AAPPM Fall Practice Management Workshop

November 7–10, 2013 | Lago Mar Resort & Spa | Ft. Lauderdale, Florida

AAPPM FALL PRACTICE MANAGEMENT WORKSHOP

PODIATRY IS POSITIONED TO

…are you?

Register online atwww.AAPPM.org

The AAPPM would like to thank our featured Champion Sponsor

Don’t Miss Saturday’s Special Keynote SpeakerDAVE FREES!

WORKSHOP HIGHLIGHTS | The AAPPM member registration fee to at-tend the entire conference is $649. We must receive both your registration formand payment before the conference to complete your registration. Be sure to indicateon the registration form which Workshops you plan on attending. This is the best meeting value in podiatry!

Visit the Corporate Partner exhibitors featuring a wide variety of podiatric products and services that can build your practice and save you hundreds or even thousands of dollars thanks to AAPPM member discounts.

REGISTRATION/ACCOMMODATIONS | The Lago Mar Resort & Spa is located at 1700 S. Ocean Lane, Fort Lauderdale, FL 33316. Please call the Resort at 800-524-6627 and ask for the special AAPPM group rate of $185 for a one bedroom suite. Rate expires October 5. Please note that we must receive both your registration form and payment one week before the conference to complete your registration. You must make your own airline and hotel reservations.

MEMBERSHIP MAKES SENSE | If you are a new practitioner in the first four years of practice, a staff member or a resident, it’s more financially advantageous to join AAPPM to come to this conference since it’s actually less expensive to join than it is to come as a non-member. For complete membership information visit us online at www.aappm.org, e-mail [email protected], or call us at 517-484-1930.

CONTINUING EDUCATION | To earn Continuing Education ContactHours (CECH) credits, see the schedule for the lectures and workshops that qualify.This conference has qualified for 16 continuing education contact hours with the AAPPM CME Chairman, Christian Kindsvatter. The American Academy of Podiat-ric Practice Management (AAPPM) is approved by the Council of Podiatric Medical Education as a sponsor of continuing education in Podiatric Medicine. Medical Assistant credits are pending with ASPMA.

INVITED FACULTY

Andy Bhatia DPM Barry Block DPM, JD, Esq. Zac Childress Tina DelBuono PMAC Sam Fowler PMAC Neal Frankel DPM Jeff Frederick DPM Dave Frees Charley Greiner DPM John Guiliana DPM, MS Jody Hackel MD Jay Henderson Larry Hotchkiss DPMGary Ignotofsky Rem Jackson Jessica King Mike King DPMDavid Klein CHC, CPC Ira Kraus DPMJohn Leardi, Esq. Katherine Lee Jeff Lehrman DPMJelena McNab CPMElise Menold Jonathan Moore DPM, MS Fay Mushlin Cindy Pezza PMACRay Posa MBA Jon Purdy DPM Andrew Schneider DPM Chad Schwarz Rhiannon Torrez Ben Weaver DPM Brooke Weaver CMOM, FAAPPM Josh White DPM, CPed Peter Wishnie, DPM

The entire landscape of Healthcare is rapidly changing, you can’t sit this out on your own.

You need the shared expertise and experience of your peers to ensure your career as a podiatrist

is enjoyable and profitable in the near term.

Come join your colleagues as they share everything they know so you can look back at these

last five years and know you did it right.

+ LEARN new treatment modalities for patients with peripheral neuropathy and review existing modalities and their clinical efficacy.

+ BECOME more familiar with the use of Electronic Medical Records and better understand how they can help the physician provide better patient care and improved patient protocols.

+ GAIN new knowledge and under-standing of the healing/repair cas-cade through application of growth factors and understand the process of procurement of autologous platelet concentrate (APC) and applications for this new technology.

+ UNDERSTAND the important role that ancillary services such as vascular testing, diabetic/nerve tissue programs and imaging in diagnosing and treating many of the most common foot and ankle conditions more effectively.

