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Transcript of A presentation to symbiosis institute of international business
A presentation to Symbiosis Institute of International Business
13th October 2012
1
Media Research How India measures its media
consumption!
2
Presentation flow
Research terms
Print research
Television research
Radio Research
How Media Planners use research data
Why do we need media research???
But before we begin….
What is the size of the Advertising investments in India?
Source: Pitch Madison Media Advertising Outlook 2012
Source: Pitch Madison Media Advertising Outlook 2012
Spends in INR crores
8311 9329
10354 11915
14505
17690
20717 18670
23646
25594 28013
12.2 11.0
15.1
21.7 22.0
17.1
-9.9
26.7
7.6 8.6
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Tracking the last 11 years
US41.0%
Japan12.7%
Germany7.4%
China7.3%
UK6.6%
France
4.8%
Brazil4.7%
Australia4.0%
Canada3.8%
Italy3.3%
Russia2.9%
India1.4%
Extracted from Warc International Ad Forecast 2011/2012 (November)
5 countries – US, Japan, Germany, China, UK account for 75 % of the market
India is the 12th largest advertising market
Current prices, y/y % change
-2020% change y/y
Extracted from Warc
2011 2012 Russia 19.8 19.9
China 14.1 16.3
Brazil 9.5 11.2
India 7.6 8.6
Canada 5.4 4.3
Australia 3.5 5.2
France 2.6 2.4
Germany 2.5 2.6
US 2.5 4.6
UK 2.1 4.5
Italy -0.7 2.7
Spain -0.7 2.5
Japan -3.2 2.2
Global* 4.4 6.3
India is the 4th fastest growing market
Indian Ad market – 2011 Contribution
Source: Pitch Madison Media Advertising Outlook 2012
TV, 44.8
Press, 42.2
Radio, 3.5
Cinema, 0.5 Outdoor, 5.1 Internet, 3.8
25,594 crores
TV, 45.1
Press, 40.8
Radio, 3.4
Cinema, 0.6
Outdoor, 4.9
Internet, 5.3
TV, 44.8
Press, 42.2
Radio, 3.5
Cinema, 0.5
Outdoor, 5.1
Internet, 3.8
28,013 crores 2012
25,594 crores 2011
Indian Ad market – 2011 & 2012 Contribution
Media Map
Mass Personal
Low Measurability
High Measurability
TV
Newspapers
Magazines
Events
Direct Mailers
Personal Contact
Radio
Internet
SMS
Loose Inserts
Word-of-mouth
Road Shows
13
+ Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media – To determine media mix
– The making of a Print plan
– Using TGI for psychographics
14
+ Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media – To determine media mix
– The making of a Print plan
– Using TGI for psychographics
15
Generic research terms
16
Awareness
Marketing Mix Competition
Environment
SOV
Duration of Ad
Other Media No. of Executions
Creative
The media process
Media GRPs
Sales of the Brand
Reach
Intent/ Consumer Disposition
17
Media GRPs Reach/Frequency Awareness Intent Sales
A host of things to manage and measure
Client
Ad-agency
Media Agency
18
Media GRPs Reach/Frequency Awareness Intent Sales
Scope of this session
Client
Ad-agency
Media Agency
19
The business of communication is all about
the CONSUMER!
20
+
Segmenting Consumers
Studying their disposition
Measuring Media
21
+ Why do we need to segment consumers?
Segmenting Consumers
Studying their media habits
Measuring Media
22
+ Why segment?
• All products are not meant for everyone
• All consumers don’t consume a product uniformly
• Different brands appeal to different types of consumers
• Brands have a positioning that they want to register in select consumer mindsets
To focus on those who will give the best yield = > Avoid wastage
23
+ Research terms
• Household – A person living alone or a group of persons staying together & sharing
food from the same kitchen
• CWE – The member of the family who makes highest contribution to the HH
expenditure
• Housewife – The female or the male member of the HH who is chiefly responsible
for HH tasks and decides what should be purchased for the HH, for products such as soaps/ toothpastes, etc.
• MHI – The sum of income of all members of the family
24
+ Audience
• ‘Audience’ is usually often referred to as the Target Audience or Target Group for a particular brand
– Definition
• The demographic group that has been identified as the key consumer group for the brand.
• All marketing/advertising activity is concentrated on reaching/appealing to this group.
25
+ Universe
• Universe
– Definition
• Universe is the actual number of individuals within the defined target audience
– In Practice
• The All India, Males, 25+, SEC BC universe is 5,000,000
26
+ Media v/s vehicle
– TV . . . . . . Programs
– Print . . . . . Publications (Dailies & Magazines)
– Radio . . . . . Programs
– Outdoor . . . . Sites
– Internet . . . . Portals/ Sites
27
+ How do we estimate an audience?
• Physical count – Census
• Population Census in India – Done every decade
– www.censusofindia.com
• Covers : – Population of a region
– Gender breakup
– Age of population
– Literacy levels
28
+ How do we estimate an audience?
• Sampling & extrapolation
• Assuming sample to be homogeneous, extrapolate to the entire population
29
+ What factors determine the propensity to purchase products?
• MHI?
• Age?
• Presence of children?
• Disposable income?
• Psychographic factors?
• Occupation?
• Education?
• Type of house?
30
SEC (Socio Economic Classification)
Understanding Basic Research Terms
+ Urban & Rural
• According to the Census of India 1991, the following criteria were adopted for treating a place as urban – All statutory towns, i.e., all places with a municipality,
corporation, cantonment board or notified town area committee, etc.
– All other places which satisfied the following criteria : • A minimum population of 5000
• At least 75% of the male working population engaged in non-agricultural pursuits, and
• A density of population of atleast 400 per sq km
• Apart from these, the outgrowths of cities and towns have also been treated as urban.
• All areas not identified as Urban, are classified as Rural
32
The classic SEC grid
Education of Chief Wage Earner / Main Income Earner (MIE)
OCCUPATION Illiterate
Lit. no sch/school upto 4 years
Sch 5-9 yrs SSC/HSC
Some College but not Grad.
