Avalanche Motorsports

CEO- Dustin WitheeCFO-Katie Stewart

CTO-Joe Melton

A Little About Us

• Spur of the moment, we decided we ride so much that we should have our own shop in our hometown of Boulder, CO.

• The shop led into fixing friends bikes.• After getting so much business we started

outsourcing parts to customers.• Later we got in touch with Kawasaki and KTM

and started selling bikes.

What We Do.

• Sales- Bikes and Parts• Maintenance- Oil changes, engine rebuild,

customization, etc.• Online Sales• We ship to you or in store pick up.• We offer building workshops to show you DIY

on your own bike.

Products

• Kawasaki- Top Sellers KX250, KX450, KX85 • KTM- Top Sellers 450 SX-F, 250 SX-F, 350 XCF-W• Suzuki Scooters- Top Sellers Burgman 650 Exec

and Burgman 400 ABS • Aftermarket parts- Exhaust, Grips, Handlebars,

etc.• Order online and pick up in store. Yes, its that

easy.

Online Presence

• Purchase– Apparel– Accessories

• Virtual Showroom– Customize your bike and we’ll build it.

• Customer Service– 24 Hours, 7 days a week.

• Map and Hours

Our Customers

• We have been satisfying needs to people in our store since 2001 and online since 2008.

• Our customers range from any ages.• We bring in customers all over the west all the

way from Colorado to Utah.• Our customers also range from professionals

to amateurs.

Marketing in Store

• Monthly Promotions– Free Oil Change with a $100 purchase.

• Product of the Month– Featuring a new product every month at a

reduced price.• Repairs– Warranty repairs or just any repair needed for

your bike.

Marketing Online

• We have banner ads all over the motocross industry websites.

• We also sponsor professional motocross riders that showcase us on their personal websites.

• On our websites we have videos of our products in action.

CRM System

• We are using Sage Act! Premium 2013 license by the Sage Group.

• We chose a CRM system over an ERP system because we are a small business and our main focus is on the customers. We are not very big and do not have an enormous amount of data, so an ERP system is not as important for our company. We really want to focus on attracting new customers and retaining our current customers and a CRM system will help us do this.

Sage Act! Premium 2013

• Gives you a detailed picture of where you stand with every customer you have.

• Keep connected to customers through phone and e-mail.• Integrates social media information of customers and puts

it all in one place.• Organizes contact information, meetings and notes all in

one place.• Allows for interaction between Microsoft Outlook, Excel,

and Word.• Connects teams and allows for shared access to a central

database from Windows and the internet.

Sage Act! Premium 2013

• Mobile application to access Sage Act! from portable devices.

• Smart Tasks allows for our company to indicate certain tasks that the system will perform automatically, saving us time.

• Regular communication with customers through e-mail and social websites.

• Used by mainly small companies such as E-Business, Soundbite Learning, and Activities Abroad.

How we will use our CRM system• We will use it finding reviews about our company through e-

mails, phone, and social media activities by our customers.• We will use the CRM software to keep all our customer

information organized and in a single location.• We will use the CRM software to send e-mails to our customers

with information about our company and advertisements and offers that specifically match our customers preferences.

• We will also use the CRM software to contact customers through the phone and mail. For example we will send a card with a discount coupon to our customers on their birthday, etc…

• We will keep track of potential sales, appointments, and requests from customers using the CRM software.

Pros of Sage Act!

• Mobile features• Viewing social networking pages and company

websites• Simple to use and great for small businesses• Excellent at managing contacts

Cons of Sage Act!

• Lack of dialing capabilities• Does not allow for much customization• A lot of information, can be confusing at times• Some mobile compatibility issues– IPhone

Cost

• The cost of implementing Sage Act! Premium 2013 in our business is $440 per user

E-Commerce Revenue Models

• Advertising Revenue Model: We branch out with many different sites such as Twitter, Facebook, and other dirt bike websites to put out our advertisements.

• Subscription Revenue Model: We charge a $55 annual subscription fee and subscribers will receive magazines, downloadable content and be entered for gifts and prizes every month.

Web 2.0 Technology

• Twitter: Twitter is a social media site that allows users to talk about what they are doing, post pictures, and keep others up to date with news and friends. We use Twitter to post about new products, sales and events to our customers. http://twitter.com/

• Heap Note: Heap Note helps keep its users organized by creating tables (ex: budget tables and weekly schedule) and it is 100% customizable. We will use Heap Note to schedule our events and meetings, keep track of our profits, and let us know when we are getting certain products in. http://www.go2web20.net/site/?a=HeapNote

Web 2.0 Technology

• Magisto: Magisto is a video technology that helps the user create interesting videos. It can take a long, boring video and make it into a short and sweet video. We will use Magisto to make short and interesting videos of our products being used and post them on our website. http://www.go2web20.net/site/?a=Magisto

• PopFeedback: PopFeedback is an application that allows users to create short surveys on their websites and learn more about their customers opinions. We will use this application to get feedback on certain features on our website, on our pricing and products, and what they would like to see different or like us to offer. http://www.go2web20.net/site/?a=PopFeedback

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