WELCOME TO THE

PRESENTATION

Customer Satisfaction of Kaymu

Bangladesh

B.M Rakibul Hasan

14-1-12-0037

BBA (21st marketing)

ASA university Bangladesh

Presented by

Introduction

Objective

Methodology

Description of the Report

Main Findings ad Interferences

Conclusion and Recommendation

Introduction

Online marketing refers to advertising and marketing efforts that use

the Web and Email to drive direct sales via electronic commerce, in

addition to sales leads from websites or emails. Internet marketing and

online advertising efforts are typically used in conjunction with traditional

types of advertising such as radio, television, newspapers and magazines.

With the growing competition among online market to how the

marketplace operates it online marketing and how customer service can be

made attractive.

Online market is trying to evaluate their online service to a better standard,

to meet the challenging needs in future

Objective of the Study

To identify the importance of online market in Bangladesh.

To understand the importance of customer’s satisfaction on online

products.

To understand the People need of goods which can be sell online

To understand consumer mind which is changing day by day related to

trends.

To have knowledge about various forms of online ad.

Methodology of the Study

Primary Data:

I. Questionnaire

II. Personal Observation

Secondary Data:

I. Various publications of foreign governments or international bodies

II. Books, magazines, and newspapers

III. Kaymu Bangladesh Sales Funnel

Description of the Report

Kaymu is the no.1 online shopping communities in Bangladesh currently.

They connect buyers and sellers, but they do not have any inventory of

their own.

Kaymu Bangladesh started its journey in November 2013. Kaymu

operates it first office in Banani, Dhaka. At the very beginning of its

journey this company had only few employees. Kaymu has its different

department which has been extended later on after the establishment.

Buying Process

Selling Process

Kaymu Products

Kaymu is, first and foremost, an online marketplace. One can browse

through categories like Clothing, Footwear, Jewelry, Watches, Mobiles &

Accessories, & Accessories, Jewelry, Books & Media, Electronics,

Footwear, Watches, Mobiles, Computers, Electronics, Home & Living,

Health & Beauty, Toys, Kids & Babies, Books & Media, Sports &

Outdoors and various other categories.

Marketing Strategy

Giving Advertisements Online

Using YouTube As a Large Media

Targeting Celebrities

Collaborating With Prothom Alo Digital

Facebook/Social Media Promotion

Targeting Different Occasions

Data Analysis

I have created a questionnaire for my thesis in collect information

about how people accept online marketing. To do this survey, I

asked a variety of questions in which I think would be useful when

creating a thesis on online marketplace, Kaymu.

Out of the 20 people that

completed my questionnaire, 40%

of these were female and 60%

were male.

40%

60%

Gender

Male Female

33%

64%

3%

Age

Below 20 20-35 Above 35

As you can see in the chart the

majority of the people that

completed my questionnaire were

from different age. A total of 33%

was aged below 20, 64% was

aged between 20 to 35 and 3%

over 35.

As you can see in the chart the majority

of the people that completed my

questionnaire are from different

educational level. A total of 5% are

from S.C.C. background, 27% are from

H.S.C., 43% are Graduate and 25% are

from Post Graduation background.

5%

27%

43%

25%

Education

S.S.C H.S.C

Graduate Post Graduate

38%

41%

10%

11%

Occupation

Businessmen Service Holder

Student Other

This pie chart shows, most of the people

who completed my questionnaire are

Service Holder, Businessmen, Students

and from other occupation. A total 38%

are Businessmen, 41% are Service

Holder, 10% are student and 11% are

from different occupations.

In the chart, the employed people

that completed my questionnaire

have different income on monthly

basis. A total of 17% income

below 15,000, 48% income

between 15,000 to 30,000 and

35% income over 30,000

17%

48%

35%

Income (Monthly)

Below 15,000 15,000-30,000 Above 30,000

11%

25%

64%

Source

Through Friends Advertisement

Social Media

In the chart, the people that completed

my questionnaire learnt to know about

Kaymu from different sources. A total

of 11% got to know through Friend,

25% got to know from Advertisement

and 64% got to know from Social

Media.

In the chart, the people that

completed my questionnaire buy

different types of product from

online. A total of 14% buy

Convenience Product, 7% buy

Specialty Product and 79% buy

Shopping Product.

In the chart, the people that completed

my questionnaire pays from ordered

product in different method. A total of

9% pays via Credit Card, 28% via

Bkash, 14% pays via rocket and 49%

believes in cash on delivery method

14%

7%

79%

0%

Product Types

Conviniece Product Specialty Products

Shopping Products

9%

28%

14%

49%

Payment Method

Credit Card Bkash

Rocket Cash On Delivery

People that completed my

questionnaire faced problems

with their ordered products. 32%

people faced problems with the

products while 68% didn’t face

any problems yet.

People that completed my

questionnaire and face problems had

pointed out some problems. 17%

faced delayed delivery and same

amount of people went with some

various types of reason. A total of

27% have complains with the

products quality and 39% found their

product damaged after receiving.

32%

68%

Facing Problems

Yes No

17%

39%

27%

17%

Problem Types

Delay in Delivery Product Damage

Low Quality Product Other Reasons

People that completed my

questionnaire still order products

from online despite having some

issues. 9% finds out this

convenience, 14% goes for price,

34% likes to order because it

saves time, 21% finds products

available in online while 9%

points out other reasons.

People that completed my

questionnaire and people express

their feedbacks on online marketing.

12% people are highly satisfied, 34%

are satisfied, 29% are neither satisfied

nor dissatisfied, 19% dissatisfied with

it where 6% are highly dissatisfied.

22%

14%

34%

21%

9%

Motivation To Buy

Convenience Price Saves Time

Availability Other Reason

12%

34%

29%

19%

6%

Satisfaction

Highly Satisfied

Satisfied

Neither Satisfied and dissatisfied

Dissatisfied

Highly dissatisfied

Main Findings and Interferences

Relies on Dealers

Strategies and Operations

Deliveries

Product Stocks

Breakeven

Challenges

Potential Threats

Recommendation

Sell Convenience

Pre-engage with your Prospects

Get Personal

Let your Corporate Social Responsibility be Impactful

Implement Customer Feedback

Conclusion

Kaymu Bangladesh has already seen potentiality in the e-commerce

market of Bangladesh. This is the high time for it to tap into the market

and establish itself as a key contender in the online marketing community.

A lot of other online businesses are tapping along with Kaymu in

Bangladesh. So, Kaymu Bangladesh have to observe its competitors

sometimes to overcome its problems.

THANK YOU