Grad./ Post-Grad. General
Grad./ Post-Grad. Professional
Unskilled Workers E2 E2 E1 D D D D
Skilled Workers E2 E1 D C C B2 B2
Petty Traders E2 D D C C B2 B2
Shop Owners D D C B2 B1 A2 A2
Businessmen/ Industrialists with no of employees
: None D C B2 B1 A2 A2 A1
1 - 9 C B2 B2 B1 A2 A1 A1
10 + B1 B1 A2 A2 A1 A1 A1
Self employed Professional D D D B2 B1 A2 A1
Clerical / Salesman D D D C B2 B1 B1
Supervisory level D D C C B2 B1 A2
Officers/ Executives Junior C C C B2 B1 A2 A2
Officers/Executives Middle/ Senior B1 B1 B1 B1 A2 A1 A1
33
Rural SEC
Education of CWE Type of House
Pucca Semi Pucca Kuccha Illiterate R 4 R 4 R 4 Self learning / No School R 3 R 4 R 4 Upto Class 4 R 3 R 3 R 4 Upto Class 4 to 9 R 3 R 3 R 4 SSC/HSC R 2 R 3 R 3 College R 1 R 2 R 3 Graduate / Gen PG R 1 R 2 R 3 Prof Degree R 1 R 2 R 3
34
The inadequacies of the existing system
+ What SEC does this gentleman belong to?
36
+
37
+
38
Courtesy : Sumegha Rao
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
+ Why advertising is such a wonderful business?
57
+ Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media – To determine media mix
– The making of a Print plan
– Using TGI for psychographics
58
+ Print terms
• Circulation
– The average net paid sales of publications over a period of 6 months
• Readership
– The total number of persons who are exposed to a publication as distinguished from the circulation or the number of copies distributed
• Average Issue Readership (AIR)
– The no. of people who have read any issue of the publication within a specified time interval which is equal to the periodicity of the publication
• Claimed Readership (CR)
– No. of people who claim to have read a publication
59
+
• Readers per Copy – Readership/ Circulation`
• CPT (Cost per Thousand) – Cost / Readership in’000
60
+ Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media – To determine media mix
– The making of a Print plan
– Using TGI for psychographics
61
+ How it all began?
• The Audit Bureau of Circulation
• Measured Circulation – not readers
• Reported a six monthly figure
• Did not report in case not approached
• Enter Readership
• The NRS
• The IRS
62
+ The procedure
• The universe for IRS has been defined as the total resident urban and rural population of India aged 12 years and over
• The survey excludes the off-shore territories such as Lakshadweep and Andaman & Nicobar islands. North Eastern states and J & K (excluding Srinagar) are also excluded from the survey
• The annual sample spread exceeds 2.5 lac respondents with continuous fieldwork spread across 10 months of the year
• All 1 Lakh+ towns are sampled
• All publication towns and districts are sampled in the four rounds Remaining towns and non-publication districts are randomly sampled
• Rural Sampling: Once a district is selected, 2 Talukas from the district are randomly sampled
63
Within city segment by electoral wards
Divide sample by electoral wards
Random selection of starting point
Follow Right hand rule for determining
further houses
Within HH determine pre-respondent and
respondent using the Kish grid
Administer HH questionnaire to HW
Administer individual questionnaire to
selected respondent
Back check of the HH
Classification and Analysis of the HH
+ How does the Kisch grid work?
Table : Kish grid Number of eligible youth in household 1 2 3 4 5 6 7 8 1 1 1 1 1 1 1 1 1 2 1 2 1 2 1 2 1 2 3 1 2 3 1 2 3 1 2 4 1 2 3 4 1 2 3 4 5 1 2 3 4 5 3 4 5 6 1 2 3 4 5 6 3 6 7 1 2 3 4 5 6 7 4 8 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8
65
+ Standard Questioning Technique
…….. go through this Booklet with me and tell me, for each Publication, roughly how many issues you have read or looked at…..
66
+ ….read or looked at
• By ‘read or looked at’, I mean not only careful reading but it could also be glancing through its pages. However, just looking at the cover does not mean ‘looking at’.
• It does not matter where you may have looked at it, for e.g. a train or in a doctor’s clinic or at a hair dresser’s/ barber’s shop, in an office or a library or at a friend’s place or borrowed it
• It does not matter which issue of the publication you have looked at
67
Masthead Readership
68
+ Readership Characteristics
• Readership – is an individual phenomenon
– is an anywhere phenomenon
– has a ‘time’ dimension
– does not indicate time spent/ intensity of reading
– does not account for source of copy
69
What emerges from the data…
70
+
71
+ Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media – To determine media mix
– The making of a Print plan
– Using TGI for psychographics
87
+ A word on MAP
88
+ Topics to be covered
• Generic Research definitions
• Research definitions for Print
• How Print readership is measured
• Auditing print advertising
• Product ownership and readership
• Using readership data in media – To determine media mix
– The making of a Print plan
– Using TGI for psychographics
89
Lets make a Print plan
90
Introducing TGI
91
+
• The need for TGI
• The additional data coverage
• The limitations
92
+ About TGI
• A study established across 36 countries
• From 2001, four rounds completed
• Last round field work March – July 2007
• Sample size – 29,325
• All Ind 15-55 ABC
• Covers: – 200+ categories
– 3000+ brands
– Media consumption (TV channels by daypart, Radio stations, Print titles)
– Over 100 psychographic statements
93
+ What it covers
• Everything(!) including: – demographics
– product consumption - to brand level
– detailed expenditure information - to individual items
– Media consumption (including Radio, TV, Internet, Press and Outdoors)
– financial services
– hobbies, leisure and interests
– attitudinal statements
– information on holidays, travel
– working status
– ownership information (cars, electronic goods etc)
94
Sample sizes
City Sample
Ahmedabad 800
Bangalore 1000
Bhubhaneshwar 500
Chennai 1000
Kochi 700
Delhi 1400
Hyderabad 1000
Kolkatta 1000
Luck/Kan 1000
Ludhiana 500
Mumbai 1100
Patna 600
Pune 800
City Sample
RO AP 1550
RO Bihar/ Jhar 750
RO Gujarat 1550
RO Karnataka 1250
RO Kerala 1000
MP/ Chattisgarh 1250
RO Maharashtra 1900
RO Orissa 500
RO Punj/Har 1250
Rajasthan 1400
RO TN 1950
RO UP 2350
RO WB 1200 95
+ Categories covered
After Shave/Sprays/Cologne
Toilet/Bathing Soaps
Bleach
Blushers & Highlighters
Body Creams & Lotions
Body Sprays & Perfumes
Cleansing Creams & Lotions & Wipes
Deodrants- Anti perspirants
Eye Make Up
Face Moisturising Creams
Face Powder (Compacts)
Face Washes & Scrubs
Fairness & Turmeric Creams
Foundation (Make Up)
Hair Colourants (Clours, Hair Dye)
Hair Conditioners
Hair Oil
Hair Sprays (Aerosols)
Hair Styling Gels, Mousses & Creams
Hair Creams & Lotions
Henna /Mehendi
Lipstick
Liquid Soaps for washing hands
Nail Polish/Varnish
Razors & Hair Removing Products
Razors/Razor Blades
Santory Napkins/Tampons/Liners
Shampoos
Shaving Cream, Round Foams, Gels
Shower Gels
Talcum Powder
Toothbrush
Toothpaste
96
Using TGI
Case 1: Insecticides
97
+
Profiling the TG
1 3
10
30
23
33
12-14 15-19 20-24 25-34 35-44 45+
Popln Coils Mats LV Aerosols
Coils : 20-44 BCD Mats : 25+ABC LV : 35+ AB Aero : 35+ AB
12.3
19 23.3 22.9 22.5
A B C D E
Popln Coils Mats LV Aerosols
98
Profiling the TG
Age(Gps.) Popln Coils Mats LV Aero
12-14 0.9 0.9 0.5 0.6 0.3
15-19 2.5 2.3 1.4 1.2 1.8
20-24 10.1 10.4 8.4 7.2 7.5
25-34 30.3 31.1 31.8 30.3 26.6
35-44 23.2 23.6 24.6 23.6 25.1
45+ 33.0 31.7 33.3 37.1 38.7
SEC
A 12.3 11.3 21.6 30.6 34.0
B 19.0 19.7 24.5 31.8 26.5
C 23.3 25.1 24.4 22.2 18.4
D 22.9 24.1 18.3 11.0 13.2
E 22.5 19.9 11.2 4.4 8.0
99
+ Looking at their Media consumption
TV C&S Print Radio Cinema Internet
86
58
36
26
8 1
93
75
60
26
11
3
96
87
73
28
10 5
97 90
70
28
8 8
Coils Mats LV Aero
100
How are the TG’s for Aerosols and LV’s different?
