A look around the corner: How permission-based marketing, data-alignment, and RFID will shape the...
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Transcript of A look around the corner: How permission-based marketing, data-alignment, and RFID will shape the...
A look around the corner:A look around the corner: How How permission-based marketing, permission-based marketing,
data-alignment, and RFID data-alignment, and RFID will shape the will shape the
future of commerce.future of commerce.
Presented ByPresented By
Jeffery GiesenerJeffery Giesener
MinneBar MinneBar April 21, 2007April 21, 2007
A A disruptive technologydisruptive technology or or disruptive disruptive innovationinnovation is a technological innovation, is a technological innovation,
product, or service that eventually product, or service that eventually overturns the existing dominant technology overturns the existing dominant technology
or product in the market. or product in the market.
Is your company DOOMing or Zooming?Is your company DOOMing or Zooming?
Thegies.typepad.comThegies.typepad.com
The Permission Challenge…
U.S. Patent Application #20050038718 details the use of RFID readers that American Express calls "consumer trackers"
to closely watch people in stores.
RFID
RFID
G3/4 Cell
RFID FOB
CreditCard
Welcome To The Future Of Shopping
Implants
BioMetric
FaceRecognition
PaylessPayments
PERMISSIONS
?
The AMEX Patent idea is that RFID-embedded objects carried by the shopper would emit a "consumer
identification signal" when queried by consumer tracker devices in the
environment.
Businesses would pick up this signal and use it to identify shoppers, track
their movements, and observe their behavior.
Jacksonville airport getting tracking technology
Installed…
JACKSONVILLE, Fla. (AP) — Jacksonville International Airport will be one of the first in the
country to track luggage with radio frequency identification tags, which officials believe will
increase security and help reduce the number of lost bags.
Heathrow Airport to get taxi-tracking RFID system…
London's Heathrow Airport is deploying
radio frequency identification (RFID) tags in taxi fleets to monitor and manage
demand on behalf of arriving passengers who need transport away from the airport.
LoyaltyDatabase
STORE
1
RFID
RFID
G3/4 Cell
RFID FOB
CreditCard
ABACUS
+
Store 2
Print-On-Demand
Variable Data
Around every corner…
It’s All About The Data
Abacus-Direct/Epsilon100+ Million Consumer Households
The Abacus databases are the industry's premier sources of
transactional data — universally accepted as the most accurate
predictor of future buying behavior.
How Did William Sonoma
Discover…
Pottery Barn and Pottery Barn Kids
Catalog and Retail Formats?
Everything about you is available…
Abacus DirectNet ActionI-Behavior
Experian/z-24and many more data companies
that want to know you…
Various Types of Permissions
Opt OutOpt In
The Wild West---------------------------
So When Did You Give Up Your Permissions?
Private Parts
If there's one persistent criticism or concern about data mining, it
comes in the area of privacy.
Do you trust the companies you deal with to protect your data?
What can you do about it?
The Disruptive Solution
Data Alignments and Virtual Permission Joint Ventures ….
Permission Solved
DATABASE
CASH
BACK
MailEmailCellRFIDBio
FaceNext
Print-On-Demand
Variable Data
OPT IN + $DIRECT
OPT IN + $
DIRECT
DATABASE
IND
INDIR
INDIRECT
OPT IN + $
CASH
MailEmailCellRFIDBio
FaceNext
Print-On-Demand
Variable Data
OPT IN + $
DIRECT
DATABASE
INDIRECT
INDIRECT
INDIRECT
OPT IN + $
CASH
MailEmailCellRFIDBio
FaceNext
ShoppingPrint-On-Demand
Variable Data
DIRECT
DATABASE
INDIRECT
MailEmailCellRFIDBio
FaceNext
Shopping
OPT IN + $
OPT IN + $
NonProfit
Consolidation
“Crisis What Crisis”
CASH
Print-On-Demand
Variable Data
Right – Directed DiscussionRight – Directed Discussion
VS. VS.
Left – Directed DiscussionLeft – Directed Discussion
Jeffery GiesenerJeffery Giesener
Direct ContactDirect Contact
[email protected]@aol.com
Web: thegies.typepad.comWeb: thegies.typepad.com