A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988,...
Transcript of A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988,...
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A ROLE MODEL IN RENTAL – WELCOME TO THE CRAMO GROUP
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Cramo Group in brief
Sales 492.1 MEU. (excl Theisen, see p 7-9)
EBITA 34.5 MEUR (excl Theisen)
Listed on the Helsinki Stock Exchange since 1988, midcap
2,083 (average 2010)
2,360 (incl Theisen)
Key financials
2010
Depot network
Personnel
No. of rental equipment
More than 190,000 (incl Theisen)
Cramo is a rental solutions provider in machinery, equipment and modular spaceWhat
Construction industry
Other industry
Public sector
Household, otherFor whom
400 depots (incl Theisen, acquired Jan 2011)
15 countries (incl Theisen)
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Sales by market 2010, actualEUR 492.1 million
(excl. Theisen)
Russia
Denmark
GermanyPoland
CzechRepublic
Austria Hungary
Slovakia
Ukraine
Belarus
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
Moldova
St. Petersburg
Yekatrinenburg
Switzerland
Moscow area
Sweden50,4 %
Norway13,8 %
Denmark5,9 %
Central and Eastern
Europe10,0 %
Finland19,9 %
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Total rental solutions provider
57%Full range of products, services and solutions to: the construction industry
22%
other industry
15%
the public sector
6% private households/other
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Access equipment (12 500 units)
Product areas
Tools (130 000 units)
Modular space (42 100 units)Construction equipment (8 900 units)
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More than 80,000 customers
Construction: House and road building
Private households and other
Other industry
Public sector: Schools, offices and machines
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Significant event in early 2011
In early 2011 Cramo acquired Theisen Group, Germanys third largest equipment rental provider with 103 rental depots in Germany, Austria, Switzerland and Hungary.
Germany is the third largest rental market in Europe at approximately EUR 3.5 billion.
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Russia
Denmark
GermanyPoland
CzechRepublic
Hungary
Slovakia
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
St. Petersburg
Moscow Yekaterinburg
Switzerland
Cramo countriesTheisen countries
Cramo and Theisen combined– almost 400 depots in 15 countries
Austria
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Leading European rental companies
264
267
270
278
283
392
447
480
500
533
645
0 100 200 300 400 500 600 700
Loxam(France)
Cramo incl. Theisen(Finland)
Ramirent(Finland)
Algeco Scotsman(US)
Cramo excl. Theisen(Finland)
Speedy Hire(UK)
Liebherr Mietpartner(Germany)
GAM(Spain)
Mediaco Lifting(France)
Harsco Infrastructure(US)
Kiloutou(France)
Cramo and Theisen combined#2 position in Europe
Source: International Rental News June 2010, based on 2009 figures.
European sales 2009, EURm
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Geographical segment
Estonia, Latvia, Lithuania, Poland, Russia, The Czech, Slovakia
Market Finland DenmarkSweden Norway
No 1 in Estonia, Lithuania No 2 in Latvia, Poland and St PetersburgNo 1 in lifts in Czech RepNr 2 in lifts in Slovakia
Position (estimate) No 1 in modular spaceNo 2 in equipment rental
No 3No 1 No 2
2 strong players
Mainly smaller national and local players, a few West European competitors
Competitivesituation
2 strong players
Fragmentedmarket situation
2 strong players
67Number of depots 57 17116 27
Business overview
Theisen:Germany, Austria, Switzerland, Hungary
No 3 in Germany No 1 in AustriaNo 3 in SwitzerlandNo 3 in Hungary
Fragmentedmarket situations
103
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RENTAL SERVICES FROM CRAMO
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Many reasons for renting
Cost efficiencyShare costs with others and reduce fixed cost
FreedomTurning fixed costs into variable
FlexibilityReduce or expand machinery according to needs
TransparencyBudgeting and control get easier
Focus on your core businessMachinery is normally non-core
Improved accessAccess to a variety of modern, high quality products and services without keeping stock
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Why rent from Cramo
The widest assortment. Rental objects for every possible need.
Capacity to deliver. 190,000 modern pieces of equipment of high quality ensure a high degree of delivery.
Always nearby. 400 strategically positioned depots and sales offices.
A long history and strong tradition. Access to the collective competences from rental operations in 15 countries.