101
+ The approach we took
• Look at the category user (HW)
• Identify segments within the users of both the products
102
+ Observations
LV Aerosol
Lesser agreements with statements Larger segments agreeing with the statements
Smaller deviations from Population Larger deviations also
103
More than 31% LV consumers agree
More than the fair share of agreement
Less than 31% LV consumers agree
High skew towards the demographic
More than 31% Aero consumers agree
More than the fair share of agreement
Less than 31% Aero consumers agree
High skew towards the Aero owner
104
1. I enjoy spending time with my family 2. I pray and perform Pujas daily 3. I am very happy with my standard of living 4. I really enjoy cooking 5. It’s worth paying extra for high quality
products
1. I do not like to depend on other people 2. If at first you don’t succeed, you must keep
trying 3. Children should be allowed to express
themselves freely 4. You should make use of every opportunity
that comes your way 5. Its important for me to look well dressed
1. My car is there only to get me from point A to B
2. I enjoy foreign food 3. I would love to go abroad 4. I usually buy the best known brands 5. I like to pursue a life of challenge, novelty and
change
105
1. I enjoy spending time with my family 2. I pray and perform Pujas daily 3. I am very happy with my standard of living 4. I really enjoy cooking 5. It’s worth paying extra for high quality
products
1. I do not like to depend on other people 2. If at first you don’t succeed, you must keep
trying 3. Children should be allowed to express
themselves freely 4. You should make use of every opportunity
that comes your way 5. Its important for me to look well dressed
1. My car is there only to get me from point A to B
2. I enjoy foreign food 3. I would love to go abroad 4. I usually buy the best known brands 5. I like to pursue a life of challenge, novelty and
change
The conservative HW The progressive HW
The aspirational HW
106
+ Media preferences
96
73
60
24 26
2
96
75
62
28 30
6
94
85
55
31
17
3
0
20
40
60
80
100
120
TV C&S Dailies Mags Radio Internet
Conservative Progressive Aspirational
107
+ An example of TGI
108
Presentation flow
Research terms
Print research
Television research
Radio Research
How Media Planners use research data
+
110
+
• Evolution of TV research
• Auditing TV advertising
• Research terms for TV
• TV planning
• Innovations in TV advertising
111
+
• Evolution of TV research
• Auditing TV advertising
• Research terms for TV
• TV planning
• Innovations in TV advertising
112
+ DART
• Followed by DD initially and other clients on an ad-hoc basis
• Disadvantages: – Memory based
– Incorrect attribution
– Low memory of niche vis-a-vis mass channels
113
+ Diary panels
• Initiated by IMRB
• Maintained a Diary which was filled by the HW
• Collected on a weekly basis and analysed
• Disadvantages – Memory based
– Incorrect attribution
– Overstating Mass GEC channels
– Inadequate recording of others viewing
114
+ PeopleMeter systems
• Introduced by ORG-MARG
• Similar system introduced by IMRB
• Different systems used for measuring – Picture matching vs Frequency matching
• Kantar Media formed
• Unified body - TAM
115
How does the PeopleMeter system work?
Undertake establishment
surveys
Arrive at TV and C&S estimates
Sample sizes decided for each
C&S vs SEC segment
Random sampling among the homes
to arrive at the panel HH’s
Substitution of HH matching on upto 9
criteria
Installation of PeopleMeters
Installation of surrogate HH’s
Analysis of data
Release of data
117
+ How does the PeopleMeter work?
Set Monitoring Unit
Home Management Interface
Remote Control Handset
118
Set Monitoring Unit
Detector
Sensors
TV Tuner
Module 1 2
3
5
4
9
6
7 8
12 11
10
VAC X
Remote
Metering Technology - ACN 6000 system
119
+
Using Peoplemeters
Meter
Research Company
Research company determines representative sample
METERS installed
Individual householder details recorded
Householder “pushes button” when watching.
