A journey through the aisles of UMS member outlets...• Mobile branded display units are...
Transcript of A journey through the aisles of UMS member outlets...• Mobile branded display units are...
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
What’s going on in store?
Unitrade
Overview
A journey through the aisles of UMS member outlets
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Aisle end displays are the perfect platform for in-store competitions and an effective shopper interruption vehicle
Aisle end displays
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• National and Divisional promotions often include a competition element in the promotional mechanic – providing an effective
incentive to shopper participation and driving increased brand awareness
Competitions
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Co-branded/Collaborative Campaigns
Co-branded/Collaborative Campaigns
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Dump bins are primarily utilised for single items on promotion to encourage impulse buying and draw attention to promotional
offers
Dump bins
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Mobile branded display units are distributed throughout member stores as promotional and merchandising vehicles
• Used to call attention to new products or products on promotion and to create brand stand-out on shelf
Display units
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Large banners or posters advertise product pack size and build brand awareness
Banners/Large Posters
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Easy-to-update price cards drive promotional pricing and provide a effective means of shopper interruption
Price Cards
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Washline banners are used as a promotional vehicle both by the supplier and the store itself to draw attention to new product
launches, promotional activity or competitions
Washline banners
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Product displays in the middle of the aisle act as a shopper interruption vehicle and volume driver, calling attention to pricing
specials and new product launches, or for shelf relief when the store is overstocked
Mid-aisle displays
Unitrade Management Services
Store Visits | 2018
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
© 2018 | www.tradeintelligence.co.za
Store Visits
• Innovative merchandising drives enhanced sales and brand awareness
Innovative Point of Sale
Maryla Masojada | Head Analyst
Kate Shirley | Retail Analyst