A Poem About Repurposing Website Content
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Transcript of A Poem About Repurposing Website Content
A poem about repurposing website content By Matt Jackson BrandingMedia.co.uk
You’ve spent hours creating
a top notch blog post
You’re proud, you’re impressed,
you may even boast
Quite frankly it’s ace; the bee’s knees, the mutt’s nuts
It’s generated views, some hits,
and thumbs ups
But time has passed on and you’re feeling deflated
Your immeasurable pride and smug face have abated
It must have more life; offer greater reward
Over that one piece of content,
hours you pored
Take heart, fear not, it’s not over yet
There are ways to repurpose you’ve not thought of yet
There’s no need to research, brainstorm, or ponder
You can start by converting it to an autoresponder
A series of emails, in exchange for addresses
Multiple contacts will sign up as yesses
Another fine trick That you’ll struggle to beat
Is to turn a list post into a series of Tweets
Combine your best content that’s topically related
Create an ebook that’s branded and rated
Break it all down, as small as you dare
Create a presentation and upload to Slideshare
Hire an actor or read it out clearly
Create a podcast that will convert
Yes, really!!
Research some data, statistics, and quotes
Use reliable sources and cite them in footnotes
Add background pictures,
turn numbers to charts
Your infographic will please number tarts
Once you’ve repurposed and basked in acclaim
Don’t just give up - do it again and again
Success may not come on your very first time
But if all else fails, turn it into a rhyme
Matt Jackson BrandingMedia.co.uk Professional content creation