A Much-Needed e-Shop, Kaymu Is More Than Food And Fashion

To launch in 28 countries across Asia, Kaymu.pk is another venture for Rocket Internet adding cherry on top of e-commerce

Last year, businessman and entrepreneur Ahmed Khan spoke to Daily Times,

exclusively about the online fashion store daraz.pk, the convenience of it and

Pakistan’s emergence as a harbour of quick and educated shoppers. Daraz,

which has in the recent past, gone from strength to strength in mustering a

colossal number of shoppers all throughout the country, now experiences tough

competition from its sister company Kaymu.pk, where the availability of

commodities has reached out to more than fashion. With electronics, apparel,

novelty items and soon to indulge in the sale of toys, canned food and books,

Kaymu.pk has in a little over a year’s time, established itself as a one-stop shop

solution to various buyers, too cool to drive.

Germany-based Rocket Internet’s brainchild, Kaymu.pk lands on our laps as an

angel in disguise.

“Kaymu.pk is an online market place, different from daraz.pk, which had its own

logistics, warehouse functions and operating technicalities. Kaymu.pk is a

market where the buyer meets sellers, based on the eBay model. Here we

approach sellers ourselves to stock with us. Even those who want to sell

something just need to make an account on the website, where the operating

techniques are very different from what you normally see on OLX. There’s

always a chance of fraud there as the transaction is personal between the buyer

and the seller. On Kaymu.pk, we verify our sellers, the transaction is on our

website and once the buyer hits the BUY button, our CSR contacts him/her.

There’s no personal transaction between as the entire thing is monitored,”

Kaymu.pk Managing Director Ahmed Khan says while talking to Daily Times.

“We offer logistics services. Kaymu.pk is another German investment through

Rocket Internet. It’s been launched in Pakistan and is very successful. We would

like to call it Asia’s hub for a marketplace as its regional headquarters are with

us here. We will by God’s grace be launching all over Asia in 28 countries.

We’ve already launched in Sri Lanka, Bangladesh and Myanmar with amazing

success.”

Speaking of some of the challenges, the online business might face, Khan said,

“Delivery operations are always tricky. The common glitches need to be avoided

and we aim to be very careful while processing deliveries. The trust level should

be acquired between the customer and the provider. Starting out in January last

year, it took us nine months to reach a satisfying position in terms of customers

feedback. Since October the growth has been stable. Kaymu.pk is the fastest

growing platform in Pakistan now and we are experiencing the largest number

of orders; 30,000 visitors a day!”

Speaking of hot-selling products at the e-shop, Khan said, “Tablets, novelty

items and the not-so-costly things sell the most. Techcity and Symbios are

some of our most hit client. With Kaymu.pk, we are making available both local

and international brands and now we’re thinking of providing canned food, toys

and books as well.”

“The core issue that e-commerce businesses suffer from has to do with the lack

of trust and awareness. Pakistanis are still sceptical of embracing e-commerce

portals, the entire e-commerce industry with the help from media must come

together and tackle this issue so that we may be able to heat up the market not

only for our businesses but for all further Pakistani entrepreneurs who want to

venture into this billion dollar untapped market,” Kaymu.pk Communications

Manager Fatin Gondal said, also while talking to Daily Times.