Aaron & Anne/ Sparkloft Media: SoMeT social meetings breakout

@WhosYourAnnie@ababbie

Confidential© 2011 GoSeeTell Network

Social

Destination

s Create Social

Meeting

s



Tweets

Meeting planners want more social media



Opportunity for DMOs: Provide social media assistance to meeting planners to:

Create BuzzIncrease AttendanceImprove Experience

or just get their feet wet



Tweetable moment

• 1.8 million meetings take place in the US each year, involving 250 million overnight hotel stays. (via @smartmeetings) #SoMeT

• The US meetings industry directly supports 1.7 million jobs. (via @convindustry) #SoMeT

• Meetings contribute $263 billion to the US economy. (via @smartmeetings) #SoMeT



“Social is the new green.”



… to early arrivals and longer stays and return trips

Drive attendees…



Why is social media for meetings different from brands?

• Shorter time period

• Time-phased messaging

• Live-event posting

• Logistics posting



Socialinterest

big

small

low high

2 4

1 3

Size

Event Matrix



2 4

1 3

1 Size = smallSocial interest = low

Don’t bother?



Tactics

• Social ads• Social sponsorship

packages• Tweet-ups• Influencer outreach

2 Size = bigSocial interest = low

2 4

1 3



3 Size = smallSocial interest = high

2 4

1 3

Tactics

• Social contests• Conference wiki• Social Agenda• Video



4 Size = bigSocial interest = high

2 4

1 3

Tactics

• Social dashboards• Live streaming apps• Social

contests/scavenger hunts

• Influencer outreach and activation



The DMO Tackle Box



• Photos for content• Content related to destination• “Like” sponsor or exhibitor pages• Check-ins

Facebook Bait



“Best of _____” Custom Maps • Hotels

• Event Locations

• Restaurants

• Public Transportation

• City Hotspots

• Photo Spots

Map bait



• Meetings Toolkit

• Venues and attractions

Photo bait



• Lists: restaurants, hotels, nightlife, meeting venues

• Welcome Tweets

• Engage with Hashtag(s)

Twitter bait



LBS bait



• Stock destination video

• Customized welcome video

Video bait



Teach planners how to fish



The lures



Trolling



Reaching out to “ambassadors” and encouraging conversation amplifies reach and lends authentic and authoritative influence.

Influencer Outreach

Secret fishing holes



Catch of the day



Don’t throw them back yet



Go fishin’• Develop a services plan

• Document the services you can provide in language that planners can understand

• Give planners strategies and tactics to think about

• Ensure that sales and services can read

• Make them read the same documentation you give to planners



• @sparkloft’s List of CVBs with Meetings accounts:

http://twitter.com/sparkloft/lists

• Stats about the Meetings Industry: http://budurl.com/MeetStats

• Creating a Hashtag for your Event: http://budurl.com/CreateHashtag

• Sparkloft Case Studies:BMES: http://budurl.com/CaseStudyBMES ILGC: http://budurl.com/CaseStudyILGC

The ones that didn’t get away

http://twitter.com/sparkloft/lists

http://budurl.com/MeetStats

http://budurl.com/CreateHashtag

http://budurl.com/CaseStudyBMES

http://budurl.com/CaseStudyILGC



@WhosYourAnnie

sparkloftmedia.com

Gone fishin’

@ababbie

http://www.facebook.com/Sparkloft

http://twitter.com/%23!/sparkloft

http://sparkloftmedia.com/

http://www.youtube.com/user/Sparkloft

http://www.linkedin.com/company/sparkloft-media-a-division-of-goseetell-network-inc.

Aaron & Anne/ Sparkloft Media: SoMeT social meetings breakout

Technology

Transcript of Aaron & Anne/ Sparkloft Media: SoMeT social meetings breakout