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Transcript of a080409 ebook RZ engl a4734412-744c-49cd-89a1-e4ca244615b0
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SUCCESS STORIES OF BRIGHT MEN AND CORPORATE MUSIC BY CALIFORNIA SUNSET RECORDS
SUCCESS STORIES SUCCESS STORIES SOF BRIGHT MENAND CORPORATE MUSIC
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California SunSet reCordS
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Once upon a time…
there were some businessmen who
realized that being successful was not only a
matter of selling a fi ne product but also a matter
of winning over the hearts of their customers.
after searching for the right approach it dawned
on them that nothing on earth was more
emotional than music – the only language
everyone understands.
What could be more magical?
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California SunSet reCordS
So they set out to find this music.
they discovered a wonderful label – Wave Music
– and found out that Wave Music reaches the
hearts of sophisticated people all over the world.
they went home happy and carried within them
the sound, the sound of success. and because
they had thought about their customers’ wishes,
their business gained soul. �
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4 The world’s most renowned
motor-vehicle corporation
decided they needed the ultimate
music for driving.
A cool breeze and sunshine on
your face… The record became a
collector’s item.
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California SunSet reCordS
5The world’s most renowned
motor-vehicle corporation
decided they needed the ultimate
music for driving.
A cool breeze and sunshine on
your face… The record became a
collector’s item.
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Company Daimler AG Mercedes-Benz Stuttgart, GermanyPurpose Give-Away for the Wave Music Radio show, presented by Mercedes-Benz. Project Wave Music Collector’s Edition Volume 1 Corporate Audio CDNo. of copies 3.000 Release 2004
Dr. Ferdinand Froning,
Manager Product Placement: “We could not have been
more satisfi ed with our compilation – the stylish content
and design were perfectly in line with our brand image and
clientele. The CD was issued in conjunction with a hugely
successful Wave Music radio show presented by
Mercedes-Benz. To this day, we still have customers
asking where they can acquire this fantastic CD.” �
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The Queen of department
stores, the cathedral of passionate
consumption was celebrating
its 100th anniversary.
They needed a gift for their own
highly valued people…
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California SunSet reCordS
The Queen of department
stores, the cathedral of passionate
consumption was celebrating
its 100th anniversary.
They needed a gift for their own
highly valued people…
9
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Company KaDeWe – Kaufhaus des Westens (department store) Berlin, GermanyPurpose A gift to all employees to celebrate the store’s 100th anniversaryProject The Beatles re-lounged by Giacomo Bondi Corporate Audio CDNo. of copies 3.000 Release 2007
Petra Fladenhofer,
Head of Marketing & Communications: “On the occasion
of our centennial year, it did a perfect job of fulfi lling our
standards of quality while providing guaranteed
appeal for all the staff at KaDeWe.” �
California SunSet reCordS
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Making style affordable
was the mission of a leading Danish
furniture manufacturer.
What did their customers want to
listen to when they were sinking
into a cozy sofa or a pile of pillows?
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California SunSet reCordS
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Making style affordable
was the mission of a leading Danish
furniture manufacturer.
What did their customers want to
listen to when they were sinking
into a cozy sofa or a pile of pillows?
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Company BoConcept Germany GmbH Urban Design Düsseldorf, GermanyPurpose Customer retention Project BoConcept 2006 – DESIGN, MUSIC AND MORE VOL. 1 Corporate Multimedia CDNo. of copies 11.300 Release 2006
Tilmann Strauss, Communications Manager of
BoConcept Germany: “The Wave Music multimedia CD
BoConcept – DESIGN, MUSIC & MORE was simply perfect
for our target group.
Our customers love checking out our products at home
on their PC while listening to cool music and giving their
apartments a virtual makeover with FURNISH®. In a
number of cities we had customers arriving at the store
with their own customized plans and saying:
‘This is how I’d like it.’ What more could you wish for?”
Not surprisingly, BoConcept did not hesitate
to follow up on the original idea and order
DESIGN, MUSIC AND MORE VOL. 2. �
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A famous soccer star who
was in his early days the
goalkeeper for FC Bayern Munich,
decided to build the most beautiful
garden furniture ever.
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A famous soccer star who
was in his early days the
goalkeeper for FC Bayern Munich,
decided to build the most beautiful
garden furniture ever.
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Company DEDON Lüneburg, GermanyPurpose Customer retentionProject DEDON breezin’ Corporate Audio CDNo. of copies 3.000 Release 2006
Bobby Dekeyser, Managing Partner:
“The design and content of our Wave Music CI CDs
Vol. 1 and 2 really hit home with our customers. We’d been
searching a long time for such a suitable and timeless gift for
our customers and partners. Strikingly sophisticated music
in a stylish cover – a commitment to our standards of quality
and innovation.” �
California SunSet reCordS
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A beautiful hotel in the
Austrian mountains was looking
for outward beauty and inner
values. This is how they made their
message audible…
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A beautiful hotel in the
Austrian mountains was looking
for outward beauty and inner
values. This is how they made their
message audible…
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Company Mavida Hotel Balance Hotel & Spa Zell am See, AustriaPurpose Commercial sale, customer retention toolProject get balanced at the mavida – selective jazz, pop and soul Corporate Audio CDNo. of copies 1.000Release 2006
Rudi Huber, Hotel Manager:
“We like using the Mavida Hotel CD as a sophisticated free
gift for special clients. It is also a highly effective way of
boosting our image at trade fairs. The music is the perfect
solution in terms of a pleasant background sound for
our premises and is also integrated into our on-hold
telephone circuit.” �
California SunSet reCordS
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Catering to the rich and famous,
Feinkost Käfer is a legend in
Munich and abroad.
If you feed the Formula 1 circuit
in Bahrain, what kind of music
would you choose?
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Catering to the rich and famous,
Feinkost Käfer is a legend in
Munich and abroad.
If you feed the Formula 1 circuit
in Bahrain, what kind of music
would you choose?
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Michael Käfer, Managing Partner:
“The Christmas CD sees the addition of a very special
edition to the Feinkost Käfer CD Collection. All four
volumes released to date serve as high-quality
sales products that complement our unique product
assortment. The consistently pleasant and perfectly
put-together music on the CDs provides an excellent
accompaniment for both restaurant and store. As such,
it creates a soundtrack refl ecting our standards of
quality and aesthetic taste.” �
Company Feinkost Käfer GmbH Munich, GermanyPurpose Christmas special Project Feinkost Käfer weißblau Vol. 4 – merry jazzy christmas Corporate Audio CDNo. of copies 5.000 Release 2007
California SunSet reCordS
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Would you like to give your business a sound, too? Then take the following three steps with us to create your own Corporate Edition!
1 tell us about the style of music you prefer – the beats that refl ect the rhythm of your business.
2 Specify the order volume (min. order: 1,000 Cds).
3 You determine the design of your Cd. You can either provide the artwork yourself (e.g. via a graphic design agency) or let us take care of it in accordance with your specifi cations.
Your Cd will be ready to send out in just 20 working days!
We will be happy to send you a personal offer and look forward to hearing from you.
Best regards,
Benjamin VetterHead of Sales and distribution
Best regards,
Benjamin Vetter
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California SunSet reCordS
California Sunset Records GmbHRichardstraße 45Germany - 22081 Hamburg
t +49 (0)40 696649-130
f +49 (0)40 696649-298
h www.CaliforniaSunset.de
h www.wavemusic.de