A look on Egypt Market …

Copyright © 2011 The Nielsen Company. Confidential and proprietary.

A look on Egypt Market …

2


Demographics and Economic

Updates

3


Source: CAPMAS

Egypt PopulationPopulation 2005 2006 2007 2008 2009 2010 2011

(est.)2012 (est.)

Pop in millions 70.7 72.2 73.6 75.2 76.7 78.2 79.8 81.4

Population is increasing steadily with most people located in

Delta and Upper Egypt, Greater Cairo coming in third. The

gender split fairly even with ages clearly focused on the

middle generation and leaning towards the younger people.

4


Demographics

Birth rate was decreasing since 2006 but boomed in 2010

although it is expected to go down again in

2011Life expectancy

increasing indicating better living conditions

in average

Source: CIA Factbook, Economy Watch

5


Population split by SEC

Rural57%

Urban43%

Urban SEC split

C113%

C231%

D30%

E19%

A/B7%

Rural SEC split

C15%

C222%

D42%

E31%

Population Split by Rural/Urban CairoSEC %A/B 12C1 18C2 34D/E 36

AlexSEC %A/B 12C1 18C2 34D/E 36

Delta UrbanSEC %A/B 9C1 17C2 36D/E 38

U.E UrbanSEC %A/B 8C1 18C2 36D/E 38

6


Economic Trends Pre-RevolutionGDP growth rates were relatively high till 2008 but dropped in 2009 accompanied by a spike in inflation which then went down as GDP returned to incremental growth.

Unemployment rate was following a decreasing trend since 2006 having slightly increased only in 2010.Source: CIA Factbook,

Economy Watch 2010

7


Global Retail Development Index 2011

Source: AT Kearney Global Retail Development Index 2011

8


Source: The Economist May ‘11

2011 – New Egypt

Consumption growth down to 2.0% from

5.1%

GDP growth down to 3.5%

from 5.1%

Budget balance down

to -12% of GDP from -8%

Unemployment up to 10.8%

from 9.7%

Exchange Rate versus

US$ up to 6.1 from 5.63

Current Account

Balance/GDP down to -4.9%

from -1.3%

Inward Direct Investment

US$bn down to 4.5% from 5.7%

9


Government Consumption

growth increases to 7.5% from 4.5%

making up for decreased private

consumption

Gross fixed investment

growth increased from 3.9% to 5.5%

Exports outperforming

Imports

Industrial production growth increased from

4.4% to 5.7%

The Positive Side

All negative trends in 2011 turn positive by 2012 except for

exchange rate

Source: The Economist May ‘11


Thank You...

A look on Egypt Market …

Documents

Transcript of A look on Egypt Market …