A Rhetorical Analysis of Sesame Street
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Transcript of A Rhetorical Analysis of Sesame Street
Follow That Bird!A Rhetorical Analysis of Sesame Street
Created by Children’s Television Workshop (CTW) in 1969 Preschool Audience Low-Income Families Focus on Curriculum Based Skills Taught Social Skills and Displayed Interactions!Cultural Education!Multiculturalism
Why was Sesame Street Created?
Cognitive Revolution Active Participants vs. Slaves to Stimuli President Johnson’s “War on Poverty” Project Head Start Government funding
Kairos Then:Education & Television in the 1960’s
No Eurocentric Majority Clips set in other cultures Bilingual Puppets 20 Countries Produce the show locally
Live casts, Reflection of Culture
Needs Sensitive Muppets Takalani Sesame Empowerment of Female Muppets
Cultural Understanding Disabilities
Kairos Today:Globalization & Multiculturalism
1 2 3
Passionate
Quick to Anger
Highly Resentful
Believe in Human Goodness
Trusting/Easily Deceived
Impulsive/No Calculation
Injure Through Insolence
Fond of Friends
Audience:Youth According to Aristotle
Cognitive Development vs. Social or Emotional Focus on Mental Skills
Montessori Method Sensory and Motor Development
“Hands-On” Experience
Logos:Cognitive & Montessori
Video
Invented: Situated:40 Years
(1969-2008)Broadcasted on PBS (Public Television)Time Slot
Ethos:Invented vs. Situated
CharactersInnovative TelevisionEducational Intentions
Teaches Children how to Deal with Change
Depicts Everyday Activities
Different Cultural Styles of Music
Commonplaces
Video
Pathos
Excites: Passions Feelings Sympathies
Through:MusicAudience InvolvementHonorific & Pejorative Language
The Emotional Nature of the Audience
Tallest Character on the showYellow Body, Orange Legs, Red MouthSlow, Gentle Movements
Big Bird
Visual Rhetoric
Widest CharacterGoogly EyesDeep, Growly VoiceSimplistic Diction
Cookie Monster
Visual Rhetoric
3 1/2 Years OldSmallest Character on ShowHyperactive Movements
Elmo
Visual Rhetoric
Lives in a Garbage CanDirty Green FurRough Singing Voice
Oscar the Grouch
Visual Rhetoric
Works Cited
Shalom M. Fisch, Lewis Bernstein, "Formative Research Revealed: Methodological and Process Issues in Formative Research". In Shalom M. Fisch, Rosemarie T. Truglio (eds.), "G" is for "Growing": Thirty Years of Research on Children and Sesame Street. Mahwah, N.J.: Lawrence Erlbaum Associates, 2000. ISBN 0805833943. Pp 39–40.
Fisch, Shalom M., Rosemarie T. Truglio, and Charlotte F. Cole. "The Impact of Sesame Street on Preschool Children: A Review and Synthesis of 30 Years' Research." Media Psychology 1999: 165-90.
Hendershot, Heather, “Sesame Street: Cognition and Communications Imperialism.” Kid’s Media Culture. Ed. Marsha Kinder. Duke University Press, 1999. 139-176.
Hey, Damian Ward. “Sesame Workshop’s Fight Against AIDs in South Africa.” Television Quarterly. 33:4 (Spr 2003): 54-61. 16 Oct. 2008 <http://www.emmyonline.org/national/default.asp>
Kraidy, Ute Sartorius, “Sunny Days on Sesame Street? Multiculturalism and Postmodernism.” Journal of Communication Inquiry. 26:1 (Jan 2002): 9-25. SAGE. Elmhurst College Lib., Elmhurst. 16 Oct. 2008 <http://jci.sagepub.com/>
Shyles, Leonard. The Art of Video Production. Los Angeles: Sage Publications. 2007.