Abrasives Group 1 Section a S2

8/9/2019 Abrasives Group 1 Section a S2

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Contents

1 Ee!uti"e Summary............................................................................................................................................................... 4

# $ndustry %"er"ie&.................................................................................................................................................................. 5

#.1 'ature and Si(e of the $ndustry....................................................................................................................................... 5

#.# )ey *ro&th dri"ers for the industry................................................................................................................................. +

#.3 $denti,!ation of -riti!a Su!!ess /a!tors -S/................................................................................................................ +

#.4 Mar2et Anaysis based on -S/s.......................................................................................................................................

#.5 $ndustry en!hmar2s.......................................................................................................................................................

#.+ PESTE Anaysis............................................................................................................................................................. 1#

#. Porter6s /i"e /or!es Anaysis.......................................................................................................................................... 13

#.8 Strate7i! *roup Mappin7............................................................................................................................................... 13

#. -ompetiti"e ands!ape................................................................................................................................................. 13

#.10 Mar2et Se7mentation.................................................................................................................................................... 14

#.11 uyin7 -riteria Anaysis of the $ndustry.........................................................................................................................14

#.1# )ey trends and future de"eopments.............................................................................................................................15

3 -ompany %"er"ie&.............................................................................................................................................................. 1+

3.1 -ompany ba!27round.................................................................................................................................................... 1+

3.# Timeine &ith 2ey miestones and their strate7i! impa!t...............................................................................................1+

3.3 9ision: Mission: *oas: and Strate7i! Themes................................................................................................................1+

3.4 )ey Produ!t and Ser"i!e Portfoio.................................................................................................................................. 1+


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3.5 -ore -ompeten!ies of the ,rm...................................................................................................................................... 1+

3.+ usiness Mode of the or7ani(ation............................................................................................................................... 1+

3. 3rd *eneration aan!ed S!ore!ard Ama7amation of 1st *eneration S- and A!ti"ity System Map........................1

3.8 S;%T Anaysis............................................................................................................................................................... 13. -ompetitor Anaysis identify !ompetitors................................................................................................................... 1

3..1 ased on -riti!a Su!!ess fa!tors............................................................................................................................ 1

3..# ased on /inan!ia indi!ators..................................................................................................................................1

4 /uture *ro&th Strate7y for the or7ani(ation........................................................................................................................#0

4.1 Portfoio Anaysis........................................................................................................................................................ ... #0

4.1.1 ased on -* Matri............................................................................................................................................... #0

4.# -ompany6s Strate7i!


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1 Ee!uti"e Summary

*uideines The ee!uti"e summary shoud pro"ide a brief o"er"ie& of the or7ani(ation and the industry in &hi!h itoperates. $t shoud aso iustrate the resuts of the anaysis made in the report. $t shoud pro"ide the

future 7ro&th prospe!ts in the industry for the or7ani(ation. $t shoud aso hi7hi7ht on the strate7y forany or7ani(ation to 7ain !ompetiti"e ad"anta7e in this industry.


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# $ndustry %"er"ie&#.1 'ature and Si(e of the $ndustry

*uideines • rief >es!ription of the industry se7ment or sub se7ment• ?istory and E"oution of the $ndustry

• Position of $ndustry dependin7 on $ndustry ife -y!e $ntrodu!tion: *ro&th: maturity: de!ine

• Si(e @ of 'ationa *>P of the industry

?istory and E"oution of the industry The ori7in of abrasi"e industry is tra!ed ba!2 to the year 154 &hen -arborundumUni"ersa td -UM$ &as in!orporated in the year 154 as a oint "enture bet&een-arborundum !ompany: USA: Uni"ersa *rindin7 ;hee !ompany: U) and Muru7appa

*roup: $ndia. There &ere other sma payers i2e Aa Produ!ts P"t td. present at thattime other than that most of the abrasi"e reBuirements &ere fu,ed by imports. The!ompany "entured both into the !oated and bonded abrasi"e by a!Buirin7 AaProdu!ts P"t td. 1+4 and settin7 up pant at at Thiru"ottiyur in -hennai and bauiteminin7 in hatia.

