Tesco Endless Aisles Project - Tara Etherington

Endless AislesTesco Innovation

Who are we?And who am I?

Tesco InnovationOur long term relationship

Text

What problem are wetrying to solve?

1Disconnection between

online and physical

2Limited range in store

3Lack of product discoverability

Objectives?

1The whole range instore

2Create Online Awareness

3Break technology barrier

The solution

An 80” touch display replacing an entire shelf unit

An 80” touch display replacing an entire shelf unit

UX ConsiderationsOf which there were many, but I’ve only got time for a few.

Kinect

Engagement

Height

Search

Hurdles

Simplicity

Change in resource

Team Resource

UX DesignerMotion Designer

CDODev Lead

DeveloperDeveloper

Product Owner

Team Resource

UX DesignerMotion Designer

CDODev Lead/Product Owner

DeveloperDeveloper

Physical Space

Product

Placement

Red Tape

Hardware

Health & Safety

Printing

Sourcing

Compromises

Watch

Learn

Tweak

The vision

Results

1EA raised toy range

awareness for most users

2Most agreed strongly that it gave buying inspiration

3Most said it made their

shopping trip easier

4A significant proportion said it was influential in making them return.

5Half said they would buy something

seen on-screen that day

Whoop Whoop!What’s next for the Endless Aisle?

This is the end of my 20 minutes.

Learn to love to learn

Thanks!@mspants

Technology