About Ryokan Tokyo Project
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Transcript of About Ryokan Tokyo Project
RYOKAN TOKYO PROJECT
Do you want to have a real Japanese experience during your stay in Tokyo?
Do you think you can have that experience by staying at a hotel?
No, you don’t.
New York Paris Hong Kong
Tokyo
You have the same experience just by staying at the hotel.
We’re so bored!!
Everywhere, it’s same…
If you want to experience the real Japanese culture, ryokan (Japanese inn) is the best place to stay.
Sleep in a futon on tatami-‐matted floor.
Wear traditional yukata.
Spend at a homely atmosphere.
You’ll have lots of cultural experiences at ryokan.
There are lots of people who potentially want to stay at ryokan.
Top 3 foreign tourists’ interest in Japan
[1] Visit cultural and historical places.
[2] Stay at traditional accommodation.
[3] Eat Japanese food.
Foreigners visiting Japan have been increased. It’s estimated to reach 10 million in 2013 for the first time, and it’ll reach 25 million by 2020. In addition, 60% of all visitors stay in Tokyo at least for 1 night.
There are in total 330 ryokans in Tokyo.
However, only 15 ryokans are listed on booking site.
So, your choice is very limited. It’s tough to find your best ryokan from only 15 choices. What’s prioritized the most is different by each person.
Your Priority -‐ Price? -‐ Location? -‐ Facilities? -‐ Atmosphere?
It means only 5% of all ryokans are introduced to foreign visitors. Where is the rest of 95% of all ryokans in Tokyo?
We’ll provide much information of ryokans in Tokyo!!
Problems facing ryokan
ἭἘἽὉỉᙹ
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䕿ᐈᐊ䛷䛿䝩䝔䝹䛿ቑຍ䛧䛶䛔䜛䛜䚸᪑㤋䛾ᐈᐊ䛿ῶᑡ䛧䛶䛚䜚䚸㻞㻜㻝㻜ᖺ䛻䛿䝩䝔䝹䛾⥲ᐈᐊ䛜᪑㤋䜢㏫㌿䛧䛶䛔䜛䚹
ᐟἩᴗ䠄䝩䝔䝹䞉᪑㤋䠅䛾タ᥎⛣ ᐟἩᴗ䠄䝩䝔䝹䞉᪑㤋䠅䛾ᐊ᥎⛣
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ᖺ䛾ᖺᗘᮎ⌧ᅾ
䈜ᮾ᪥ᮏ㟈⅏䛾ᙳ㡪䛻䜘䜚 㻞㻜㻝㻜ᖺ䛿ᐑᇛ┴䛾䛖䛱ᕷ௨እ䛾ᕷ⏫ᮧ ⚟ᓥ┴䛾┦ಖ⚟♴ᡤ⟶㎄ෆ䛾ᕷ⏫ᮧ䛜䜎䜜䛶䛔䛺䛔䚹
0�2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
02000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
䝩䝔䝹ᐈᐊ ᪑㤋ᐈᐊ
䈜ᮾ᪥ᮏ㟈⅏䛾ᙳ㡪䛻䜘䜚䚸㻞㻜㻝㻜ᖺ䛿ᐑᇛ┴䛾䛖䛱ᕷ௨እ䛾ᕷ⏫ᮧ䚸⚟ᓥ┴䛾┦ಖ⚟♴ᡤ⟶㎄ෆ䛾ᕷ⏫ᮧ䛜䜎䜜䛶䛔䛺䛔䚹
㈨ᩱ䠖ཌ⏕ປാ┬⾨⏕⾜ᨻሗ࿌
䝩䝔䝹䠖ὒᘧ䛾ᵓ㐀ཬ䜃タഛ䜢䛸䛩䜛タ䛻䜘䜛Ⴀᴗ᪑㤋䠖ᘧ䛾ᵓ㐀ཬ䜃タഛ䜢䛸䛩䜛タ䛻䜘䜛Ⴀᴗ⛠䛻ᑐ䛩䜛つᐃ䛜䛺䛔䠄᪑㤋䛜䝩䝔䝹䜢䜛䛣䛸䛿ฎ⨩䛾ᑐ㇟እ䠅䛷䛒䜛䛯䜑䚸᪑㤋䛾チ䜢ᚓ
䛧䛺䛜䜙䛂䝩䝔䝹䛃䜢䜛タ䜒ከ䛔䚹タ⛠䛸ෆᐜ䛿ᚲ䛪䛧䜒⮴䛧䛺䛔䚹 16
The number of ryokan has been decreasing.
Ryokan
Hotel
Number of accommodation in Japan
30% of ryokans have lost the last 10 years.
Ryokan used to be the most popular accommodation for domestic travelers. In 1980s, over 80% of rooms were reserved in average.
However, most Japanese people now prefer hotels rather than ryokans. Only about 30% of rooms are reserved currently.
30 years ago
Now
Ryokan is… traditional! out of date.
Ryokan is a great place to know the culture. We can’t lose them!
Maintain beautiful ryokans.
Our Project
[System]
Foreign tourists
Ryokan Owners
What we do is… -‐ Prepare manual -‐ Promotion -‐ Receive the reservation -‐ Contact before their arrival -‐ Manage troubles
Our Team
A lot of ryokan owners do not speak English. Also, there are a lot of owners who don’t use even email.
[Member]
Shota and Kohei once worked at the same company. Now, they are roommates and at the same time project partners each other.
Kohei Yamada Kohei is in charge of technical parts such as building an online booking system.
Shota Kikuoka Shota has 1 year study abroad experience in US. He supports both ryokan owners and travelers, and is in charge of promotions of ryokans.