Forerunner in the industry. ISO-certified in the Nordic area.
Committed to development. We strive to develop new creative solutions, based on our extensive customer experiences.
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Tools
Product areas Service range
Becoming a “Total Solutions Provider”in all markets
Customised solutions
Construction equipment
Access equipment
Modular space
Rentalconcepts
Rental relatedservices
Customer support
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Effective rental concepts for all kinds of needs
Short term rental
Equipment from the depot for immediate, short term needs
Project agreement
Guaranteed access to equipment and services in a project at agreed costs
Long term rental
Access to equipment over a longer period including services and maintenance, with less capital tied up
A strategic two-way commitment where Cramo takes over ownership of a customer’s fleet of equipment and rents it back including a mixture of short and long term solutions.
OUTSOURCING
Flexi
Access to a variable assortment of small power tools, from a depot, for a minimum of 1 machine in 6 months
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Quality, environment and work environment
Cramo maintains a high level with respect to quality, environment and working environment matters, both internally and in cooperation with customers. We not only provide a top range of quality products, but can also help toward minimizing environmental impact and creating a better working environment at our customer’s work sites.
Environmental and quality certified operations in Cramo
Sweden Norway Denmark Finland
ISO 9001 (quality)
x x x x
ISO 14001 (environment)
x x x
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A WIDE RANGE OF RENTAL EQUIPMENT
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Tools
Ground vibrators Concrete processing machines Electrical equipment Compressors Drying and heating equipment Pumps
Screw/nail tools, chipping and hewing hammers
Cutting machines, saws and welding equipment
Grinding, milling and drilling machines Bending machines Measuring instruments Cleaning equipment
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Access equipment
Minicranes Telescopic handlers Vertical mast lifts Scissor lifts Articulated boom lifts Telescopic boom lifts Crawler-mounted lifts Trailer-mounted lifts Truck-mounted lifts Building hoists Scaffolding Work platforms Forklift trucks Warehouse trucks
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Construction equipment
Dumpers Rollers Excavators Skidsteer loaders Compact loaders Wheel loaders Compressors Generators Drilling rigs Demolition robots
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Modular space
Products Site huts Modules Trailers Toilets Containers
Applications Offices Schools Daycare/pre-school Accomodation Building sites Storage
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Services to complement equipment rental
Training via the Cramo School Safe scaffolding work Lift users
Site services Temporary electricity Establishing services Project depot on site Fence and scaffolding assembly
Other services Advice/consulting Business support online softwareWeb-depot Cramo Safety
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Additional services for modular space
Facilities managament
Furniture and interior decorations
Telecommunication
IT
Security
Cleaning
Protection
Catering
Receptions and janitors
Turn-key premises
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RECENT CONCEPTS THAT ADD VALUE
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Cramo Smart Energy can save up to 50%
Empirical evidence from a number of Nordic construction sites show that approximately 70% of the energy consumption at a construction site relates to the heating of site huts, and lighting equipment. Cramo has developed a solution whereby the energy usage on this type of equipment is reduced by approximately 50% by:• exterior insulation between the huts• new, energy efficient site huts, PK2000 and P6000• low energy light fittings in exterior and interior lighting • Insulated storage containers• measuring and follow-up
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Cramo Climate including Dry Construction
A healthy climate at the construction site gives healthier workers and tenants. Cramo offers training, products such as weather protection, halls, heaters, dryers and dehumidifiers. And finally follow-up and documentation.
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Cramo Flexi, an advantageous alternative to buying handheld machines
When you sign a Cramo Flexi agreement, you get a fixed monthly cost for a minimum of six months and one machine. • You have complete freedom to change
to another machine within Cramo Flexi’s product range at any depot in the country.
• In case of break-down, you will get a replacement immediately
• Machines can always be added and is not limited to one unit
• Optional rental insurance at favourable rates
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Cramo 24 – maximum flexibility
Unmanned depots, with a basic assortment of the most commonly used tools. Accessible around the clock for subscribing customers. Additional equipment (apart from the basic assortment) can be preordered, and delivered through the Cramo 24 depots.
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Green modules
A Cramo green module will reduce energy usage by 50% and improve comfort and indoor climate. Efficiently insulated and equipped with heat pump retrieve heat from outdoor air to meet the need for hot water and ventilation. It can also be connected to external water heating sources like central heating or a boiler room with bio fuel.