Recorded as a viewer
Data on-line to research company Handset
Measuring the TV rating
120
+ The Picture Matching technology
121
+ The challenges ahead…
122
+
• Evolution of TV research
• Auditing TV advertising
• Research terms for TV
• TV planning
• Innovations in TV advertising
123
+ Auditing the TV advertising
• MAP – methodology
• MAP reports
124
+
• Evolution of TV research
• Auditing TV advertising
• Research terms for TV
• TV planning
• Innovations in TV advertising
125
Research terms
+ Reach
• Of A Media – % of People who consume a media a minimum number of times in a stipulated period
• TV – Atleast watched once a week
• Cinema – Atleast seen once a month
• Of A Channel – % of People who have seen a channel for atleast “n” minutes
127
+ Computing Reach
Total TG = 8
TG which saw the commercial = 4
Hence, Reach = 4/8*100 = 50%
128
+ Computing Reach
Total TG = 8
TG which saw Bidayi = 4
Hence, Reach = 6/8*100 = 75%
TG which saw Balika Vadhu= 4
129
+ Effective Reach
Total TG = 8
TG which saw Bidayi = 4
Effective reach @1+ = 8/8 =100% @2+ = 3/8 = 38% @3+ = 1/8 = 13%
TG which saw Balika Vadhu= 4
TG which saw Antara = 4
130
+ TVR/ TRP’s
A TVR measures the popularity of a programme/ advertisement by comparing the number of people who watched against the total available as a whole
One TVR = 1% of a target audience
If an ad on Balika Vadhu got a TVR of 7, it means 7% of the audience saw the ad
131
1
2
3
4
5
Min
Total man minutes = 8 consumers x 5
mins = 40
132
1
2
3
4
5
Min
Total man minutes consumed =
(4+6+5+4+5) = 24
TVR = Man minutes consumed/ man minutes available*100 = 24/40*100 = 60 133
0.6
4.3
7.2
11.612.2
10.4
8.6
5.95.3 5.1 5.1
12:15 12:30 12:45 13:00 13:15 13:30 13:45 14:00 14:15 14:30 14:45
12:00-15:00
The TVR is averaged from the start minute of the given time band to the end minute
TVR : 6.4
Time band rating
134
Programme ratings
22:01 22:04 22:07 22:10 22:13 22:16 22:19 22:22 22:25 22:28
7
11 11
11 11
11
8
7
7
8
9
9
10
10 10
10 10 10 10
7 7 7
8
9
11
11 11
12 12 12
Big Boss
The TVR is averaged from the start minute to the end minute of the Programme
TVR : 9.5
135
The TVR is averaged from the first minute to the last minute of the commercial break
7.46.7
7.9 7.27.2
7.3
22:01 22:04 22:07 22:10 22:13 22:16 22:19 22:22 22:25 22:28
Big Boss
TVR : 7.4 Break
Slot/ Break rating
136
+
Programme
Rating
The sum of all ratings achieved in a campaign.
Gross Rating Points (GRP’s)
137
+
5 TVR 4 TVR
6 TVR 7 TVR Agle Janam
Yeh Rishta
Balika Vadhu
Is desh
Gross Rating Points (GRP’s)
138
+
Programme Rating
Agle Janam 5
Yeh Rishta 7
Is Desh 4
Balika Vadhu 6
Total 22 GRP’s
Gross Rating Points (GRP’s)
139
+
The number of times, on an average, the audience reached sees the commercial during a given period.
Average OTS
140
1
2
3
4
5
Ad A B C D E F G H GRP’s
50%
37%
50%
25%
50%
212
Reach
50%
63%
88%
88%
88%
88 3 3 0 1 2 2 1 5
AOTS 2.4
141
1
2
3
4
5
Ad A B C D E F G H
3 3 0 1 2 2 1 5
AOTS = Number of views/ Number of people
=17/7 = 2.4
142
So what is the relation between GRP, Reach and AOTS
GRP = Reach x AOTS
143
Putting the theory to test…
1
2
3
4
5
Ad A B C D E F G H GRP’s
50%
37%
50%
25%
50%
212
Reach
50%
63%
88%
88%
88%
88 3 3 0 1 2 2 1 5
AOTS
2.4
GRP’s = 87.5 x 2.4 = 212
144
Examples – tell me the GRP, reach and AOTS
1
2
3
4
Ad A B C D E F
145
Examples – tell me the GRP, reach and AOTS
1
2
3
4
Ad A B C D E F
146
+
Channel Share : channel viewing as a percentage of total TV viewing at the specified time
Program Share : program viewing as a percentage of total TV viewing at the specified program time
40% 60%
80%
TV viewing
Channel viewing
Program viewing
Channel/ Programme share
147
+
TV on = 6 homes TV tuned to STAR Plus = 4homes
Homes tuned into a program / channel as a % of homes in which the TV was on.
Channel Share = 67%
Channel/ Programme share
148
+
Total HH’s = 12 HHs TV tuned to STAR Plus = 4HH’s
Channel/ Programme share
Homes tuned into a program / channel as a % of homes in which the TV was on
149
Total TV audience 1000
No of people watching TV (8 - 10 PM) 900
No of people watching Sanjivani 600
No of people watching STAR Plus 800
Sanjivani' share of audience (600/900*100)
STAR Plus share of audience (800/900*100)
67%
89%
Channel/ Programme share
150
Looking at the TAM software
153
+ TAM Module – Screen Shots
154
+ TAM Module – Screen Shots
155
+ TAM Module – Screen Shots
156
+ TAM Module – Screen Shots
157
+ Trends – By Months/ Week/Quarter
158
+ Output
1 [CS 15+ YRS]
Channel Date From Date To Month Time From Time To 000s TVR Reach Reach % Share Time Spent(Univ) in MM.SS
Market : *Mumbai
Universe 11031
Sample 1418
Zee Marathi 01/01/2008 31/01/2008 JAN 2:00 2:29 1 0.01 101 0.92 1.51 0.05
Zee Marathi 01/01/2008 31/01/2008 JAN 2:30 2:59 1 0 15 0.14 1.7 0.03
