Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

50th ICCA Congress

International Congress and Convention Association.

congress.icca.mobi | Twitter: #ICCA11

WELCOME

DESTINATION MARKETING SECTOR

Sunday, 23rd October 2011, Leipzig



Programme Sunday 23rd October

09.00 – 10.30: Sector Meeting - Internal Business

10.30 – 11.00: Coffee/Networking Break

11.00 – 12.00: Sector Education 1

12.00 – 13.15: Lunch

13.15 – 14.15: Sector Education 2

14.15 – 14.45: Coffee/Networking Break

14.45 – 16.15: Chapter Meetings

16.15 – 16.30: Coffee Break/Networking Break

16.30 – 18.00: ICCA General Assembly

19.00 – 22.00: Welcome Reception



Agenda Sector Meeting

• Membership update and introduction of new

members

• Report from ICCA Board Meeting

• Presentation of ICCA Client/Supplier Workshop

in Dublin, June 2012

• Future workshops

• Presentation of candidates for ICCA Board election

• ICCA Congress at a glance

• Any other business



Membership update

• Current number of members is 975 (948) from 87 (85) different countries

• Retention rate on par with previous years

• Strong growth of 90 (84) new members

• 23 (26) new Destination Marketing Sector members

Membership Sectors No. of Members

Venues 320 (311)

Destination Marketing 296 (286)

Meetings Management 263 (262)

Meetings Support 80 (75)

Transport 12 (10)

Honorary Members 4 (4)



New members since IMEX 2011

• Puerto Vallarta Tourism Board, Mexico

• Riviera Maya Destination Marketing Office, Mexico

• Oman Ministry of Tourism, Oman

• Travel Alberta, Canada

• Tourist Organization City of Novi Sad, Serbia

• Helsingborg Stad, Sweden

• Cordoba Tourism Agency, Argentina



New members since IMEX 2011

• Tourism Victoria, Australia

• Mendoza Bureau, Meetings, Incentives, Congresses and Events, Argentina

• Hyderabad Convention & Visitors Bureau, India

• Vicenza Convention Bureau, Italy

• Cartagena de Indias Tourism Board, Columbia

• Detroit Metro Convention & Visitors Bureau, USA

• Auckland Convention Bureau, New Zealand



Report from ICCA Board Meeting

• Friday:

• Review of financial situation

• 2011 congress update

• Membership situation (retention and recruitment)

• Review of activities since 1 January 2011

• Update on Board Working Groups• Geographical development

• International association relationships

• Membership value & inter-member business

• Future meeting industry trends & issues

• CSR & Green issues

• Adoption of Chapter Guidelines




• Saturday:

• Review of 2008 Strategic Plan• Mission statement

• Vision

• Business Culture

• Governance

• Financial Strategy

• Business Objectives

• CSR

• External Relationships

• Geographical Development Strategy

• Relationships with academia/universities

• Joint meeting with Chapter Chairs




2011 financial situation is stable

• Membership fees is coming in faster than any previous year (96,6% - best rate ever as of date)

• Strong member take-up of ICCA advertising products

• Revenue and expenditure generally in line with expectations

• Financially on track to generate slightly larger surplus than budgeted (approx. 20,000 Euro)

• Healthy liquidity and a strong financial reserve

50th ICCA Congress



Destination Marketing SectorEuropean Client/Supplier

Business Workshop

Dublin, Ireland28 – 30 June 2012

Radisson Blu Royal HotelHosted by Dublin Convention Bureau



Future workshops

• Dublin 28 – 30 June 2012

• European client/supplier workshop

• Ghent November 2012

• Small destination client/supplier workshop

• Vienna 27 – 29 June 2013

• European client/supplier workshop



Future workshops

• November 2013

• Small destination client/supplier workshop (depends on success of 2012 workshop)

• December 2012: Call for bids• February 2013: Bid deadline• March 2013: Announce host city and

dates

• June 2014

• International client/supplier workshop

• February 2012: Call for bids• April 2012: Bid deadline• June 2012: Announce host city and

dates

50th ICCA Congress



Presentation of candidates for ICCA Board election

Ulrike von Arnold, Vienna Convention Bureau

Maria da Graca Luis, Ministry of Tourism and Transport, Madeira



ICCA Congress at a glance

• 50th ICCA Congress and General Assembly

• Expected attendance of 1050 delegates

• Representation from 68 countries

• Approx. 300 first-time attendees

• More than 500 member companies are represented




• Expert Advice Appointments

• Booked through the Online Networking System or through Spotme

• Contact information desk to check availability for appointments

• Research One on One Appointments with ICCA staff

• On-line Performance Center on congress website provide tips, tools and techniques to aid performance and increase ROI from attending

• Contact ICCA Registration Desk for questions




• Free WiFi – Network: ccl

• Username: ICCA

• Password: LEIPZIG

• ICCA Congress on social media:

• Twitter: Hashtag #ICCA11

• Facebook: facebook.com/iccaworld

• Slideshare: slideshare.net/iccaworld

• Youtube: youtube.com/iccaworld

• Foursquare

• Programme, twitterfeeds etc. available on http://congress.icca.mobi

• Get help from Social Media Support Booth



Business Leads Exchange

• 184 attendees signed up for Business Leads Exchange (record)

• Preparation session today @ 10.30

• Business Exchange Session Monday @ 16.45 and Tuesday @ 16.00 in Hall 1

• Business Exchange Coffee Area is available at Level 0 in the Foyer

• Responsible for making your own appointments

• All Business Exchange participants have a BE symbol on their badge

• Spotme allows you to search for other Business Exchange participants and set up appointments



ICCA Silent Auction

• Bid for prizes generously donated by ICCA members

• In support of the ICCA Education Fund

• Auction Prize Guide is available in your Spotme

• Prizes on display at the Silent Auction Stand

• Bid through your Spotme

• Deadline for bid is Tuesday @ 15.00

• Winners will be notified by Spotme



Sector Education Programme

SE101: 11:00 – 12:00Funding for destination marketing in times of financial turmoil• Case studies by:

– Eric Bakermans, NBTC– Jill Henry, Sarawak– Anne Gorska, Gdansk– Martin Winther, Gold Coast

• Round table discussions/Q&A moderated by:– Gary Grimmer, GainingEdge

SE201: 13:15 – 14:15Use of social media in destination marketing

• Expert presentation by Lykle de Vries, De Ondernemer



Social Programme

• Tonight @ 19.00: Welcome Event & Congress OpeningGewandhaus Concert Hall(Smart casual)

• Monday @ 19.00: CAT NightVolkspalast(Casual outfit or flashy partywear)

• Tuesday @ 19.30: Gala DinnerThe Glass Hall(1920s Cabaret style)

• Wednesday @ 17.00: Puerto Rico 2012 ReceptionCongress Centre Leipzig(Smart Casual)



Any other business

• Destination Marketing Sector member survey is under preparation

• Next sector meeting at IMEX• Monday 23 May 2011

• Please forward input/ideas for future educational sessions and topics to Sector Chairs

• Miscellaneous



Thank you Handan

50th ICCA Congress



Thank you for attending

Next session starts at 10.30

Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Education

Transcript of Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11