Dont Polish Your Resume. Polish Your Brand.

Dont Just Polish Your Resume.
Polish Your Brand.How to land your first marketing job in a tough economyAn Equal Opportunity Employer.

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Whats the most important brand to show you can manage well?

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12% anticipate declinesNet 1% increase in jobsSource: The Creative Group survey of 500 advertising and marketing executives

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The best descriptors we can come up with are positivity, comfort in their own skin and a general lean forward attitude.-Kenn Fine, creative director

I dont like people who are way too formulaic in their approach. If I can see the top five ways to get a job in advertising coming through their plea, it aint going to work.-Steve Carli, managing director

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Which car brand suits you?

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52% of marketing executives and 26% of advertising executives surveyed said they found gimmicky job-hunting tactics unprofessionalSource: The Creative Group survey of 250 advertising and marketing executives

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Easy to understand

Keyword rich

Complete

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Resume Must-HavesROI: Show measurable results, when possibleVisually appealing: Create a professional design that matches your brand; avoid common templatesError-free: Double-check spelling, grammar

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Source: Robert Half survey of 150 executives

82%

of executives interviewed said job candidates should contact hiring managers within two weeks of submitting application materialsSource: Robert Half survey of 150 executives

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After Sending Your ResumeAlways follow up: By phone in one to two weeksKeep it short and professionalPractice what youll say on the phoneAsk for an interview Briefly recap your qualificationsBe politely persistent

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of advertising and marketing executives say theyre likely to plug a job candidates name into a search engine 72% Source: The Creative Group survey of 250 advertising and marketing executives

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Where else are they looking for you?59% LinkedIn44% Facebook35% Blog posts23% TwitterSource: The Creative Group survey of 250 advertising and marketing executives

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Digital Damage ControlConduct a search of yourselfTake down any negative itemsUntag inappropriate photos

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Separate professional and personalUse privacy settings and Facebook listsUtilize monitoring tools

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Pay attention to the top search-engine result for your name:Make sure its polishedUse it to reinforce your resumeShow your personality and interests

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Brand Building OnlineConsider a personal website:Lets you own the first result for your nameServes as another job-hunting toolCreates a hub for all your online activity

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Social MediaFocus your efforts in one or two places:Personal blogLinkedInFacebookTwitterfoursquareGoogle Buzz

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Social MediaTreat social media as a conversation:Actively participateProvide personal updatesListen as much as you talkComment on blogs; respond to questionsPromote your contactsShare valuable information

JaneDoe Dinner is in the oven = D10 minutes ago Comment Like Wall-to-WallMichael Hi Jane, Im in the neighborhood, can I drop by for dinner? Teri Thanks for the dinner invite Jane. Ill tell you all about the job at my company. We are looking for someone just like you.JaneDoe Sure! More the merrier!Michael Great! Ill bring my roommate Teri, he mentioned there is a job opening at the firm he works for. Arent you on the lookout?JaneDoe Yes! That would be great!

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Finding Job OpeningsVisible job marketNewspaper adsOnline job boardsCollege career centerTwitter job feeds

Invisible job marketUnadvertised jobsNew positionsInternal job postings

Phil Hi Jane, Teri just handed me your resume, it looks great. We think you would be great for the job we have open. Can you come in for an interview on Tuesday at 3?5 minutes ago Comment Like Wall-to-WallJaneDoe Sure! I will be there at 3 on Tuesday. Thanks!JaneDoe Thanks, I will check it out!Shelley Hey Jane, I just saw a really cool job post on our alumni career center website.5 minutes ago Comment Like Wall-to-Wall

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Participating in Creative NetworksIndustry associationsAmerican Advertising Federation (AAF)American Marketing Association (AMA)Public Relations Society of America (PRSA)AIGA (the professional association for design)Interest groupsStart your own

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Staying in TouchNew contactsFollow up within 48 hoursBriefly recap your conversationShare useful leads or informationExisting contactsTouch base once a quarterConnect on social networksShare useful leads or information

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Are you ready for the test-drive?

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Interview Prep WorkStandard QuestionsCan you tell me a little bit about yourself?Why do you want to work here?What is your biggest career accomplishment so far?Do you have any questions about the job or our company?

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Interview Prep Work

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When You Dont Get the JobDont take it personallyThank them for their timeAsk to be considered for future positionsRequest feedback

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Master the Freelance EconomyContract work can lead to connections and full-time jobsNot sure where to start?Work with a staffing firm or recruiter to land freelance work

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Revisit Your BrandTrade reviews with another job hunterRequest honest commentsAsk your manager, a mentor or colleagues for feedbackGraciously accept any commentsThank them for their helpReassess every three to six monthsTry to look at your materials with fresh eyes

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BRAND: YOU
Landing a Job in a Competitive MarketDonna Farrugia Executive Director An Equal Opportunity Employer.

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