mud and water

Bush In the countryside

Bush land, gravel roads, flat and hilly Mainly flat but a few decent hills! Kikuyu grass pastures & some dirt roads.

Combination of hilly and flat Mainly flat grazing land an occasional sand dune activity

Concrete Mainly flat, with some undulation.

Country Mostly flat desert type land in the goldfields of WA

Dirt ,granite, grass Mostly flat paddocks

Don't know Mud

Fairly flat, pasture land Off road

Farm [n=3] On the beach and in my back yard which is grassy.

Farming land On the beach to go fishing

Farming property or crown land if permitted Open fields with rocky hills, typical aussie bush

Flat [n=7] Our paddock, some trees ,mainly clear, flat, but motoX track on it with tabletops, jumps etc.

Flat and rocky Private property, hilly and grassy with mud

Flat grass, private track Quite hilly terrain, in an orchard

Flat to slightly hilly Roads/tracks

Flat, irrigated property Rocky, Hilly, Sand, through water

Flat, sandy pastures and sometimes wet Rough terrain

Forestry Sand

Hilly [n=8] Sand dunes

Hilly and rocky 100acres Sandy beaches and river mud flats

Hilly & Flat [n=3] Slight slope rocky paddocks

Hilly and rocky [n=3] Sloped and flat bit rough

Hilly and undulate The land is fairly hilly and rocky, with flat paddocks

Hilly grassed, and flat Track especially for bikes

Hilly treed farm land, 200 acres Undulating and including crossing watercourse

Hilly, rocky, creeks- some with water, long grass, logs/stumps, boggy mud

Yamaha

Q12a. Where do you usually ride the quad bike? Base: Frequent quad bike riders, N=79

46

Table 10: Where most recently rode quad bike: infrequent riders – verbatim responses

Infrequent Riders

A mixture of flat, hilly, rocky and sandy Hilly, muddy. sandy, bushy

Daughters property, undulating with limestone rocks and no trees Hilly, rocky, sandy

Dirt Hilly, dirt, mud

Dirt and grass flat with some small hills It was hilly, a bit kind of dirty, dry barren land quite a lot of it

Farm land pastures mixed Lanes between horse paddocks, slightly worn out muddy and rough

Farm land, gradual slope, soil Lawn/ garden

Farm with some hilly terrain. Dirt surface Lightly undulating with a steeper slope down a creek bank

Flat Mostly flat land

Flat grassy field Mustering cattle on a beef property

Flat hilly rocky New property hilly mostly bush skinny track

Flat land on a farm On a friends farm

Flat sandy Private property of the bike's owner

Flat sandy beach area Property

Flat to hilly Rocky

Flat, slightly undulating farm land Rocky, bushy

Flat/small hills Rough

Hilly Sand [n=3]

Hilly and a bit rocky Sand dune

Hilly course Shops

Hilly desert conditions Track

Hilly flat rocky Undulating open farmland, no steep hills and only limited shade trees

Hilly, mud trails, and beaches in state forest Very hilly and rugged terrain, through mud and down very steep hills on loose gravel

Q12b. Where did you ride the quad bike on your most recent ride? Base: Infrequent quad bike riders, N=46

47

Table 11: Type of rollover protection – verbatim responses

Frequent Riders [n=16] In frequent Riders [n=10]

Basic

10 cm welded steel frame which was higher than my head when seated on the bike. It was bolted to the bike frame slightly to the rear of the seat, went across the bike and was bolted to the from on the opposite side.

Cage Crash bars roll cage

Can't recall Don't know

Complete bar surround and overhead Guards over wheels

Crush protection I can't remember

Crush protection/helmet It had a cage with padding.

External Mounted ROPS n/a

No Quad bar

Overhead bars Roll bar

Pipe Roll over protection

Quad bar

Quad bar

Quad bar

Roll bars

Unsure

Unsure of name

Q13a_1. What type of roll-over protection does the bike have? Q13b_1. What type of roll-over protection did the bike have?

48

Table 12: Rating and reasons for perceived danger – verbatim responses

Note: Numbers indicate the rating respondents gave on how dangerous they believe riding a quad bike is, where 0 means ‘not

at all dangerous’ and 10 means ‘extremely dangerous’.

