A Strategic Approach To Digital Marketing

A Strategic Approach To Digital Marketing

A Strategic Approach To Digital Marketing

PROTECT

What’s Digital Marketing Without Strategy?

Digital Marketing For Humans

Using Digital Marketing To Drive Revenue

Measuring Digital Marketing Success

Maintaining Your Digital Direction

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What’s Digital Marketing Without Strategy?

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Digital marketing can be an incredibly effective

marketing tool that adds value to your brand.

Cathleen Mitchell, Chief Brand Strategist

What business goals can I meet with a digital marketing strategy?

Who is my target audience(s)?

Who can effectively plan, create, and manage my daily digital marketing?

How much can I invest in my brand’s digital presence?

Which digital channels are optimal for my unique brand?

5 questions to ask when setting up a digital marketing strategy

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Digital Marketing For Humans

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Digital marketing is about more than spreadsheets and search engines—it’s about real connections. Market to real human

beings who are inspired to take action through stories, anecdotes, and values that they can relate to. Here are a few ways to ensure that your digital marketing is better suited for

people than robots.

Effective marketing is all about appealing to emotions and forming connections. Use digital marketing to demonstrate that your brand cares about more than your customers’ wallets.

People seek content in a variety of ways. Some connect with branded videos while others rely on copy to get the message. Create a variety of digital marketing pieces so you can always drive your point home, regardless of who sees it.

People are communicating visually all the time. From Snapchat to Instagram, photos and graphics have become a mainstay of our digital diet. Your digital marketing should include quality visuals when possible to grab your target audience’s attention.

Digital marketing is not the right time or place to make vague recommendations. Include a simple and impactful call to action in all of your digital marketing efforts so people know which step they should take next.

HUMANS HAVE HEARTS

VARIETY IS THE SPICE OF LIFE

VISUALS ARE A MUST

DON’T LEAVE THEM GUESSING

Using Digital Marketing To Drive Revenue

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Like any other channel of communication, creating a worthwhile digital marketing plan requires an investment. However, a strategic digital marketing plan can lead to results that are

well worth the time and money. It can lead to increased brand loyalty, brand awareness, and ROI. Here are four ways you can

use digital marketing to drive revenue.

Begin by identifying your business goals and then cre-ate digital marketing pieces that drive your business goals and resonate with your target audience.

Drop the small talk and make an effort to connect with your audience on a deeper level. This will make your brand feel more genuine and open.

Don’t silo your audience. Connect your online marketing efforts to create a cohesive and comprehensive digital presence.

With marketing goals in place, guide your audiences to digital destinations that are convenient places for them to convert to sales.

HAVE A PURPOSE

MAKE YOUR MESSAGE MEANINGFUL

INTEGRATE COMMUNICATIONS

CONVERT YOUR CONVERSATIONS

A brand’s digital marketing system should operate like a well-oiled

machine. Automate when necessary, but don’t ignore opportunities to

connect on a personal level.

Crissy Saint, Communications Strategist

Measuring Digital Marketing Success

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Measuring the success of your digital marketing efforts doesn’t have to be hard. Setting up a system that tracks key metrics will help you evaluate every step of the process and make informed

decisions. Without some kind of measurement, you’ll never know when or where to make small changes or major overhauls. Keep reading and we’ll detail the key ingredients to measuring your

digital marketing success.

When defining the metrics that matter, set goals that can be backed up with numbers or other measurable feedback.

After identifying goals and objectives, choose a reliable platform to measure to help make sense of your data.

With your goals in mind, build a model of your ideal sales funnel and see how your digital marketing goals fit inside of it.

If you see one tactic that’s working better than others, adjust your plans accordingly to achieve maximum results.

Creating, publishing, and monitoring all of your digital marketing can be overwhelming. Marketing automation tools such as Infusionsoft, Salesforce, or HubSpot help to automatically identify leads and send them relevant pieces of content at opportune moments.

SET GOALS THAT ARE RELEVANT AND MEASURABLE

USE THE APPROPRIATE TOOLS

DEFINE THE IDEAL OUTCOME

EVALUATE AND REEVALUATE

AUTOMATE YOUR MARKETING EFFORTS

Maintaining Your Digital Direction

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Your digital marketing efforts are part of an ever-changing landscape. That means they require consistent monitoring

and maintenance to perform at their best. Keep a select set of resources at your disposal to help you stay on top of your game

and your brand top of mind. Proceed to the next slide to view our list of digital marketing toolbox must-haves.

Overall Marketing Strategy First thing’s first: align your digital efforts with the big picture

to ensure that all strategies are working in harmony.

MARKETING TOOLBOX MUST-HAVES

Wordsmiths A team of well-versed copywriters and content strategists are

necessary for the execution of any and all digital marketing efforts.


Graphic Designers Satiate the world’s visual appetite with talented graphic designers that

can provide your marketing efforts with a strategic visual direction.


A Detailed Marketing Plan Set up a detailed timeline that outlines when, where, and how your marketing efforts will take place. Use it as your

roadmap and only deviate when necessary.


Specific Digital Channels The web offers a wide variety of opportunities to reach your

target audience, but not every channel is created equally. Know your audience and stay up to date on their whereabouts.


Connect With MM Brand Agency and Let Us Evaluate Your Digital Marketing Efforts

MMBRANDAGENCY.COM [email protected] TEL 917 626 8270

Phoenix | Los Angeles | New York

A Strategic Approach To Digital Marketing

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