Abc talk 6 march 2012 ajay nangalia upload
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Transcript of Abc talk 6 march 2012 ajay nangalia upload
2012 ICF Global Coaching Study
Dr. Ajay Nangalia PCC Director, ICF Global Board
Objectives for this Evening
• View some data with respect to two filters:(not a debate on statistics )
• What does this mean to me personally as a coach or potential coach?
• As the ABC, what do we need to do to build the profession in Bangalore?
The Challenge• To conduct one of the most ambitious
pieces of global industry research ever conducted on the field of professional coaching.
• 9 languages• Mobile device compatibility• 6 month survey field time
The Outcome
• 12,133 valid responses
• 117 countries
• All 50 U.S. states
• Not one “zero return” day!
A total of 117 countries participated…
100+ returns (31 countries) 50-99 returns (7 countries)
Fewer than 50 returns (79 countries)
Main findings
About You - The Coach
Regional breakdown by gender
Male Female0
10
20
30
40
50
60
70
80
90
100
25
75
41
59
37
63
34
66
37
63
4753
32
68
North America Latin America and Caribbean Western EuropeEastern Europe Middle East and Africa AsiaOceania
Coaching remains a female-dominated profession; however, there are more male coaches coming through in Asia and Latin America
Base: 12,091
Level of formal education
Primary level (completed prior to university)
9%
Sec-ondary
level (com-pleted Bache-
lor's degree)
32%
Third level (com-pleted
Master’s or Ph.D)
59%
More than half of coaches have a third level qualification
53% in 2007 Study
Base: 12,111
Coaching experience
Less than 1 year
1 to 2 years 3 to 4 years 5 to 10 years More than 10 years
0
10
20
30
40
13
19
24
31
14
11
1921
30
19
2007 2012
%
Base:2007 – 5,4152012 – 12,090
Coaches are becoming more experienced with almost one in five coaches now having at least 10 years experience.
“I view coaching as…..”
a profession a skill-set an industry0
20
40
60
80
100
75
205
71
24
5
66
32
2
68
28
4
71
23
6
4540
15
66
25
9
North America Latin America and the Caribbean Western Europe
Eastern Europe Middle East and Africa Asia
Oceania
Coaches predominantly view coaching as a profession
Base: 12,133
Coach-specific training
I have not received any coach-specific training
I have received coach-specific training through a university based program
I have received coach-specific training through a program that was not accredited/approved by a professional coaching organization
I have received coach-specific training through a program that was accredited/approved by a professional coaching organization
0 20 40 60 80 100
2
7
13
78
More than three quarters of coaches have received accredited / approved coach-specific training.
Base: 12,113
ICF member- 82%
Non ICF – 70%
ICF member - 16%
Non ICF – 25%
(combined responses)
The importance of being credentialed….
Series1
-20 0 20 40 60 80 100
-8-2 41 35
Three-quarters of coaches (76%) agree that the people and organizations who receive coaching expect their coaches to be certified / credentialed
“The people and organizations who receive coaching expect their coaches to be certified/ credentialed”
Base: 12,104
Slight differences between ICF and non-ICF members (77% and 73% agreement)
In 2007, 52% of coaches agreed that “the people we coach increasingly expect us to be credentialed”
In 2010, 84% of adult consumers who had experienced a coaching relationship felt that it was important for coaches to hold a credential.
Neither / Nor
14
Strongly disagree Somewhat disagree Somewhat agree Strongly agree
Main findings
The Size of the Profession
Profile of the Profession – 3 Key Statistics
• Total no. of coaches: 47,500 (Asia 3300)
• Total revenue generated by coaching: $m 1,979 USD (Asia $ 95 million)
• Average annual revenue generated by coaching:
• $47,900 USD
Among active coaches (87%)
Profile of the Profession – 3 Key Trends
• Average fee for 1-hour coaching session: $229 USD (Asia $239)
• Average number of clients currently coaching:10 (Asia 9)
• Average hours per week working: 13 • Proportion of clients paying for their own
coaching 49% (Asia 49%)
a coach: 13
Main findings
Key Issues Facing the Profession - Past/Future
Trendsas a coach: 13
The biggest obstacle in the future…
Other
Increased demand for services that compete with coaching
Over regulation of coaching
Coaches under-pricing their services
Coaching market saturation
Marketplace confusion about the benefits of coaching
Untrained individuals who call themselves coaches
0 5 10 15 20 25 30 35 40 45 50
7
3
3
5
9
30
43
More than 40% of coaches believe the biggest obstacle for coaching over the next 12 months will be untrained individuals who call themselves coaches
Base: 11,280
The biggest opportunity in the future….
Other
Positive portrayal of coaching in the media
Increased demand for coaching
Improved general perception of coaching
Credible data on the Return on Investment
Increased awareness of the benefits of coaching
0 5 10 15 20 25 30 35 40
2
8
11
14
28
36
Just over one third of coaches believe that increased awareness of the benefits of coaching is the biggest opportunity for the next 12 months
In 2007, more than three quarters of coaches agreed that “the profession will become more grounded in Return on Investment (RoI)…”
Base: 11,300
In addition to coaching, which of the following services, if any, do/did you offer in your
professional practice? (India)
• Consulting 61.2%• Facilitating 59.0 %• Training 69.8%
To what extent do organizations who receive coaching expect their coaches to be
certified/credentialed? (India)
• Somewhat agree 39.3%• Strongly agree 40.0%
Which of the following coaching areas do you regard as your main area of coaching? (India)
• Executive 32.1%• Leadership 27.9%• Business/Organizations 9.3%
Which are main areas of concern addressed in your coaching engagements? (India)
• Self-esteem/confidence 26.2 %• Personal growth 44.7• Interpersonal Relns 41.1• Strategic Thinking/planning 31.2• Staff/team effectiveness 22.0
What is the average length of a typical coaching engagement? (India)
• 4 to 6 months 62.5%
What is the main method you use to coach clients? (India)
• Telephone 30.9 %• Face-to-face 63.6%
Some trends…(India)
• Annual revenue/income change when compared to previous 12 months? – Increased 60.6%
• Over next 12 months, expectation of number of clients to change? – Increase 90.4%
• Next 12 months, average fee for 1 hour coaching to change? – Increase 60.6%
Biggest obstacle for coaching in next 12 months? (India)
• Marketplace confusion about the benefits of coaching 50.4%
• Untrained individuals who call themselves coaches 36.4%
Biggest opportunity for coaching in next 12 months? (India)
• Increased awareness of the benefits of coaching 43.0%
• Credible data on the Return on Investment (ROI), Return on Expectations (ROE) from coaching 24.2%
Objectives for this Evening
• View some data with respect to two filters:(not a debate on statistics )
• What does this mean to me personally as a coach or potential coach?
• As the ABC, what do we need to do to build the profession in Bangalore?
Thank You!
Dr. Ajay Nangalia PCC
Mobile: +91 9845012972
www.coachfederation.org/coachingstudy2012/
ICF Headquarters
2365 Harrodsburg Rd, Suite A325
Lexington, KY 40504 - USA
+1.859.219.3580
www.coachfederation.org