+ IMPROVE their ability to assess which treatment options are best suited for wounds commonly seen by podiatrists; and increase understanding of the proper application of various wound care products, the importance of using wound care protocols and how dispens-ing wound care products can improve patient care and compliance.

+ BETTER understand the clinical needs and applications for Durable Medical Equipment and the impact these prod-ucts can have on improving patient care.

+ LEARN how incorporating in office dispensing into their practice helps produce better clinical outcomes and improves patient compliance.

+ IMPROVE their knowledge of how to effectively prescribe custom orthotics and improve patient acceptance and compliance.

+ IMPROVE their understanding of why and when footpads and strapping should be used for sports related injuries and commonly seen conditions and be able to instruct patients on their use.

+ UNDERSTAND the critical role develop-ing and implementing clinical, admin-istrative and staffing patient treatment protocols plays in enhancing patient care and compliance.

+ BETTER understand the effective clinical use of various Durable Medical Equipment, and products, including AFOs, after participating in small group discussion roundtables.

+ IMPROVE their physical therapy case management and diagnosis for patients including new treatments of neuropa-thies and rehabilitation exercises.

+ IMPROVE their surgical skills in per-forming biopsies of cutaneous lesions and better diagnose malignant lesions on the foot and ankle.

RAYMOND POSA, MBA President, The Manta Group Have your HIPAA Policies and Proce-dures reviewed. Discuss your office tech-nology and identify ways to increase office productivity thru the use of technology. tel 732.919.0944 [email protected]

DAVID KLEIN, CPC, CHC Advanced Provider SolutionsIntegrating a lower extremity physical therapy practice into your podiatric office.tel 888.306.1256 | [email protected]

REM JACKSON Founder/CEO – Top Practices, LLCTop Practices is dedicated to helping podiatry practices grow and reach their full potential using innovative marketing plans and practice management systems. Rem is the author of “Why Most Podia-try Marketing Doesn’t Work” which can be downloaded at www.TopPractices.com at no cost. tel 717.626.2025 [email protected]

CHAD SCHWARZ President and CEO Integrated MedReps, LLCIntegrated MedReps, LLC offers the service of integrating a “Practice Representative”, otherwise known as a marketing person, into a podiatric practice. Learn how to find, train, con-tinually educate and manage a “Practice Representative” for your podiatry practice. [email protected]

JOSH WHITE, DPM, CPed SafeStepMedicare DME Compliance: Compliance + Convenience=Cash. Fitting shoes and AFOs using “WorryFree DME” promotes practice growth by increasing office effi-ciency while ensuring Medicare compli-ance. If SafeStep creates documentation forms and you fail a Medicare audit, SafeStep will reimburse up to $10,000 of loss due to insufficient documentation.tel 866.712.STEP | [email protected]

CINDY PEZZA, PMACCEO, Pinnacle Practice Achievement, LLCBring your questions and concerns relat-ing to staff members, office flow, patient compliance and maximizing visits. With over a decade of experience working with DPMs and their staff, I will get you off the treadmill and reaching the top of that mountain.tel 508.369.1845 | [email protected]

JOHN W. LEARDI, ESQ. Buttaci & Leardi, LLCPost-payment audit defense, corporate transactions, statutory/regulatory compli-ance, and general consultations.tel 609.759.0570 | [email protected]

GLENN LOMBARDI OfficiteWebsite Developmenttel 800.908.2483 | [email protected]

EDUCATIONAL OBJECTIVES After these continuing medical education programs, attendees will:

COMPLIMENTARY CONSULTATIONS Contact the consultants directly to schedule an appointment.

THURSDAY 7 NOVEMBER

MORNING WORKSHOP

Transforming Your Practice Into a Top Practice Podiatry faces enormous challenges in the next five years, as do all medical specialties. Those practices that will thrive and not just survive will employ two Keystone Strategies: Comprehensiveness of Care and Differentiation. You will learn supporting strategies and tactics that will empower you to implement these Keystone Strategies in your practice effectively and build profitable, successful solo or multiple doctors’ practices.

