Scherer Werbung Presentation by Klaus Scherer #icca11 MONDAY 24/10/11.
A New Approach:The Glasgow Model and the World Parkinson Congress 2010 #icca11 MONDAY 24/10/11
Transcript of A New Approach:The Glasgow Model and the World Parkinson Congress 2010 #icca11 MONDAY 24/10/11
A New Approach:
The Glasgow Model and the
World Parkinson Congress 2010
Eli Pollard
Executive Director
World Parkinson Coalition
New York
The Glasgow Model:
Reducing Risk
The first time that client, pco, venue and
city are active stakeholders in the
success of a conference
Teamwork Marketing
& PR
Financial
ViabilityLegacy
Our Challenge: Attract 2,700
delegates from 50 countries
• First time out of USA
• Second congress ever held
• 4 years since first congress
• Unusual delegate profile
• USA delegates 70%
• No membership base
Our Collective Objectives
Reach all
audiences in
Parkinson’s
community
Raise
awareness
50
countries
2,700
delegates
The Glasgow Model: Delivering
for World Parkinson Congress
Teamwork
Marketing
& PR
Financial
Viability
Legacy
7
Teamwork
8
Teamwork
Marketing
& PR
Marketing
& PR
Marketing
& PR
Financial
viability
The bursary helped me attend the
Congress. It was the greatest thing
that has ever happened to me.
My life would not have been
turned around the way it has,
had I not been able to attend.
Thanks for helping me fly -
literally and spiritually!
Legacy
Legacy
The Glasgow Model:
Meeting Objectives
2,700
delegates
The
Glasgow
Model
3,025
delegates
Objective Delivery Result
The Glasgow Model:
Meeting Objectives
50
countries
70
countries
The
Glasgow
Model
Objective Delivery Result
The Glasgow Model:
Meeting Objectives
Reach all
audiences
Medical
Research
Patients
Carers
The
Glasgow
Model
Objective Delivery Result
The Glasgow Model:
Meeting Objectives
Raise
awareness
The
Glasgow
Model
100 trainers
BBC
50 press
attended
Objective Delivery Result
Budget
• £20,000 grant
• £6,000 marketing
• Staff cost = same
Actual
• £20,000 grant
• £6,521 marketing
• Staff cost = same
Eli Pollard
Executive Director
World Parkinson Coalition
New York