0 We suck to the know tracks and followed safety procedures

6 Those not taught by experts often become over confident in the bikes ability to stay upright

1 Only dangerous if you do silly things 6 Safety needs to be kept in mind at all times. Not riding stupidly.

2 This is based on me riding it off-road 6 If you don’t know what you are doing they can be dangerous

3 Can be dangerous if you are untrained 6 Safe as long as u take care

3

If you are inclined to ride too fast or put the bike on too much of an angle they can be dangerous, but as I said before, with commonsense, (and the right sort of protective helmets and clothing) I generally don't think they are that bad

6 Its only dangerous of you don’t follow rules

3 Very safe to ride and easy to ride 6 There is no protection and you can easily roll it if you start doing dangerous tricks or moves

3 What? 6 Because of the over steering effect

3 If you have been trained it is not dangerous 6 If you don’t wear a helmet its dangerous

3 As long as you’re not doing stupid stuff 7 No exterior protection

3 If used properly they are stable 7 We were inexperienced on our first attempt which made us nervous about our capabilities.

3 If you are careful, four wheels are nice and stable. 7 I had friends whose daughter was killed in an accident involving a quad bike and it's a piece of machinery that people need to respect

3 Common sense 7 It is a risk

3 It could potentially roll so that’s a bit dangerous 7 Don't know

3 Not fair 7 It can be very dangerous if you drive too fast or on steep terrain without experience

4 There is always the possibility it could turn over on uneven terrain.

7 Inexperienced bike riders are unable to anticipate the bikes limitations

4 More stable than a normal motorbike 7 Scary

4 I am comfortable 7 It's okay when you know how to drive it and beware of the road

4 Safe as long as driven the correct way 7 Over confidence is a big problem , you have to know the limitations of your vehicle

4 Use your brain and do not do dumb things 7 If you aren't careful enough that is

5

Depends entirely on the rider / driver. Use it as a basic transport tool, watch where you're going and don't treat it as a toy and it is very safe. Drive it like an idiot, not keeping a lookout, tackling steep terrain beyond the machines ability, or the driver's, and it is an accident waiting to happen. (Shouldn't be called an accident - should be labeled result of stupidity.)

7 Come on

5 Controlling any vehicle can be dangerous, safety conscious behavior is a must

7 They can tip very easily

5 Just need to be extra careful and the type of land you will be driving should be put into consideration

7 Sometimes we tend to overload the bike, and put it in situations that may be seen as dangerous

5 It depends how fast you go 7 Be silly and get hurt

5 Depends on how you ride 7 Not being able to lean into corners as is usual with a 2 wheeled bike

5 Same answer as previously - it depends on where you are riding the bike.

7 People have died from rollovers

5 Depends upon the terrain where rode, no p[problems, but where my son rides, it is a bit different due to hillsides and slopes

7 For inexperienced riders

5 Well if driven safely no hassle 7 Complacency for some They should be treated with respect

5 At my age self-preservation and common sense prevail 7 Little protection if you roll it

49

over yahooing. Like all things don't act like an idiot

5 Easy to ride 7 It’s dangerous but only if you ride dangerously or are not aware of your surrounds

5 Cars are more dangerous 7 Nothing

5 Depends on the user 8 Weapon in wrong hands

5 I think it depends on the person riding it 8 N/a

5 If you unsure of how to drive on hilly or rocky surfaces, you could trip and could be hurt pretty bad, past experience

8 They can actually kill you if you fall off them in a certain way. Usually they are pretty safe, but you have to learn properly how to ride one before going on one on your own.

5 Just as dangerous as any other vehicle. 8 If it tips over and lands on you ,you’re going to get hurt

5 It depends how careful you are 8 Overturn dangers

5 Unsure 8 Because they are heavy

5 Not so dangerous 8 Depends on the manner of riding and the terrain

5 It's only dangerous if you don't follow precautions 8 People tend to ride them on dangerous terrain and with little protective gear.

5 You need to be shown how to ride a quad first 8 Not much protection at all

5 Don't know 8 Nothing

5 Not dangerous if you follow simple rules, and be aware of the ability of the bike and yourself when riding.

8 It would be really easy to come off - if your concentration was interrupted it would be very easy to tip over or hit a bump or hole.