Marketing Workshop (2 Days) Marketing your practice on the Internet involves multiple connected strategies. In this opening session, attendees will learn what the components of an effective Internet strategy are and how they can be integrated. The purpose of a great Internet strategy is practice growth. This opening session explains how it is done.

Coding and Billing (2 Days) 7 CE Common coding mistakes and trends you need to know to get paid for the services you render and increase your bottom line.

Compliance | 7 CE This workshop will give you the knowledge and tools needed to implement a comprehensive and personalized medical practice compliance program. Our team of compliance experts will provide the latest updates on the ever changing regulatory rules.

FULL DAY WORKSHOPS

TRAKnet Workshop | 1.5 CE Interactive workshop designed with the TRAKnetPM user in mind. It will help you to understand the optimum workflow for the TRAKnetPM EHR and how it will enhance patient outcomes. Customize and streamline your TRAKnetPM system to make it more beneficial for patient analysis that will effect their outcome. And more!

Evidenced Based Protocols to Enhance Mobility and Maximize Healing: Practical Solutions to Stimulate Outcomes and Your Practice | 2 CE This interactive program discusses the latest tools, protocols, templates, reimbursement updates and documentation pearls to enhance patient outcomes and grow Podiatric Centers of Excellence for Wound Healing and Mobility Preservation.

EVENING WORKSHOPS

FRIDAY 8 NOVEMBER

MORNING WORKSHOPS

KeryFlex Cosmetic Nail Restoration System This introductory seminar is intended for both Physicians and their assistants. We will explain how Cosmetic Nail Restoration can complement your existing Aesthetic product and service offerings or lead you toward development of this new aspect of your practice. KeryFlex allows the Podiatrist and staff to instantly restore a patients fungal or dystrophic nails to their normal and natural appearance in 20 minutes. KeryFlex will increase patient satisfaction by providing immediate cosmetic results and is a great addition to laser, topical or oral treatments for Onychomycosis. A live demonstration of the product application will be included as part of this workshop.

HIPAA Tips, Techniques and Updates During this presentation we will look at technology solutions that will help you achieve HIPAA compliance. We will also look at workforce practices and techniques to help cultivate a culture of compliance. Finally, we will discuss changes to HIPAA as a result of the Omnibus Final Rule and its impact on your practice.

Wound Care | 4 CE Learn what tools you can use to get your patients on board with your plan. Some people can have all of the knowledge and the tools to be successful in practice, but without being able to communicate the NEED for your services, failure is inevitable.

FULL DAY WORKSHOPS

For a detailed agenda, please visit our website at www.aappm.org

Biomechanics

Mycotic and Laser Nails Workshop

Your Practice’s SWOT (Strengths, Weaknesses, Opportunities and Threats) Companies all across America regularly perform what has become known as a SWOT Analysis (strengths, weaknesses, opportunities, and threats). Our practice data allows us to do the same! This interactive workshop will help you explore what your practice data is trying to tell you. Participants will be required to complete a secure and confidential data request which will then be anonymously used on site at the seminar to discuss each practice’s results as a case study. You will learn not only what data to measure but also how to interpret the results of the data.

AFTERNOON WORKSHOPS

EVENING SOCIAL EVENT

Wine and Cigars With the Stars Join attendees under the stars for Wine and Cigars. Donations from this event go to the AAPPM Student Fund.

Pediatrics Workshop

Protocols, Quality and Outcomes Now more than ever, governmental regulations are creating demand (and expense) on our medical practices. Creating an efficient utilization workflow for your EHR is essential for a healthy practice. This workshop will discuss ways to minimize the economic stress of complying with Meaningful Use and PQRS… as well as avoiding the stress associated with penalties for noncompliance.

Marketing Workshop (Day 2)This hands-on workshop will consist of 4 interactive sessions where experts will not only educate about the different areas of web-based marketing, but will also walk each attendee step by step through the process of development and provide instruction on how to effectively use each marketing area. This workshop will consist of 4 rooms of 10 people each that attendees will rotate between throughout the day. NOTE: You must bring your own laptop.