Zee Marathi 01/01/2008 31/01/2008 JAN 3:00 3:29 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 3:30 3:59 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 4:00 4:29 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 4:30 4:59 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 5:00 5:29 0 0 0 0 0 0
Zee Marathi 01/01/2008 31/01/2008 JAN 5:30 5:59 0 0 30 0.28 0.22 0
Zee Marathi 01/01/2008 31/01/2008 JAN 6:00 6:29 1 0.01 84 0.76 0.95 0.03
Zee Marathi 01/01/2008 31/01/2008 JAN 6:30 6:59 1 0.01 211 1.92 0.79 0.05
Zee Marathi 01/01/2008 31/01/2008 JAN 7:00 7:29 13 0.12 403 3.65 4.62 1.05
Zee Marathi 01/01/2008 31/01/2008 JAN 7:30 7:59 30 0.27 711 6.45 5.82 2.3
Zee Marathi 01/01/2008 31/01/2008 JAN 8:00 8:29 64 0.58 1157 10.48 8.53 5.22
Zee Marathi 01/01/2008 31/01/2008 JAN 8:30 8:59 113 1.02 1634 14.82 12.06 9.29
Zee Marathi 01/01/2008 31/01/2008 JAN 9:00 9:29 67 0.61 1597 14.47 6.91 5.38
Zee Marathi 01/01/2008 31/01/2008 JAN 9:30 9:59 36 0.32 1664 15.09 3.66 3.01
Zee Marathi 01/01/2008 31/01/2008 JAN 10:00 10:29 46 0.42 1714 15.54 4.6 3.52
Zee Marathi 01/01/2008 31/01/2008 JAN 10:30 10:59 52 0.47 1696 15.38 5.21 4.22
Zee Marathi 01/01/2008 31/01/2008 JAN 11:00 11:29 31 0.28 1616 14.65 3.12 2.34
Zee Marathi 01/01/2008 31/01/2008 JAN 11:30 11:59 20 0.19 1119 10.14 1.93 1.44
159
+ Trends – By Cities
160
+ Output
*Mumbai *Chennai
Channel Date From Date To Start Time End Time 000s TVR Reach Reach % Share Time Spent(Univ) in MM.SS000s TVR Reach Reach % Share
Market : Report
TG : 1 [CS 15+ YRS] Universe 11031 5172
Sample 1418 801
Star Plus 01/01/2008 31/01/2008 2:00 2:29 1 0.01 142 1.29 1.53 0.06 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 2:30 2:59 0 0 26 0.23 0.2 0 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 3:00 3:29 0 0 25 0.23 0.46 0 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 3:30 3:59 0 0 0 0 0 0 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 4:00 4:29 0 0 60 0.54 1.83 0.01 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 4:30 4:59 0 0 26 0.23 2.86 0.02 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 5:00 5:29 0 0 39 0.35 0.87 0.01 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 5:30 5:59 0 0 36 0.32 0.85 0.01 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 6:00 6:29 4 0.04 69 0.63 5.43 0.2 0 0 4 0.07 0.01
Star Plus 01/01/2008 31/01/2008 6:30 6:59 0 0 43 0.39 0.13 0.01 0 0 10 0.19 0.06
Star Plus 01/01/2008 31/01/2008 7:00 7:29 3 0.02 150 1.36 0.92 0.13 0 0 0 0 0
Star Plus 01/01/2008 31/01/2008 7:30 7:59 5 0.04 527 4.78 0.89 0.23 0 0 24 0.46 0.06
Star Plus 01/01/2008 31/01/2008 8:00 8:29 12 0.11 587 5.32 1.58 0.59 0 0 17 0.33 0.03
Star Plus 01/01/2008 31/01/2008 8:30 8:59 6 0.05 740 6.71 0.61 0.29 0 0 6 0.12 0
Star Plus 01/01/2008 31/01/2008 9:00 9:29 23 0.21 1322 11.98 2.39 1.57 0 0 21 0.4 0.01
Star Plus 01/01/2008 31/01/2008 9:30 9:59 15 0.14 1296 11.75 1.53 1.16 0 0 20 0.39 0.01
Star Plus 01/01/2008 31/01/2008 10:00 10:29 18 0.16 1416 12.83 1.79 1.3 0 0 17 0.33 0.02
Star Plus 01/01/2008 31/01/2008 10:30 10:59 21 0.19 1357 12.3 2.07 1.44 0 0 17 0.33 0
Star Plus 01/01/2008 31/01/2008 11:00 11:29 20 0.18 1558 14.13 2 1.39 1 0.01 26 0.51 0.09
Star Plus 01/01/2008 31/01/2008 11:30 11:59 33 0.3 1660 15.05 3.14 2.49 0 0 17 0.33 0.02
Star Plus 01/01/2008 31/01/2008 12:00 12:29 53 0.48 2333 21.15 4.48 4.28 0 0.01 17 0.33 0.04
Star Plus 01/01/2008 31/01/2008 12:30 12:59 94 0.85 3002 27.22 6.82 7.55 1 0.01 21 0.4 0.05
Star Plus 01/01/2008 31/01/2008 13:00 13:29 250 2.27 3305 29.96 15.33 21.05 0 0.01 34 0.65 0.03
Star Plus 01/01/2008 31/01/2008 13:30 13:59 229 2.07 3193 28.95 13.23 19.17 0 0 4 0.07 0
161
+ Channel Shares By Daypart - Weeks
162
+ Output
DP 1 [ DP 1 ]
Channel 000s TVR Share
Market : *Mumbai
TG : 1 [CS 15+ YRS]11031
1422
24 Ghanta TV 0 0 0
3ABN 0 0 0
4M 0 0 0
7 Star Care 0 0 0.01
9X 11 0.1 0.97
9X M 16 0.15 1.43
Aaj Tak 19 0.17 1.66
Aakaash (Bangla) 0 0 0.02
Aasirvatham 0 0 0
Aastha 2 0.02 0.17
Aastha International0 0 0.01
Action TV 0 0 0
Adventure One 0 0 0
Ahimsa 0 0 0
Amrita TV 0 0 0
Angel TV 0 0 0
Animal Planet 1 0.01 0.12
Animax 0 0 0.03
Anjum Urdu GEC 0 0 0
Aradhana 0 0 0
Arirang English Movies0 0 0
ARY Digital 0 0 0
Asianet 3 0.02 0.23
Asianet News 0 0 0
Asianet Plus 0 0 0.01
Asianet Tele Interactive0 0 0
163
+ Profile
164
+ Output 1 [CS 15+ YRS]
Programme Genre Language 000s TVR Viewer % Channel Share
Universe 11031
Sample 1422
AVGHACHI SANSAARSerials Marathi 28 0.26 100 9.99
YAA SUKHANO YAASerials Marathi 16 0.15 100 9.14
KALAT NAKALATSerials Marathi 0 0 0 0
ADHURI EK KAHANISerials Marathi 0 0 0 0
VAIDH BHAVISHYACHAReligious/DevotionalMarathi 0 0 0 0
BANDHAN Serials Marathi 0 0 0 0
CHITRASANGEETFilm Songs Marathi 0 0 0 0
AALAP Music Shows/SongsMarathi 0 0 0 0
CHITRASANGEETFilm Songs Marathi 0 0 0 0
LIFE IN THE WORDReligious/DevotionalMarathi 0 0 0 0
