A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988,...

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March 2011 / 1 A ROLE MODEL IN RENTAL – WELCOME TO THE CRAMO GROUP

Transcript of A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988,...

Page 1: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 1

A ROLE MODEL IN RENTAL – WELCOME TO THE CRAMO GROUP

Page 2: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 2

Cramo Group in brief

Sales 492.1 MEU. (excl Theisen, see p 7-9)

EBITA 34.5 MEUR (excl Theisen)

Listed on the Helsinki Stock Exchange since 1988, midcap

2,083 (average 2010)

2,360 (incl Theisen)

Key financials

2010

Depot network

Personnel

No. of rental equipment

More than 190,000 (incl Theisen)

Cramo is a rental solutions provider in machinery, equipment and modular spaceWhat

Construction industry

Other industry

Public sector

Household, otherFor whom

400 depots (incl Theisen, acquired Jan 2011)

15 countries (incl Theisen)

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March 2011 / 3

Sales by market 2010, actualEUR 492.1 million

(excl. Theisen)

Russia

Denmark

GermanyPoland

CzechRepublic

Austria Hungary

Slovakia

Ukraine

Belarus

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

Moldova

St. Petersburg

Yekatrinenburg

Switzerland

Moscow area

Sweden50,4 %

Norway13,8 %

Denmark5,9 %

Central and Eastern

Europe10,0 %

Finland19,9 %

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March 2011 / 4

Total rental solutions provider

57%Full range of products, services and solutions to: the construction industry

22%

other industry

15%

the public sector

6% private households/other

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March 2011 / 5

Access equipment (12 500 units)

Product areas

Tools (130 000 units)

Modular space (42 100 units)Construction equipment (8 900 units)

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More than 80,000 customers

Construction: House and road building

Private households and other

Other industry

Public sector: Schools, offices and machines

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March 2011 / 7

Significant event in early 2011

In early 2011 Cramo acquired Theisen Group, Germanys third largest equipment rental provider with 103 rental depots in Germany, Austria, Switzerland and Hungary.

Germany is the third largest rental market in Europe at approximately EUR 3.5 billion.

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March 2011 / 8

Russia

Denmark

GermanyPoland

CzechRepublic

Hungary

Slovakia

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

St. Petersburg

Moscow Yekaterinburg

Switzerland

Cramo countriesTheisen countries

Cramo and Theisen combined– almost 400 depots in 15 countries

Austria

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March 2011 / 9

Leading European rental companies

264

267

270

278

283

392

447

480

500

533

645

0 100 200 300 400 500 600 700

Loxam(France)

Cramo incl. Theisen(Finland)

Ramirent(Finland)

Algeco Scotsman(US)

Cramo excl. Theisen(Finland)

Speedy Hire(UK)

Liebherr Mietpartner(Germany)

GAM(Spain)

Mediaco Lifting(France)

Harsco Infrastructure(US)

Kiloutou(France)

Cramo and Theisen combined#2 position in Europe

Source: International Rental News June 2010, based on 2009 figures.

European sales 2009, EURm

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March 2011 / 10

Geographical segment

Estonia, Latvia, Lithuania, Poland, Russia, The Czech, Slovakia

Market Finland DenmarkSweden Norway

No 1 in Estonia, Lithuania No 2 in Latvia, Poland and St PetersburgNo 1 in lifts in Czech RepNr 2 in lifts in Slovakia

Position (estimate) No 1 in modular spaceNo 2 in equipment rental

No 3No 1 No 2

2 strong players

Mainly smaller national and local players, a few West European competitors

Competitivesituation

2 strong players

Fragmentedmarket situation

2 strong players

67Number of depots 57 17116 27

Business overview

Theisen:Germany, Austria, Switzerland, Hungary

No 3 in Germany No 1 in AustriaNo 3 in SwitzerlandNo 3 in Hungary

Fragmentedmarket situations

103

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March 2011 / 11

RENTAL SERVICES FROM CRAMO

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March 2011 / 12

Many reasons for renting

Cost efficiencyShare costs with others and reduce fixed cost

FreedomTurning fixed costs into variable

FlexibilityReduce or expand machinery according to needs

TransparencyBudgeting and control get easier

Focus on your core businessMachinery is normally non-core

Improved accessAccess to a variety of modern, high quality products and services without keeping stock

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March 2011 / 13

Why rent from Cramo

The widest assortment. Rental objects for every possible need.

Capacity to deliver. 190,000 modern pieces of equipment of high quality ensure a high degree of delivery.

Always nearby. 400 strategically positioned depots and sales offices.

A long history and strong tradition. Access to the collective competences from rental operations in 15 countries.

Forerunner in the industry. ISO-certified in the Nordic area.