5 The terrain can be dangerous 8 Quite easy to get hurt

5 Riding over creek crossing on slopes and can be dangerous if you are not aware of the of the correct slope to maneuver

8 If you are not paying attention, or drive recklessly, you can kill yourself

5 You just need to be aware and careful 8 On steep grades in loose rocks, easy to slide sideways or roll over

5 It’s up to the rider as to how dangerous the bike is 8 It can be dangerous if proper safety precautions are not strictly followed. Always must be safety conscious

5 It is easy to ride and reality safe 8 Easy to overturn if going too fast

5

Riding a quad bike has risk associated with it. Walking down the road carries a risk. If the rider is sensible and rides to his or her capability with proper protection and rides to the conditions then the risk is greatly reduced. I do not think that quad bikes are at all dangerous it is the manner in which they are operated that is dangerous.

8 You can fall off in any terrain and hurt yourself. Most people are stupid on them and don't do the right thing.

5 It depends how careful the rider is 8 They can tip easily like a tractor

5 Got to be careful 8 They can become unstable if you are going to fast especially around corners and up and down hills

5 Depends on how you are riding it. If you do it safely you should be ok.

8 If you don't know what you are doing it can be dangerous

5 Do 9 Easy to tip over (backwards)

5 It can be if you are stupid on it 9 Rollover and throwing u off

5 Only stupid riders make quads dangerous, safe riders enjoy the simplicity and look forward to the next adventure

9

Because when I went quad-biking I ended up falling one meter off the main track and ended up in a farmer’s barbwire fence. The barbs went through my shirt and into my skin. This was with a group.

5 As dangerous as anything else if done incorrectly 9 Anything could go wrong

5 Speed 9 If rolled or flipped which at times can be very easily done.

5 Cheaper prices 9 For the inexperienced it can be fatal

6 It can kill if not ridden responsively 9 To many people ride to fast

6 Over estimating balance and lack of roll bars fitted 9 They can roll/tip very easily. Two wheel bikes are much safer

6 There's plenty of accidents 10 Roll easy

6 It could turn out to be quite dangerous if required standards/procedures are not properly followed.

10 If you turn to sharp you can roll it over

50

6 Lower speed 10 As mentioned above The quad I ride is very top heavy and you need to watch riding it on uneven ground

6 Stability 10 If you don't know what you are doing

6 Accident can happen

Q21. On a scale of 0-10 where 0 is not at all dangerous and 10 is extremely dangerous, how dangerous do you believe

riding a quad bike is? Q22. How come? Base: Quad bike riders, N=125

51

Table 13: Situations would feel less confident riding a quad bike – verbatim responses

By myself On sand or water

Climbing very steep hills on dirt tracks was difficult at times did nothing to boost our confidence.

On slopes [n=2]

Don't know [n=3] On terrain that is too steep with loose rocks/gravel

Down steep hills On very hilly terrain

Extreme slopes may topple Only if there is a small area in which to turn the quad bike around

Extreme slopes, river crossings and bad weather conditions. Only on uneven ground where I tend to go a lot slower

First time in new areas Only where there are too many riders,

Haven't taken quad bike off farm property; insufficient riding experience to comment further but much aware of limitations

Over loose surfaces

I leave it up to the local conditions and my judgment Possibly

I would feel less confident in hilly terrain at speed. Public road

I would feel less confident on hilly terrain, especially in the rain Raining

I would not attempt to ride over very hilly or rocky ground. I believe a quad bike is like any other form of transport - you ride as well as you can; not as well as someone else can!

Really fast

I would not like to ride on a public road or ride alone. Riding up and down the side of steep hills on loose rocks

I wouldn't like to double anyone, and in extremely undulant terrain Rocky & steep terrain would be a slow trip for me

I'd worry in ice, or steep wet or frosty slopes. Rocky areas

If I am not confident I don't go and also I slow down you can roll a four wheel drive so you can a quad bike use your brains

Slippery slopes with a trailer

If I have a passenger Some slopes where livestock have gotten themselves in an awkward position can prove challenging

If I was trying to keep up with a group that was more advanced than me.