Coding and Billing (Day 2) 7 CE Day two will touch on ICD-10, understanding different coding levels, how to meet the government requirements to qualify for meaningful use, PQRS, etc.

SATURDAY 9 NOVEMBER

MORNING WORKSHOPS

The Magic NumberFinding that sweet spot that will allow doctors and staff to work to their utmost efficiency and productivity is not an easy task. Too often doctors focus on their numbers (volume of patients) and not what is truly important, the quality of care and the experience that is provided each patient. When we see too few patients, we become lazy and fail to recognize or provide much needed ancillary services. When we see excessive numbers of patients, the opposite effect comes back to bite us, as we run out of time to offer almost anything “extra.” Ultimately, we face the biggest dilemma of all, becoming too busy to actually make money. In this workshop, we will focus on ways to find your magic number and greatly improve your patients’ experiences as well as your practice revenue.

Time for Change or To Cut the Cord? When team members reach a point where you lose track of who was president at the time of their hire, more often than not, they are no longer performing optimally. Sometimes it’s a matter of letting them go, but more commonly, it is a matter of finding where they are best suited and giving other team members the opportunity to show their value to the practice. Re-delegation is a simple and effective way of discovering the true talent of your team. Join us as we see the ways in which even the slightest change of position will give the practice a new dynamic and allow for tremendous growth and improvement.

MORNING GENERAL SESSION

Breakfast and Learn— An Academy Original and Favorite!Moderator Charley Greiner Join us for breakfast in small roundtable discussion groups where 4 or 5 groups all discuss the same two questions and share what works and doesn’t work in their practice and their best pearls for success. Then everyone gets back together in a wrap up session where recording secretaries report a summary of their group’s answers to the questions to the entire group. What you learn at this session will pay for the seminar several times over!

Morning HuddleJohn Guiliana, DPM, MS Twenty minute opening session to explain what the meeting entails and reviewing daily events.

Are You Prepared to Protect Your Fee Schedule?John Guiliana, DPM, MSThis program will cover the Stage 2 requirements for Meaningful Use as well as the PQRS mandates for 2014. Efficient workflow designs will be discussed. Failure to comply will result in expensive fee schedule reductions!

NPP (Notice of Privacy Practices) – the heart of HIPAA PrivacyRay Posa, MBAWe will do a thorough dissection of the NPP. This is a great session for front desk staff.

Communication and Interpersonal Skills...Using Them to Your Advantage Jeffrey Lehrman, DPM Communication skills with patients may already be affecting your income in ways you don’t even realize. See how this will have an even bigger impact in the future. Discuss how to improve upon these skills and use them to your advantage.

How to Become One With Your Manager or Dynamic DuoJelena McNab, CMP and Larry Hotchkiss, DPMLearn great techniques on becoming a team with your office manager. Understand how having great management and leadership skills can take your practice to the next level.

SATURDAY 9 NOVEMBER For a detailed agenda, please visit our website at www.aappm.org

AFTERNOON GENERAL SESSION

Special Keynote Speaker Dave Frees How to Ethically Get People (Your Partners, Staff, and Patients) to Accomplish What You Need Steve Forbes, Editor in Chief of Forbes Magazine has called Dave Frees “A Grand Master” of communication skills. In this session Dave Frees asks the Question “Can you remember a time in your business or personal life when you asked someone to do something. You thought you were completely clear but when it came back to you it was a disaster—like a Train Wreck? Dave will teach you how to get your thoughts heard by others and more importantly he will teach you how to get the results you have been searching for.

The Slight EdgeRem JacksonMost medical professionals will tell you that they are overwhelmed with paperwork, problems, and roadblocks they face every day. Why do some doctors seem to navigate these turbulent seas with seeming ease? The answer

is The Slight Edge: simple, seemingly insignificant actions that over time produce massive results. Participants will learn how they can remove the roadblocks that have been stopping them in the past.

One of the Best Ways to Market You and Your Practice is Through the MediaBarry Block, DPM, JD, Esq.This presentation shows how you to get your name in the media, often at no cost to you. Practical examples of recent successful media placements will be shown.

