Absolute Radio - RAJAR Q2 09

8

Click here to load reader

description

Absolute Radio's RAJAR figures for Q2 2009.

Transcript of Absolute Radio - RAJAR Q2 09

Page 1: Absolute Radio - RAJAR Q2 09

After 14% increase last quarter this time steadyAfter 14% increase last quarter, this time steady

Absolute Radio Portfolio Reach

3,000

Absolute Radio Portfolio Reach

W2:08 W3:08 W4:08 W1:09 W2:09

2,500

,

1,8791,6911,500

2,000

,

882

1,000

,

882

0

500

0

Total Absolute Radio Network

Total Absolute Radio Total Absolute Radio London

Page 2: Absolute Radio - RAJAR Q2 09

Network & Station hours slightly down (-3%)Network & Station hours slightly down ( 3%) after a 14% increase last quarter

Absolute Radio Portfolio Hours

18,000

Absolute Radio Portfolio Hours

W2:08 W3:08 W4:08 W1:09 W2:09

14,000

16,000

,

12,83711,30910,000

12,000

5 2924 000

6,000

8,000

5,292

0

2,000

4,000

0

Total Absolute Radio Network

Total Absolute Radio Total Absolute Radio London

Page 3: Absolute Radio - RAJAR Q2 09

National Radio – Classic FM’s Reach up 6%National Radio Classic FM s Reach up 6%

National Reach

7,000

National Reach

W2:08 W1:09 W2:09

5,7175,000

6,000

,

3,000

4,000

,

1,6912,405

1 000

2,000

3,000

40 572 482 215 709 2700

1,000

Page 4: Absolute Radio - RAJAR Q2 09

London – Capital now no 2 commercial with 4%London Capital now no.2 commercial with 4% increase in Reach

London Reach

2,500

London Reach

W2:08 W1:09 W2:09

1 952 1 8972,054 2,0612,000

,

1,952 1,8971,784

1,5701,500

882

9787

615500

1,000

372549 499

615

0

500

Page 5: Absolute Radio - RAJAR Q2 09

Capital Breakfast just 5 000 behind Classic FMCapital Breakfast just 5,000 behind Classic FM total

Commercial Breakfast Show Reach

1,400

Commercial Breakfast Show Reach

W2:08 W1:09 W2:09

LondonNational

1,160 1,1551,000

1,200

,LondonNational

9091,004

818 789858

600

800

1,000

504

200

400

600

226 223 248

0

200

Page 6: Absolute Radio - RAJAR Q2 09

Geoff Lloyd’s Hometime Show audience up 2%Geoff Lloyd s Hometime Show audience up 2% while Classic adds 3% in same time band

Commercial Reach Mon‐Fri 17:00‐20:00

2,500

Commercial Reach Mon Fri 17:00 20:00

W2:08 W1:09 W2:09

LondonNational

2,1632,000

,LondonNational

1,500

755885 926

781921

787500

1,000

195 202 287 1780

Page 7: Absolute Radio - RAJAR Q2 09

Absolute Radio CORE target marketAbsolute Radio CORE target market

Commercial 25‐54 Reach

2,500

Commercial 25 54 Reach

W2:08 W1:09 W2:09

LondonNational

2,0952,000

,LondonNational

1 242

1,5121,340 1,264 1,293

1,500

1,242 1,264

971

,

500

1,000

380 196433 397

0

Page 8: Absolute Radio - RAJAR Q2 09

More people listening to radio than ever beforeMore people listening to radio than ever before

All Radio Reach

46,32747,000

All Radio Reach

45,621

45,11745 000

46,000

43,686

44,53644,070

43,66343,923

44,60844,615

44,000

45,000

43,140

,

43,000

42,000

41,000

W2:99 W2:00W2:01 W2:02W2:03W2:04 W2:05W2:06 W2:07W2:08 W2:09