SWAR TAAL Music Shows/SongsMarathi 5 0.04 100 2.14
GOOD MORNING MAHARASHTRADifferent Magazine/Multi GenreMarathi 63 0.57 100 7.71
EKA PEKSHYA EKTalent Search/FeatsMarathi 107 0.97 100 9.51
AAMHI SARE KHAVAYEWomen Programme/CookeryMarathi 53 0.48 100 4.94
AVANTIKA Serials Marathi 20 0.18 100 1.69
ADHURI EK KAHANISerials Marathi 38 0.35 100 2.92
KALAT NAKALATSerials Marathi 111 1.01 100 7.69
ASAMBHAV Serials Marathi 54 0.49 100 3.3
AAMHI SARE KHAVAYEWomen Programme/CookeryMarathi 120 1.09 100 6.88
HOME MINISTERTalk Shows/Chat ShowsMarathi 111 1.01 100 5.86
165
+ Loyalty
166
+ Output
1 [CS 15+ YRS]
Programme Genre Language Reach New Trier Fst Repeater Sub Repeater % New Trier % Repeater Cumm Trier Cumm Repeater Loyalty Index
Universe 11031
Sample 1418
AVGHACHI SANSAARSerials Marathi 0.89 0.89 0 0 100 0 0.89 0 0
YAA SUKHANO YAASerials Marathi 0.14 0 0.14 0 0 100 0.89 0.14 15.26
KALAT NAKALATSerials Marathi 0 0 0 0 0 0 0.89 0.14 15.26
ADHURI EK KAHANISerials Marathi 0 0 0 0 0 0 0.89 0.14 15.26
VAIDH BHAVISHYACHAReligious/Devotional Marathi 0 0 0 0 0 0 0.89 0.14 15.26
BANDHAN Serials Marathi 0 0 0 0 0 0 0.89 0.14 15.26
CHITRASANGEETFilm Songs Marathi 0 0 0 0 0 0 0.89 0.14 15.26
AALAP Music Shows/Songs Marathi 0 0 0 0 0 0 0.89 0.14 15.26
CHITRASANGEETFilm Songs Marathi 0 0 0 0 0 0 0.89 0.14 15.26
LIFE IN THE WORDReligious/Devotional Marathi 0 0 0 0 0 0 0.89 0.14 15.26
SWAR TAAL Music Shows/Songs Marathi 0.3 0.3 0 0 100 0 1.19 0.14 11.39
GOOD MORNING MAHARASHTRADifferent Magazine/Multi Genre Marathi 3.92 3.92 0 0 100 0 5.1 0.14 2.65
EKA PEKSHYA EKTalent Search/Feats Marathi 1.6 1.12 0.48 0 69.82 30.18 6.22 0.62 9.95
AAMHI SARE KHAVAYEWomen Programme/Cookery Marathi 0.96 0.08 0.87 0 8.82 91.18 6.31 1.49 23.65
AVANTIKA Serials Marathi 0.51 0.06 0.29 0.16 11.52 88.48 6.37 1.78 27.93
ADHURI EK KAHANISerials Marathi 0.77 0.1 0.29 0.38 12.85 87.15 6.46 2.06 31.93
KALAT NAKALATSerials Marathi 1.42 0.6 0.17 0.66 41.8 58.2 7.06 2.24 31.67
ASAMBHAV Serials Marathi 0.97 0.19 0.63 0.15 19.85 80.15 7.25 2.86 39.48
AAMHI SARE KHAVAYEWomen Programme/Cookery Marathi 1.95 1.41 0.16 0.37 72.49 27.51 8.66 3.03 34.95
HOME MINISTERTalk Shows/Chat Shows Marathi 2.42 0.74 1.2 0.48 30.44 69.56 9.4 4.23 44.99
AVGHACHI SANSAARSerials Marathi 1.49 0.3 0.32 0.87 19.91 80.09 9.7 4.55 46.92
VAHINI SAHEBSerials Marathi 1.53 0.07 0.29 1.17 4.39 95.61 9.76 4.84 49.6
SAREGAMAPATalent Search/Feats Marathi 1.72 0.28 0.38 1.06 16.03 83.97 10.04 5.22 52.03
YAA SUKHANO YAASerials Marathi 1.85 0.24 0.36 1.26 12.84 87.16 10.28 5.58 54.29
AVANTIKA Serials Marathi 0.54 0.1 0 0.44 18.01 81.99 10.37 5.58 53.78
SAREGAMAPA PADGHAM MAHA ANTIMTalent Search/Feats Marathi 0.27 0 0 0.27 0 100 10.37 5.58 53.78
167
+ Duplicate Viewing
168
+ Output
DP 1 [DayPart 1]DP 1 [DayPart 1]DP 1 [DayPart 1]
Daypart Channel Star Plus Zee TV Sahara One
Market : *Mumbai Read Across
Universe 11031
Sample 1418
DP 1 [DayPart 1]Star Plus 8156 7113 6265
DP 1 [DayPart 1]Zee TV 7113 7618 6065
DP 1 [DayPart 1]Sahara One 6265 6065 6718
169
+ Audience tracking
170
+ Output
Star Plus Gained From Lost To
Date Time Total Retained First Time Zee TV Sahara OneOther Zee TV Sahara OneOther
Market : *Mumbai
TG :1 [CS 15+ YRS]11031
1422
01/01/2008 2:00 0.32 0 0.32 0 0 0 0 0 0
01/01/2008 2:01 0.53 0.32 0 0 0 0.21 0 0 0
01/01/2008 2:02 0.53 0.53 0 0 0 0 0 0 0
01/01/2008 2:03 0.34 0.34 0 0 0 0 0 0 0.19
01/01/2008 2:04 0.21 0.21 0 0 0 0 0 0 0.12
01/01/2008 2:05 0.21 0.21 0 0 0 0 0 0 0
01/01/2008 2:06 0.21 0.21 0 0 0 0 0 0 0
01/01/2008 2:07 0 0 0 0 0 0 0 0.21 0
01/01/2008 2:08 0.42 0 0 0 0 0.42 0 0 0
01/01/2008 2:09 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:10 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:11 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:12 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:13 0.42 0.42 0 0 0 0 0 0 0
01/01/2008 2:14 0 0 0 0 0 0 0 0 0.42
01/01/2008 2:15 0 0 0 0 0 0 0 0 0
01/01/2008 2:16 0 0 0 0 0 0 0 0 0
01/01/2008 2:17 0 0 0 0 0 0 0 0 0
01/01/2008 2:18 0 0 0 0 0 0 0 0 0
01/01/2008 2:19 0 0 0 0 0 0 0 0 0
01/01/2008 2:20 0 0 0 0 0 0 0 0 0
171
+ Programme Reach & Frequency
172
+ Output
Programme Genre Language 000s TVR RCH 000s RCH Grs RCH 000s Grs RCH Avg. Freq. Cumm Cost Cost/Reach
AVGHACHI SANSAARSerials Marathi 28 0.26 156 1.42 156 1.42 1 0 0
YAA SUKHANO YAASerials Marathi 16 0.15 18 0.16 174 1.58 1.11 0 0
KALAT NAKALATSerials Marathi 0 0 4 0.04 178 1.62 1.14 0 0
ADHURI EK KAHANISerials Marathi 0 0 1 0.01 180 1.63 1.15 0 0
VAIDH BHAVISHYACHAReligious/Devotional Marathi 0 0 0 0 180 1.63 1.15 0 0
BANDHANSerials Marathi 0 0 0 0 180 1.63 1.15 0 0
CHITRASANGEETFilm Songs Marathi 0 0 0 0 180 1.63 1.15 0 0
AALAP Music Shows/Songs Marathi 0 0 0 0 180 1.63 1.15 0 0
CHITRASANGEETFilm Songs Marathi 0 0 0 0 180 1.63 1.15 0 0