Committed to development. We strive to develop new creative solutions, based on our extensive customer experiences.

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March 2011 / 14

Tools

Product areas Service range

Becoming a “Total Solutions Provider”in all markets

Customised solutions

Construction equipment

Access equipment

Modular space

Rentalconcepts

Rental relatedservices

Customer support

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March 2011 / 15

Effective rental concepts for all kinds of needs

Short term rental

Equipment from the depot for immediate, short term needs

Project agreement

Guaranteed access to equipment and services in a project at agreed costs

Long term rental

Access to equipment over a longer period including services and maintenance, with less capital tied up

A strategic two-way commitment where Cramo takes over ownership of a customer’s fleet of equipment and rents it back including a mixture of short and long term solutions.

OUTSOURCING

Flexi

Access to a variable assortment of small power tools, from a depot, for a minimum of 1 machine in 6 months

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Quality, environment and work environment

Cramo maintains a high level with respect to quality, environment and working environment matters, both internally and in cooperation with customers. We not only provide a top range of quality products, but can also help toward minimizing environmental impact and creating a better working environment at our customer’s work sites.

Environmental and quality certified operations in Cramo

Sweden Norway Denmark Finland

ISO 9001 (quality)

x x x x

ISO 14001 (environment)

x x x

Page 17: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 17

A WIDE RANGE OF RENTAL EQUIPMENT

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March 2011 / 18

Tools

Ground vibrators Concrete processing machines Electrical equipment Compressors Drying and heating equipment Pumps

Screw/nail tools, chipping and hewing hammers

Cutting machines, saws and welding equipment

Grinding, milling and drilling machines Bending machines Measuring instruments Cleaning equipment

Page 19: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 19

Access equipment

Minicranes Telescopic handlers Vertical mast lifts Scissor lifts Articulated boom lifts Telescopic boom lifts Crawler-mounted lifts Trailer-mounted lifts Truck-mounted lifts Building hoists Scaffolding Work platforms Forklift trucks Warehouse trucks

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March 2011 / 20

Construction equipment

Dumpers Rollers Excavators Skidsteer loaders Compact loaders Wheel loaders Compressors Generators Drilling rigs Demolition robots

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March 2011 / 21

Modular space

Products Site huts Modules Trailers Toilets Containers

Applications Offices Schools Daycare/pre-school Accomodation Building sites Storage

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March 2011 / 22

Services to complement equipment rental

Training via the Cramo School Safe scaffolding work Lift users

Site services Temporary electricity Establishing services Project depot on site Fence and scaffolding assembly

Other services Advice/consulting Business support online softwareWeb-depot Cramo Safety

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Additional services for modular space

Facilities managament

Furniture and interior decorations

Telecommunication

IT

Security

Cleaning

Protection

Catering

Receptions and janitors

Turn-key premises

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March 2011 / 24

RECENT CONCEPTS THAT ADD VALUE

Page 25: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 25

Cramo Smart Energy can save up to 50%

Empirical evidence from a number of Nordic construction sites show that approximately 70% of the energy consumption at a construction site relates to the heating of site huts, and lighting equipment. Cramo has developed a solution whereby the energy usage on this type of equipment is reduced by approximately 50% by:• exterior insulation between the huts• new, energy efficient site huts, PK2000 and P6000• low energy light fittings in exterior and interior lighting • Insulated storage containers• measuring and follow-up

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March 2011 / 26

Cramo Climate including Dry Construction

A healthy climate at the construction site gives healthier workers and tenants. Cramo offers training, products such as weather protection, halls, heaters, dryers and dehumidifiers. And finally follow-up and documentation.

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March 2011 / 27

Cramo Flexi, an advantageous alternative to buying handheld machines

When you sign a Cramo Flexi agreement, you get a fixed monthly cost for a minimum of six months and one machine. • You have complete freedom to change

to another machine within Cramo Flexi’s product range at any depot in the country.

• In case of break-down, you will get a replacement immediately

• Machines can always be added and is not limited to one unit

• Optional rental insurance at favourable rates

Page 28: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 28

Cramo 24 – maximum flexibility

Unmanned depots, with a basic assortment of the most commonly used tools. Accessible around the clock for subscribing customers. Additional equipment (apart from the basic assortment) can be preordered, and delivered through the Cramo 24 depots.

Page 29: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 29

Green modules

A Cramo green module will reduce energy usage by 50% and improve comfort and indoor climate. Efficiently insulated and equipped with heat pump retrieve heat from outdoor air to meet the need for hot water and ventilation. It can also be connected to external water heating sources like central heating or a boiler room with bio fuel.