Steep and angled slopes at high speeds

If the terrain was really wet and slippery Steep slopes

In bad weather Steep slopes or very rough terrain

In strange hilly and rocky country side . Steep terrain or wet/dangerous conditions

In the mountains To rough a terrain

In the snow Too much traffic

In very steep terrain Too steep

In water or in steep situations. Up steep slopes

In wet weather Very hilly terrain

Inclines and at speed Very steep hills and gullies, or land where wombats have dug holes which you can't see until you are on them

Kids around Very steep inclines

Maybe when confronted with unchartered terrain When it’s not a flat surface

No [n=52] Where grass is too long, boggy wet areas

Non flat ground Where it's rocky

On a public road, which is illegal anyway unless the bike is appropriately licensed, with vehicular traffic. Exposure to danger from other vehicles would be on a par with motorcycles / scooters.

With no one else around

On a slope, in an area that is not mowed Yes of course, in muddy or unfamiliar terrain, hilly terrain etc. But one just has to adjust his riding to those conditions.

On difficult terrain. Yes up a steep hill with lose gravel present

On road Yes, when the road/ land I’m driving becomes slopey and full of obstacles

Q24. Are there any situations where you would feel less confident or comfortable riding a quad bike? Base: Quad bike riders, N=125

52

Table 14: Understanding of what ‘active riding’ is – verbatim responses

Aware of the surrounding

Fast and easy

Following laid down rules and traditional practices

For fun

N/A

Needing to actively coordinate the movements of your body to complement the movements of the quad bike

Pushing a quad bike to its limits, without doing anything stupid. Not holding back or being timid, carrying loads, going over undulating surfaces, corners, etc., and knowing how to handle it.

Riding on slopes

Taking part in more experienced riding

Q21_1. Please write a brief description of your understanding of active riding of a quad bike. Base: Quad bike riders aware of ‘active riding’, N=9

Table 15: Types of injuries sustained from quad bike riding – verbatim responses

Broke an arm when I rolled the quad

I was carrying a calf across my lap when the calf decided to try to get off. The calf forced my throttle finger harder and made me crash into a fence, cracking 2 ribs.

I was riding along the main track when I lost control and went off the main track and fell approximately 1m into a ditch whilst on the bike, and on the other side of this ditch was a small barbed farmers fence (eg: for sheep) and when I landed, I lunged forward, and my chest went into the barbed wire fence. I just got minor cuts on my chest.

I've suffered cuts and plenty of bruising after taking a spill from quad because of my stupidity

N/A

Only minor abrasions

Slid into a tree bruising left arm, ankle and piercing a broken branch into left leg

Wasn’t sure of a few turns and speed limits on my 1st ride, hurt pretty badly, my arms and legs were bruised and my head was close to hitting a rock

When I was learning

Q28_1. Please explain the nature of the injury/ies you sustained when riding a quad bike. Base: Quad bike riders who have ever been injured riding a quad bike, N=9

53

Appendix B: Quantitative Questionnaire

SECTION A: MANDATORY QMS REQUIREMENTS

SURVEY INTRODUCTION – THIS SHOULD BE THE FIRST PAGE OF THE SCRIPT

Thank you for agreeing to complete our new survey.

Please make sure you fill out all the questions on each page.

You can view all terms and conditions at http://www.opinionspaid.com

Thank you for your time and have a nice day.

SECTION B: INDIVIDUAL PROJECT REQUIREMENTS

SCREENER

Q1 QUAD BIKE USAGE SCREENER Q1. In the past two years, have you ridden a quad bike for recreational purposes where you were

the driver?

