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A Presentation in Support of a Letter of Application to the Kentucky Adventure Tourism Trail Town...
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Transcript of A Presentation in Support of a Letter of Application to the Kentucky Adventure Tourism Trail Town...
A Presentation in Support of a Letter of Application to the Kentucky Adventure
Tourism Trail Town Program for the City of Berea, Madison County
Entrepreneurship for the Public Good ProgramBerea College, Berea, Kentucky
June 30, 2014
24 Abingdon Virginia; 64 Berea, Kentucky; 204 Eastern Kentucky Intercept Interviews, Businesses Observations, “Empathy Meetings,” and Active Engagement as Travelers and Adventure Tourists
EPG meets with the Executive Judge Kent Clark – May 16, 2014
June 23 Kent Clark signs letter after EPG presents to him
What is a Trail Town?
Judge Executive Sizemore of Leslie County signs Buckhorns Trail Town application letter
Tawny Hogg and John Epperson lead Perry County’s Trail Town task force
Mayor Pat Wooten of Buckhorn signs Trail Town letter
EPG students meeting with Owsley County Executive Judge
EPG students as adventure tourists on the Virginia Creeper Trail
Abingdon/Damascus Case Study
EPG students on the Virginia Creeper Trail
Virginia Creeper Trail
Virginia Creeper Trail
EPG students gather at the Martha Washington Hotel, across the street from the Barter Theater, Abingdon VA
⅓ retired
3 hours
56%
$337 per day
$735 per trip
City Revenues: $90,350
City Revenues 2014:$1,177,600
EPG students with Mayor Jason Medley of Trail Town Livingston, KY
Livingston Case Study
The Livingston Schoolhouse
Whitesburg, Letcher County
EPG students listen to Shad Baker, UK Extension Agent in Letcher County, a catalyst of the Whitesburg Trail Town
EPG students listen to Shad Baker, UK Extension Agent in Letcher County, a catalyst of the
Whitesburg Trail Town
EPG Students experience adventure tourism
EPG students experience rock climbing at Torrent Falls in Wolfe County, KY
Zip-lining, hiking, and rock climbing
EPG team after rock climbing
EPG students learn about Appalachian heritage as barters
EPG students learn about Appalachian heritage as barters
EPG Students Interview Adventure Tourists
EPG students interview rock climbers in Bald Rock, Lee County
EPG students interview rock climbers in Bald Rock, Lee County
TransAmerica Bike Trail support van in Buckhorn
Insights
• Cyclists are all interested in a different experience
• Cyclists may take extended stays in more receptive areas
TOvernight Bikers$150.93 per day
Day Bikers$43.81 per day
Overnight Hikers$148.89 per day
Day Hikers$60.26 per day
Summary of Observation Labs of Berea Small Businesses
The Value of Social Media
Trip Advisor
150,000,000
2 BILLION
The number of reviews
The number of readers
The City of Berea Trail Systems
Berea Current Design Model – Prior to Summer 2014
Indian Fort Shared Use Trail
Berea Phase 2 Design Model - Accomplishments
Berea Phase 2 Design Model - Accomplishments
Bridge completedPath from John B Stephenson Trail
to Short Line Pike
Original Boone Trace
City of Berea Trail Master Plan_3.18.13
City of Berea Park, Trail, Conservation and Greenspace Plan
PeytontownLoop Trail21.3 Miles
TransAmerica Bike Trail
Multi -state
Boone TraceMulti-state
Red Lick Valley Artisan Loop Trail
36 Miles
African American HeritageLoop Trail
16 miles
Anglin Falls26 Miles
TransAmerica Trail, through Berea and Eastern Kentucky
TransAmerica Trail and Welcome Signsin Eastern Kentucky
Boone Trace From Kingsport, TN to Fort Boonesboro, KY
Boone Trace Markers – Berea to Richmond
Red Lick Trail - Artisans Visited
Red Lick Trail - Artisans Visited
Red Lick Trail - Artisans Visited
Worksheet A
Worksheet B
Example of Completed Berea Worksheet B
Worksheet C
Trail Standards
Trailheads Example of Trailheads
Trail Identification Signs Example of Trail Identification Sign
Example of Trail Destination Sign
Road Crossing SignsExample of Road Crossing Signs
Example of Regulatory Signs
What is next for Berea?
First Meeting
Second Meeting
Third Meeting
Fourth Meeting
Proposed First StepTransAmerica Bike Trail Trailhead and Welcome
Signs in Berea Old Town
Questions?