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March 2011 / 30

• A one call concept, initially in Finland, for buildings affected by water or excessive heat. Cramo is the only place where you can find all the services needed to take care of your building.

• From one contact you get access to many kinds of analysis services (moisture measurement, air quality, mold etc.), drying & renovation services and modular space to use in the meantime.

Cramo healthy house – Terve Talo

Page 31: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 31

ADDITIONAL INFORMATION

Page 32: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 32

Total rental solutions provider from start to finish

1

23

Compaction equipment, modular space solutions and earth moving equipment

Material handling equipment, access equipment and safety products

Products for every phase (examples)

Tools for drilling and grinding, dust collectors and bolt driving

Page 33: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 33

Cramo Care is our framework for sustainable business

It covers questions related to business ethics, labour rights, environment and social responsibility.

Page 34: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 34

Cramo Care framework

Corporate Responsibility Principles of UN Global Compact International sustainability principles for business

Corporate Responsibility Principles of UN Global Compact International sustainability principles for business

Key Responsibility IssuesKey Responsibility Issues

ToolsTools

• Customer satisfaction• Employee involvement and training • Environment (climate, energy and waste)• Social Commitment “Good Citizen”

• Customer satisfaction• Employee involvement and training • Environment (climate, energy and waste)• Social Commitment “Good Citizen”

• GHG (Climate standard)• ISO (Management standard)• Cramo Code of Conduct (Set of rules)• QSE Roadmap (check list)• CSR planning template

• GHG (Climate standard)• ISO (Management standard)• Cramo Code of Conduct (Set of rules)• QSE Roadmap (check list)• CSR planning template

CommunicationCommunication• Public information (web, Cramo Vision and print)• Internal Communication e.g. Cramopol• Social sponsorships, e.g SOS Children's Villages• GRI (reporting framework)

• Public information (web, Cramo Vision and print)• Internal Communication e.g. Cramopol• Social sponsorships, e.g SOS Children's Villages• GRI (reporting framework)

Page 35: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 35

Our quality work gives you many advantages

• Expert depot personnel who give advice on machine selection

• The right machine in the right place at the right time

• Testing of machinery and equipment prior to delivery

• Calibrated control and measurement instruments• Modern inventory of machinery with the latest

technology• Regular servicing of the machinery• Machinery that has passed inspection• Rental insurance that provides extra security• Business support that presents the current rental

rate• Training of Cramo’s employees and customers• Customer surveys that capture customer views• Reporting system for discrepancies/

improvements

Page 36: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 36

Take part in our active environmental work

Cramo’s work with environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.

• Advice/tips for customers on environmental work

• Machinery that meets environmental demands• Documented environmental performance of

machinery• Help with calculating emissions• Environmentally-adapted oils and fuels• Products for environmentally-safe handling• Help with waste disposal in customer

projects• Site hut and module set-up with low

energy consumption• Extensive environmental work at Cramo’s

rental depots:- Environmental assessment of chemicals and

safe handling- Environmental assessment of the carriers

and suppliers- Energy effectiveness- Waste management

Jämförelse kWh/m2 mars 2008

0,5 kWh/m²

1,0 kWh/m²

1,5 kWh/m²

2,0 kWh/m²

2,5 kWh/m²

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

Measurement of energy consumption between standard site hut (purple) with Cramo energy establishment (blue). It is possible to make an energy saving of 35% with Cramo energy establishment.

Comparison kWh/m2 (March 2008)

Energy saving that works

Page 37: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 37

Take advantage of our knowledge of the work environment

• Information about work requirements • Machinery that reduces strain on

users• Training in aerial equipment, scaffolding

and forklift trucks for our customers• Machinery that reduces the risk of

vibration injuries• Fall protection to reduce the risk of

accidents• Equipment that contributes to cleaner air• Sale of personal safety equipment• Site huts and modules providing a good

workplace environment• Help with solutions toward improving the

work environment• Safety instruction for certain machines

Cramo’s work with work environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.

Page 38: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 38

MODULAR SPACE

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March 2011 / 39

Cramo’s modular space offers quick and flexible solutions for premises

A modular system for quick establishment of a complete building suited for temporary use.

The concept offers the following advantages:

Make up for fluctuations in the market

Quick establishment and flexible solutions Premises on site

An alternative to long time investments Permanent standards

Page 40: A ROLE MODEL IN RENTAL – WELCOME TO THE ......Sales 492.1 MEU. (excl Theisen, see p 7-9) 1988, midcap EBITA 34.5 MEUR (excl Theisen) Listed on the Helsinki Stock Exchange since 2,083

March 2011 / 40

Rental solutions for many needs

Offices Schools Daycare/pre-school Accomodation Building sites Storage

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March 2011 / 41