LIFE IN THE WORDReligious/Devotional Marathi 0 0 0 0 180 1.63 1.15 0 0
SWAR TAALMusic Shows/Songs Marathi 5 0.04 34 0.31 214 1.94 1.16 0 0
GOOD MORNING MAHARASHTRADifferent Magazine/Multi Genre Marathi 63 0.57 518 4.69 732 6.63 1.03 0 0
EKA PEKSHYA EKTalent Search/Feats Marathi 107 0.97 247 2.24 978 8.87 1.13 0 0
AAMHI SARE KHAVAYEWomen Programme/Cookery Marathi 53 0.48 158 1.43 1137 10.3 1.31 0 0
AVANTIKASerials Marathi 20 0.18 77 0.7 1213 11 1.4 0 0
ADHURI EK KAHANISerials Marathi 38 0.35 160 1.45 1374 12.45 1.54 0 0
KALAT NAKALATSerials Marathi 111 1.01 212 1.92 1586 14.37 1.65 0 0
ASAMBHAVSerials Marathi 54 0.49 172 1.56 1758 15.94 1.78 0 0
AAMHI SARE KHAVAYEWomen Programme/Cookery Marathi 120 1.09 280 2.54 2038 18.47 1.73 0 0
HOME MINISTERTalk Shows/Chat Shows Marathi 111 1.01 388 3.52 2426 21.99 1.92 0 0
AVGHACHI SANSAARSerials Marathi 67 0.6 218 1.97 2644 23.96 2.05 0 0
VAHINI SAHEBSerials Marathi 123 1.12 213 1.93 2857 25.9 2.22 0 0
SAREGAMAPATalent Search/Feats Marathi 46 0.42 289 2.62 3146 28.52 2.4 0 0
YAA SUKHANO YAASerials Marathi 67 0.61 255 2.31 3401 30.83 2.56 0 0
AVANTIKASerials Marathi 37 0.33 72 0.65 3473 31.48 2.59 0 0
173
+ Brand Spot Listing
174
+ Output
*Mumbai *Calcutta
Channel Product Brand Variant Advertiser Cost 000s TVR CPRP CPT Norm. TVR000s
Market :
TG : Universe 11031 7731
Sample 1419 943
24 Ghanta TVTOILET SOAPSMOULI GLYCERINECP-LADY USES PRODUCT/VOICE OVECLASSIC CHEMICALS500 0 0 0 0 0 19
24 Ghanta TVTOILET SOAPSCHASME GLYCERINEDIPTI BHATNAGAR/BOY WITH FLOWECHASME GLYCERINE500 0 0 0 0 0 12
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1000 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSMOULI GLYCERINECP-LADY USES PRODUCT/VOICE OVECLASSIC CHEMICALS500 0 0 0 0 0 74
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1000 0 0 0 0 0 28
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1200 0 0 0 0 0 70
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 24
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 29
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 61
24 Ghanta TVTOILET SOAPSCHASME GLYCERINEDIPTI BHATNAGAR/BOY WITH FLOWECHASME GLYCERINE700 0 0 0 0 0 7
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 34
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSCHASME GLYCERINEDIPTI BHATNAGAR/BOY WITH FLOWECHASME GLYCERINE500 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS900 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSMOULI GLYCERINECP-LADY USES PRODUCT/VOICE OVECLASSIC CHEMICALS500 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1000 0 0 0 0 0 38
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1200 0 0 0 0 0 55
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1200 0 0 0 0 0 55
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 38
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 77
24 Ghanta TVTOILET SOAPSMOULI GLYCERINECP-LADY USES PRODUCT/VOICE OVECLASSIC CHEMICALS700 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 29
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1400 0 0 0 0 0 41
24 Ghanta TVTOILET SOAPSCHASME GLYCERINEDIPTI BHATNAGAR/BOY WITH FLOWECHASME GLYCERINE700 0 0 0 0 0 23
24 Ghanta TVTOILET SOAPSCHASME GLYCERINEDIPTI BHATNAGAR/BOY WITH FLOWECHASME GLYCERINE500 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS900 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSMOULI GLYCERINECP-LADY USES PRODUCT/VOICE OVECLASSIC CHEMICALS500 0 0 0 0 0 0
24 Ghanta TVTOILET SOAPSSONALI GLYCERINEPRODUCT SHOT/LADY TAKES BATHSONALI SOAP & CHEMICALS1000 0 0 0 0 0 75
175
+ Break Performance
176
+ Output
1 [CS 15+ YRS]
Channel Reg City Date Day Start Time Programme Genre Language PA TA Dur (Sec.) Commercial Product 000s TVR CPRP CPT
Market : *Mumbai
11031
1419
Zee TV NetWork 01/01/2008 Tue 2:05 TEEN BAHURAANIYAANSerials Hindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 2:22 TEEN BAHURAANIYAANSerials Hindi 0 0 164 ---- End of Break 1 ---- 5 0.04 0 0
Zee TV NetWork 01/01/2008 Tue 2:28 TEEN BAHURAANIYAANSerials Hindi 0 0 167 ---- End of Break 2 ---- 7 0.06 0 0
Zee TV NetWork 01/01/2008 Tue 2:32 HAR GHAR KUCH KEHTA HAISerials Hindi 0 0 15 -- End of PreBreak 1 -- 14 0.12 0 0
Zee TV NetWork 01/01/2008 Tue 2:43 HAR GHAR KUCH KEHTA HAISerials Hindi 0 0 293 ---- End of Break 1 ---- 2 0.02 0 0
Zee TV NetWork 01/01/2008 Tue 2:53 HAR GHAR KUCH KEHTA HAISerials Hindi 0 0 319 ---- End of Break 2 ---- 10 0.09 0 0
Zee TV NetWork 01/01/2008 Tue 3:03 KASAMH SESerials Hindi 0 0 15 -- End of PreBreak 1 -- 14 0.12 0 0
