A5 Twitter 101 for Health Care Professionals - Ajay Puri
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Transcript of A5 Twitter 101 for Health Care Professionals - Ajay Puri
TWITTER 101AJAY PURI
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Twitter 101
1. Why Twitter / Social Media? 2. Social Media Strategic Framework: POSTE Method 3. Twitter Basics 4. Get Our Hands Dirty!
#QFTwitter #QualityForum | @bcpsqc @masalapuri
1. Who currently uses Twitter?Beginner | Intermediate | Advanced
#QFTwitter #QualityForum | @bcpsqc @masalapuri
What are your challenges with Twitter or in potentially using it?
Let’s put them on the table!
#QFTwitter #QualityForum | @bcpsqc @masalapuri
1. Who currently uses Twitter?Beginner | Intermediate | Advanced
2. What would you like to get out of this session?
#QFTwitter #QualityForum | @bcpsqc @masalapuri
1. Who currently uses Twitter?Beginner | Intermediate | Advanced
2. What would you like to get out of this session?
Let’s try a sample tweet!
#QFTwitter #QualityForum | @bcpsqc @masalapuri
What are some Social Media tools?
#QFTwitter #QualityForum | @bcpsqc @masalapuri
What are some Social Media tools?
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?6 Points to Remember
1. A tool that makes for easy and open communication.2. A quick and concise way of sharing timely information.3. A great way of taking “offline” information “online” where
more people can contribute.4. An online community that is accessible, engaging, and fun!5. A way of retrieving information but also creating media.6. A movement from an one-way to two-way form of
communication.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?1. A tool that makes for easy and open communication.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?1. A tool that makes for easy and open communication.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?2. A quick and concise way of sharing timely information.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?2. A quick and concise way of sharing timely information. Sharing Photos
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?2. A quick and concise way of sharing timely information. Sharing Links
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?
3. A great way of taking “offline” information “online” where more people can contribute.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?
3. A great way of taking “offline” information “online” where more people can contribute.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?4. An online community that is accessible, engaging, and fun!
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?4. An online community that is accessible, engaging, and fun!
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?5. A way of retrieving information but also creating media.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?6. One-way to newer two- and
multi-way forms of communications.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Why Twitter?6. One-way to newer two- and
multi-way forms of communications.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Twitter Basics
1. Create a user-friendly Twitter ID2. Learn the lingo (@ # RT)3. Converse and Share content4. Things to keep mind5. Try things; experiment!
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Twitter Basics:Create a user-friendly Twitter ID
• Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly:
• Be concise and memorable.• Keep it under 10 characters if possible.• Avoid underscores.
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Twitter Basics:Create a user-friendly Twitter ID
• Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly:
• Be concise and memorable.• Keep it under 10 characters if possible.• Avoid underscores.
Bad Twitter ID
@GetYour_Vote_On
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Twitter Basics:Create a user-friendly Twitter ID
• Create a Twitter ID that reflects you, your brand, but also one that’s user-friendly:
• Be concise and memorable.• Keep it under 10 characters if possible.• Avoid underscores.
Good Twitter ID Bad Twitter ID
@Fraserhealth @GetYour_Vote_On
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Twitter Basics: Learn the Lingo
What’s a tweet?What’s a retweet (RT)?What’s the @ symbol?What’s a hashtag (#)?What’s a direct message (DM)?What’s a Tweetup?
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Tweet = Sending a message on TwitterRetweet (RT) = Sharing what someone else has tweeted@ Symbol = Prefaces every Twitter ID# Hashtag Symbol = Use to organize informationDirect Message (DM) = A private messageTweetup = A Twitter meet up
Twitter Basics: Learn the Lingo
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Things to Keep in Mind
1. Allow at least 20 characters for retweets and others to comment)
2. Use hashtags3. Mention people
#QFTwitter #QualityForum | @bcpsqc @masalapuri
LET’S GET OUR HANDS DIRTY
#QFTwitter #QualityForum | @bcpsqc @masalapuri
What would you tweet about?
#QFTwitter #QualityForum | @bcpsqc @masalapuri
What would you tweet about?
How about an Open Heart Surgery?
#QFTwitter #QualityForum | @bcpsqc @masalapuri
How about an Open Heart Surgery?
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Resources
Mashable’s Twitter Guidehttp://mashable.com/guidebook/twitter/
The Ultimate Guide for Everything Twitterhttp://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Advanced Concepts:Hootsuite, Klout, Photos, URL shorteners (eg. Ow.ly), Scheduling
#QFTwitter #QualityForum | @bcpsqc @masalapuri
#QFTwitter #QualityForum | @bcpsqc @masalapuri
Twitter Basics:Converse and Share Content
• Feel free to share relevant, interesting, and timely content on Twitter.
• Good idea to reply to people tweeting at you, and to engage in conversation with others.
• Don’t be shy, put the “social” in social media.