Practice Mergers and Acquisitions 101: Understanding the Legal Particulars of Buying and Selling Physician PracticesJohn Leardi, Esq.This introductory seminar will provide attendees with a basic understanding of legal implications of buying and selling a practice including: practice valuations, equity versus asset transactions, risk management, and regulatory compliance.

This seminar is a MUST attend for any physician who intends on buying or selling a practice, or even offering a buy-in to an associate or colleague. Mr. Leardi will present the basics, cut through the legalese, and give you the tools to plan for these transactions even years in advance.

Out of the (Shoe) Box Marketing Elise Menold Don’t allow your marketing efforts to become stale and passé. Challenge yourself to achieve more by spending less through earned media and buzz creation. Cultivate podiatry education and fuel the conversation in your location through multiple channels. Make podiatry ‘hip’ and top-of-mind with fun, non-traditional approaches that will augment your current marketing efforts.

Now WhatRem Jackson and John Guiliana, DPM, MS

Ready to Hire! Rhiannon TorrezKeys steps to finding your perfect new hire: 1.) The importance of telephone interviewing with examples of what types of questions to ask; 2.) Types of interviewing strategies with examples of each including identifying effective interviewing techniques; 3.) The growing importance of working interviews; 4.) The importance of the background check and what you should be looking for ; 5.) New hire requirements and how to get a new hire set up in your office effectively; 6.) Goal setting and milestones for the “informed employee”

Building a Cohesive Team Tina DelBuono, PMACIn this session we will discuss getting the right people on your team, getting team members in the right positions, developing position goals and efficiencies, and becoming an excellent team leader.

Paying Your Staff Brooke Weaver, CMOM, FAAPPMAre you paying them enough, too much? Establishing your pay scale to be in line with the job requirements and area demographics.

My Role as the Practice AdministratorFay Mushlin

Some of us have a shoe collection while others have a handbag collection. I have a hat collection. Let me tell you about my hats.

Medi Spa—Bring the Florida Experience Home! Sam Fowler, PMACLearn how to create a medi spa in your office. Everything from finding a nail technician, to products, to scheduling! Incorporate this service into your fungus treatment protocol for increased revenue.

Risk Analysis John Guiliana, DPM, MS

Open ForumBrooke Weaver, CMOM, FAAPPM and Fay Mushlin

You and Your New Associate Are Cleared for Take Off Rem Jackson, Jay Henderson, John Leardi, Esq. and Peter Wishnie, DPM Nothing has more impact on the

health of a practice than the successful integration and launch of a new associate doctor. This workshop is focused on how to recruit, interview, market, train, and mentor your new associate doctor

so that you and they are thrilled with the positive results of your new business relationship.

SUNDAY 10 NOVEMBER

MORNING GENERAL SESSION

EXECUTIVE MANAGERS TRACK

Don’t Miss Saturday’s Special Keynote SpeakerDAVE FREES!

American Academy of Podiatric Practice Management1000 West St. Joseph Hwy, Suite 200Lansing, Michigan 48915


Register online atwww.AAPPM.org

November 7–10, 2013 | Lago Mar Resort & Spa | Ft. Lauderdale, Florida

Don’t Miss

Saturday’s Special

Keynote Speaker

DAVE FREES!

Name/Credentials Name on Badge

Practice Name/DPM Name

Address

City State Zip Code

E-mail (confirmation sent via e-mail only) Phone Fax

If you do not receive confirmation e-mail within 3 business days please contact the AAPPM office at 517.484.1930.

REGISTRATION FORM You may also register online at www.aappm.org

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Please complete one registration form for each attendee. Registration cut off date is October 31, 2013 after which you must register on site. An additional $75 fee will be charged to your registration after the cut-off date.