The other maor payer in this se!tor *rind&e 'orton td. *'% !ame into bein7 &hena te!hni!a !oaboration in 1+ bet&een *rind&e and the then &ord eader inabrasi"es C 'orton -ompany: USA: 7re& into a ,nan!ia !oaboration in 11. $t startedits manufa!turin7 in Mora: near Mumbai and 7raduay spread to other areas. The7ro&th in the abrasi"e industry attra!ted in"estments from other payers and %rientAbrasi"es &as set up in 14: in te!hni!a !oaboration &ith )arborundum: entue2y:

-(e!hoso"a2ia by the


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bet&een ;endt *mb? and -UM$. The pubi! hods the baan!e #0@ eBuity.

The industry has seen a 7ro&th of #=3 @ annuay from the year #000 to the present

day: but the per!enta7e is epe!ted to tou!h 8=10@ in the !omin7 days 1F.

1F Te!hnoo7y in $ndian onded and -oated Abrasi"es $ndustry: >epartment ofS!ien!e and $ndustria


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the 7ro&th sta7e of the industry ife !y!e &ith an epe!ted annua 7ro&th of

4.+@ &e o"er 1.5=#@ durin7 the e!onomi! do&nturn. #F The $ndian Abrasi"es

industry is !ontroed by a fe& ar7e payers i2e Carborundum: Grind!ell

"orton: #rient Abrasives: et! &ith a "ery ar7e number of reati"ey smaer

payers narro&in7 do&n their portfoio to see!t produ!ts. $ndia has 7raduaystarted to be!ome a fo!us mar2et for maor 7oba payers resutin7 in intense

ri"ary amon7 the !ompetitors. The industry has seen a steady 7ro&th rate of

about #=3@ in the ast fe& years and the 7ro&th is epe!ted to be at 8=10@

annuay.

1FhttpGHH&&&.indemundi.!omH&ordH7dpJreaJ7ro&thJrate.htm

#FhttpGHH&&&.b!!resear!h.!omHpressroomHa"mH7oba=mar2et=abrasi"es=rea!h=I43.8=biion=#01

3FhttpGHH&&&.dsir.7o".inHreportsHte!hrepsHtsr145.pdf

Tota A"aiabe Mar2et Si(e 'ationaand *oba

The &ord mar2et for the t&o maor types of abrasi"e materias: i.e. onded and

-oated abrasi"es is estimated at


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industry. These !ompanies a!!ount for amost 0@ of the abrasi"es mar2et1F1FhttpGHH&&&.dsir.7o".inHreportsHte!hrepsHtsr145.pdf

#.# )ey *ro&th dri"ers for the $ndustry

)ey *ro&th dri"ers e"eopment reBuires tremendous 7ro&th in infrastru!ture: impyin7automobies: fabri!ation: Loorin7 and furniture in housin7

#.3 $denti,!ation of -riti!a Su!!ess /a!tors -S/-riti!a Su!!ess /a!tor identi,ed


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inno"ations i2e (ir!onia 7rains: ,ne 7rit rubber bonded for !entre=ess

appi!ations enhan!e the produ!t oKerin7s.

-S/ 3 G Peope6s Trainin7

>e"eopment

Taent mana7ement and Empoyee en7a7ement are inte7ra to the su!!ess of

any or7anisation. >iKerent te!hniBues i2e TPM are introdu!ed to enhan!e

en7a7ement ma!hine utii(ation.