CODE SEQUENCE

INSTRUCTION

01 Yes CONTINUE

02 No TERMINATE

Q2 EMPLOY Q2. Firstly, could you please tell me if you are currently employed or have been employed by any of the following in the last 10 years? (MR) Please select as many as apply

CODE SEQUENCE INSTRUCTION

01 Market Research

TERMINATE 02 An advertising agency

03 Any other organisation heavily involved with

advertising in any way

04 The legal profession CONTINUE

05 A company involved in banking or finance

06 Unsure TERMINATE

97 None of the above CONTINUE

http://www.opinionspaid.com/

54

Q3 AGE Q3. Please indicate which of the following age groups you fall into (SR)


01 Under 18 TERMINATE

02 18-24 years

CONTINUE

03 25-29 years

04 30-34 years

05 35-39 years

06 40-44 years

07 45-49 years

08 50-54 years

09 55-59 years

10 60-64 years

11 65-69 years

12 70+ years

99 I prefer not to answer TERMINATE

Q4 LOCATION

Q4 Where do you live?

Code

1 Sydney

2 NSW other

3 Melbourne

4 VIC other

5 Brisbane

6 QLD other

7 Adelaide

8 SA other

9 Perth

10 WA other

11 Darwin

12 NT other

13 Hobart

14 TAS other

15 Canberra

16 ACT other

55

DO NOT SCRIPT, QUOTA VARIABLE:

Code Quotas

01 Metropolitian 1,3,5,7,9,11,13,15 at Q4 n=25

02 Regional or Remote 2,4,6,8,10,12,14,16 at Q4 n=100

IF UNSUCCESSFUL Unfortunately for this particular survey, we need responses from people who fit a specific criteria. Thank you for your participation and we will contact you again shortly for another OpinionsPaid survey! Regards OpinionsPaid.com IF SUCCESSFUL, CONTINUE

56

SECTION C: QUAD BIKE KNOWLEDGE, ATTITUDES AND BEHAVIOUR

ASK ALL Q5 QUAD BIKE OWNERSHIP Q5. Do you own a quad bike? (SR)

CODE SEQUENCE

INSTRUCTION

01 Yes, I own a quad bike CONTINUE

02 No, I ride a family member’s / friend’s / neighbour’s quad bike SKIP TO Q9 (EXPERIENCE RIDING QUAD BIKES)

03 No, I hire a quad bike

ASK Q6 IF 01 AT Q5 (OWNS QUAD BIKE) Q6 PURCHASE Q6. Did you purchase the quad bike that you own new, or second-hand?

CODE SEQUENCE

INSTRUCTION

01 I purchased the quad bike new CONTINUE

02 I purchased the quad bike second-hand

ASK Q7 IF 01 AT Q5 (OWNS QUAD BIKE) Q7 AGE OF QUAD BIKE Q7. What year was the quad bike manufactured?

Enter year of manufacture

ASK Q8 IF 01 AT Q5 (OWNS QUAD BIKE) Q8 OTHERS USAGE Q8. Do other people ride your quad bike as well as yourself? (MR except for 04)

CODE SEQUENCE

INSTRUCTION

01 Yes, my family members also ride my quad bike

CONTINUE 02 Yes, my friends / neighbours ride my quad bike

03 Yes, my quad bike is available for hire / loan

04 No, no one else rides my quad bike

Q9 EXPERIENCE RIDING QUAD BIKES Q9. Approximately how many times have you ridden a quad bike over the past two years, where you have been the driver?


01 1-2 times SKIP TO Q11B (CODE AS INFREQUENT USAGE)

02 3-4 times

03 5-10 times CONTINUE

04 11-20 times

05 More than 20 times

ASK Q10 IF 03, 04 OR 05 AT Q9 (RIDDEN A QUAD BIKE 5-10 TIMES, 11-20 TIMES OR MORE THAN 20 TIMES)

57

Q10 FREQUENCY OF QUAD BIKE USAGE Q10. Approximately how often do you ride a quad bike, where you are the driver? (SR)


01 Weekly or more

CONTINUE (CODE AS FREQUENT USAGE)

02 Monthly

03 Every three months

04 Once or twice a year

05 Less than once a year SKIP TO Q11B (CODE AS INFREQUENT USAGE)

06 I do not ride quad bikes regularly and have only ridden a quad bike once in the past 2 years

ASK FREQUENT USERS ONLY (ASK IF FREQUENT USAGE AT Q9 and q10) Q11A REASONS FOR USUAL QUAD BIKE RIDING Q11A. What is the main reason you ride a quad bike? (SR)

CODE SEQUENCE

INSTRUCTION

01 Recreational / leisure use

CONTINUE 02 Work-related use

03 Both recreational and work-related use

96 Other, please specify: ______________________

Q12A LOCATION OF QUAD BIKE USAGE Q12A. Where do you usually ride the quad bike?