Zee TV NetWork 01/01/2008 Tue 3:15 KASAMH SESerials Hindi 0 0 202 ---- End of Break 1 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 3:25 KASAMH SESerials Hindi 0 0 144 ---- End of Break 2 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 3:31 SAATH PHERESerials Hindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 3:46 SAATH PHERESerials Hindi 0 0 298 ---- End of Break 1 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 3:55 SAATH PHERESerials Hindi 0 0 232 ---- End of Break 2 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:03 ARDHANGINISerials Hindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:15 ARDHANGINISerials Hindi 0 0 221 ---- End of Break 1 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:26 ARDHANGINISerials Hindi 0 0 104 ---- End of Break 2 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:30 URJA Interviews/Portraits/DiscussionsHindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:36 URJA Interviews/Portraits/DiscussionsHindi 0 0 164 ---- End of Break 1 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:45 URJA Interviews/Portraits/DiscussionsHindi 0 0 152 ---- End of Break 2 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:52 URJA Interviews/Portraits/DiscussionsHindi 0 0 168 ---- End of Break 3 ---- 0 0 0 0
Zee TV NetWork 01/01/2008 Tue 4:59 SEVA GANGAReligious/DevotionalHindi 0 0 15 -- End of PreBreak 1 -- 0 0 0 0
177
+ Spot summary
178
+ Output
Zee TV
Advertiser Product Brand Count Dur GRP OOOSGRP Spends
Market : *Mumbai
Universe 11031
Sample 1419
AGRO TECH FOODS LTD EDIBLE OIL SUNDROP HEART 23 460 2836 25.71 881000
AIG INC INDIA LIASON OFFICE PROMO TAG TP AIG 8 28 206 1.87 0
ANKUR BUSINESS PVT LTD BRANDED SALTS ANKUR SALT 55 910 3356 30.42 1033900
ANKUR CHEM-FOODS PVT LTD PROMO TAG TP ANKUR SALT 21 84 691 6.26 0
AVIVA LIFE INSURANC CO INDIA INSURANCE-LIFE AVIVA RETIREMENT PLANS 8 265 3014 27.32 2046300
BAJAJ AUTO LTD PROMO TAG TP BAJAJ KRISTAL DTS-I 34 87 1276 11.57 0
BAJAJ AUTO LTD TWO WHEELERS BAJAJ AVENGER DTS-I 9 405 1978 17.93 1522500
BAJAJ CONSUMER CARE LTD HAIR OILS BAJAJ ALMOND DROPS 90 2190 7977 72.32 2889300
BAJAJ CONSUMER CARE LTD HAIR OILS BAJAJ BRAHMI AMLA 70 1190 6830 61.91 2131900
BALSARA HYGIENE AIR FRESHENERS ODONIL ROOM FRESHNER 4 160 631 5.72 612000
BENNETT COLEMAN & CO LTD EVENTS LEAD INDIA EVENTS 6 160 3280 29.73 0
BERGER PAINTS PAINTS LEWIS BERGER WEATHERCOAT ALLGU 23 660 1156 10.48 1072600
BHARTI AIRTEL LTD CELLULAR PHONE SERVICE AIRTEL CELLULAR PHONE SERVICE 12 720 1905 17.27 2532000
BHARTI AIRTEL LTD PROMO TAG TP AIRTEL 55 213 3456 31.33 0
BRITANNIA INDUSTRIES LTD PROMO TAG TP BRIT GOOD DAY 6 17 1138 10.31 0
BROOKE BOND LIPTON INDIA LTD COFFEE BROOKE BOND BRU CAPPACHINO 33 660 3157 28.62 2630000
BROOKE BOND LIPTON INDIA LTD SAUCE/KETCHUP KISSAN CHATAK DAAR 21 340 3048 27.63 1880300
BROOKE BOND LIPTON INDIA LTD TEA BROOKE BOND RED LABEL NAT CARE 23 640 1686 15.29 3008500
BROOKE BOND LIPTON INDIA LTD TEA BROOKE BOND TAAZA 21 630 4293 38.92 2953500
CADBURYS INDIA LTD CHOCOLATES CADBURYS DAIRY MILK CHOCOLATE 10 360 1602 14.53 755400
CADBURYS INDIA LTD MILK BEVERAGES CADBURYS BOURNVITA 7 315 877 7.95 416500
CADILA HEALTH CARE ARTIFICIAL SWEETNERS SUGAR FREE NATURA 3 60 190 1.72 30000
CAPITAL FOODS LTD PROMO TAG TP CHINGS FOOD PRODUCTS RANGE 12 34 609 5.52 0
CAVIN KARE LIMITED MOISTURISING LOTION/CREAMS NYLE RED APPLE BODY LOTION 29 465 1943 17.61 610300
CAVIN KARE LIMITED PROMO TAG TP CHIK SHAMPOO 42 134 2604 23.61 0
COCA COLA INDIA LTD PROMO TAG TP COCA COLA INDIA 64 167 3162 28.66 0
179
+ Spot reach & frequency
180
+ Output
TNrest 1 Mn.+TN .1 to 1 Mn.*Chennai TN-07
TG :1 [CS 15+ YRS]
Universe 1874 4478 5172 11524
Sample 386 743 700 1829
GRP 000s 17885 49728 65671 133285
GRP 954.55 1110.58 1269.64 1156.6
Avg. Freq. 11.14 13.33 14.93 13.69
Cumm Cost 0 0 0 0
Spot CPRP 0 0 0 0
Cumm CPRP 0 0 0 0
Reach 000s 1606 3731 4398 9736
1 + 86 83 85 84
2 + 80 78 77 78
3 + 71 72 73 72
4 + 64 66 67 66
5 + 58 60 62 61
6 + 52 52 57 54
7 + 47 49 52 50
8 + 42 44 49 46
9 + 38 42 45 43
181
+ Reach & frequency -Post
182
+ Output
KAR .1 to 1 Mn.Kerala 1 Mn.+Kerala .1 to 1 Mn.MAHrest 1 Mn.+MAH .1 to 1 Mn.TNrest 1 Mn.+TN .1 to 1 Mn.WBrest 1 Mn.+WB .1 to 1 Mn.
TG :1 [F 25+ABC CS]
Universe 834 210 514 780 739 507 837 124 515
Sample 168 77 92 150 141 116 197 90 80
GRP 000s 14259 3702 7957 8216 8106 4352 11374 1531 7568
GRP 1708.89 1760.06 1549.29 1052.65 1097.19 857.63 1358.99 1230.53 1469.15
Avg. Freq. 19.07 21.17 18.23 14.14 14.45 10.39 16.13 14.94 16
Cumm Cost40047400 40047400 40047400 40047400 40047400 40047400 40047400 40047400 40047400
Spot CPRP42575.65 1667.89 1231.22 18610.46 1605.98 2027.2 26990.47 7234.63 35964.99
Cumm CPRP23434.81 22753.44 25848.86 38044.48 36500.11 46695.3 29468.59 32544.88 27258.81
Reach 000s 748 175 437 581 561 419 705 102 473
1 + 90 83 85 74 76 83 84 82 92
2 + 84 80 84 62 59 77 79 67 79
3 + 81 77 79 56 52 69 73 60 71
4 + 79 76 74 52 50 58 67 56 67
5 + 75 72 72 48 46 57 56 50 63
6 + 72 69 70 45 42 52 49 47 58
7 + 70 68 60 41 37 45 47 47 53
8 + 66 64 58 34 34 42 45 43 52
9 + 65 62 55 29 32 36 40 40 49
183