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• A one call concept, initially in Finland, for buildings affected by water or excessive heat. Cramo is the only place where you can find all the services needed to take care of your building.
• From one contact you get access to many kinds of analysis services (moisture measurement, air quality, mold etc.), drying & renovation services and modular space to use in the meantime.
Cramo healthy house – Terve Talo
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ADDITIONAL INFORMATION
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Total rental solutions provider from start to finish
1
23
Compaction equipment, modular space solutions and earth moving equipment
Material handling equipment, access equipment and safety products
Products for every phase (examples)
Tools for drilling and grinding, dust collectors and bolt driving
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Cramo Care is our framework for sustainable business
It covers questions related to business ethics, labour rights, environment and social responsibility.
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Cramo Care framework
Corporate Responsibility Principles of UN Global Compact International sustainability principles for business
Corporate Responsibility Principles of UN Global Compact International sustainability principles for business
Key Responsibility IssuesKey Responsibility Issues
ToolsTools
• Customer satisfaction• Employee involvement and training • Environment (climate, energy and waste)• Social Commitment “Good Citizen”
• Customer satisfaction• Employee involvement and training • Environment (climate, energy and waste)• Social Commitment “Good Citizen”
• GHG (Climate standard)• ISO (Management standard)• Cramo Code of Conduct (Set of rules)• QSE Roadmap (check list)• CSR planning template
• GHG (Climate standard)• ISO (Management standard)• Cramo Code of Conduct (Set of rules)• QSE Roadmap (check list)• CSR planning template
CommunicationCommunication• Public information (web, Cramo Vision and print)• Internal Communication e.g. Cramopol• Social sponsorships, e.g SOS Children's Villages• GRI (reporting framework)
• Public information (web, Cramo Vision and print)• Internal Communication e.g. Cramopol• Social sponsorships, e.g SOS Children's Villages• GRI (reporting framework)
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Our quality work gives you many advantages
• Expert depot personnel who give advice on machine selection
• The right machine in the right place at the right time
• Testing of machinery and equipment prior to delivery
• Calibrated control and measurement instruments• Modern inventory of machinery with the latest
technology• Regular servicing of the machinery• Machinery that has passed inspection• Rental insurance that provides extra security• Business support that presents the current rental
rate• Training of Cramo’s employees and customers• Customer surveys that capture customer views• Reporting system for discrepancies/
improvements
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Take part in our active environmental work
Cramo’s work with environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.
• Advice/tips for customers on environmental work
• Machinery that meets environmental demands• Documented environmental performance of
machinery• Help with calculating emissions• Environmentally-adapted oils and fuels• Products for environmentally-safe handling• Help with waste disposal in customer
projects• Site hut and module set-up with low
energy consumption• Extensive environmental work at Cramo’s
rental depots:- Environmental assessment of chemicals and
safe handling- Environmental assessment of the carriers
and suppliers- Energy effectiveness- Waste management
Jämförelse kWh/m2 mars 2008
0,5 kWh/m²
1,0 kWh/m²
1,5 kWh/m²
2,0 kWh/m²
2,5 kWh/m²
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Measurement of energy consumption between standard site hut (purple) with Cramo energy establishment (blue). It is possible to make an energy saving of 35% with Cramo energy establishment.
Comparison kWh/m2 (March 2008)
Energy saving that works
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Take advantage of our knowledge of the work environment
• Information about work requirements • Machinery that reduces strain on
users• Training in aerial equipment, scaffolding
and forklift trucks for our customers• Machinery that reduces the risk of
vibration injuries• Fall protection to reduce the risk of
accidents• Equipment that contributes to cleaner air• Sale of personal safety equipment• Site huts and modules providing a good
workplace environment• Help with solutions toward improving the
work environment• Safety instruction for certain machines
Cramo’s work with work environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.
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MODULAR SPACE
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Cramo’s modular space offers quick and flexible solutions for premises
A modular system for quick establishment of a complete building suited for temporary use.
The concept offers the following advantages:
Make up for fluctuations in the market
Quick establishment and flexible solutions Premises on site
An alternative to long time investments Permanent standards
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Rental solutions for many needs
Offices Schools Daycare/pre-school Accomodation Building sites Storage
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