A PANAMA CITY AREA AND BEACH WEEKLY MEDIA PLANNING GUIDEbaybullet.com/images/Media Planning...

ABOUT THE BULLET

MEDIA PLANNING GUIDE

P.O. Box 20127, Panama City Beach, FL 32417 www.baybullet.com 850-640-0855

A PANAMA CITY AREA AND BEACH WEEKLY

Entertainment, City News, Points of View

Alternative Community Weekly Magazine

Leader in Entertainment Coverage Things to Do, Places to Go

Community News from Across the Coast

Points of View Well-Reasoned, Well-Written

Published on High-Grade, High-Bright Newsprint

We Deliver Decision-Makers Targeted, high-income demographics of people with the ability to buy

We Deliver Quality Well-written, well-edited, well-designed, from the best press in the South

We Deliver Value Per-capita rates of 60% of the daily paper and 25% or less than glossy magazines

We Deliver for You

WHY THE BULLET

DISTRIBUTION TARGETING

DISTRIBUTION



A PANAMA CITY AREA AND BEACHES WEEKLY


20,400 Monthly

61,100 Quarterly

244,400 Yearly A note on the numbers: ‘Distribution’ is the number of copies actually printed and put into the market. Some publications use the words ‘circulation’ or ‘readership,’ often calculated by a formula, according to which Bullet readership would be 92,800 monthly, 278,000 quarterly and 1.1 million yearly. Other publications may exaggerate distribution or readership. To determine true distribution, the Bullet recommends that customers ask to see copies of press invoices, mailing lists and distribution logs.

B2B Subscriber List: Who’s Who in the Market Business, community leadership: Owners, managers, executives; city, county, state officials; public commissions, authorities, boards; non-profit and charity officers, boards

Store, Rack Sales High-traffic retail, commercial and office locations

Saturation of Tourist, Commercial Corridors Complementary distribution in hotels, restaurants, stores and offices: Harrison Avenue, Highway 77, 23rd Street, Tyndall Parkway, Historic St. Andrews, Front Beach Road, Panama City Beach Parkway, Thomas Drive

DISTRIBUTION LOCATIONS: Stores, Racks, Complementary



A PANAMA CITY AREA AND BEACHES WEEKLY


HARRISON AVE. area Avenue Sea

The Bagel Maker

Bay County Library

Bay Dental Center

A Beat Better Music

Big Mama’s

Books by the Sea

Buccaneer Bar & Grill

Cassandra’s Place

C&G Sporting Goods

Cheese Barn

Downtown Improvement Board

Elegant Endeavors

Express Lane

Farrucci Restaurant

Gaston’s Hideaway

Lady Lex’s

Lee’s Consignment

LH Bead Gallery

Maddie’s

Martin Theatre

Michael’s Café

The Place

Sugar Crave

Tom’s Hot Dogs

Trigo

Willows

Zachary’s

HIGHWAY 77 area Adams Pharmacy

Beef O’Brady’s

China Wok

Express Lane

Firehouse Subs

Fish Net Restaurant

Flap Jacks

Hardee’s

HealthPlex

Holiday Inn Select

J.R.’s Rib Shack

Nail Spa

Old Mexico

Pepper’s

Pinot’s

Pizza Hut

Po Folks

Publix (1)

Red Elephant

Roughstock’s

Smitty’s Barbecue

Subway

Super Cuts

Waffle House

Wingate by Wyndham

23rd STREET area Angelina’s

Cici’s Pizza

Coram’s (1)

Express Lane (3)

Firehouse Subs

Granny Cantrell’s

Hilton Garden Inn

Loco’s

Los Rancheros

New York’s Famous Pizza

North Florida Coins

O’Charley’s

Outback Steakhouse

Outlaw’s Barbecue

Pizza Hut

Player's

Publix

Sleep Inn & Suites

Sonny’s Barbecue

Waffle Shoppe

Wine Dog

TYNDALL PKWY area Beef O’Brady’s

Comfort Suites

Express Lane (2)

Hong Kong Buffet

John Boy’s

Old Mexico

Pier 98 Convenience

Po Folks

Sleep Inn & Suites

Value Place Hotel

Historic St. Andrews area Bay Art & Frame

Captain’s Table

Chad’s Dog Spa

Dan’s Pawn

Enzo’s Pizza

Frankie D’s

Gracie Rae Bar & Grill

Granite Café

Hunt’s Oyster Bar

Los Antojito’s

M.J.’s Barbecue

Panama City Café

Salty Hawg

Shrimp Boat Restaurant

Sofia’s

St. Andres Coffee House

Time Out Sports Bar

Uncle Ernie’s

Waterfront Farmer’s Market

Watershed Bar

FRONT BEACH ROAD area All-American Diner (2)