REGISTRANT INFORMATION

Total Amount Due $Card Number Exp. Date

Cardholder Name Signature

Billing Address for card (if different from registrant address):

Address

City State Zip Code

q Visa

q MasterCard

q American Express

q Check #

CONFERENCE REGISTRATION RATES PRICES INCLUDE ALL WORKSHOPS AND GENERAL SESSION FROM THURSDAY, NOVEMBER 7–SUNDAY, NOVEMBER 10, 2013. Registration cut off date is October 31, 2013, after which you must register on site. Price includes all Workshops.

AAPPM MEMBER RATES q $649 AAPPM DPM member q $379 AAPPM Resident member q $423 AAPPM DPM Associate Member in practice 4yrs or less q $379 AAPPM Assistant/staff member* q $399 AAPPM Life Member NON-AAPPM MEMBER RATESq $1049 non-member DPM in practice more than 4 years q $603 non-member DPM in practice 4 years or lessq $529 non-member Assistant/staff member

PAYMENT All registrations must be paid in full by October 31, 2013

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NOTE: All attendees will receive a digital link after the conference containing all available speaker presentations.


November 7–10, 2013

* Assistant or staff member (non-DPM) must be a paid AAPPM member under their own name.

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SATURDAY NOVEMBER 9 (GENERAL SESSION 8:00 AM – 5:15 PM) MORNING WORKSHOPS: q 7:00 am – 8: 00 am The Magic Numberq 7:00 am – 8: 00 am Time for Change or to Cut the Cord?

q YES! I will be attending the Executive Manager Track from 10:30 am – 5:00 pm

SUNDAY NOVEMBER 10 q 8:00 am – 11:00 am You and Your New Associate

THURSDAY NOVEMBER 7 MORNING WORKSHOP: q 8:00 am – 12:00 pm Transforming Your Practice

FULL DAY WORKSHOPS: q 8:30 am – 5:00 pm Marketing (Day 1) q 8:00 am – 5:00 pm Billing and Coding Program (Day 1) q 8:30 am – 5:00 pm Compliance Workshop

EVENING WORKSHOPS: q 7:00 pm – 9:00 pm TRAKnetPM & Beyond q 7:00 pm – 9:00 pm Evidence Based Protocols

FRIDAY NOVEMBER 8 MORNING WORKSHOPS: q 7:00 am – 8: 00 am KeryFlex Cosmetic Nail Restoration Systemq 7:00 am – 8: 00 am HIPAA Tips, Techniques and Updatesq 8:15 am – 12:15 pm Pediatricsq 8:15 am – 12:15 pm Protocols, Quality and Outcomes q 8:15 am – 12:15 pm Wound Care

AFTERNOON WORKSHOPS: q 1:30 pm – 5:30 pm Biomechanicsq 1:30 pm – 5:30 pm Your Practice’s SWOT q 1:30 pm – 5:30 pm Mycotic and Laser Nails

FULL-DAY WORKSHOPS: Please select oneq 9:00 am – 5:00 pm Marketing (Day 2) (Limit 40 attendees) Bring your own laptopq 8:15 am – 5:00 pm Billing and Coding Program (Day 2)

WORKSHOP SELECTIONTHE FOLLOWING WORKSHOPS ARE INCLUDED IN YOUR REGISTRATION PRICE. PLEASE INDICATE WHICH YOU PLAN ON ATTENDING.

THANK YOU FOR YOUR REGISTRATION!WE LOOK FORWARD TO SEEING YOU AT

THE 2013 FALL CONFERENCE.

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Registrations cannot be taken via telephone. Registration cut off date is October 31, 2013. All cancellations must be received in writing before this date. No refunds will be granted after October 31. Please note that we must receive both your reg-istration form and payment by October 31, 2013. Only paid registered attendees may attend sessions or meal functions.

Fax registration with credit card information to 517.485.9408 or send with check made payable to AAPPM: American Academy of Podiatric Practice Management 1000 W St. Joseph Hwy, Ste 200, Lansing, MI 48915tel 517.484.1930 | fax 517.485.9408 [email protected] | www.aappm.org

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AAPPM Fall Practice Management Workshop

Health & Medicine

Transcript of AAPPM Fall Practice Management Workshop