Q13A QUAD BIKE SPECS (PRESENT AS GRID) Q13A. What are the specifications of the quad bike you usually ride? (SR for i-iv)

CODE 01 02 97 SEQUENCE

INSTRUCTION

i The quad bike’s engine is smaller than 500c

The quad bike’s engine is 500cc or larger

Not sure

CONTINUE

ii The quad bike is a two-wheel drive

The quad bike is a four-wheel drive

Not sure

iii The quad bike has roll-over protection

The quad bike does not have roll-over protection

Not sure

iv The quad bike is a one-seater

The quad bike is a two-seater

Not sure

ASK Q13A_1 IF 01 at Q13A(iii) Q13A_1. What type of roll-over protection does the bike have?

Q14A USUAL RIDING COMPANY Q14A. When you ride the quad bike, do you usually do this alone or does someone / others accompany you? (SR)

CODE SEQUENCE

INSTRUCTION

01 Another person / others accompany me on the same quad bike

CONTINUE 02 Another person / others accompany me on another quad bike

03 Another person / others accompany me in a different vehicle

58

04 I usually ride the quad bike alone and am not accompanied by others


ASK Q15A IF 01 AT Q14A (OTHERS ACCOMPANY ME ON SAME QUAD BIKE) Q15A OTHERS ON SAME QUAD BIKE Q15A. When you ride the quad bike, how many other people usually accompany you on the same quad bike? (SR)

CODE SEQUENCE

INSTRUCTION

01 One other person

CONTINUE 02 Two other people

03 Three or more other people

Q16A REASONS FOR STARTING QUAD BIKE RIDING Q16A. What are the reasons you started riding a quad bike regularly? (MR) Please select as many as apply

CODE SEQUENCE

INSTRUCTION

01 For recreation / leisure / fun

CONTINUE 02 For work, please specify: _____________________


ASK INFREQUENT USERS ONLY (ASK IF INFREQUENT USAGE AT Q9 or Q10) Q11B REASON FOR MOST RECENT QUAD BIKE RIDE Q11B. What was the reason for your most recent ride on a quad bike? (SR)

CODE SEQUENCE

INSTRUCTION

01 Recreational / leisure use

CONTINUE 02 Work-related use

03 Both recreational and work-related use


Q12B LOCATION OF QUAD BIKE USAGE Q12B. Where did you ride the quad bike on your most recent ride?

Q13B QUAD BIKE SPECS (PRESENT AS GRID) Q13B. What are the specifications of the quad bike you last rode? (SR for i-iv)

CODE SEQUENCE

INSTRUCTION

i The quad bike’s engine was smaller than 500cc

The quad bike’s engine was 500cc or larger

Not sure

CONTINUE

ii The quad bike was a two-wheel drive

The quad bike was a four-wheel drive

Not sure

iii The quad bike had roll-over protection

The quad bike did not have roll-over protection

Not sure

iv The quad bike was a one-seater

The quad bike was a two-seater

Not sure

59

ASK Q13B_1 IF 01 at Q13B(iii) Q13B_1. What type of roll-over protection did the bike have?

Q14B COMPANY DURING LAST RIDE Q14B. When you last rode the quad bike, did you do this alone or did someone accompany you? (SR)

CODE SEQUENCE

INSTRUCTION

01 Another person / others accompanied me on the same quad bike

CONTINUE

02 Another person / others accompanied me on another quad bike

03 Another person / others accompanied me in a different vehicle

04 I rode the quad bike alone and was not accompanied by others


ASK Q15B IF 01 AT Q14B (OTHERS ACCOMPANIED ME ON SAME QUAD BIKE) Q15B OTHERS ON SAME QUAD BIKE Q15B. When you last rode a quad bike, how many other people accompanied you on the same quad bike? (SR)

CODE SEQUENCE

INSTRUCTION

01 One other person

CONTINUE 02 Two other people

03 Three or more other people

ASK ALL Q17 RISK FACTOR SERIES Q17. How often do you… RANDOMISE

(SR) Always Sometimes Rarely Never

i. …attach equipment to the quad bike when you ride (e.g. trailers)?

