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INSTITUTE OF MANAGEMENT AND DEVELOPMENT

NEW DELHI

CERTIFICATE

This is to certify that Chandrashekhar Sengupta, student of 4th

sem of Institute of

Management and Development. New Delhi has submitted a Dissertation project on

BRAND AND PRODUCT MANAGEMENT.

Mr. Abhishek Chaudhury Mr. Ashish Chaudhary

Vice Chairman, IMD, New Delhi Director, IMD, New Delhi

INSTITUTE OF MANAGEMENT AND DEVELOPMENT

NEW DELHI

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DECLARATION

I hereby declare that this Project Report entitled Brand and Product Management

submitted in the partial fulfillment of the requirement of Master of Business

Administration (MBA) of INSTITUTE OF MANAGEMET AND DEVELOPMENT,

NEW DELHI is based on primary & secondary data found by me in various departments,

books, magazines and websites & Collected by me.

Date: Chandrashekhar Sengupta

Place:

INSTITUTE OF MANAGEMENT AND DEVELOPMENT

NEW DELHI

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ACKNOWLEDGEMENT

Having the same concept and same knowledge, it sumtimes differs the

performance of person to person. The reason is very simple, person is either fully

dedicated or efficiency lavel is too good.

Exchange of thoughts generates new ideas to work in a better way. Whenever a

person is helped and cooperated by others, his/her heart is bound to pay gratitude

and appreciation to them. Every work requires assistance and support without

which no work may be done away with.

Here, I would like to thank all the people who directly or indirectly helped and

supported me in completing this project.

This is a different pattern of project work even though from the beginning of the

semester we have been getting innovative and different modified project work, but

4th

semester project work is like very tactical, dynamical and analytical exercise forthe students. Dissertation means a treatise advancing a new point of view rsulting

from research, usually a requirement for an advanced academic degree. So MBA is

not about attending the lectureing but it is all about that getting practical knowledgefrom organization and marketing or financial exposure.

Therefore I am giving solely and heartily gratitude to Mr. Abhishek Chaudhary,

Vice Chairman, IMD and Mr. Ashish Chaudhury, Director, IMD for guiding us

authentically and providing us with every facility.

I would like to express my heartfelt thanks to all the staffs of the organizations from

where I have got the supports and guides and their help and cooperation at every

step which helped me perform my work to the best.

INSTITUTE OF MANAGEMENT AND DEVELOPMENT

NEW DELHI

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