A:C Marketing Co-op - Projects

Filename/Presenter-Topic: 05/03/2023

Co-op Projects and Experience

Spring 2015

Luke Schwieterman


Agenda • Quarterly Reports• Webinar Series• AC Heating Connect• “Know Your Scroll Newsletter” and Marketing

Bulletin• Website Migration Sitemap• Pricing and App Research • Company Research • Rebate and Product Review Research • Literature Updates and Revisions • On-The-Job Learning • Overall Experience


Quarterly Reports

Task: • Prepared Slides• Worked with GSC and Fahlgren for content

Description: Summary of Marketing Communications Initiatives


Webinar Series-Getting Comfortable with Designer Air

Tasks: • Developed Calendar • WebEx Set-up process

• Worked heavily with Refrigeration and Global Service Center

• Promotional Email Blast with Fahlgren to Contractors and Customers

• Webinar Presentation Slides• Pre + Post Blog Articles• Modulation Q+A

Description: An online webinar series that discusses the benefits and applications of compressor modulation.


AC Heating Connect

Tasks: • Drafted and Repurposed Articles - “Should I Upgrade to a Wi-Fi Enabled Thermostat” - “Changes in Home Efficiency Tax Credits for AC and Heating Equipment” -“New Designer Air Webinar Series Focuses on Compressor Modulation”

• HVAC Pro’s Toolkit - “Refrigerants Explained” - “Tips for Preparing Outdoor AC Unit for Spring” - “Tips for Preparing Indoor Unit for Spring”

• Broken Links and Keyword Searches

Description: Online resource for Homeowners, Contractors, and Facility Managers to find unbranded information about heating and cooling equipment.


“Know Your Scroll” Newsletter Article and Marketing Bulletin

AC Modulation Simulator Description (Marketing Bulletin): Communication to customers and employees about new marketing tools and resources. • For Internal Sales Force, Application Engineers, and

OEMs to manipulate compressor values based on different inputs

“Know Your Scroll Article”Description (Climate Newsletter): Internal communication about notable events across Emerson Climate businesses.• Developed for the Climate Newsletter• Discusses the objective and outcome of

the “Know Your Scroll” campaign


Website Migration Sitemap Description: New Emerson Climate website planning. • Developed Sitemap for the AC pages on

the Emerson Climate Website as well as the Emerson Product Advisor and Emerson Interactive

• Advantages and Disadvantages of AC Webpages and Apps

• Researched other Industry Websites• Used for Website Migration Meetings to

Determine the Direction of the New Website Design


Pricing and App Research Online Compressor Pricing Task: Researched online compressor pricing compared to Emerson pricing to determine if private sellers were undercutting OEM pricing.

High SEER Homeowner System PricingTask: Research homeowner system pricing for 16+ SEER equipment to see what a homeowner could pay to buy a system without a contractor.

Emerson App ResearchTask: Researched current Emerson apps in order to shows similarities and differences across different Emerson companies.


Company Research Task: Develop company profiles for various HVAC companies.

• Napps Technology- Manufacturer of Liquid Chillers, Water Cooled Condensing Units and Compressor Units

• BDR Thermea- Manufacturer and distributor of smart climate and sanitary hot water solutions.

• E.ON- Energy Supplier • Dantherm Power- Develop clean energy backup

power systems


Rebate and Product Review Research Dsire Incentives and RebatesTask: Searched Dsire.org to find rebates and incentives on high efficiency HVAC equipment.

Air Conditioning and Heat Pump Product Reviews Task: Summarized product reviews for various Lennox and Goodman Air Conditioning and Heat Pump units.


Literature Updates and Revisions Task: Worked with Group Marketing to make updates and revision to brochures and other pieces of literature


On-The-Job Learning • Allied Supply (HVAC Wholesale

Distributor) • Dayton, OH• “Know Your Scroll” Distributors Kit• Displayed pieces from the Distributor

Kit • “Know Your Scroll” Video Recording

• Fahlgren (Ad Agency) • Dayton, OH • Modulation Campaign Regroup

• ECI (Tradeshow Booth Manufacturer)• Dayton, OH• Plant Tour• Emerson Trade Show Info

• Marketing Council Meeting • Westerville, OH• Emerson Climate Businesses' Share

Key Marketing Initiatives


Overall Experience • Favorite Projects

• AC Heating Connect• Webinar

• Gained Perspective in Different Marketing Functions

• Great first Co-op Experience• Future Plans

• Summer Co-op• Back to School in the Fall

A:C Marketing Co-op - Projects

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