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A SYNOPSIS ON THE

COMPANY PROFILE OF

VOLKSWAGEN

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In the Supervision

Mr Shree BhagwatLecturer, FMS, Sagar.

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Introduction

The word Volkswagen came from"Volks" (People's") & Wagen(Car).

Volkswagen has been Europe'slargest automobile manufacturerwith a market share over 20 percent.

The Volkswagen Group with itsheadquarters in Wolfsburg is one ofthe worlds leading automobilemanufacturers and the largestcarmaker in Europe.

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STRATEGIC VISION

It is the goal of the Group to offer attractive, safe andenvironmentally sound vehicles which are competitive

on an increasingly tough market and which set worldstandards in their respective classes.

By 2014, the car market in India would have crossedtwo million units

Volkswagen is aiming to become, sustainably, theworld's largest car maker by 2018

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GROUP PROFILE

Type: Public Company

Headquarters: Germany

Industry: Automotive Products: Cars, Trucks

Revenue: 113.8 billion (2008)

Operating income: 6.61 billion (2008) Profit: 4.68 billion (2008)

Employees: 369,928(2008)

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OPERATIONS.The Group operates 48 production plants in thirteen

European countries and a further six countries in the

Americas, Asia and Africa. Around the world, morethan 360,000 employees produce almost 25,400vehicles or are involved in vehicle-related services eachworking day. The Volkswagen Group sells its vehicles

in more than 150 countries

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BOARD OF DIRECTORS

Prof. Dr. rer. nat. Martin Winterkorn(Chairman) Dr. Arno Antlitz (brand responsibility)

Dr. Ulrich Hackenberg (brand Development)

Prof. Dr.E. h. Jochem Heizmann (CommercialVehicles)

Christian Klingler (Sales and Marketing)

Prof. Dr.-Ing. Werner Neubauer

Dr. Horst Neumann (Human Resources)

Hubert Walt(Production and Logistics)

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Models

EuropeCaddy Life

Fox Golf Mk6

Golf Plus

Golf Variant

Jetta Mk5 Multivan

New Beetle

New Beetle Convertible

Passat Mk6

Passat CC Phaeton

Polo Mk4F

Scirocco

Sharan Touran

Tiguan

Touareg

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Competitors Honda

Hyundai

Fiat Toyota

BMW

Maruti Suzuki

Tata

KIA

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Volkswagen in IndiaVolkswagen brand will bring locally producedvehicles to the Indian market up from the thirdquarter of 2007. To accompany the growing supply of

Volkswagen Passenger Cars, the Group hasestablished a separate Indian sales company in 2007,initially for Volkswagen as well as for Audi.Volkswagen Group Sales India Private Limitedregistered in Mumbai will distribute locallymanufactured and importevehicles in India.

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Suggestions

Volkswagen should increase their servicestations.

Facilities regarding after sales services should be

increase. People were not aware about VW brand, thereshould be more brand awareness in the market.

They should increase advertisement activities.

They should promote more road shows in therespective areas. The company should promote about the entire

feature offered by it.

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THANK YOU