#.4 Mar2et Anaysis based on -S/s


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-ate7ory $ndi!ator$ndustry A"era7e of Top 5 /irms or

payers ser"in7 5=80@ of the mar2etMar2et eader

#011=1#

#01#=13

#013=14

#014=15ti N3

#011=1#

#01#=13 #013=14

#014=15ti N3

$ndustry e"e'ationa

Mar2et Si(e #4+.4 #+11.0+ #+0.03 #+#1.05 #5.#88 11#5.331100.8

#1148.+

Si(e as @ of *>P

0.0#@ 0.0#8@ 0.0#5@ 0.0#5@ 0.011@ 0.011@ 0.01#@ 0.011@

A!ti"ity


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#011=1#

#01#=13

#013=14

#014=15ti N3

#011=1#

#01#=13 #013=14

#014=15ti N3

eBuity ratio

$nterest

!o"era7eratio

15.1 18.38 1+.48 #0.8 .81 11.01 .+ 8.#

Pro,tabiity


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#011=1#

#01#=13

#013=14

#014=15ti N3

#011=1#

#01#=13 #013=14

#014=15ti N3

Pri!e i"idend

ied0.0# 0.0# 0.0# 'A 0.01 0.01 0.01 'A

>i"idend Pay=out


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#011=1#

#01#=13

#013=14

#014=15ti N3

#011=1#

#01#=13 #013=14

#014=15ti N3

-ompetiti"e


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#.+ PESTE Anaysis-ate7ory >es!ription )ey fa!tors for anaysis


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#. Porter6s /i"e /or!es AnaysisPorter6s /i"e /or!es >es!ription )ey fa!tors for anaysis


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#.10 Mar2et Se7mentation)ey Produ!ts andHor Ser"i!es etais End=user Se7ments Si7ni,!an!e Atta!hed o&:Medium: ?i7h

Eoan Term for an2in7 Se!toroans

$t is the oan duration o"er&hi!h the borro&er has torepay the oan.

$ndi"idua -ustomers

SMEs-orporate

?i7h

?i7h?i7h

• $mpa!t of buyin7 !riteria on !onsumer !hoi!es• istin7 of 2ey buyin7 !riteria for diKerent !onsumer se7ments

The impa!t of the buyin7 !riteria is 7raded on the basis of the intensity and duration of their impa!t on the !urrent mar2et

ands!ape. The ma7nitude of the impa!t has been !ate7ori(ed as des!ribed beo&G


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• o& = 'e7i7ibe or no impa!t on the mar2et ands!ape

• Medium = Medium=e"e impa!t on the mar2et

• ?i7h = 9ery hi7h impa!t &ith radi!a inLuen!e on the 7ro&th of the mar2et

#.1# )ey trends and future de"eopments

)ey Trend $mpa!t on $ndustry o&: Medium: ?i7h -ertainty of $mpa!t o& probabiity:medium probabiity: hi7h probabiity

Trend 1 eampes Trend # Trend 3 Trend 4

• Anaysis of Trends &ith ?i7h $mpa!t and ?i7h -ertainty to be !arried out

• $mpa!t on strate7ies or business modes to be hi7hi7hted


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3 -ompany %"er"ie&3.1 -ompany ba!27round

3.# Timeine &ith 2ey miestones and their strate7i! impa!t

3.3 9ision: Mission: *oas: and Strate7i! Themes3.4 )ey Produ!t and Ser"i!e Portfoio

3.5 -ore -ompeten!ies of the ,rm

3.+ usiness Mode of the or7ani(ation

)ey Partners • ;ho are our )ey PartnersQ

• ;ho are our 2ey suppiersQ

• ;hi!h )ey istribution -hannesQ

• -ustomer one

• >esi7n

• randHStatus

• Pri!e

• -ost


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satisfyin7Q •


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•


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4 /uture *ro&th Strate7y for the or7ani(ation4.1 Portfoio Anaysis

4.1.1 ased on -* Matri

4.# -ompany6s Strate7i!


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4.3 Produ!t Mar2et $n"estment Strate7y

-ountry of

$n"estment

-ate7ory of

$n"estment

$ndustry


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Abrasives Group 1 Section a S2

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