iii. …wear personal protective equipment, e.g. helmet, eye protection, sturdy footwear, when riding?

iii.. …ride the quad bike on terrain including slopes, gullies, channel banks?

iv. …conduct a pre-operational vehicle check of the quad bike (e.g. brake operation and adjustment check)

v. …follow the quad bike manufacturer’s starting procedure

60

Q18 LEARNING TO RIDE A QUAD BIKE Q18. How did you learn how to ride a quad bike? (MR) RANDOMISE Please select as many as apply

CODE SEQUENCE

INSTRUCTION

01 I was taught to ride by a family member / friend / neighbour

CONTINUE

02 I took a professional quad bike riding lesson / course

03 I taught myself how to ride a quad bike

04 I followed the instruction manual for the quad bike

05 ASK IF 01 AT Q5 (OWNS QUAD BIKE) I was shown how to ride one at the venue I purchased the quad bike

06 ASK IF 03 at Q5 (HIRES QUAD BIKE) I was shown how to ride it when I hired the quad bike


Q19 PERCEIVED DIFFICULTY Q19. On a scale of 0-10 where 0 is very easy and 10 is very difficult, how difficult do you think riding a quad bike is?

Enter rating (0-10)

Q20 REASON FOR PERCEIVED DIFFICULTY Q20. How come?

Q21 PERCEIVED DANGER Q21. On a scale of 0-10 where 0 is not at all dangerous and 10 is extremely dangerous, how dangerous do you believe riding a quad bike is?

Enter rating (0-10)

Q22 REASON FOR PERCEIVED DANGER Q22. How come?

Q23 CONFIDENCE IN KNOWLEDGE AND BEHAVIOURS RE QUAD BIKES Q23. On a scale of 0-10 where 0 is not at all confident and 10 is extremely confident, how confident are you that you…

Enter rating (0-10)

i. … can ride a quad bike (including safe navigation around obstacles, controlling the bike over terrain including slopes, gullies, etc.)?

ii. … know about safe loads and attachments for quad bikes?

iii. … know about safety rules, including speed limits and no-go zones for quad bikes?

iv. … know how to safely load, transport, unload and store a quad bike?

Q24 SITUATIONS OF LESS CONFIDENCE Q24. Are there any situations where you would feel less confident or comfortable riding a quad bike?

61

Q25 ACTIVE RIDING AWARENESS Q25. Have you heard of active riding of quad bikes? (SR)

CODE SEQUENCE

INSTRUCTION

01 Yes CONTINUE

02 No SKIP TO Q26

03 Not sure

ASK Q25_1 IF 01 AT Q25 (AWARE OF ACTIVE RIDING) Q25_1 ACTIVE RIDING DESCRIPTION Q25_1. Please write a brief description of your understanding of active riding of a quad bike:

Q26 INFORMATION ABOUT QUAD BIKES Q26. Have you ever seen any information (e.g. instruction manuals) for how to ride a quad bike? (SR)

CODE SEQUENCE

INSTRUCTION

01 Yes CONTINUE

02 No SKIP TO Q28

03 Not sure

ASK Q27 IF 01 AT Q26 Q27 INFORMATION SOURCE Q27. Where did you find this information? (MR) RANDOMISE Please select as many as apply

CODE SEQUENCE

INSTRUCTION

01 Website, please specify: ______________________

CONTINUE

02 Quad bike instruction manual

03 Television, please specify what program: _________________

04 Radio, please specify what station: ____________________

05 Newspaper, please specify which newspaper: _____________

06 Magazine, please specify which magazine: _______________

96 Other, please specify: ________________________

Q28 INJURIES Q28. Have you ever been injured while riding a quad bike? (SR)

CODE

SEQUENCE INSTRUCTION

01 Yes CONTINUE

02 No SKIP TO Q29

ASK Q28_1 IF 01 AT Q28 (INJURED WHILE RIDING A QUAD BIKE) Q28_1 INJURY EXPLANATION Q28_1. Please explain the nature of the injury/ies you sustained when riding a quad bike.

