A Designer’s Research Manual WhaT is Research driven design?
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Transcript of A Designer’s Research Manual WhaT is Research driven design?
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Ch. 1, Pg. 8-20
A DESIGNER’SRESEARCH
MANUALWHAT IS RESEARCH
DRIVEN DESIGN?
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Evolving technology
demands on designers
Business issues
Client Issues
Need for measurable results
Knowledge of the competitive
global marketplace
WHAT IS RESEARCH DRIVEN DESIGN?
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Clients want assurance that
commissioned work will deliver a return
on investment (ROI).
Incorporating research into the design
process can aid in reaching this goal.
Changes Client/Designer relationship.
WHAT IS RESEARCH DRIVEN DESIGN?
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This increased demand which changes the designer client relationship, can benefit both parties.
Define an audience
Support a concept
Measure effectiveness of a campaign
Advocate for an aesthetic choice
Higher ROI
HOW?
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Using traditional research methodology
allows tools to be used to improve the
process.
o Market Research
o Ethnographic data
o Web analytics
o Trend forecasting
HOW?
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HISTORICAL PERSPECTIVES
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Tactile Design Problems: Showcasing relationships between swatches.
BAUHAUS BEGINNINGS
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MACRO VIEWMethods of research
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Quantitative Research
Measures sets of
variables or
quantities and their
relationships.
Measures Objective
Data
Qualitative Research
Examines subjective
material such as words
and images.
Strives to understand
qualities of a specifi c
fi eld such as human
behavior
Subjective Data
measured
METHODS OF RESEARCH
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Primary
Original research conducted in the field
- Commission a focus group for skateboarders aged 12-18
- Hire marketing research firm to collect data
Secondary
Reviews collective data from other research projects
- Read skateboard magazines
to familiarize yourself with
young subcultures
- Purchase and use
previously published demographic data.
METHODS OF RESEARCH
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Formative
Research done
before the project
begins or at the
start of the project.
Guides design
process
Summative
Research gathered
after the end of a
project
Informs future
projects
METHODS OF RESEARCH
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FORMATIVE + SUMMATIVE RESEARCH