Angelos’ Steakhouse

Another Broken Egg

Applebee’s

Back Porch

Bayou Bill’s

Bikini Beach Motel

Bishop’s Family Buffet

Boar’s Head

Buffalo Wild Wings

The Buoy Bar

Calypson Beach Café

Carousel

Dirty Dick’s Crab House

Emma’s Too

Express Lane (3)

Fatty Sandwich

Firefly

Funland

Gold’s Gym

Harpoon Harry’s

Hofbräu

Holiday Inn Resort

HomeMade Ice Cream

Hook’d

Jeannie’s One Stop Diner

Los Ranchero’s

The Majestic

Margaritaville

Mike’s Diner

Montego Bay

PCB Library

PCB Senior Center

Pink Pelican Ice Cream

Reggae J’s

Rocky Shore Coffee

Saltwater Grill

Salvatore’s Pizza

Sandpiper Beacon Beach Resort

Origins at Sea Haven

Schlotzky’s

Splash

Sonny’s Barbecue

Sun Mart

Sunnyside Grill

Tom’s Donuts

Tuscany Grill

Waffle House (2)

Winn Dixie (2)

PCB PKWY area Beef O’Brady’s

Blue Heron

Carrabba’s

Coram’s

Express Lane (3)

Firehouse Subs

Hombre Golf Club

Jin Jin

Lakeside Laundry

Laguna Beach Coffee

Legends Liquors

Lin’s Asian Cuisine

Papa John’s

PCB Chamber of Commerce

Pcb Cigar

Publix (2)

Shades

Spicy Noodle

Super Cuts

TGI Friday’s

Tropical Smoothie

Wine World

Thomas Drive area Andy’s Flour Power

Bay Point Marriott

Beach Diner

Beach Liquors

Buckaloo’s

Capt. Anderson’s

Capt. Jack’s

Dunes of Panama

Express Lane (5)

Foghorn’s

Great Clips

Laketown Wharf

Lisa’s Kitchen

Marco’s Pizza

Mellow Mushroom

Pieces

Pineapple Willy’s

Publix

Purple Grape

Resort Destinations

Scampy’s

Shores of Panama

Tacky Jack’s

Tips & Toes

Tony’s Ybor Style

Triple J Steakhouse

SELECT NEIGHBORHOODS Panama City Candlewick Acres

The Cove

King’s Point

North Shore

St. Andrews

Venetian Villas

Venetian Way

Panama City Beach Bid-A-Wee

The Glades

Holiday Golf Club

Palmetto Trace

Summerwood

Lynn Haven Hawk’s Landing

Mowat Highlands

Panama Country Club

Note: Paid locations in bold-face.

Complementary distribution is

rotated among these locations

and others.

DISPLAY ADVERTISING

An alternative community paper publishing every Friday in Panama City, the beaches, the bay, and beyond.

Mechanical Specifications

AD SIZES WIDTH DEPTH

Full Page 9.54¨ 12.147¨

Half Page Horizontal 9.54¨ 5.99¨

Half Page Vertical 4.686¨ 12.147¨

Qtr Pg Standard Vertical 4.686¨ 5.99¨

Qtr Pg Long Vertical 2.26¨ 12.147¨

Quarter Page Horizontal 9.54¨ 2.91¨

Sixth .686¨ 3.937¨

Eighth Page Horizontal 4.686¨ 2.91¨

Eighth Page Vertical 2.26¨ 5.99¨

1/16th Page 2.26¨ 2.91¨

Half Page Vertical

Half Page Horizontal

Quarter

Page Stndrd

Vert

1/6

Please send

copy, art and photos

or camera-ready ADS to:

[email protected]

Ad Production Charge: 15% (waived for Bullet)

Special Placement Charge: 25% per insertion

LOGO Design: $325.00

Ad Changes - One per month at no charge.

SIZE

PRICE INCLUDES FULL COLOR

PER EDITION

TOTAL

Full Page One Run $700 $700

1 Month (4 editions) $550 $2,200

1 Quarter (13 editions) $500 6,500

1 Year / Best Deal! (52 editions) $450 $23,400

Half Page One Run $350 $350

1 Month (4 editions) $275 $1,100

1 Quarter (13 editions) $250 $3,250


Quarter Page One Run $175 $175

1 Month (4 editions) $150 $600


1 Year / Best Deal! (52 issues) $120 $6,240

1/6-Page One Run $125 $125




1/8-Page One Run $85 $85


1 Quarter (13 editions) $65 $845


1/16 Page 1 Month (4 editions) $50 $200

1 Quarter (13 editions) $45 $585


Qtr Pg Lng Vert

Qtr Page Horizontal

A PANAMA CITY AREA AND BEACH WEEKLY

1/8 Vert

1/8 Horiz’l

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A PANAMA CITY AREA AND BEACH WEEKLY MEDIA PLANNING GUIDEbaybullet.com/images/Media Planning...

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