I’d prefer not to comment

62

SECTION D: DEMOGRAPHICS We require some personal details from you so that we can determine whether people with certain characteristics are likely to give different responses to the questions in this survey. The answers you give will remain completely confidential. Q29 GENDER Q29. Please indicate your gender (SR):


01 Male CONTINUE

02 Female

Q30 EDUCATION Q30. What is the highest level of education you have attained?

CODE SEQUENCE

INSTRUCTION

01 High school (Year 10 or below)

CONTINUE

02 High school (Year 11 or 12)

03 TAFE / Certificate / Diploma (including apprenticeship or traineeship)

04 Tertiary Education (Bachelors Degree)

05 Post-graduate Education (Masters or PhD)

99 I prefer not to answer

Q31 INCOME Q31. What is the total of all wages/salaries, Government benefits, pensions, allowances and other income that YOUR HOUSEHOLD usually receives (Gross – before tax and superannuation deductions)? (SR)


01 $1-$399 per week ($1-$20,799 per year)

CONTINUE

02 $400-$799 per week ($20,800-$41,599 per year)

03 $800-$1,199 per week ($41,600-$62,399 per year)

04 $1,200-$1,599 per week ($62,400-$83,199 per year)

05 $1,600-$1,999 per week($83,200-$103,999 per year)

06 $2,000-$2,999 per week ($104,000-$155,999 per year)

07 $3,000-$3,999 per week ($156,000-$207,999 per year)

08 $4,000-$4,999 per week ($208,000-$259,999 per year)

09 $5,000 or more per week ($260,000 or more per year)

10 No income

11 Negative income


Q32 CHILDREN Q32. Do you have any children? (SR)

CODE SEQUENCE

INSTRUCTION

01 Yes CONTINUE

02 No SKIP TO Q33

63

ASK Q32_1 IF 01 AT Q32 Q32_1 AGE OF CHILDREN Q32_1. And what ages are they? (MR) Please select as many as apply

CODE SEQUENCE

INSTRUCTION

01 14 years or younger

CONTINUE 02 15 - 17 years

03 18 years or older

Q33 LOTE Q33. Do you speak a language other than English at home?

CODE SEQUENCE

INSTRUCTION

01 Yes CONTINUE

02 No, English only SKIP TO FINAL CLOSE AND CONCLUSION SECTION (AND Q34)


ASK Q33_1 IF 01 AT Q33 Q33_1 LANGUAGE Q33_1. What language/s do you speak at home other than English?

SECTION E: MANDATORY QMS REQUIREMENTS FINAL CLOSE & CONCLUSION

That's the end of the survey. Again, thank you for your patience in answering these questions.

We are conducting this research project on behalf of the Australian Competition and Consumer Commission (ACCC).

Q34 FURTHER INFORMATION Q34. Would you like to receive information from the Australian Competition and Consumer Commission covering quad bike safety issues?

CODE SEQUENCE

INSTRUCTION

01 Yes – Please enter your email address here:______________ CONTINUE

02 No

CONCLUSION As this is market research, it is carried out in compliance with the Privacy Act and the Market & Social Research Code of Professional Behaviour, and the information you provided will be used only for research purposes. Your answers will be combined with those of other participants to help our client in their decision making.

64

If you have any queries about the legitimacy of Colmar Brunton, you can call the Market Research Society's free Survey Line on 1300 364 830. If you have any queries about the survey

you can email us via [email protected] Thank you for your opinions. Please click SUBMIT to send your responses to Your Source.

mailto:[email protected]

65

Colmar Brunton Social Research

Po box 2212

CANBERRA ACT 2601

Ph. (02) 6249 8566

FAX. (02) 6249 8588

ACN NO: 003 748 981

ABN NO: 22 003 748 981

This document takes into account the particular instructions and requirements of our Client. It is not

intended for and should not be relied upon by any third party and no responsibility is undertaken to

any third party.

ACCC. bikes - Consumer... · nursery, vehicle maintenance, toys, clothing, blinds and curtains,...

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Transcript of ACCC. bikes - Consumer... · nursery, vehicle maintenance, toys, clothing, blinds and curtains,...