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Media Release

Nov. 16, 2016

The Italian Connection: A new era for KEENAN as they announce

their intention to collaborate with Italian company Storti

Two greats in the agricultural machinery world propose wide-ranging collaboration to facilitate innovation and efficiency

[BORRIS, Ireland] – KEENAN CEO Robert Walker spent eight years in Italy as regional director

with Alltech. During this time, he became acquainted with Storti, a producer of total mixed ration

diet feeders since 1956, located near Verona in northeast Italy. In April of this year, Walker

became CEO of KEENAN, and immediately the synergies between the two companies became

apparent to him. Collaboration talks between the two companies, has begun, and their teams are

excited about the many opportunities.

Exhibiting at EuroTier, the world’s leading trade fair for animal production, KEENAN

announced the collaboration with Storti.

“It fits,” said Walker. “When we looked at our values, routes to market, target customer and the

individual strengths of our two companies, it was quickly evident what great things we can

achieve together for the benefit of each of our customers.”

FOR IMMEDIATE RELEASE

Both family-owned companies with a tradition of excellence in manufacturing quality, KEENAN

and Storti have been carving their own paths in the development of diet feeders for farmers

around the globe. KEENAN has always focused on nutrition and digital innovation and has

pioneered feeding excellence with the development of the MechFiber mix, which has been

repeatedly proven in scientific trials to retain the fibre structure of forage to stimulate rumination

as well as maximise feed conversion efficiency and animal performance.

Storti has concentrated on machine speed and capacity as well as the development of mechanical

innovations and are global leaders in self-propelled technology. KEENAN sells their own

machines directly while Storti employs a distribution network, which offers its own

complementary competencies. Most notably, given the scale of global farming, the two

companies are not direct competitors. KEENAN has focussed on pasture-based agriculture,

whereas Storti has a strong presence in Latin markets.

Through their proposed collaboration, both KEENAN and Storti intend to share their knowledge

and experience with each other to facilitate fast-paced innovation, production efficiencies and

reductions in supply chain costs. Through the innovative KEENAN InTouch platform and their

dedicated team of globally-focussed nutritionists, KEENAN has developed unique algorithms for

the exact mixing order, speed and rotations to optimise the nutritional output of diet feeders.

Collaborating with Storti to optimise the mix from their machines means that customers of the

Italian firm could expect to see farm production gains through advancement in nutritional advice

and diet delivery systems. Meanwhile, learning from Storti’s expertise, new KEENAN models

could be brought to market that will offer larger capacity as well as the enhanced diet structure

and quality currently available in machines in the 24+ cube space. This will be achieved while

continuing to uphold values of machine reliability and low power and maintenance requirements.

Exciting times lie ahead for both KEENAN and Storti, their employees and customers with this

proposed collaboration. Farmers around the world will reap the benefits of this fortuitous Italian

connection.

To find out more about Alltech’s nutritional programs and KEENAN’s manufacturing know-how,

visit stand G29 in hall 21 at EuroTier. Alternatively visit www.keenansystem.com.

-Ends-

Photo Caption: Download a high resolution version here.

KEENAN and Storti, two greats in the agricultural machinery world, propose wide-ranging

collaboration to facilitate innovation and efficiency. KEENAN are currently exhibiting at

EuroTier alongside their parent company Alltech on stand G29 in hall 21.

About KEENAN:

Established in 1978, KEENAN is a respected leader in ethical and profitable farming solutions,

focused on maximising feed efficiency. Over the course of nearly four decades in business,

KEENAN has earned a particularly strong reputation for manufacturing quality mixer wagons.

KEENAN interprets data for more than 1,000,000 cows from close to 10,000 farms in 25

countries around the world, representing one of the world’s largest field databases on dairy feed

efficiency.

KEENAN prides themselves on continuous investment into new technology for the benefit of

their customers globally. The company has evolved throughout the years, combining cutting-edge

technological developments with breakthrough nutritional expertise.

A keen advocate for environmental sustainability, KEENAN has developed a range of solutions

to enable farmers to overcome agricultural production challenges, improve rumen health and feed

efficiency. Based in Borris, Co. Carlow, Ireland, KEENAN employs 204 people (169 in Ireland).

For further information, visit www.keenansystem.com.