A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 Chris Lowe...
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A NATIONAL LAND TOURISM PLAN A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Friends of Tourism Dinner Parliament House Parliament House September 15 2009 September 15 2009 Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia www.ozebus.com.au SLIDE 1
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Transcript of A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 Chris Lowe...
A NATIONAL LAND TOURISM PLANA NATIONAL LAND TOURISM PLANFriends of Tourism DinnerFriends of Tourism Dinner
Parliament HouseParliament HouseSeptember 15 2009September 15 2009
Chris LoweExecutive DirectorBus Association of Victoria – For the Bus Industry Confederation of Australia
www.ozebus.com.au
SLIDE 1
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
The Bus Industry Confederation of Australia
• Representing the Australian Bus and Coach Industry
• A National Moving People Strategy
• BIC Tour, Charter and Express Committee
SLIDE 2
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
Who are we?
• Australian Bus and Coach industry employs more than 40,000 people.
• Australian bus manufacturing sector – 1300 buses a year
• More than 5000 coaches in operation
SLIDE 3
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
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SLIDE 4
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
Who are we?
• 1.5 million domestic coach travellers.
• 6 million nights of tourism
•$1 billion contribution to domestic tourism.
SLIDE 5
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
School Tourism – The PACER Program
• School Tourism to the ACT 159,000 visitors.
• 477,000 nights
• $106 million to the local economy
• 84 percent by school bus or coach
SLIDE 6
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
$423$313
$775
SLIDE 7
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
$6,933
$8,246 $8,166
SLIDE 8
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
Regional Employment
• 250,000 jobs in regional tourism.
• 4000 jobs lost in regions – 12 months to March 09
• Buy Australian?
SLIDE 9
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
4 standout issues for coach tourism
• Lack of a strategic approach
• Marketing
• Standards and quality assurance
•Research
SLIDE 10
A NATIONAL LAND TOURISM PLANFriends of Tourism DinnerParliament HouseSeptember 15 2009
www.ozebus.com.au
A National Land Tourism Plan
• Transport and tourism infrastructure
• Marketing
• Accreditation
• Research
SLIDE 11
A NATIONAL LAND TOURISM PLANA NATIONAL LAND TOURISM PLANFriends of Tourism DinnerFriends of Tourism Dinner
Parliament HouseParliament HouseSeptember 15 2009September 15 2009
Chris LoweExecutive DirectorBus Association of Victoria – For the Bus Industry Confederation of Australia
www.ozebus.com.au
SLIDE 12
