A STRATEGIC

APPROACH TO

PERFORMANCE-BASED

DIGITAL MARKETING

SPEAKER:

Hans Jørgen Albertsen

Nordic Executive Director

- NetBooster -

+25 Offices

800 Experts

Our Global and Local SETUP…

Our Global and Local SETUP…

DATA FOUNDATION

DEVELOPMENTMEDIA CHANNELS

WE CHALLENGE STATUS QUO WITH

A HOLISTIC DIGITAL APPROACH

CRO/UXCONSULTANCY

PROJECTMANAGEMENT

SOCIAL MEDIA

CREATIVITY

SEO

MOBILE VIDEO

CRM/CEM

AFFILIATE MARKETING

MEDIA BUYING

WEB DEVELOPMENT

DATA

Digital

Performance

Architects

WORKING FOR QUALITY BRANDS…

WE CREATE AND EXECUTE

DIGITAL STRATEGIES

TO SECURE

PRECISION, PERFORMANCE & ENGAGEMENT

8

SUCCESSFUL DIGITAL

MARKETING

REQUIRES A CONNECTED

STRATEGIC APPROACH

OUR DIAMOND STRATEGIC APPROACH

Level 3

Media Mix

your market…

your conversions…

your engagement…

Level 2

”Go To Market”

Level 1

Strategic Targets

your platforms…

your structure…

Business Strategy

“Go To Market Strategy”

COO

CFOCTO

CMO

CEO / Board

3DMarket

2DProduct

1DBrand

THE STRATEGIC TARGETS

LEVEL 1

STRATEGY DEVELOPMENT | LEVEL 1

your digital market…

your digital conversions…

your digital engagement…

”Go To Market”Strategic Targets

your digital platforms…

your digital structure…

Business Strategy

Driving your digitalbusiness

COO

CFOCTO

CMO

CEO / Board

Strategic Input

SWOT

TechAnalysis

TrendAnalysis

CompetitorAnalysis

MarketAnalysis

Data Driven Solutions

CustomerAnalysis

Digital predictions via archetypes

Digital generation of technologies

Digital interaction with 3’rd party

logistics

Digital competitor intelligence

Digital insights from 3’rd party

activities

Digital areas of potential disruption

Digital trends & tendencies

Digital media integration

STRATEGIC INPUT

Digital Business Strategy

Analyzing & workshop

GO TO MARKET

LEVEL 2

STRATEGY CONCEPT DEVELOPMENT | LEVEL 2

The Media Mix“Go To Market”Strategic Input

SWOT

3DMarket

2DProduct

1DBrand

Data Crunching

Data WarehouseIOT Data Data from DMP (Data Management Platform)External Data

TheBusiness Strategy

Platforms

SEO / CRO

Content

Campaigns

Segments

Concepts

Paid Media

DATA

TECHNOLOGY

DEVELOPMENT

“Go to Market” • DEVELOPMENT & OPTIMISING

Input

Digital Business Strategy

“Go to market”

Data Crunching

The Media Mix

3DMarket

2DProduct

1DBrand

Input

THE MEDIA MIX

LEVEL 3

STRATEGY DEVELOPMENT | LEVEL 3

DataDigital Media ExecutionTactical Input

Strategic Output

Data Collection

Digital TV

Display

Social Media

CRM

VideoAdWords

Affiliate Mobile

Real Time DMP(Data Management Platform)

Monitoring campaigns and data mergersStrategic Recommendation

TacticalRecommendation

3DMarket

2DProduct

1DBrand

3DMarket

2DProduct

1DBrand

I am about to buy a product that you sell, and I

am seriously considering your

brand… and some others.

I am not currently looking for a product that you sell, but I can be interested in

the near future…

I am about to buy a product that you sell, I

don’t know your brandor I’m not especially

considering it as a good solution…

Media Mix • COMPOSITION OF MEDIA CAMPAIGNS

Additional media

(…oudoor, offline, Tv...)

Real Time DMP(Data Management Platform)

Lead Generating

Re-marketing

Brand Building

Engagement

Always on

Digital media

• Affiliate • AdWords • Display • Social Media

• AdWords• Display• RTB• Social Media • You Tube • CEM / CRM

• Display• YouTube• Facebook• Instagram• CRM