A Morning of Social Media with uberVU and Jason Keath

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The Social Ads Ecosystem

by Jason Keath

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@jasonkeath

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Key Things You Need To Know About Social Ads3

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Social ads give brands access to more consumer data than any other ad product in history.

1.

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The most successful social ads are native ads.

2.

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The most important trends in social ads are in-stream ads and mobile-only ads.

3.

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What came before social ads?

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Banner Ads

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Search Ads

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Trends from SEO and SEM show us that social advertising is where social media budgets will be allocated.

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SEO & SEM Spending

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2.7

5.8

Native Ads

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Social ads are evolving at break neck speed.

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Brief History of Social Advertising

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From Banners To The Stream

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It’s All About The Stream

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It’s All About The Mobile Stream

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The Stream = Content

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Soon, it will get very difficult to tell social networks apart, especially on mobile.

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Social Networks Putting Content First

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In The Wild

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INTUIT: Unique Products = Unique Ads

B2B Products focus on awareness and engagement opportunities

B2C Products focus overcoming objections and conversion opportunities

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FAB.com: The Full Sales Funnel"Facebook is our most effective marketing channel."

• ACQUISITIONLookalike Audiences = 50% larger lifetime value

• SALESCustom Audiences = 10X more likely to buy

• 14 million customers in 27 countriesFab spends $25m/yr on Facebook ads

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Volvo: Social Ads To Lift Every Campaign

Facebook Produces A Comparable Benefit To TV Advertising - Volvo Using The Two Together Doubles

Purchase Consideration Effect - Volvo

TV = 7% Lift In Purchase Consideration FB = 6% Lift In Purchase Consideration

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What is the future ofsocial ads?

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Do Your Ads Work With Multi-Screeners

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Bud Light: Proving ROI

Bud Light saw a 6X return on spend and a 3.3% increase in sales to ad targeted Facebook users

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A Stream Built For Conversion$

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Pinterest Cards: Availability, Price, Store

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Twitter Cards: Lead Gen Simplified

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Commerce In The Stream

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Investing In The Future of Social Advertising

• Invest in lists– Email, apps, phone numbers, fans, communities

• Invest in content– Creative people and systems

• Invest in technology– Content and social ad vendors

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[email protected]

Instant Brand Insights powered by Social Media

Future of Social Advertising - Jason’s tips

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•Build smart audiences wherever you can

•Invest in content creation

•Invest in technology

•Invest in micro-targeting

Future of Social Marketing

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•Build smart audiences wherever you can - create and grow social communities

•Invest in content creation - create effective content that resonates with your audience

•Invest in technology - get up-to-the-minute data through powerful tools

•Invest in micro-targeting- drill down to focus attention on the people you want to talk to

Data Paralysis.

Distilling a sea of real-time social data down to just what matters

Bringing Order to a Messy World

Millions of mentions processed daily in real-time

Relevant to You

Raw Mentions

Relevant Now

Proprietary filtering and classification

Multivariable event detection

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We provide Aha! moments to marketersThese custom insights are delivered with speed and clarity to drive actions with measurable results

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The uberVU Approach

‣Insights

‣Actions

‣Results

Custom

Speed

Results

Clarity

Brands are Shifting Social Spend

Actionable Insights

Algorithmic content curation and automation deliver real-time actionability

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Social insights for brands at #morningSM

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Thank you!

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A Morning of Social Media with uberVU and Jason Keath

Business

Transcript of A Morning of Social Media with uberVU and Jason Keath