Instructor: Dr. Kamal AbdulSater

From: Sandy Zaiter & Mohammad Droubi

Subject: Presentation of a case study.

Organizational Culture & Diversity

A Good Faith Effort Is Needed

United States Spain

Excelsior manufacturing is a firm located in U.S. , it starts to lose its market share in EU because of taxes & transportation costs.

To stop its loosing; the firm decided to buy a firm in EU … after searching, it made a contact with the “Quality instrumentation” firm-located in Madrid “Spanish” – for meeting.

The problem in both companies was fearing from loss due to differences in the organizational cultures, and work values.. In which the top man. of Excelsior ask his team to plan & provide a concerted efforts between both enterprises.

At last, the head of Excelsior believes that the problem may be solved by

~ a good-faith effort ~

�ه النّي المهم

1) What do you think some of the main organizational culture differences between the two companies would be?

Some of the main organizational culture differences between the two companies would be:

Firms

Criteria

Excelsior Manufacturing ( U.S. firm )

Quality instrumentation( Spanish firm )

Communication open closed

Control loose tight

Conduct conventional pragmatic

Relationship person job

Trompenaar’s Model Guided Missile Eiffel tower

2) Why might the cultural diversity in the Spanish firm not be as great as that in the U.S. firm, and what potential problems could this create?

The cultural diversity in Spanish firms are lower than that in US firms because of:

1. Population in US countries is more than that in Spain.2. Different people from different religions, race, backgrounds are found in

US country and interms in US firms.3. The widespread use of English language more than Spanish one.4. Politics in Spain are more hard and tough than that in U.S. 5. Demographic trends in U.S. employers makes diversity.6. High wages and salaries in U.S. leads to migration of people from

different countries to work in U.S. companies; leading to diversity in U.S. firms..and this thing is not found in Spanish companies.

7. Employees from different cultures; having different values creates a unique and more flexible organizational culture and diversity.

3) What would you recommend be done to effectively merge the two organizational cultures and ensure they operate harmoniously; Offer

some recommendations?

Recommendations are:1) Cross-cultural communication & negotiation should create.2) Leaders of both organizations should creates a planned strategy that fit with their actions and

decisions, and this strategy should be based on communication between all parts.3) SWOT analysis should be done for both companies.4) They should take into consideration non-financial issues.5) Specific politics and conditions such as resolving conflicts and decreasing infighting between

employees should be signed.6) Power issues should be taken into consideration.7) The top managers of both companies should: - Clarify their shared vision of what the culture should be - Working with process teams to identify the best practices in each organization - Give rewards and compensations to motivate employees and make them work well with each

other. - Teach and train employees to use one language which maybe English because it is a universal

language.

The End

Thank You